SYNOPSIS ON MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN

Synopsis submitted as a partial Fulfillment for the Award of Post Graduate Diploma in Management, to the Department of Finance.

Submitted To Prof. Jagadish Reddy

Project Guide Mr. Sunil kr. Dhagat Branch Manager SBI Jabalpur

Submitted By Bibek Kr. Singh

DESIRED AREA OF RESEARCH

MUTUAL FUNDS: In few years Mutual Fund has emerged as a tool for ensuring ones financial well-being. Mutual Funds have not only contributed to the India growth story but have also helped families tap into the success of Indian Industry. As information and awareness is rising more and more people are enjoying the benefits of investing in mutual funds. The main reason the number of retail mutual fund investors remains small is that nine in ten people with incomes in India do not know that mutual funds exist. But once people are aware of mutual fund investment opportunities, the number who decide to invest in mutual funds increases to as many as one in five people. The trick for converting a person with no knowledge of mutual funds to a new Mutual Fund customer is to understand which of the potential investors are more likely to buy mutual funds and to use the right arguments in the sales process that customers will accept as important and relevant to their decision. This Project will give me a great learning experience and at the same time it will give me enough scope to implement my analytical ability. The analysis and advice will present in this Project Report is based on market research on the saving and investment practices of the investors and preferences of the investors for investment in Mutual Funds. This Report will help to know about the investors Preferences in Mutual Fund means Are they prefer any particular Asset Management Company (AMC), Which type of Product they prefer, Which Option (Growth or Dividend) they prefer or Which Investment Strategy they follow (Systematic Investment Plan or One time Plan). This Project as a whole can be divided into two parts.

PROJECT TITLE

MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN

OBJECTIVES OF THE STUDY To find out the Preferences of the investors for Asset Management Company.
To know the Preferences for the portfolios. To know why one has invested or not invested in SBI Mutual fund. To find out the most preferred channel. To find out what should do to boost Mutual Fund Industry.

RESEARCH METHODOLOGY
This report is based on primary as well secondary data, however primary data collection was given more importance since it is overhearing factor in attitude studies. One of the most important users of research methodology is that it helps in identifying the problem, collecting, analyzing the required information data and providing an alternative solution to the problem. It also helps in collecting the vital information that is required by the top management to assist them for the better decision making both day to day decision and critical ones.

SCOPE OF THE STUDY

A big boom has been witnessed in Mutual Fund Industry in recent times. A large number of new players have entered the market and trying to gain market share in this rapidly improving market. The study will help to know the preferences of the customers, which company, portfolio, mode of investment, and option for getting return and so on they prefer. This project report may help the company to make further planning and strategy.

DATA COLLECTION METHOD Sampling:

Sampling procedure: The sample was selected of them who are the customers/visitors of State Bank if India, Boring Canal Road Branch, irrespective of them being investors or not or availing the services or not. It was also collected through personal visits to persons, by formal and informal talks and through filling up the questionnaire prepared. The data has been analyzed by using

mathematical/Statistical tool. Sample size: The sample size of my project is limited to 200 people only. Out of which only 120 people had invested in Mutual Fund. Other 80 people did not have invested in Mutual Fund. Sample design: Data has been presented with the help of bar graph, pie charts, line graphs etc.