Project Synopsis

On

Marketing strategy of Airtel

Submitted to: Mr. Deepak Bansal

Submitted by:Mukesh Kumar Singh Roll no. 11

Project synopsis

Project title: - Marketing strategy of Airtel Project objective: 1. To study the importance and development of telecommunication industry in todays scenario. 2. To understand the various Marketing Strategies which Airtel has adopted to survive in highly competitive cell phone industry. 3. To make a comparative study of the major players in Indian Service Provider.

Executive summery
The project aims at understanding the Marketing strategies at Airtel and its impact on the perception of Airtel Cellular Services. Research has demonstrated conclusively that it is far more costly to win a new customer than it is to maintain an existing one. And there is no better way to retain a customer than to exceed his expectations. For this purpose it is essential to know the level of customer satisfaction. The focus of my research was the measurement of customer satisfaction level for the services provided by Bharti Airtel. The research was done for the corporate clients of Bharti Airtel. My job was not only to represent the Corporate Sales Dept. and collect the feedback from the clients but also to get the major complaints resolved through internal counseling. There can be no better opportunity to interact with the external as well as the internal customers of an organization. Finally the results of the research verify the fact that keeping the customer satisfied is the best strategy to not only retains the existing customers but also to expand the business to new horizons.

Research methodology
The methodology adopted for this project is exploratory in nature since there is no hypothesis that has to be tested. The conclusions have been drawn by exploratory research work. There have been two sources of information collected: a) Primary Sources I have met retailers of the Airtel of the company and have been able to get first hand information regarding the product, its features and the buying patterns of the product. Their input has been valuable. b) Secondary Sources Secondary source has played a vital role to play in this report. A good amount of data has been collected from various published articles and reports found in magazines and journals. Another vital source has been the Internet and particularly the companies own website.

LIMITATIONS
Every attempt will be taken to obtain the error free and meaningful result but as nothing in this world is 100% perfect I believe that there will still the chance for error on account of following limitations(1) Respondents unavailability. (2) Time pressure and fatigue on the part of respondents and interviewer. (3) Courtesy bias.

Bibliography:1. 2. 3. 4. 5. www.google.com www.Wikipedia.com www.airtel.com www.scribd.com www.slideshare.com