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INDEX
EXE I E

IN

OD ION E NI E EO O O I O O E N EN ND E

E E

5 7 8 11

E ONO I I O INE IN IN INE INE ODE O E N E ED INE E IN E N E O E N E

E E E

12 13 16 17

NDIN E ON ION

EN I EX E IEN E

19 21

22 23 26

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u qu v C Au v A ( v A u u $167 150 u A x x v v u 10 500 A u v u u u v u u v u v u u u u u u u v u W C u Au u u u v u u 1995 u qu u u v x u A) v u u u

u u u 1830 u 3000 u u

v W

1995 Au

v v

u v u $9 u

40

0 u u u u v u v u A v u v

v u v u

u u u

u N x u

u u u u u v v

u u u u W M u v Au v z u u u

uu u u u A v

u v u v u

qu u

v u A x x u u u v u

u v

v v A

Page 4

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INTRODUCTION
SWAN VALLEY PLANNING ACT

The Swan Valley is situated between the Swan and Helena River conuence and Walyunga Pool in the Darling Range. It occupies an area of 105 square kilometres (10500 hectares). The Avon River descends from the hills at Walyunga to form the Swan River which ows south through its ood valley between the Darling Range to the east and the swampy coastal plains to the west. The historic town of Guildford is situated at what is now deemed the southern end of the Swan Valley, although vineyards once ourished in Bassendean and South Guildford. The Swan Valley was one of the earliest districts of the Swan River Colony to be se led in 1 . It is a tremendously important part of Western Australia, known for its historic signicance in the states development, agricultural bounty, its scenic rural vistas, and the outstanding recrea onal opportuni es it o ers the people of Perth and their visitors. The Swan River ecosystem, which forms such an important part of Perths environment, begins in the Swan Valley. The Swan Valley is currently home to a popula on of 55 (City of Swan) and accommodates an es mated million visitors per annum (Swan Valley Visitors Centre). Up to 150 individual businesses cater for visitors genera ng an es mated 1 million revenue. Subdivision in the early nineteenth century resulted in the break up of most of the original large land grants and now property sizes are commonly in the range of 4 1 hectares. For many years these lots sizes supported small family farms, commonly growing grapes. Changing social and economic condi ons has meant that the number of lots now being farmed has fallen and some residents see an opportunity to prot from subdivision of their land. This would severely impact on the remaining highly valuable businesses and threaten the heritage and rural nature of the Swan Valley. The Swan Valley is currently protected by the Swan Valley Planning Act (SVPA), which denes the Swan Valley and prescribes planning and development ob ec ves for it. The SVPA ensures the special character of the Swan Valley will be protected and provide a magnicent recrea onal asset for all of Perth (Western Australian Planning Commission Bulle n No 0).

S Swa Vall y Pla gA a rv d u fully r rv r ag a d am y f Swa Vall y a d r vd ra y k g r v bu a r gf r v r r m ly j y rural l f yl .

T Swa Vall y Pla gA wa wr la f r w d ad wa wr r vd r a yf r fuur f Swa Vall y.

VITICULTU E WINEMAKING A E FLOU ISHING

ul ur uar ly a r f ur m x r f r Swa Vall y.

Without the certainty of land use created by the SVPA the investment required to allow the Swan Valley to meet its poten al to be one of Perths ma or recrea onal areas for future genera ons would not be forthcoming. The agricultural based businesses which contribute to the character of the Swan Valley and host the visitors will be threatened by a empts to reduce the size of the planning area or increase popula on density. Since being enacted in 1 5 the SVPA has served to successfully preserve the heritage and amenity of the Swan Valley and provide certainty to those seeking to either invest in businesses catering for visitors or simply en oy the rural lifestyle. The introduc on of the SVPA has been instrumental in the development of a signicant number of new wine businesses, other visitor orientated businesses and a drama c increase in economic ac vity in the Swan Valley. This has improved the a rac on of the valley to residents and visitors alike, whilst preserving its rural agricultural character. The area dened by the SVPA is ust a third of the total valley area at approximately 000 hectares (appendix A). This is the area that is addressed in this Vision Statement. The northeast subregion of Perth is forecast to grow to an es mated popula on of 5 ,000 by 0 1, a per cent increase on current popula on levels. This popula on increase will require an addi onal 40,000 dwellings. (DOP 0 1 Vision). The Swan Valley will be bound between Ellenbrook and the new suburbs along the line of the proposed Perth to Darwin highway in the west, ane Brook, Stra on and idvale in the south, and Brigadoon and Gidgeganup in the east. The Swan Valley is a highly a rac ve area of open space, o ering excellent recrea onal opportuni es that will complement the residen al and commercial development in the northeast subregion. This growth will need to be carefully planned to ensure the natural a ributes, built heritage and local character of the area and the right to farm are protected. It is dicult to see how subdivision of land holdings within the Swan Valley, resul ng in increased popula on density and pressure on agricultural ac vi es will benet the Swan Valley or contribute signicantly to the necessary growth in dwellings required to support the future popula on. The Swan Valley is dened as a wine region or Geographical Indica on under the Australian Wine and Brandy Corpora on Act (appendix B).

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Pag 6

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Swa Vall y V

This deni on is integral to the integrity and reputa on of the wines of the Swan Valley. No wine may be labelled as being Swan Valley unless at least 5 percent of the grapes used to make it are grown within the dened Swan Valley boundaries. Building and improving the reputa on of the Swan Valley for all producers wine and others - through strategic collabora ve marke ng is an essen al step in strengthening business ac vity in the area. The Swan Valley Regional Winemakers Associa on (SWRWA) is the industry body represen ng Swan Valley and surrounding wineries. The Associa on represents 5 Swan Valley wineries and 0 percent of produc on of Swan Valley wines. The aim of the SWRWA is to encourage, promote, advance and protect both the vi cultural pursuits in the Swan Valley (grape growing and wine making) and the character and use of the Swan Valley as an en oyable and produc ve environment for all. The SVR A has produced this Vision Statement to inform and engage stakeholders, decision makers and the community of Perth with regard to the history, the present, and the future of this wonderful and special corner of our state.

SWAN VALLEY & REGIONAL WINEMAKERS ASSOCIATION

The aim of the Swan Valley & Regional Winemakers Asso ia on is to en o rage promote advan e and prote t oth the vi lt ral p rs its in the Swan Valley (grape growing and wine making) and the hara ter and se of the Swan Valley as an en oya le and prod ve environment for all.

Within the context of the greater Perth region the Swan Valley is a ni e geological for a on ts soils an loca on are not licate in any other loca on he Swan Valley the area s rro n ing the river as it ows fro Waly nga to G il for - is a ni e ocket of lan on the Swan coastal lain Unlike the san y soils, li estone ri ges, an swa s of ch of the coastal lain that were for e by the sea, the Swan Valley has been for e by the erosion of the Darling Platea above A joining the Swan Valley the erosion of the western e ge of the latea gives the Darling Scar the a earance of hills Along the base of the Scar is a shelf which contains a layer of laterite ar ally covere by san an ironstone gravel for e by its erosion an ebris t ble own fro the ex ose granite rock of the latea hese ironstone soils have excellent water hol ing ca acity an are able to s ort o erate vegeta ve growth his is well s ite to the ro c on of low yiel ing high ality wine gra es with li le or no irriga on

The SVRMA has prod ed this Vision Statement to inform and engage stakeholders de ision makers and the omm nity of Perth with regard to the history the present and the f t re of the this wonderf l and spe ial orner of o r state.

Swa Vall y

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Pag 7

A PLACE OF HISTORY

T P c i

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Extending outwards from the river and its tributaries such as Ellen Brook, Susannah Brook and Jane Brook are rich alluvial soils of good texture and fer lit hese soils are su erb for most hor cultural ursuits ith irriga on the su ort high cro ing tablegra e roduc on ith micro irriga on s stems using low rates of irriga on the su ort excellent qualit winegra es est of the rivers ood lains towards the coast, the highl leached sands contain ver li le mineral traces, being ale gre and infer le o other area has this combina on of soil, climate and forma on that allows for such agricultural uses within the greater Perth region

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170 y i c m y i d di c y i q iy .

The development of the Swan Valley is a key chapter in the history of erth and the Swan iver olony This lon term connec on with the development and success of the ity of erth is part of the charm and authen c e perience that life in and a visit to the Swan Valley o ers The Swan Valley has played a very important role as a source of abundance for its ori inal inhabitants the Nyun ah people and then for successive enera ons of uropean se lers and their descendants the people of erth It has always been a place that has sustained its people With its abundant rivers brooks fresh water lakes and river meadows it had for many thousands of years been one of the key sources of food supply for the Abori ines of the Swan oastal lain The Nyun ah people lived o the land and conserved resources and preserved the landscape
f

Wi S

c mic c V y c mm i y d d mi c f m i d mi m d d m i . T i V y i m k f S id c y d c .

While several uropean e pedi ons visited the Swan estuary before permanent uropean se lement it was the fer le alluvial ats and ood plains alon both sides of the Swan iver upstream from Guildford to the arlin Scarp that were the chief a rac on for aptain S rlin when he rst visited the area in It con rmed his intent to found a ri sh colony in this isolated part of the Australian con nent which he did in 9 The rst uropean se lers to erth uickly claimed the land abu n the Swan iver because of its naturally superior soils for a riculture The ori inal land rants known as ribbon rants because of their narrow river fronta e and reat depth were commonly in the order of 00 to 000 hectares

Page 8

Swan Valley & Regional Winemakers Asso ia on Swan Valley Vision

HERITAGE

y i d f

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S m f A i S V

d f y. di

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cic 193 y P k 1935 k 1937 Wi k 1954 1937

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The present Swan Valley area has been largely spared from subdivision and urbanisa on for nearly seventy ve years and it remains a largely agricultural area. It has always been widely recognised as valuable hor cultural land ma ing a signi cant contribu on to estern Australias agriculture. By the 1970s its proximity to a growing Perth meant that its value as an area of open space within the corridors of development became widely recognised. The need to preserve the special character of the Swan Valley for its important contribu on to the culture and amenity of Perth has been recognised by poli cians and planners. As a result successive regula on and legisla on has been developed with the intent of suppor ng the con nuance of vi culture and other suitable rural ac vi es. Land use within the Swan Valley is regulated by the SVPA and the City of Swan Local Planning Scheme No 17 (LPS No 17). This plan has as its ob ec ves to promote the core area of the Swan Valley primarily as a hor cultural recrea onal tourism and landscape resource to provide for limited rural living within the Swan Valley such that it enhances the character and amenity of the valley and ensures compa bility with produc ve rural ac vi es and to protect high uality hor cultural soils from development which would eopardise their current and future use. These planning rules have provided a frame wor for substan al economic development that has seen millions of dollars invested in vi culturally focused agriculturally based businesses that straddle produc on and tourism opera ons. There is an urgent need to ensure the SVPA and LPS No 17 are fully aligned and that they are completely e ec ve at restric ng inappropriate development. Throughout the valley ac ve vineyards and farms e uine proper es and well maintained rural lifestyle proper es are now interspersed with land that is no longer ac vely farmed o en unmaintained by aged residents or absent owners. A por on of land owners see the social and economic changes in the valley as crea ng an opportunity to subdivide their land. The expecta on of some land holders that land not ac vely farmed may be considered for subdivision is not supported by the Swan Valley Planning Act the LPS No 17 nor by the S R A.

AGRICULTURAL LAND PRESERVED

The Swan Valley it has been largely spared from subdivision for nearly 75 years and it remains a largely agricultural area.

It has always been widely recognised as valuable hor cultural land ma ing a signi cant contribu on to Western Australias agriculture.

By the 1970s its proximity to a growing Perth meant that its value as an area of open space within the corridors of development became widely recognised.

Planning decisions at local and state level since have reected this.

R i

Wi

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ECONOMIC IMPACT

The annual value of Swan alle w ne a e e ae a $3.3 ll on, he w ne o uce a $32 ll on, an he o al value of all nco e of he Swan alle w ne e a $92 ll on.

The annual con u on a le a e an o he ho cul u al o uc own n he Swan alle $20 ll on.

The o al value of a e , w ne an v o e v ce ene a e n he Swan alle n he o e of $187 ll on.

Currently there are over 40 wineries in the Swan Valley, crushing 3300 tonnes of locally grown wine grapes and about 6000 tonnes of grapes from outside the Swan Valley. The annual value of Swan Valley grown wine grapes is es mated at 3.3million, the wine produced at 32million, and the total value of all income of the Swan Valley wineries at 92million. n addi on to winema ers, another 00 plus visitor orientated businesses contribute an es mated million to the Swan Valley econ omy. t is es mated table grapes and other hor cultural products contribute a further 20million to the Swan Valleys economy. The total value of grapes, wine and visitor services generated in the Swan Valley is in the order of 8 million. The introduc on of the Swan Valley lanning ct in 99 has led to a substan al investment in the Swan Valleys wine industry. ver half of the current wineries have been established since the ct was introduced. en commencing as family owned and operated business es re uiring substan al ini al investment in land, vineyards, wine produc on and visitor facili es, many are now well established and pro table, with growing reputa ons for uality wine. These wineries are now purchasing high uality wine grapes from independent growers to supplement their own produc on.

Page 12

Swan Valley

Regional Winema ers Associa on Swan Valley Vision 2012

Further these wineries are not seeking cheap grapes as wineries did in the past, but rather high quality grapes from well maintained vineyards, a much be er commercial opportunity for independent growers hilst there are no longer as many vineyards in the wan alley as years ago when table grape and dried grape produc on dominated, there has been a drama c change from unbranded commodity produc on to high quality, value added, branded produc on y

CONNECTING DIRECTLY WITH CUSTOMERS

This changing dynamic creates an opportunity for rebranding the wan alley to a vibrant centre of high value, authen c local produce, raising the image of the valley and its produce This in turn will create the opportunity to introduce premium pricing for suitably high quality products and services

The small lot sizes in the Swan Valley and the proximity to the lar e residen al pop la on o erth ma es the Swan ideally s ited or small wine b sinesses with a oc s on direct sales.

Direct sales, incl din cellar door sales, mail order, and nc on sales are the most protable or a wine b siness as the winery receives ll retail price.

The small lot sizes in the Swan Valley and the proximity to the large residen al pop la on o erth ma es the Swan ideally s ited or small wine sinesses with a o s on dire t sales Some larger proper es whi h ha e remained rela ely inta t sin e olonisa on are well s ited to more s stan al wine sinesses Dire t sales, in l ding ellar door sales, mail order, e- ommer e, and n on sales are the most pro ta le or any wine siness as the winery re ei es ll retail pri e This allows small wineries to ompete more e e ely with m h larger wine ompanies n addi on wineries are a le to laim a re ate o p to $500,000 o their wholesales sales tax (the ine alisa on Tax or T This e ates to the rst $ million o ellar door sales or $1 7million o wholesale sales eing wholesale tax ree (ATO tax r ling TR 2009/2 All Swan Valley wineries ta e ad antage o this l ra e dire t sales opport nity and most operate a retail ellar door o tlet on their property Small wineries relying almost ex l si ely on dire t sales and e e ely retaining the wholesales sales tax, ha e an ex ellent siness model The opport nity or growth is a hie ed y op mising dire t sales y expanding their apa ity to ser i e isitors and lising new so ial media hannels Ver ally integrated wine sinesses o er addi onal isitor ser i es in l ding dining, n ons, entertainment, and a ommoda on

All Swan Valley wineries ta e advanta e o this l cra ve direct sales opport nity and most operate a retail cellar door o tlet on their property.

Swan alle

e onal

ne a e A oc a on Swan alle

on 2012

Pa e 13

These generate income in their own right as well as increasing the opportunity for greater wine sales. uccessful esta lishe small wineries in the wan alley can realis cally expect to achieve etween $500,000 an $2million in irect wine sales at up to 50% gross margin. These usinesses have excellent prota ility. With a strong irect customer ase wineries may consi er wholesale sales. Wholesale is not as prota le as irect sales, ut may enet the usiness overall y efraying xe costs an achieving savings through improve scale. Wineries may choose to sell irect to retailers an on premise usinesses (i.e. cafes, ars, pu s an restaurants) or engage a istri utor. Generally the opportunity to engage thir party istri utors to uil wholesale sales only occurs once a winery has esta lishe their ran an a prole an reputa on in the mar etplace. The poten al for wholesale sales is even higher than irect sales. Given sucient investment it is not unreasona le for a small Australian winery to uil omes c sales of etween $1$2 million over several years. A similar opportunity exists for export sales. There is outstan ing poten al for the wan alley wine in ustry to con nue to grow. irstly, its ma or mar et of erth is expecte to grow y half a million resi ents y 20 1. econ ly Australians con nue to spen more on recrea on, alcoholic everages, foo , an ea ng out (AB 65 0.0 - Househol Expen iture urvey, Australia: ummary of Results, 2009-10). Thir ly, erth is also well connecte to the rela vely near y Asian marets which o er growth opportuni es. The o vious a rac on is the regions rapi ly rising consumer ase. Over the next ve to 10 years, the num er of mi le an upper income earners in outh-East Asia is expecte to increase to 100 million people, out of a total popula on of more than 550 million (WA epartment of Agriculture oo ). The epartment of Agriculture oo has evelope in con unc on with in ustry a three year interna onal wine mar e ng strategy with a strong focus on emerging Asian mar ets. t is reasona le to expect at least a propor on of wan alley wineries to experience su stan al growth in the future. t can e expecte that some wan alley wineries will emulate the success of many well esta lishe wineries in the south west an achieve su stan al wholesale

a e 14

Swan Valley

Re ional Winema ers Associa on Swan Valley Vision

an export success. t is also reasona le to expect further new entrants to the wan alley wine in ustry an that they will con nue to grow re uiring a i onal fruit sources an see ing new mar ets. A further a vantage of winema ing in the wan alley is the cost of grape growing is su stan ally lower than other Western Australian regions. Wine grapes are generally grown on the shallower, less fer le soils outsi e the richer alluvial eposits. Com ine with ecient micro-irriga on systems, vine growth an yiel is generally higher compare to cooler, we er regions. Together with the hot climate which o ers a low isease environment, this means opera ng costs are rela vely low. or o vineyar s su er the freight costs incurre opera ng in the south west. The three largest wineries also ta e a vantage of the outstan ing irect mar et opportunity o ere y the wan alley an also have su stan al vineyar s pro ucing rela vely low cost ( y Western Australian stan ar s) grapes. The com ina on of excellent irect sales, low cost grapes an scale allow them to create a via le large scale wine usiness. The high capital cost of vineyar investment mi gates against wineries growing all of their own grapes. mall wineries commonly see to purchase high uality fruit to supplement their own pro uc on on an annual asis. This creates the opportunity for lifestyle resi ents to evelop small high uality vineyar s on their property in partnership with wineries. imilarly, some ta le grape growers may e a racte to conver ng part or all of their pro uc on to wine grapes. These factors, com ine with higher lan costs rela ve to other Western Australian grape growing regions, ensures that wineries will n it an a rac ve proposi on to source a i onal, well price grapes from stan alone wan alley growers rather than evelop their own new, large scale commercial ventures. Hence it is reasona le to expect growth in eman for wan alley grown wine grapes.

OTENTIAL FOR SWAN VALLEY WINE BUSINESS

There is o tstandin poten al or the Swan Valley wine ind stry to con n e to row.

It is reasonable to expect at least a propor on o Swan Valley wineries to experience s bstan al rowth in the t re.

It can be expected that some Swan Valley wineries will em late the s ccess o many well established wineries in the so th west and achieve s bstan al wholesale and export s ccess.

It is also reasonable to expect rther new entrants to the Swan Valley wine ind stry and that they will con n e to row re irin addi onal r it so rces and see in new mar ets.

Swan Valley

Re ional Winema ers Associa on Swan Valley Vision

a e 15

RELATED BUSINESSES

The Swan Valley hosts not only wineries. It is home to; Table grape growers Restaurants Cafes Galleries Tour operators Studios un on entres

A board range of businesses contribute to the agricultural focus of the Swan Valley. Historically growing table grapes and grapes for drying was the dominant form of i culture in the Swan Valley. hilst wine has been made in the Swan Valley since the earliest days of the colony, it is only in the last 30 years that wine grape growing has come to dominate i culture. For well o er 120 years the Swan Valley has enjoyed an impressi e reputa on for the outstanding uality of its table grapes. A large body of growers today con nue to produce ery high uality table grapes that are o en sold direct to the public through roadside mar ets, sold at the Perth wholesale fruit mar et, or despatched directly to leading retailers. Generally table grape ineyards are located on the richer allu ial soils close to the ri er. The Swan Valley climate allows growers to bring fruit to mar et at di erent mes to that grown further north. This shi in ripening seasons creates a mar et opportunity for Swan Valley producers. Howe er, Swan Valley growers s ll face business ris s with the poten al wea ening of the uaran ne on imported including eastern states fruit that protects estern Australian growers from arious diseases. Table grapes add $19.1m to the state economy (source DAFWA, Value Chain Modeling 2011 - unpublished).

Con ert venues State Equestrian Centre Equestrian suppliers & servi es Spe ialty rops & hor ulturalists

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a e 16

Swan Valley

Re ional Winema ers Associa on Swan Valley Vision

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Development redu on in minimum lot sizes and in reased popula on will inevitably impa t the region. An un o-ordinated and un he ed approa h to development of visitor orientated servi es may allow the Swan Valley lose its fo us and integrity as a wine region.

Agriculture is at the heart of the Swan Valleys heritage and culture and therefore its ar e ng rand and isitor a eal hanges in land uses away fro tradi onal agricultural ac i es reduc on in ini u lot si es and an increased o ula on ha e the oten al to create con ict with tradi onal land uses and ine ita ly i act on the a ility of i cultural usinesses to con nue nor al far ing ac i es and could catastro hically e ect their ongoing ia ility or al res onsi le agricultural rac ces create noise and dust and uli se safe and a ro ed agricultural che icals that any oten al s all landholders would consider unacce ta le near or on the oundary of their ro erty or e a le the safe and res onsi le a lica on of organic ele ental sul hur widely used to control owdery ildew on ines in s ring and su er gi es rise to sul hur a ours that ay cause distress to householders within close ro i ity to ineyards Su di ision will ine ita ly result in con ict etween co ercial far ers and those occu ying s all land holdings created y su di ision Aesthe cally it will also disru t the rural landsca e and alter the road istas that gi e the Swan Valley its o en s ace its rural a eal

Su essive state governments are to be applauded for introdu ing and rening the Swan Valley Planning A t whi h sets as a ore prin iple the prote on of vi ulture.

There is an urgent need to ensure the SVPA and LPS No 7 fully align and that they are ompletely e e ve at restri ng inappropriate development.

Swan Valley & Regional

inema ers Asso ia on Swan Valley Vision

Page 7

TE U E

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Page 18

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N UTHENTIC PL CE

e ad a d e e pa a a e deve p g the eg eputa f h gh ua t , authe p du e.

Over the last twenty years what the Swan Valley oers visitors has changed. The heritage, rural ambience and scenery has been maintained, but the range and quality of wines, the food and dining experiences, galleries, concert venues, tours, and breweries have become bigger, be er and more sophis cated. owever, there are s ll many old percep ons about the Swan Valley in terms of the experience oered, the size of the tourism industry, quality of the experience, quality of the wine or availability of accommoda on. There is a wonderful opportunity to change these old percep ons of the Swan Valley. Firstly our oering is excellent and matches the demand of modern consumers. Consumer demand for branded, high quality products has grown. n par cular ustralians have become great consumers of sophis cated leisure ac vi es, food and beverages. There is demand for products that are high quality, local, authen c, have integrity and can be traced to their source. Consumers wish to know the providence of the food and beverages they consume. Typically these products are demanded by more discerning consumers who are prepared to pay a premium for them. The Department of griculture and Food s uy est at est food labelling and promo on campaign, which promotes locally farmed, shed and processed products , is an example of catering to this demand and has been a smash hit. updated brand strategy would communicate the Swan s many a rac ons to the people of erth and beyond, and is mely to ensure that its reputa on re ects the current experience. Modern branding of the Swan Valley will benet all producers and see its agricultural and related tourism industry thrive and grow.

T ep de u e v e the pe pa e, g ee e a d u a a b e e f the a a e a a ut ta d g h t b ea e u e p f Pe th, u tab e f e the a h u , a da a ee e d.

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Page 19

COMMUNIC TING THE N LLEY B ND

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SWAN VALLEY GEOGRAPHIC INDICATOR Australian Wine and Brandy Act.

Wine Australia is an Australian Government statutory authority established in 1981 to provide strategic support to the Australian wine sector.

One of six core responsibilities of Wine Australia is: Defining the boundaries of Australia's wine producing areas Wine Australia's primary stakeholder is the Australian Government. Other principal stakeholders include wine and brandy producers who pay the Wine Grapes Levy and exporters, who pay the Wine Export Charge. A Geographical Indication (GI) for wine is an indication that identifies the wine as originating in a region or locality where a given quality, reputation or other characteristics of the wine is essentially attributable to the geographical origin. GIs are determined by the Geographical Indications Committee, a statutory authority of Wine Australia, and listed on the Register of Protected Geographical Indication and Other Terms, which is maintained by Wine Australia. Textual descriptions and maps all Australian Geographical Indications included in the Register of Protected Names. Each entry includes a textual description and a map. In each case the textual description is the legal definition. The maps are graphic representations only. In the event of an inconsistency the textual description takes precedence.

Swan Valley
The Australian Geographical Indication "Swan Valley" was entered in the Register of Protected Names on 6 January 2003 in response to a direction received by the Registrar from the Presiding Member of the Geographical Indications Committee acting under Section 40Z of the AWBC Act 1980. GI Area Boundaries:

WOOROLOO TOPOGRAPHIC MAP Scale 1:100,000 Sheet 2134 Edition 1 1977

Published by authority of the Minister for National Development Produced and distributed by the Division of National Mapping Commonwealth of Australia 1979 PERTH TOPOGRAPHIC MAP Scale 1:100,000 Sheet 2034 Edition 1 Produced by the Division of National Mapping under the direction of the Minister for National Resources Printed by the Royal Australian Survey Corps, 1977. GI Textual Description:

The Geographical Indication "Swan Valley" is located within the Swan District region, within the State of Western Australia, Australia.

The beginning point of the boundary is situated on Map Wooroloo (Sheet 2134) at grid reference MK074866, being where the railway line crosses Ellen Brook, then proceeds easterly along grid line 866 to its intersection with grid line 100 at grid reference MK100866, then proceeds southerly along grid line 100 to it intersects the Swan River at grid reference MK100837, then proceeds north easterly along the Swan River to its intersection with grid line 110 at grid reference MK110843, then proceeds southerly along grid line 110 to its intersection with the 100 metre contour line at grid reference MK110834, then proceeds generally southerly along the 100 metre contour line to its intersection with grid line 743 at grid reference MK112743, then proceeds westerly along grid line 743 to its intersection with Toodyay Road at grid reference MK0877743, then proceeds south westerly along Toodyay Road to its intersection with railway line at grid reference MK079738, then proceeds westerly along grid line 738 to its intersection with the Swan River at grid reference MK062738, then proceeds generally south westerly along the Swan River to the edge of the map at grid reference MK054735; On to Map Perth (Sheet 2034) at grid reference MK054735, then proceeds south westerly along the Swan River to grid line 014 at grid reference MK014705, then proceeds northerly along grid line 014 to its intersection with Benara Road and an unmarked vehicular track at grid reference MK014728, then proceeds northerly along the unnamed vehicular track to its termination at grid reference MK014732, then proceeds north easterly in a straight line to the intersection of Marshall Road and an unnamed vehicular track at grid reference MK027750, then proceeds east of northerly in a straight line to its intersection with Gnangara Road at grid reference MK046816, then proceeds northerly in a straight line to the unnamed creek on the edge of map at grid reference MK053832; On to Map Wooroloo (Sheet 2134) at grid reference MK053832 on Ellen Brook, then proceeds generally easterly and then northerly along Ellen Brook to its intersection with the railway line at grid reference MK074866, which is the descriptor starting point.

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