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What is Memory?
Memory is the process of retaining information over time. It occurs in three different phases (or stages). The first phase of memory is called Memory Encoding. It is the process of getting, or taking in, information. The second phase of memory is called Memory Storage. It is the process of keeping encoded information intact. Lastly, the third phase of memory is called Memory Retrieval. It is the process of remembering stored information as outputs. The quality and quantity of retrieved information are significant factors used to evaluate the strength of a person's memory. The importance of memory, perhaps, lies in how much we depend on it for us to carry out our daily tasks. For example, it takes a lot of experience and information about physical dimensions in order to wash the dishes. Additionally, it takes a lot of language exposure and vocabulary to follow instructions from your mother. Looking at memory this way, it is amazing how much information we actually take in every day. For example, in a single day, you must have retained information about what you did, why you did them, whom you talked to, where you went, what clothes you wore, and even how you carried out certain activities. Additionally, you might have picked up a few concepts, names, or even dates, from a book chapter you just read.
Glitches in Memory
The way we encode, store, and retrieve information from memory is indeed remarkable, but memory is not without its imperfections. It is not uncommon for us to see people arguing about whether something really did happen, with both of them equally confident about their memories. This kind of setting can escalate into more serious cases, like in legal trials, where witnesses make conflicting statements on similar events, assuming that those testimonies were true. In a simpler case, note how often you get frustrated about forgetting some simple facts, like names of certain people and places.
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while monitoring a series of tones and identifying whether the tones are high- or low-pitched significantly remembered less than those who were allowed undivided attention to do the task.
S studied the formula for 7 minutes and reported how he memorized it, which went like this: "Neiman (N) jabbed the ground with his cane (.), looked up a tall tree (^), and realized that the withered and exposed roots of the tree were due to the two houses (d^2) he built near it. He again poked his cane (.) and thought about selling the houses from his original investment of 85,000 (85)..." S was able to remember the formula even after 15 years without prior notice.Allan Paivio (1971, 1986) explains why imagery is an effective memory encoding strategy. According to Allan Paivio, memory for pictures, so long as they can be labeled, is better than memory for words, because the former is encoded both as image codes and verbal codes. Thus, with imagery, information is stored both pictorially and verbally, thereby providing more avenues for recall. The scientific study of imagery as a cognitive process was shunned away in the 1940s and 1950s by behaviorists because imagery is found to be too mentallistic and unobservable. However, today's research studies about memory are now recognizing the importance of cognition in the study of psychology. Psychological research shows that imagery is particularly useful in helping students remember associations and learn foreign languages.
State- and Context-Dependent Memory. How well we retrieve information is sometimes dependent on the context in which the information is encoded in memory. For example, Godden and Baddeley (1975) found that scuba divers recalled more when they are asked to recall at the same context or setting in which they learned. This is the reason why it could be helpful to study for a test in a similar setting where you will take the test. Another good application of context-dependent memory, as one professor advised his students, is to wear the same _perfume during study time and test-taking periods, or chew the same gum or candy flavor. How well we retrieve information is also sometimes dependent on our physical and emotional states during the time of encoding. This is the reason why we tend to remember past positive experiences when we are in a happy mood, and remember past negative experiences when we are in a bad mood. Sadly, this vicious cycle often perpetuates sadness in most people, which can then lead to depression. On a positive note, actors and actresses deliberately try to reexperience (remember) past negative experiences to force themselves in sad mood, especially in dramatic settings.
where only some portions of the information were stored in long-term memory. However, because those who experience it often are very confident of the available partial information that they have, most are successful in retrieving the information even if the information is not entirely stored in long-term memory. How that happens remains a mystery. Retrieval of Episodic Memory. Episodic memory, or memory for events, has two types - prospective and retrospective episodic memory. Prospective memory, as introduced earlier, is memory for future events; while retrospective memory is memory for past events. Maylor, Chater and Brown (2001) found that we are better are recalling prospective than retrospective memory. Cherry and Lecompte (1999) and Einstein et al. (2000) found that younger adults have better prospective memory than older adults do. One important aspect of retrospective memory is autobiographical memory, or memory for past experiences. Martin Conway and David Rubin (1993) observed that retrieval of autobiographical memory occurs in three different levels - according to life time periods, general events, and event-specific knowledge. Of the three levels, life time periods are the most abstract, occurring in long segments measured in years or decades. For example, you might describe your childhood days as filled with friends of different backgrounds. General events are extended composite episodes measured in days, weeks, or months; for example, a one-week vacation you had last month. Lastly, event-specific knowledge is composed of individual episodes measured in seconds, minutes, or hours; for example, your graduation ball or a high school reunion. According to Dan McAdams (1993), autobiographical memory is less about facts and more about meanings; that it connects the past and the present; and, that it forms the core of our personal identities. Retrospective memory is also filled with emotions. Flashbulb memory is made of emotionally significant events that people often recall with more accuracy and vivid imagery than everyday events. Memory researchers speculate that its adaptive function is to fix details into long-term memory to be interpreted at a later time. Rubin and Kozin (1984) asked college students three of the most vivid memories in their lives. They found out that college students' flashbulb memory revolve around events involving injuries or accidents, sports, members of the opposite sex, animals, deaths, first week of college, and vacations. More than 50% of the participants reported accurately and vividly remembering a witnessed or experienced car accident, the first meeting with a college roommate, the night of high school graduation, an early romantic experience, speaking in front of an audience, receiving college admission letter, and the first romantic date. Rubin and Kozin (1984) suggests that flashbulb memory can also deteriorate, but that it is far more durable and accurate than other types of episodic memory, presumably because people often talk and think about it for days, weeks, or even after a few years, and that it is associated with emotions more strongly than any other types of episodic memory. A type of flashbulb memory, called personal trauma, is memory for a strong negative emotional experience. According to William James, personal traumatic events are too emotionally arousing to leave a scar on the brain's tissue. Personal trauma can also deteriorate, but distortions only occur in the details and not at the core of the event. Inaccuracies in report may be due to perceptual errors caused by shock, some attempts to reduce anxiety, and incorporated discussions that influence reconstruction of one's own version of the event. Memory researchers speculate that memory for personal trauma is unlikely to be forgotten because of its strong association with the release of stress-related hormones signaled by the amygdala. Personal trauma can lead to Post-Traumatic Stress Disorder (PTSD), symptoms of which may immediately follow the trauma or be delayed for months or even years. People with PTSD experience memory and concentration difficulties, and flashbacks (as if they relive the event) during nightmares or in awake but distracted state. Memory for personal trauma may also be repressed, or pushed into some inaccessible part of the conscious mind. Some psychologists point to repression as the reason why some cases of PTSD are delayed for a long period of time. According to psychodynamic psychologists, repression of traumatic events makes conscious remembering difficult in order to protect the individual from developing anxiety from threatening information.
Discrepancies. It is not uncommon that judges face conflicting testimonies from different people. What makes legal matters worse is that these people are often confident with what they remember, and cross-
examinations reveal that all of them are actually telling the truth. For example, in the O.J. Simpson murder trial, Simpson's housekeeper testified that his white bronco did not move from its spot all evening, while his limousine driver testified not seeing the car late at night. Fortunately, Simpson and his white bronco were televised moving slowly along a Los Angeles freeway as he threatened suicide. Distortion. Memory fades in time. Shepard (1967) observed that accuracy for picture identification decreases in time - from 100% after a two-hour time lapse, to 57% after four months, only 7% higher than chance. Additionally, Loftus (1975) observed that retrospective memory could be altered by introducing new information, even if the information is in conflict with memory. She showed her research participants a film of an automobile accident, and afterwards, asked them how fast the white sports car was after it passed the barn (even if there was no barn shown in the film). Surprisingly, 17% of the participants answered, thinking that there was indeed a barn in the film. Bias, specifically, Cultural Bias. Behrman and Davey (2001) found that some ethnic groups are less likely able to perceive individual differences among another ethnic group. For example, Latinos have trouble distinguishing among several Asians. Loftus (1993) also found that people tend to blame crimes to one or more ethnic groups. In one experiment, she showed a mugging in a TV news program, which was followed by a lineup of six individuals, and TV viewers were urged to call and identify who the mugged is from the lineup. 90% of the callers identified the wrong person, and 33% of those identified an African American or Latino as the suspect. Priming. In the 2002 Washington, DC sniper attacks that killed ten people, the media unknowingly repeated in television a white van appearing near the earlier shootings, which prompted witnesses to remember white, instead of the actual blue, car seen in the last attack. Elizabeth Loftus (2003) also personally observed how witnesses immediately shared and influenced each other's thoughts after a shop robbery. Police now advises witnesses to write down what they have seen immediately after a crime to prevent primed contamination.
In an effort to filter false memories, Kassin et al. (2001) asked 64 forensic psychologists, who have both conducted eyewitness research and testified as expert witnesses, to evaluate thirty statements regarding eyewitness testimony. 90% or more of the experts agree that how questions are worded influence the outcome of testimonies (98%); the instructions during lineup affect the eyewitness' willingness to make an identification (98%); factors unrelated to the accuracy of identification can hammer down an eyewitness' confidence to his or her testimony (95%); prior exposure to mug shots primes eyewitnesses during lineup selection (95%); eyewitness testimonies almost always include post-event information (94%); children are vulnerable to social factors, such as suggestions from the interviewer and peer pressure (94%); the attitudes and expectations of eyewitnesses influence what and how they view and remember the situation (92%); hypnosis makes eyewitnesses suggestible to both leading and misleading questions (91%); alcohol intoxication impairs an eyewitness' ability to recall (91%); eyewitnesses can identify suspects of their own race more accurately (90%). On the other hand, 50% or less of the experts agree to the following statements: younger adults provide more accurate testimonies than older adults (50%); hypnosis increases the accuracy of a testimony (45%); accuracy of identification is related to how fast the identification is made (40%); trained observers, like police officers, are no better than the average person when it comes to making accurate testimonies 939%); violent events are less remembered than nonviolent events (37%); it is easy to distinguish true memories from false memories (32%); repressed, and consequently, recovered memories of traumatic events are reliable (22%).
Why Do We Forget?
How Much Do We Forget?
Hermann Ebbinghaus (1885) was the first person to conduct scientific research on forgetting. He made up and memorized a list of thirteen nonsense syllables (e.g., zeq, xid, lek, vut, riy), which are meaningless combinations of letters that are unlikely to have been learned already. He found that just after an hour, he recalled just a few from the list. He then concluded that most forgetting takes place soon after we learn something. Although his research was unique and compelling, contemporary results show that forgetting, especially of meaningful information, is not too rapid and not as extensive as Ebbinghaus found. Today, memory researchers agree that forgetting may be either due to encoding or retrieval failure.
wrote in the blackboard, but even those were a blur. Surprisingly, your professor gave your class a pop quiz. No matter how hard you tried to remember the details, they escape you. That's because you failed to encode and store those information in long-term memory. Sometimes, we encode just enough information to help us get by every day. For instance, how many US citizens studied US bills and coins in detail? Nickerson and Adams (1979) introduced 15 versions of the US penny to their research participants and asked them which of the pennies the true US penny is. Most failed in the task because they encoded just enough information to distinguish the penny from the other coins. For example, they only know that pennies are copper-colored, while dimes and nickels are silver-colored; and that pennies fall between the size of dimes and quarters. Forgetting due to encoding failure is therefore not a case of "not remembering" or simply "forgetting"; it's a case of "not knowing" and "not storing" information to long-term memory.
Focus. Before you even encode information to memory, it is important that you are in good shape to learn, that you have planned well where and when you're going to study, that you are willing to pay attention to what you're going to study about, and that you deliberately try to minimize distraction. 1. Ensure that you are in good physical condition. Research shows that electrical shock and physical blows to the brain can cause retrograde amnesia. If you are an athlete prone to engage in physical stress, it is important that you space enough time-out between sport activities and studying. Generally, it is recommended that you are fully rested and well nourished to study. Plan and manage your time well. Choose a location where you can focus on studying. Ideally, a good study environment has minimal noise, relaxing but at the same time induces alertness, and not too warm nor too cold. Choose a time when you are at your best to learn. If you are a night person, go ahead and study at night; or if you are the morning type, try to schedule enough time to study in the morning. It is recommended that you allot enough time for studying, ideally two to three hours per hour you spend in class. Pay attention with what you are studying. Schacter (2001) observed that participants who were instructed to remember a list of words or a story while monitoring a series of tones and identifying whether the tones are high-pitched or low-pitched significantly remembered less than those who were allowed undivided attention to do the task. It is therefore important to pay undivided attention with what you're studying. Minimize distraction. There are times when distractions are out of our control. Give yourself reminders to stay focused, like telling yourself to "zero in" or a similar mantra. Intrusive thoughts are also distracting, because they contaminate your working memory. Instead of trying to forget about them or ignoring them (which is often ineffective), write about them. Research shows that writing about intrusive thoughts removes them from short-term memory and thus helps improve attention.
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Master. Mastering the study material entails ensuring that you understand what you're studying about, and that you organize the information well into memory. 1. Make sure that you understand what you're studying. Engage in deep-level processing. Extract meaningful associations with what you're learning. Elaborate from those associations by referencing them with what you already know and with what you wish to know in the future. Monitor your progress by asking yourself how well you understand the material and by identifying possible gaps or missing information in the material. Continually rehearse what you're learning. Organize the information well. Use hierarchies and semantic associations, and take advantage of your preexisting schemas. If the material is too lengthy, organize it in notebook, which you can refer to later. If you are dealing with a list of words, use visual and/or verbal memory aids or mnemonics. Use the method of loci, where you "place" information in familiar locations, as when you put the different parts of the brain in different rooms of the house; the keyword method, in which vivid imagery is associated with different words, as when you associate the limbic system with your limbs; and the acronym method, in which the first letters of the words are combined to form a single word, as with HOMES, comprising the great lakes Huron, Ontario, Michigan, Erie, and Superior -, and Roy G Biv, comprising the colors of the rainbow - red, orange, yellow, green, blue, indigo, and violet.
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Review. According to Daniel Schacter's decay theory, transience is the fading of neurochemical connections in time. By reviewing the material, or just by referring to your notes, these connections are continually cultivated and are therefore strengthened. Strong connections between neurons facilitate better, that is, more accurate and faster recall. Remember. When you are trying to remember the material during tests, it is important that you make use of effective retrieval cues. Mnemonics are useful for lists of facts, such as names, places, and dates. Concepts are better recalled by taking advantage of the way information is organized in memory. For example, when trying to remember the divisions of the autonomic nervous system, it might be helpful to re-imagine the hierarchical division of the nervous system.
Memory