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UNIVERSITY OF STUTTGART
DEPARTMENT OF ORGANIZATIONAL DESIGN AND
BEHAVIOR
PROF. DR. MICHAEL REISS
New media like weblogs, internet-communities, wikis and web based trainings are
not only fundamentally influencing operational business and communication
structures within and between companies, but also strategic processes like
innovation and time based competition.
The question is if and how successfully these new media are able to support
change projects. We want to analyze this “beyond hypes and fads” by an online
expert survey.
The participation in the survey will take about 10 minutes. Please answer - if
possible - all the questions!
http://www.bwi.uni-stuttgart.de/index.php?id=2468
1
Terms and Definitions
Weblogs: Websites where entries are written in chronological order with
the opportunity for readers to comment.
Wikis: Websites allowing users to read and edit contents. Webpages and
articles can be linked easily.
2
Questionnaire: New Media in Change
Management
Question 1)
• Consulting
• Science/research institute, field of
activity:_________________________
• Industry or service company
• Media company (e.g. provider, software development)
• Others: ________________________________
Question 2)
Country: __________________________
Question 3)
3
Question 4)
• Construction
• Electricity, gas and water supply
• Manufacturing of textiles and textile
products
• Manufacturing of basic metals and
fabricated metal products
• Engineering
• Manufacturing of IT hardware and office
machinery
• Medical, precision and control
engineering
• Automotive
• Logistics
• Others
Question 5)
4
Question 6)
Question 7)
• Strategic shift
• IT-Implementation
• Organizational restructuring
• Internationalization/globalization
• Post Merger Integration
• Cultural change
• Business Process Reengineering
• Outsourcing
• Cost reduction
• Others: ____________________________
5
Question 8)
Question 9)
7
According to your estimation/experience, how does the use of Web 2.0-
instruments affect the following aspects?
Question 10)
Question 11)
Skill level (with respect to the change project) of the employees affected
(required competencies and qualification for the change project)
very no I cannot
positive negativ very
positive differen assess
ly ely negativ
ly ce ely
• Wikis
• Podcasts/videocasts
• Individual weblogs
• Social networking
platforms
• Corporate weblogs
Question 12)
very no I cannot
positive negativ very
positive differen assess
ly ely negativ
ly ce ely
• Wikis
• Podcasts/videocasts
• Individual weblogs
• Social networking
8
platforms
• Corporate weblogs
9
Question 13)
very no
positive Negativ Very I cannot
positive differen
ly e negativ assess
ly ce
e
• Wikis
• Podcasts/videocasts
• Individual weblogs
• Social networking
platforms
• Corporate weblogs
Question 14)
Markedl
No Markedl
y Increas Decreas I cannot
differen y
increas ed ed assess
ce decreas
ed
ed
• Wikis
• Podcasts/videocasts
• Individual weblogs
• Social networking
platforms
• Corporate weblogs
Question 15)
markedl
no markedl
y increas decreas I cannot
differen y
increas ed ed assess
ce decreas
ed
ed
• Wikis
• Podcasts/videocasts
• Individual weblogs
• Social networking
platforms
• Corporate weblogs
10
Question 16)
0% 1-9% 10- 20- 30- 40- 50- 60- 70- 80- 90-99% 100% I cannot
19% 29% 39% 49% 59% 69% 79% 89% assess
Question 17)
0% 1-9% 10- 20- 30- 40- 50- 60- 70- 80- 90-99% 100% I cannot
19% 29% 39% 49% 59% 69% 79% 89% assess
Question 18)
Question 19)
11
Question 20)
Question 21)
12
Question 22)
• Utilization of
existing knowledge
• Credibility of
information
Question 23)
13
Question 24)
If you want to receive the results of this study please fill in your e-mail
address
Question 25)
• Direct e-mail
• Forwarded e-mail from colleagues, business partners, etc.
• Newsletter
• Weblog
Question 26)
To how many persons did you send the link to this survey?
14