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$125k in 5 Days with 5 Hours of Work

Profit from every opportunity

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$125k in 5 Days with 5 Hours of Work Outbound Message Template & Workbook
Today the light bulb is going to go on for you. You're going to walk out of here with the know-how and understanding, awareness to Profit from Every Opportunity that presents itself from this day forward on autopilot. You're going to see an automated machine and witness a strategy and an easy to follow, step-by-step system that you can use to: Capture every lead Follow up instantly Research your prospects and leads Present sales presentations Completely automated And follow up based on their behavior

Specifically, I'll deconstruct a campaign that generated $125k in 5 days with 5 hours of work - went on to make over $160k and I didn't even own the product. Then we're going to build a campaign, create a sales webcast presentation before your eyes and walk out of here with a ready to launch campaign that will sell in perpetuityon autopilot. And you'll see how you can every major type of communication: Email Mobile text Voicemail Print o Postcards o Letters Conferences (real-time and recorded) o Teleseminars o Webinars o Webcasts And to gather prospects, you can capture leads from: Phone calls Mobile text / SMS Business cards with an iPhone card reader Email Forms And integrate with any system you already have via an API (thats Application Programming Interface for you geeks )

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and sell with the latest, cutting-edge automated audio, video and webcast technology not available anywhere else... and replace thousands of dollars of expensive services and talent with a completely automated system that works for you 365/24/7 days per week and can expand infinitely and grow with your business on demand. Welcome to MonsterFollowUp: Profit From Every Opportunity.

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Million-Dollar Copywriting Tips


HOOK THEM! NEVER BE BORING Teasers Make each line short with 6-8 words per sentence. Use contractions were, not we are 40 ws wide format (in courier) wwwwwwwwww wwwwwwwwww wwwwwwwwww wwwwwwwwww Colloquial write to ONE friend, not to EVERYBODY (everyones friend is nobodys friend) Stack the reasons why Curiosity & intrigue Keep the focus on the reader, not you o Convert the I, me, my to you and yours Keep your embedded commands in the positive Include endorsements, results Use the PS, PPS, PPPS, PPPPS frequently Include the WHO, WHAT, WHY, WHERE, HOW Only ONE area of focus the CALL TO ACTION End the request with BECAUSE and a REASON Can I cut in line because my wife is in the car waiting for me The confused mind chooses NEITHER OPTION

References: MindControlMarketing.com by Mark Joyner

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Systematic Messages Deconstructing the Campaign Deconstruction: Offer - Product & Live Event Decided to use a webcast because of his charisma, unique story Hook: Hollywood making a movie starring Leo, Ridley, Scorcese Systematic messages: Teaser 3 days of invites, each appealing to different people Reminders REASON WHY

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Teaser
(send out 1-2 days before to let your list know something special is coming) Deconstruction
Teaser - invitation / curiosity / Intrigue Subject: important phone call (colloquial) Three challenges (but don't tell you what they are), Zeigarnik Effect PS - challenge, cliffhanger for other challenges Endorsement, results PPS - reminder of hook

Results: got lots of messages from friends who I didn't think read my emails to ask what's going on...

Subject: important phone call


Tomorrow I'm going to send you an invitation to join me for a free webcast. I just got off the phone with an amazing guy. On a 1-10 scale of "interesting and useful information", he's an 11. I'll know in a few hours if I can get him for the interview mid-week. He solves the three biggest challenges most people have making money and building wealth.. My team has been using his know-how for about six weeks and we just had our best month in over four years of business. Keep your eyes open for a message on Monday for the invitation. Mike PS - one of the "challenges" is overwhelm. I'll share the other ones tomorrow. PPS - I'm seriously excited - he's SO interesting that a major Hollywood movie is being made about him. More tomorrow.

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Lead Capture Page Video Lead Capture Page and Script Capture name + mobile # #### [STACKS OF BOOKS AS SET] This is Mike Koenigs. I want to invite you to join me for a webcast with "Mr. X", the "$50 million dollar man" - a guy so interesting, so wealthy and so persuasive and influential that a major movie is being produced about him starring Leonardo diCaprio, directed by Ridley Scott and produced by Martin Scorcese. Look - you wouldn't be watching this video unless you wanted to make more money, be more efficient, produce massive value for your customers and learn how to persuade and influence more effectively. [point to books] Over the past 25 years, I've researched, studied and invested in and met some of the most powerful, persuasive and influential people in the world. Many of them earn or are worth hundreds of millions of dollars. Those friends and mentors include Tony Robbins, Brian Tracy, Harvey MacKay, Dan Kennedy, Bill Glazer, David Bach, Dean Graziosi, Joe Sugarman and four billionaires that I've had the pleasure of getting to know, model and work with personally. You can see from this SMALL stack of books from my extensive library, that I'm always searching for the most powerful strategies, resources and relationships that will bring more success, wealth, value and happiness into my life and the lives of my friends, family, customers and clients. I want you to join me and my special guest for a free webcast where you'll learn Ethical Influence & Persuasion Strategies. I'm putting on this free webcast because one of the biggest objections I hear from people who aren't making the kind of money they want to is "they hate to sell" or "don't know how to sell". There are lots of reasons for this - some of them are they think selling is manipulative, salespeople are slimy, they're unethical or controlling, calculating, devious, conniving - basically in the same category as politicians.
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Here's what I know to be true. If you aren't making the kind of money you want to or you think you deserve, you fall into one of three categories (which one are you?): Don't like to sell Don't know how to sell, but want to Know how to sell but want to sell better The real reason you aren't making the kind of money you want to is you dont know how to sell. But the reason you dont know how to sell is: (1) You dont understand influence (2) You dont know how to persuade (3) You lack confidence And there's one other MAJOR contributor - and that's overwhelm and overload. My guest and I are going to cut to the chase and share with you some INCREDIBLE information - it's so good that I recently had my entire company study my guest's information, content and training and we just had our BEST MONTH EVER with the HIGHEST SATISFACTION and GREATEST RETENTION in our four year history. It doesn't matter if you're a broke or rich, a one-person sole proprietor, have a job, do affiliate marketing, are unemployed and looking for a job or are making millions of dollars in your own corporation - YOU NEED TO ATTEND this free webcast and learn from the man who's personal earnings have exceeded over $50m per year in PROFIT. And no, this isn't a get rich quick scheme or some live seminar content, biz or Internet marketing voodoo. My guest comes from the REAL BUSINESS WORLD and has personally raised over a BILLION dollars for startups and routinely gets paid $50k-$250k plus a piece of the companies he consults with. I know you'll love him, learn a ton and be very entertained as I grill him on what I believe are the most powerful skills ever - persuasion and influence. All you need to do to join Mr. X and me is sign up below and you'll receive access to the free webcast and a reminder - date, time and details are listed below! Thanks for watching and I'll see you soon!

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Monday
Subject: Meet the $50 million dollar man BODY I made this video for you: [LINK] I want to invite you to join me for a free webcast with "Mr. X", a guy I call the "$50 million dollar man." This guy is so interesting, so persuasive and so influential that a major movie is being produced about him starring Leonardo diCaprio, directed by Ridley Scott and produced by Martin Scorcese. This webcast is ONLY for you if you: - want to make more money - be more efficient - produce massive value for your customers - learn how to persuade and influence more effectively I'm putting on this free webcast because one of the biggest objections I hear from people who aren't making the kind of money they want to is "they hate to sell" or "don't know how to sell". Watch the short video - I explain everything you need to know right here: [LINK] Mike PS - this isn't a get rich quick scheme, business opportunity or internet marketing voodoo. PPS - he comes from the REAL BUSINESS WORLD and has personally raised over a BILLION dollars for real businesses and routinely gets paid $50k-$250k plus a piece of the companies he consults with. PPPS - my special guest's training is so good that we had entire company study his information, content and training last month and we just had our BEST MONTH EVER with the HIGHEST SATISFACTION mikekoenigs.com, Inc., MonsterFollowUp LLC, Traffic Geyser, Inc. All Rights Reserved. Unauthorized Reproduction or Redistribution Prohibited Page 9 of 41


and GREATEST RETENTION in our four year history. PPPPS - this guy is a TOTAL character - you're going to absolutely love listening to him because he's not only going to blow you away with some great information, but he's SUPER entertaining!

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Tuesday
Subject: do you hate selling? BODY Yesterday I sent you an invitation to join me for a free webcast about ethical Influence and persuasion strategies with a special "mystery guest". Here's a video I made for you: [LINK] I arranged this free webcast because one of the biggest objections I hear from people who aren't making the kind of money they want to is "they hate to sell" or "don't know how to sell". There are lots of reasons for this - they think selling is manipulative, salespeople are slimy, they're unethical, controlling, calculating, devious, conniving basically in the same category as politicians. :) Look, selling doesn't have to be "icky". You don't have to be obnoxious to be an effective salesperson. I explain what I think the top FIVE reasons people can't sell in this video - and you can sign up for the free webcast right here: [LINK] Mike PS - It doesn't matter if you're a broke or rich, a one-person sole proprietor, have a job, do affiliate marketing, are unemployed and looking for a job or are making millions of dollars in your own corporation YOU'LL LOVE this free webcast because you'll learn from the man who's personal earnings have exceeded over $50m per year in PROFIT. mikekoenigs.com, Inc., MonsterFollowUp LLC, Traffic Geyser, Inc. All Rights Reserved. Unauthorized Reproduction or Redistribution Prohibited Page 11 of 41

PPS - you'll have a BLAST watching him too - he's an amazing educator, entertainer and his real-life stories will blow you away...

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Wednesday
Subject: LAST CHANCE for the free webcast BODY Tonight is the free webcast about ethical Influence and persuasion strategies with my special "mystery guest". HE'S SUPER INTERESTING, ENTERTAINING AND FUNNY! Sign up details are here: [LINK] I'll cut to the chase: The real reason you aren't making the kind of money you want to or think you deserve is you dont know how to sell. It's NOT YOUR FAULT. There's nothing wrong with you. The REAL reason most people dont know how to sell is: (1) (2) (3) They dont understand influence They dont know how to persuade They lack confidence

And there's two other MAJOR contributors to the problem - overwhelm - overload My guest in tonight's free webcast is going to share with you his secrets to ethical influence and persuasion strategies that you don't want to miss. This is your LAST CHANCE to register: [LINK] Don't miss it. This guy is golden. Mike PS - my special guest's training is so good that we had entire company study his information, content and training last month and we just had our mikekoenigs.com, Inc., MonsterFollowUp LLC, Traffic Geyser, Inc. All Rights Reserved. Unauthorized Reproduction or Redistribution Prohibited Page 13 of 41


BEST MONTH EVER with the HIGHEST SATISFACTION and GREATEST RETENTION in our four year history. PPS - "persuasion and influence" isn't just about SELLING it's about being HEARD, UNDERSTOOD and EFFECTIVE. This stuff works in and for every relationship.

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Thursday
Subject: you missed it! BODY ###

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Friday
Subject: one last chance BODY ###

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Saturday
Subject: Im taking this down tomorrow BODY ###

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Sunday
Subject: "Mr. X" video interview replay I just wanted to take a moment to follow up with you about the Mr. X video interview replay. [LINK] It's going to remain up until midnight tonight. I've also negotiated a $500.00 discount for a continuing education product that will expire tonight at midnight. You can check out the interview here and check out the offer. [LINK]

To date, this has been the best-attended and most commented-on interview I've ever done. If you recall, the demand was so great, it literally crashed our servers and delayed the first showing by an hour. (sorry about the delay and my apologies if you took time from your busy schedule to attend the webcast and were inconvenienced by the delay). Make sure you take the time to check out the interview and you'll watch Mr. X teach me a simple strategy that you can learn in less than two minutes that will keep anyone's attention in person, on video or on the phone. Mike PS - remember, the special $500.00 discount and the video are coming down tonight at midnight. [LINK]

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CONFIRMATION MESSAGING
Confirmation email
Subject: Your VIP Webcast Details... BODY YES! You're registered for the "Ethical Influence and Persuasion Strategies" Webcast with Mike Koenigs and "Mr. X" Wednesday, August 25th at 6:00 pm PST / 8:00 pm CST / 9:00 pm EST! Step 1: Print This Email Now and post it on your monitor! Step 2: Your VIP Webcast link: [LINK] Step 3: Add this event to your calendar right now (this works in Outlook, Google Calendar, Apple Calendar) [LINK TO .ics FILE] (this is the same page you used to register it will start playing the webcast at the date and time automatically!) See you on Wednesday! Sincerely, Mike Koenigs and "Mr. X"

PS - I'll send you a reminder email and mobile text message prior to the time the event starts.

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Confirmation mobile text/SMS


You're registered for the "Ethical Influence and Persuasion Strategies" Webcast. Check your email for confirmation. You'll receive a reminder message prior to the event.

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Day of reminder email


Subject: REMINDER: Webcast today! Remember - today is the "Ethical Influence and Persuasion Strategies" Webcast with Mike Koenigs and "Mr. X" DATE: Wednesday, August 25th at TIME: 6:00 pm PST / 8:00 pm CST / 9:00 pm EST!

Your VIP Webcast link: [LINK] (this is the same page you used to register it will start playing the webcast automatically!) See you later today! Sincerely, Mike Koenigs and "Mr. X"

PS - I'll send you a reminder email and mobile text message right before the event starts. PPS - Here are a couple "reasons why" you won't want to miss this free webcast: - want to make more money - be more efficient - produce massive value for your customers - learn how to persuade and influence more effectively - you want to be entertained AND educated DON'T MISS IT!

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1 hour before email


Subject: REMINDER: Persuasion & Influence Webcast in one hour Are you ready to be blown away with some great content? The "Ethical Influence and Persuasion Strategies" Webcast with Mike Koenigs and "Mr. X" starts in just one hour: DATE: Wednesday, August 25th at TIME: 6:00 pm PST / 8:00 pm CST / 9:00 pm EST!

Your VIP Webcast link: [LINK] You do NOT want to miss this webcast! Mike Koenigs and "Mr. X"

PS - REMEMBER - my special guest's training is so good that we had entire company study his information, content and training last month and we just had our BEST MONTH EVER with the HIGHEST SATISFACTION and GREATEST RETENTION in our four year history.

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1 hour before mobile text


The Persuasion & Influence webcast starts in one hour: Your VIP Webcast link is [LINK]

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Event begin mobile text


HURRY - the Persuasion & Influence webcast just began: Your VIP Webcast link is [LINK]

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IF SYSTEM BLOWS UP, SEND THIS: EMAIL Subject: Mr. X? BOOM goes the database :( but we're back online Well, THAT didn't work. :( The good news is we're back online - just refresh your browser right now or revisit the page and you'll be able to see the WHOLE presentation:

[LINK]
What we didn't anticipate is so many people hitting our server all at once. This has literally been the most successful webcast we've ever done - and THOUSANDS of people are trying to see the webcast at once. So good news #1 is this was super successful. The bad news is we're behind schedule

The good news is we queued up the presentation for you so you don't miss a thing. And we're taking your questions LIVE in a chat box so you'll get all your questions answered in real-time! WHEW! That was close I kind of want to apologize - but at the same time, apologizing for success is kind of weird! Enjoy the webcast - and I'll check back with you tomorrow

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SMS IF SERVER BLOWS UP The Mr. X webcast overloaded our server :( We're expanding our it to handle more viewers. You won't miss a thing. We'll ping you as soon as we're live.

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Replay email
Subject: Mr. X Replay - now available BODY Well, despite the server database blowing up last night, we managed to manage nearly 5,000 people who registered to watch me and Mr. X. We had our servers back up in 15 minutes, but sometimes this is the price you pay for a popular topic! Technology = :(

Here's a replay link - it will be taken down Sunday at noon PST. [LINK] If you have any questions while you watch the video, just reply to this email and they'll be forwarded to "Mr. X" support. Mike PS - Make sure you watch the video now because you'll learn some great persuasion and influence tips that involve using "rising intonation" to keep your listener or viewer involved He demonstrates this with me and it's very interesting stuff. PPS - remember, I'm taking the video down for good on Sunday!

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Arrived late email


Subject: you arrived late for the webcast! BODY Hi - it's Mike. I noticed you arrived late for the webcast today. Here's the good news - I've scheduled some convenient replay times for you to see it again I want to make sure you didn't miss anything. [LINK] Here are the times we'll have a replay available: Thursday, August 26 2010 8:00 am PST / 10:00 am CST / 11:00 am EST [LINK]

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Left early email


Subject: why did you leave early? BODY Hey I noticed you didnt stick around for the entire webcast. Can I ask you why? (just reply I WILL get your response ) Ive gone ahead and made this easy for you to continue where you left off. Just go here [LINK] and Ive queued up the video to start playing exactly where you left! Hows that for convenient! Mike PS youll love this video because youll learn some great persuasion and influence tips that involve using "rising intonation" to keep your listener or viewer involved He demonstrates this with me and it's very interesting. ###

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No show email
Subject: you missed the webcast, but there's another chance to attend! BODY ###

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Finished email
Subject: thanks for attending the webcast with Mr. X and me! BODY Well, despite the server database blowing up tonight, we managed to manage nearly 5,000 people who registered to watch me and Mr. X. I just wanted you to follow up and see if you had any questions for Mr. X. If you do, you can reply directly to this email OR you can send an email directly to him right here: Support@Domain.com Alternatively, you can call 800-555-1212. And to continue your educate with Jordan with the same home-study course my team and I have studied, you can check it all out right here: [LINK] Mike PS - remember, you get instant access to the "Fast Action Bonus" I made with Mr. X. It's over an hour of really great material PPS - remember, if you have any questions, just reply to this email and either Person 1 or Person 2 will get back to you! PPPS and if you want to watch any part of the video again, you can go here and view the replay anywhere you want [LINK] ###

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Last Chance, One More Week


Subject: Good news - Mr. X replay has been extended BODY Four quick things: - I used the strategies I learned in this webcast replay interview to generate $79,904 this weekend! - The replay is up until Tuesday at noon - Announcing a new presentation - $125k in 5 days with 5 hours of work and no product! - The reason WHY the replay is back up! Remember the "Ethical Influence and Persuasion" interview I did a couple of weeks ago with Mr. X? It was the highest-attended webcast I've ever produced and we received TONS of great comments from over 13,600 viewers! Unfortunately a few people didn't get a chance to watch it and we took the replay page down. Well, I just got off the phone with Mr. X a few minutes ago. We've decided to put the replay back up until Tuesday at noon - it's right here: [LINK] The interview and content is excellent You'll learn some great persuasion and influence tips that involve using "rising intonation" to keep your listener or viewer involved He demonstrates this with me - and I just used the strategy this weekend to present to two audiences and sold $79,904 worth of products! (it's so simple and so effective, it's weird) Here are some other "reasons" why you want to watch this interview:

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- you want to make more money - be more efficient - produce massive value for your prospects and customers - learn how to persuade and influence more effectively - you want to be entertained AND educated WHY is the replay being made available again? Well, Mr. X asked me to speak at a live event he's putting on in October. I'm going to present something that's brand-new and super-effective: "$125k in 5 Days with 5 Hours of Work - Without a Product!" (details about the event are on the offer page) [LINK] When I spoke with Mr. X today, there were a dozen seats available at the event, it's going to be small, intimate and ALL CONTENT. Mike PS - remember, we're taking this down Tuesday at noon. PPS - this is DEFINITELY in the top 3 most interesting and valuable interviews I've ever done. ###

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Webcast Best Practices


Force full playback video controls pause/play only Display offer button when the offer is mentioned Include details that you'll have real-time chat available in outbounds Use chat on the playback page Follow up based on behavior Make playback available with full controls AFTER theyve attended at least once Use the social media research feature to determine Never reference specific dates or events so content can be reused Preframe - "if you stay for the whole time, you'll get something great" (include a PDF downloadable to follow along) In video, state "Sunday is deadline" so campaign lasts a week Never reference real dates, only days of the week If there's going to be a live event, "various schedule - you can see that on the order page or get the recordings" Focus on reusability Send a link out that is pre-advanced to play when they left (if left early) Consider extending the offer two days starting the following Monday for laggards and provide a REAL REASON WHY

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Webcast Script
Welcome to Digital Cafe - I have a special guest today - and I promise this is not only life-changing, but career-changing information that you can use RIGHT NOW to bring more wealth and success into your life. You'll learn the REAL REASON you aren't making more money - and the three Keys to Financial Success and Abundance. My guest's life story is so incredible that it's being turned into a feature film starring Leonardo diCaprio, directed by Ridley Scott and produced by Martin Scorcese. For years, he was making 50 million dollars per year in PROFIT. And best of all, he's perfected a SYSTEM that you can learn, model and use quickly and easily to add an extra "zero" to your income. The topic you're going to learn is Ethical Influence & Persuasion Strategies. And you can learn his strategies and system in as little as 36 hours. I wanted to bring my guest in today because one of the biggest objections I hear from people who aren't making the kind of money they want to is "they hate to sell" or "don't know how to sell". There are lots of reasons for this - some of them are they think selling is manipulative, salespeople are slimy, they're unethical or controlling, calculating, devious, conniving basically in the same category as politicians. In my research, I've found that if you aren't making the kind of money you want to or you think you deserve, you fall into one of three categories (which one are you?): Don't like to sell Don't know how to sell, but want to Know how to sell but want to sell better The real reason you aren't making the kind of money you want to is you dont know how to sell. But the reason you dont know how to sell is: (1) You dont understand influence (2) You dont know how to persuade (3) You lack confidence Today you're going to learn from the most persuasive and influential guy I've met in decades, perhaps forever and he's not only mastered the world of selling, but he's developed a powerful system that you can model and learn quickly and easily. I'd like you to welcome my friend Jordan Belfort. Jordan, welcome to Digital Cafe and thanks for taking time from your busy schedule to share your knowledge with my friends! mikekoenigs.com, Inc., MonsterFollowUp LLC, Traffic Geyser, Inc. All Rights Reserved. Unauthorized Reproduction or Redistribution Prohibited Page 35 of 41

[GREET GUEST] What are we going to talk about today? You have an amazing backstory - why don't you tell people about your background, your very colorful past and where you are today? [you didn't come from the seminar, stage world, you came from the REAL world, cutthroat, wall street, ESTABLISH AS HERO] What are the key things that hold people back from achieving wealth and success? Let's talk about selling - why is it so important? Why do people hate to sell? Is persuasion, influence and selling something you're born with or can you learn it? How is your stuff not "manipulation"? Sales and Marketing (we have all these great tools, but without sales, you're screwed) Why is selling the most powerful and important skill to learn and master? I think the reason people hate to sell is they lack confidence. Lack of confidence come from overwhelm, lack of experience and lack of a system. What do you think of this? [Confidence - INNER WORLD, having a system, that's what Straight Line is all about] OUTER WORLD - Entrepreneurship You've developed The SYSTEM, it's called THE PRODUCT NAME. Tell me about it! [PRESENTATION] Offer - what is the PRODUCT NAME? Open the box - break it down by benefits and results you can expect Bonus - FIRST LESSON WITH MR. X AND MIKE immediately [OUR BONUS - we'll teach immediately] CTA Scarcity - limited units available, pricing will go up to $1497 on Sunday CTA + Payments mikekoenigs.com, Inc., MonsterFollowUp LLC, Traffic Geyser, Inc. All Rights Reserved. Unauthorized Reproduction or Redistribution Prohibited Page 36 of 41


30-Day Guarantee Live Event Talk about the online site with coaching Bonuses - FIRST LESSON WITH MR. X AND MIKE PR BONUS $3495 + payment options | Restate CTA, Bonuses, Payments, Live Event, Guarantee Class starts in 20 minutes - as soon as you take action CTA & Close Option A & Option B

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Preframe Script (read this prior to starting the webcast)


Outcomes and goals Reinforce transparency Dont reject the fruit if the bowl is cracked CYA #### In a moment, I'm going to head into the studio and introduce you to "Mr. X". He's everything I promised you and you're going to hear an amazing story of redemption and transformation. I decided to pre-frame this interview for you for a couple of reasons. Nothing is more valuable to me than my reputation - and my relationship with you. Seriously. Reputation is the most valuable currency you have. As you'll soon find out - Mr. X destroyed his reputation - and almost paid the ultimate price for it. Some people would say he did pay the ultimate price. And you may find that you're going to judge him for it. But I ask you to consider withholding your judgement because you might learn something that can change your life. And you know that old saying, "judge ye not, lest ye be judged." Because instead of just disappearing forever, burying his talents and feeling sorry for himself, Mr. X turned his life into a lesson and a warning to others who might go down the same path he did. And as I've mentioned in the emails I sent to you - his story is so compelling that Hollywood is shooting a feature film and Leonardo diCaprio is playing him, Ridley Scott is directing and Martin Scorcese is producing the project! All I ask i you learn from his remarkable story - and use his incredible skills to bring abundance into your life and the lives of others. Whatever you decide is up to you - whether you experience a breakthrough, laugh, or learn, I seriously doubt if you have no reaction at all So without further adieu, let's head into the studio and get this show on the road! ####

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Your Next Steps


Prepare your offer Make sure your shopping cart works Model the outbounds Create a lead capture page Script a video for the lead capture page Create the teleseminar / webinar / webcast Upload Set up your campaign Set up all the messages Mail!

Bonus Items Set up a chat box on your playback page so people can ask questions interactively while the teleseminar / webinar / webcast is running

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The Gary Halbert XXX Interview


Subject line ideas: copywriter back from the dead Gary Halbert, back from the dead Not an XXX video? XXX video

Interview Ideas:
Best Gary Halbert story ever Joe: how do you recommend translating all this information into direct online marketing campaigns? His great accomplishments Reveal 3-5 big nuggets $11k interview & training Bring on the sons Why this is so valuable How this is timeless information, will never change What can you get out of it? Benefits to viewer

The exact words to use in a sales letter that will create an immediate infusion of cash into your business. Gary actually reads the words into the tape recorder for you! Garys exact words to use in a double-your-money-back guarantee that create compelling risk-reversal and drop refunds to nearly zero. (Yes, he reads these words into the recorder for you, too!) What things did Gary not want to talk about that you managed to pull out of him in the interview? (Heres the big one!) An easy-to-produce premium that will cost you only $6 but has a perceived value of $7,000! that makes your continuity program practically irresistible.

The Mega-Million Dollar Postcard


For example, youll hear a story about the guy in Las Vegas who paid $30,000 to Gary for a postcard, mailed it, and proceeded to earn millions of dollars from that one little postcard. Then Gary, in his matchless style, ties it all in to your business and shows you how to do it! Whats the most powerful emotion of all to get the prospect to take action. No, its not fear, not desire. Not benefits. The answer may shock you, but will make your copy more compelling.

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