Social Media & Emergency Management (SMEM)

Northwest Columbia Heights Community Association (NWCHCA)

November 16, 2011 Jana Baldwin, MPH
J. Baldwin, MPH 11.15.11

J. Baldwin, MPH 11.15.11

Outline
Definition & data
Social Media & Mobile Phone technology

Emergency Management stakeholders in the District of Columbia SMEM Content Examples

J. Baldwin, MPH 11.15.11

What is Social Media

Online forms of communicating that any individual can employ, like: Blogs, Twitter, and Facebook.
(PC Magazines)

A few facts 65% of online users use social networking sites Most are young adult women 18-29 NO significant differences in use of social networking sites based on race and ethnicity, household income, education level, lives in an urban, suburban, or rural environment. (Pew Internet & American Life Project, 8/26/11)
J. Baldwin, MPH 11.15.11

Mobile phones & Apps

83% of Americans own some kind of cell phone 9/11 73% of cell phone owners text, 31% prefer to text 9/11 43% of Americans own a phone with apps 11/11 87% of English-speaking & 80% of non-English speaking Hispanics own cell phones 10

J. Baldwin, MPH 11.15.11

Why SMEM?
Disseminate information to a large group of people Timely & efficient- earthquakes, 9/11, snowstorms Free- Twitter, Facebook, blogger etc. are free services Services/industry designed to assist in SMEM
SouthEast Emergency Response NetworkJ. Baldwin, MPH 11.15.11

Agency
DC MPD NYPD DC FEMS WMATA (Metro) 311/911 HSEMA Alert DC CSOSA

Twitter
followers @dcpolicedept

Facebook
likes

Mobile
Text program

2,522
@nypdnews

4,273 No official 953 2045

Alert DC- 1-way

23,182
@dcfireems

10,718
@wmata

Alert DC Mobile alerts-1-way NO 311 click fix Alert DC yes

21,477
@311dcgov

522
@DC_HSEMA

No

4 73

8,595
@dcalerts

7,588
@lensipes

1,641

J. Baldwin, MPH 11.15.11

NO

Twitter Content

J. Baldwin, MPH 11.15.11

Who monitors social media sites/text alerts?

Varies by jurisdiction and agency
Some agencies utilize their PIO- public information officer, others actual police, fire, or trained civilians

MPD combination of civilian employees and police that monitor and update twitter for 24/7 coverage Civilian employee that updates Facebook for events & some crime alerts Police update text alerts
J. Baldwin, MPH 11.15.11

Small Group Recommendations

Stakeholder Concerns Policy Issues Initiatives Communication Timeline

J. Baldwin, MPH 11.15.11

Pew Internet & American Life Project

http://pewinternet.org/Reports/2011/Social-Networking-Sites.aspx http://pewinternet.org/Media-Mentions/2011/Pew-73-of-Cellphone-Owners-Text.aspx http://pewinternet.org/Media-Mentions/2011/More-Than-One-Third-of-American-Adults-Own-a-Smartphone.aspx http://pewinternet.org/Media-Mentions/2011/Hispanics-lead-US-embrace-of-mobile-technology.aspx http://pewinternet.org/Reports/2011/Cell-Phones.aspx

International Chiefs of Police Center for Social Media

http://www.iacpsocialmedia.org/

Federal Emergency Management Agency Blog

http://blog.fema.gov/

Southeast Emergency Response Network

http://www.linkedin.com/company/southeast-emergency-response-network-seernShare best practices in information sharing, critical infrastructure protection, domestic security, emergency management and public health.

J. Baldwin, MPH 11.15.11