Behaviorist main focus is the role of learning. Behaviorist is based on study of individuals by observing behavior.

It does not only observe but measure the alterations in behavior. It concentrates on objective observation of conduct rather than internal process which cannot be seen or measured. Behavior can be defined as how it can be learned within and from environment .learning is defined as obtainment of new skills and knowledge; however in psychology any behavior alter ration which occurs are the outcome of our experience. The role of learning means that anything can be learned. There are two theories which are known as classical conditioning (Pavlov) and operant condionining (skinner). Classical conditioning was developed in 1906 by Russian physiologist Pavlov. Pavlov defined learning by association. He did dog experiment and found out dogs salivated in reaction (response) to the bell alone. The bell became the stimulus for salivation to occur. Pavlov named this as classical conditioning. Skinner is the founder of operant conditioning, he established it in 1953. Operant conditioning forms a link between the behavior and consequence. The main purpose is to maintain the desired behavior. A reinforce can be anything which results in behavior being repeated. Skinner identified there is positive and negative reinforcements. Positive reinforcement that is personally pleasant to the individual. Something pleasant such as praise or reward and causes us to repeat the behavior. Negative reinforce that is personally unpleasant to individual such as humiliation or pain. In operant conditioning the rule is that if behavior is steady or increasing then it is being reinforced. Moreover both positive and negative increase the desired behavior. Positive reinforcement increases the behavior due to the reward one attains. Negative reinforcement increases the behavior by removing the something aversive.

Puninsment is another behavior changing method. It reduces the undesired behavior in short term but it does nothing to replace the response by reinforcing desirable response. Schedule of reinforcement is vital feauture of the learning process. When and how often we emphasize (reinforce) the behavior, this could have a powerful impact on the force (strength) and rate(Pace) of the reaction(response). Schedule of reinforcement is an essential rule which declares in which case /instance behavior will be emphasized/reinforced. Conduct can and may be reinforced every time it occurs or often may not be reinforced. Reinforcement can be attained by both positive and negative reinforcement depending on the circumstance. However in both cases the rationale is to fortify the conduct and develop the likelihood of the behavior being repeated. There are two forms of reinforcement which are useful in specific circumstances. Continues reinforcement the desired conduct is fortified each time it occurs usually this is used in early life stage in order to establish the strong link between conduct and response (feedback). Once fixated it is swiftly changed to partial reinforcement. Partial reinforcement- the feedback is reinforced only part time however the reaction or response is opposed to extinction.