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ELISE HARPER

www.fortheloveofadvertising.wordpress.com

Goal 1:

Advertising Account Planner

Experience summary
Current: Account Executive at Maher Bird Associates Public Relations & Communications Officer at luxury independent hotel Marketing Assistant at luxury independent hotel Communications Volunteer at Red Heart Ride 6 month Account Handling Internship at Fresh Advertising Communications Winner of Australian Marketing Institute Undergraduate Marketing Plan Competition Scholarship Recipient for Edgeware Creative Entrepreneurship - Build Your Business Program Semi-Finalist in Queensland Business Icon Competition

Personal summary
I am a creative, analytical and tenacious communications professional, inherently curious about the workings of life and people, and passionate about marketing, branding and communication. I am driven by innovation, progression and the urge to understand. I am passionate about creating communication that taps directly into the pulse of society.

Education
Bachelor of B usiness (Marketing and Public Relati ons) Queensland University of Technology (QUT) Business School, 2007-2011 UK GPA 2:1 equivalent Senior Cer tificate (A Levels equivalent) St Peters Lutheran College, 2002-2006

Professional positions
Account Executive at Maher Bird Associates (MBA) (February 2012 Curr ent) Account Executive on Embraer Executive Jets account. Handling all client liaison and production scheduling for press, print and digital work, alongside Acc Director and Acc Mngr. Involved in a number of current creative account pitches. Public Rel ations & Communicati ons Officer at Royal on the Park Hotel (March 2011 - December 2011) PROMOTION| management of all hotel media relations | graphic design and copywriting for print and online advertising | management of online media including company website, social media, third-party website listings & online advertising | strategic brand planning. Marketing Assistant at Royal on the Park Ho tel (October 2010March 2011) Implementation of social media marketing strategy |basic graphic design |copywriting for press releases, website content, internal communications & advertising | collaborative development of promotional campaigns to drive revenue according to budget forecasts. Executive Assistant at Intellitrain Pty Ltd (December 2008October 2010) Development of weekly online newsletter for >20,000 company stakeholders, collation of weekly content, management of database | development of professional copy inc. client proposals, website content, product overviews and promotional material.

Internships
Communications Volunteer at Red Heart Ride (Fundraising for Rotary World Health) (May 2010July 2010) Copywriting for online sources and Press Releases | liaison with media contacts | general assistance in project management. Account Handling Intern at Fresh Advertising Communications (July 2008 -December 2008) Worked with a number of diverse clients as part of the selected client team to develop and implement innovative advertising communications strategies.

Competitions
Semi-Finalist of Queensland Business Icon Competition (June 2008) State-wide intensive business competition, judged on four group and individual tasks. This competition tested and tried my collaborative team work skills, creative problem-solving abilities, persuasive pitching skills and the ability work efficiently under pressure. 2008 Winner of Australian Marketing Institute (AMI) Marketing P lan Competition Represented QUT as South East Queensland Winner of AMI Undergraduate Marketing Plan Competition in September 2008.

Personal and professional development


Markstr at Strategic Marketi ng Simulati on (Feb 2011 -June 2011) Designed for MBA students & professionals to test marketing theories & strategic business decisions. Competed against 4 teams over a 9 year period implementing decisions covering market segmentation, product strategies , marketing mix, R&D, finance, HR, production, distribution & market research. Achieved Industry Leader position. Scholarshi p Recipi ent for Edgeware Cr eativ e Entrepreneurship - B uild Your Business Program (August 2008 -November 2008) Received a scholarship to attend a 4 day program, the key outcome of which was a focused, practical and flexible 'One Page Business Plan' to guide business growth within a SME or start-up business. QUT Business Adv antage Pr ogram March 2011 Big Bang Executive Thinking 2 Day program March 2009 Entrepreneurship 2 Day program January 2008 Public Speaking 2 Day program June 2007 Self Assessment and Personal Development Planning 2 Day program

References
PROFESSIONAL Byron Gray Marketing Manager, Intellitrain Pty Ltd M: +61 425 658 979 PROFESSIONAL Karen Naylor Director Sales & Marketing, Royal on the Park Hotel M: +61 405 685 583 PERSONAL Lesley-Anne Houghton Director, Conexus Consulting M: +61 409 683 975

Written recommendations available on LinkedIn

contact
Visa Status: UK Tier 5 Youth Mobility Visa (2 years working) M: 07 931906941 E: elise.p.harper@gmail.com L: http://www.linkedin.com/in/eliseharper