PROJECT OUTLINE PADINI HOLDINGS BERHAD Page Chapter 1 - Abstract 1.0 Summary Of The Project 1.

.1 Establisment of Padini Holdings Berhad 1.1.1 Globally 1.1.2 Malaysia 1.2 Padinis Main Bussiness 1.2.1 Padinis Product Line 1.3 Padinis Market Share 1.4 The History Of Padini Holdings Berhad Chapter 2 - The Business Vision and Mission 2.0 Introduction 2.1 Theory of Vision 2.2 Theory of Mission 2.2.1 Characteristic of Mission Statement 2.2.2 Mission Statement Components 2.3 Conclusion Chapter 3 The External Assesment 3.0 Introduction 3.1 Key External Factors 3.1.1 Economic Forces 3.1.2 Social Forces 3.1.3 Cultural Forces 3.1.4 Demographic Forces 3.1.5 Environmental Forces 3.1.6 Political Forces 3.1.7 Govermental Forces 3.1.8 Legal Forces 3.1.9 Technological Forces 3.1.10 Competitive Forces 3.1.10.1 Competitor Analysis ( ELBA, HYTEX, BONIA) 3.2 The External Factor Evaluation (EFE) Matrix 3.3 The CPM Matrix 3.4 Conclusion Chapter 4 The Internal Assesment 4.0 Introduction 4.1 Key Internal Forces 4.1.1 Management 4.1.2 Marketing 4.1.3 Finance and Accounting 4.1.4 Production and Operation 4.1.5 MIS 4.1.6 Research and Development

Page 4.2 The Internal Factor Evaluation (IFE) Matrix 4.3 Conclusion Chapter 5 Strategies in Action 5.0 Introduction 5.1 Long Term Objectives 5.2 Types of Strategies 5.2.1 Integration Strategies 5.2.2 Intensive Strategies 5.2.3 Defensive Strategies 5.3 Michael Porters Five Generic Strategies 5.4 Means for Achieving Strategies 5.5 Conclusion Chapter 6 Strategy Analysis and Choice 6.0 Introduction 6.1 The Input Stage 6.2 The Matching Stage 6.2.1 The SWOT Matrix 6.2.2 The SPACE Matrix 6.2.3 The BCG Matrix 6.2.4 The IE Matrix 6.2.5 The QSPM Matrix 6.3 Conclusion Chapter 7 Conclusion And Recommendation Appendix References