MEDIA

By, P.Ganesh babu 12809114301 3rd yr mech S.P.C.E.T

CONTENTS Abstract Introduction Types of media Effects of media Conclusion References

MEDIA
ABSTRACT:

Media is an umbrella term for the different kinds of mediums that enrich us with knowledge, and vital information. It is the circuit that runs through society, in the form of visual, print and audio mediums, namely - television, newspaper (magazines, tabloids and newsletters), radio and the Internet. These mediums play different roles when it comes to communicating to the audiences at large, as well as altering their perceptions.

INTRODUCTION:
Media is defined as the storage and transmission channels or tools used to store and deliver information. In simple words, media is used to communicate any data for any purpose. It covers all the informations and activities through-out the world. In Media which gathers the information like News, politics, Live-Events, sports, weather report etc. so media plays an important role of interaction between people and their organizations. Advertising agencies take advantage of an audience's nature, and therefore give out repetitive messages of a brand or place that can - make their lives better and improve lifestyles; showcase technology that is eye-catching; food products that are healthy; medicines that are effective; cost saving plans with insurance suggestions; bank loans and mutual fund investments; attractive holiday packages and apartments and so on. We witness everyday how these different types of mass media change and aid us in our day-to-day dilemmas, making things more accessible and extremely convenient. It's an arm stretch or a mouse click away, making us rely on these mediums as we live out our lives.

TYPES OF MEDIA:
Here the types of media channels in mass media, are discussed further in detail, with added information on how it has changed over the course of time. 1. Print media 2. Broadcast media 3. New-age media (digital media)

1.PRINT MEDIA:
In the printed media, it refers to newspaper, posters, books, magazines etc. people who cant watch television can receive information through newspaper. Print media spreads to all parts of the world. These newspapers were been extracted by the printing presses. The reporters will gather information at all angle and present it through words and photocopies. Advertisements also made in this print media. Newspaper: A newspaper is a publication containing news and information and advertising, usually printed on low-cost paper called newsprint. It may be general or special interest, most often published daily or weekly. The first printed newspaper was published in 1605, and the form has thrived even in the face of competition from technologies such as radio and television. Recent developments on the Internet are posing major threats to its business model, however. Paid circulation is declining in most countries, and advertising revenue, which makes up the bulk of a newspaper's income, is shifting from print to online; some commentators, nevertheless, point out that historically new media such as radio and television did not entirely supplant existing. The different types of print media content, varies according to the targeted audience or market. Content in newspapers will slightly differ to that in magazines, tabloids and newsletters. These mediums serve the purpose of showcasing advertisements, news or entertainment related information to audiences. Newspapers are a worldwide medium, that have been around far back to Julius Caesar's time, in the form of government bulletins. With the industrial revolution, newspaper were made possible to print and were used as a means of communicating in the year 1814, which kick started journalism. Magazine: A magazine is a periodical publication containing a variety of articles, generally financed by advertising and/or purchase by readers.Magazines are typically published weekly, biweekly, monthly, bimonthly or quarterly, with a date on the cover that is in advance of the date it is actually published. They are often printed in color on coated paper, and are bound with a soft cover.

Magazines fall into two broad categories: consumer magazines and business magazines. In practice, magazines are a subset of periodicals, distinct from those periodicals produced by scientific, artistic, academic or special interest publishers which are subscription-only, more expensive, narrowly limited in circulation, and often have little or no advertising. Magazines can be classified as:

General interest magazines (e.g. Frontline, India Today, The Week, The Sunday Times etc.)

Special interest magazines (women's, sports, business, scuba diving, etc.)

2.BROADCAST MEDIA:
In the broadcast media, it refers to television, films, video-games etc. Televisions wer not been used in older days by the people. But now in this generation, television is one of the major communicating device which delivers the informations such as news, social activities, live events, sports etc. A broadcasting organisation may broadcast several programs at the same time, through several channels (frequencies), for example BBC One and Two. On the other hand, two or more organisations may share a channel and each use it during a fixed part of the day. Digital television may also transmit multiplexed programming, with several channels compressed into one ensemble. Cable programs are often broadcast simultaneously with television programs, but have a more limited audience. By coding signals and having a cable converter box in homes, cable also enables subscription-based channels and pay-per-view services.

Television: The progression of television has come a long way from black and white and color TV to plasma and LCD TVs. The advent of this ever-changing medium started in the late 1930s, for entertainment and news purposes initially. Now, we have advertising, that has been incorporated into entertainment and news, to give viewers a chance to avail from products/services. There's also a new way of accessing the Internet, by using a 'Web TV' that is hooked up instead of a PC, to browse information, and watch streaming videos on large LCD screens. After production of the TV program, a news channel has to make it available to the market, for those who are

interested in viewing it. These programs can be talk shows, cooking shows, serials, movies and so on. There are two ways that is done.

First/Original Run: Once a program is completed by the producer, of either multiple or a single episode/s, he/she then wants a network or station to view it to audiences. These networks/TV stations already pay for the production themselves, or license a producer to do it instead before it is viewed to the people.

Broadcast Syndication: This is when secondary runs of a program, which go beyond its original first issue run, is again broadcast in other countries/locally and isn't necessarily managed by the producer. In this case other TV stations, individuals or companies involve themselves in selling the product to available markets that they are allowed to showcase it to, usually under contract basis in some cases from the copyright holders/producers.

Film: Film is considered by many to be an important art form; films entertain, educate, enlighten and inspire audiences. Any film can become a worldwide attraction, especially with the addition of dubbing or subtitles that translate the film message. Films are also artifacts created by specific cultures, which reflect those cultures, and, in turn, affect them. Films are produced by recording people and objects with cameras, or by creating them using animation techniques and/or special effects. They comprise a series of individual frames, but when these images are shown rapidly in succession, the illusion of motion is given to the viewer. Flickering between frames is not seen due to an effect known as persistence of vision whereby the eye retains a visual image for a fraction of a second after the source has been removed. Also of relevance is what causes the perception of motion; a psychological effect identified as beta movement. Film encompasses motion pictures as individual projects, as well as the field in general. The name comes from the photographic film (also called filmstock), historically the primary medium for recording and displaying motion pictures. Many other terms exist motion pictures (or just

pictures and "picture"), the silver screen, photoplays, the cinema, picture shows, flicks and commonly movies.

3.NEW-AGE MEDIA: (Digital media)

In the New-age or digital media, it refers to computer, mobile, blogs, RSS feed etc. computer is refered to one of the electronic communicating device. It shows some of the tools like e-mail, skype, facebook etc. which have brought people closer together. It also provides the on-line informations, schedules etc.

Internet: Internet is quickly becoming the center of media. Everything is becoming accessible via the internet. Instead of picking up a newspaper, or watching the 10 o'clock news, people can log onto the internet to get the news they want, when they want it. For example, many workers listen to the radio through the Internet while sitting at their desk. Even the education system relies on the Internet. Teachers can contact the entire class by sending one e-mail. They may have web pages where students can get another copy of the class outline or assignments. Some classes have class blogs in which students are required to post weekly, with students graded on their contributions. The Internet (also known simply as "the Net" or less precisely as "the Web") is a more interactive medium of media, and can be briefly described as "a network of networks". Specifically, it is the worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It consists of millions of smaller domestic, academic, business, and governmental networks, which together carry various information and services, such as e-mail, online chat, file transfer, and the interlinked Web pages and other documents of the World Wide Web. Contrary to some common usage, the Internet and the World Wide Web are not synonymous: the Internet is the system of interconnected computer networks, linked by copper wires, fiber-optic cables, wireless connections etc.; the Web is the contents, or the interconnected documents,

linked by hyperlinks and URLs. The World Wide Web is accessible through the Internet, along with many other services including e-mail, file sharing etc. Mobile: Similar to the internet, mobile is also an interactive media, but has far wider reach, with 3.3 billion mobile phone users at the end of 2007 to 1.3 billion internet users (source ITU). Like email on the internet, the top application on mobile is also a personal messaging service, but SMS text messaging is used by over 2.4 billion people. Practically all internet services and applications exist or have similar cousins on mobile, from search to multiplayer games to virtual worlds to blogs. Mobile has several unique benefits which many mobile media pundits claim make mobile a more powerful media than either TV or the internet, starting with mobile being permanently carried and always connected. Mobile has the best audience accuracy and is the only mass media with a built-in payment channel available to every user without any credit cards or paypal accounts or even an age limit. Mobile is often called the 7th Mass Medium and either the fourth screen (if counting cinema, TV and PC screens) or the third screen (counting only TV and PC). Mobile phones were introduced in Japan in 1979 but became a mass media only in 1998 when the first downloadable ringing tones were introduced in Finland. Soon most forms of media content were introduced on mobile phones, and today the total value of media consumed on mobile towers over that of internet content, and was worth over 31 billion dollars in 2007 (source Informa). The mobile media content includes over 8 billion dollars worth of mobile music (ringing tones, ringback tones, truetones, MP3 files, karaoke, music videos, music streaming services etc.); over 5 billion dollars worth of mobile gaming; and various news, entertainment and advertising services. In Japan mobile phone books are so popular that five of the ten bestselling printed books were originally released as mobile phone books.

EFFECTS OF MEDIA:

1. Media enhance the general knowledge by providing us with information from all over the world. 2. News broadcast through different media helps us know about the day-to-day events in the world. 3. It increase a social awareness in children and develop their concern towards society. 4. They provide the general public with a platform to give updates about their parts of the city, exchange their views over different issues that the society faces and share their thoughts on a larger scale. 5. It serve as the best means for a speedy spread of news about important incidents or events taking place. 6. It has given them an excellent platform to present themselves before the world and contribute in their own way to the changing world scenario. 7. Newspapers are the best beginners in developing reading habits in children. 8. It has a direct impact over the lifestyle of society. 9. The recent advent of blogging in the media world and practices like public polls and citizen journalism, have led to the achievement of a social control. These concepts have strengthened the relationship between the media and the common man. They have brought the general masses closer to their society.

CONCLUSION:
In our society we are greatly dependant on the media as a source of information and entertainment. As our world becomes more commercial, we are constantly craving and seeking

new ways to amuse and entertain ourselves. Corporations feed us with television shows, music, moviesetc to fill our societys desires. Consequently, the artists who bring us this entertainment are then catapulted into stardom, a status equivalent to that of gods. These celebrities are constantly in the public eye, therefore whether it is intentional or not, they begin to set the standard for what is perceived as beautiful or perfect. The media, in turn, slowly begins to shape our minds by telling us how to act, look and feel. The media is everywhere. We especially know this because when we go downtown, or drive on the highway; we are bombarded with mass billboards promoting the newest style or trend. However, we crave this information, and buy into whatever means appeals to us most. Once we have carefully selected which advertisements are most attractive, we then begin the process of replicating the images. The media feed us information and basically tells us what is considered.

REFERENCES:
1. en.wikipedia.org/wiki/Media 2. www.googlebooks.com 3. explore.oneindia.in/media/