k lll6 0l lk'$ ll ll0kM$

Steve Kwon
April 4, 2012
2
|
THE UNVEILING OF NIKES NFL UNIFORMS
QUICK HITS
ep sIuIisIits ler Ihe uaveiliag el ike's aew ll uailerms ea kpril 3
Impact Media Value on April 3, 2012
$4,444,441
234.3 X increase over 3-month baseline
Total Online Mentions on April 3, 2012
4?6,?83
326.3 X increase over 3-month baseline
Total Twitter Mentions on April 3, 2012
473,864
3?5.6 X increase over 3-month baseline
lk 8II kklI$l$
J]Y[lagflgFac]kF]oF>DMfa^gjekgf9hjad+$*()*
70.T X
hgkalan]j]^]j]f[]k
2?.? X
f]_Ylan]j]^]j]f[]k
gruad, besI, exible
O`q^Yfkdac]\l`]f]omfa^gjek
O`q^Yfk\akdac]\l`]f]omfa^gjek
dry, old
$kkkNk$ ll0kM$ 6kk M0$ 0l$f$$l0
LglYdGfdaf]E]flagfk9ZgmlF]oK]Y`YockMfa^gjekgf9hjad+$*()*
27,4?5
50.7 X hgkalan]j]^]j]f[]k
4?.3 X f]_Ylan]j]^]j]f[]k
F]oK]Y`YockMfa^gjek=da[alEap]\J]khgfk]
O`q^Yfkdac]\l`]f]oK]Y`Yockmfa^gjek
innovation, aggressive
O`q^Yfk\akdac]\l`]f]oK]Y`Yockmfa^gjek
drastic, ugly
3
|
THE UNVEILING OF NIKES NFL UNIFORMS
T. $kkkNk$
2. l$
3. k0$kl$
4. kk$
5. Ik$
6. Fkkk$
7. lkl6$
8. k6l$
?. 8k0f0$
T0. 6lk$
27,4?5
8,657
7,024
6,650
6,345
6,166
6,042
5,0?4
4,297
4,T35
Nklfk ll0kM$ Mk0 k 8l66$ $Flk$k?
he Iubles belew ruak ull el Ihe ll Ieums by IeIul ealiae distussiea ubeuI Iheir aew uailerms.
TT. f0N80I$
T2. 00lFkl$
T3. 4?k$
T4. $kl$
T5. $lk$
T6. 8k0N$
T7. lk6kk$
T8. Fkkl0$
T?. 86kl$
20. 8lll$
2T. kkl0k$
3,?07
3,6T7
3,555
3,520
3,278
2,50?
2,4?3
2,472
2,384
2,30?
2,021
22. kkM$
23. ll0$
24. 8kk$
25. Fkfkk$
26. f0l$
27. fkkk6k$
28. lk$
2?. 8ffkk$
30. fkll$
3T. lklf0$
32. fkk0lkl$
1,960
1,729
T,635
T,536
T,45?
1,178
1,072
1,072
634
54?
43T
4
|
THE UNVEILING OF NIKES NFL UNIFORMS
ABOUT GENERAL SENTIMENT
The company scours and analyzes over 50 million sources of content to extract Business
Intelligence and social insights for marketing professionals, who can adapt to their
consumers in faster cycles.
OUR TECHNOLOGY
Across the Internet, hundreds of millions of opinions are streaming daily in real-time
through Social Media. This buzz can be created by product launches, ad campaigns,
PR events, earnings reports, a single consumers product experience and many other
triggers, even scandals.
*HQHUDO 6HQWLPHQWV NH\ GLHUHQWLDWRU OLHV LQ LWV DELOLW\ WR FRQYHUW WKLV 6RFLDO 0HGLD
data into actionable Business Intelligence for the marketing professional. Its world-class
technology was developed over eight years at Stony Brook University, which is known
for its leadership in natural language processing (NLP) and large-scale Sentiment and
text analysis.
WHAT DRIVES OUR RESEARCH
OUR SERVICES
The Media Measurement Dashboard uses innovative tools that present a big-picture,
real-time snapshot of public opinion about brands or people important to your business.
It is a perfect overview for the executive-level decision maker.
MEDIA MEASUREMENT DASHBOARD
General Sentiment is a social analytics company whose platform for Business Intelligence
and portfolio of analytics applications help marketing, sales and communications
SURIHVVLRQDOV XQGHUVWDQG WKHLU PDUNHWV IRU PRUH HHFWLYH EUDQG PDQDJHPHQW DG
spending and competitive positioning.
Want to know if your advertising campaign is receiving a positive response online? Is
your PR push generating increased Volume for your brand? Do you want to know the
current trends in your industry and market segment? Our analysts can put together
custom reports detailing any number of metrics that analyze what people are saying
and where discussion takes place.
REPORTING SERVICE
*HQHUDO6HQWLPHQWRHUVVXEVFULSWLRQVWRLWVV\QGLFDWHGLQGXVWU\UHSRUWVZKLFKLQFOXGH
prime-time television reports and the Top Quarterly Global Brands series.
SYNDICATED REPORTING
OVERVIEW
5
|
THE UNVEILING OF NIKES NFL UNIFORMS
CONTACT GENERAL SENTIMENT
VOLUME CHARTS
EMAIL
General: Contact@GeneralSentiment.com
Sales: Sales@GeneralSentiment.com
Support: Support@GeneralSentiment.com
Press/Analytics: PR@GeneralSentiment.com
TELEPHONE
Corporate Headquarters: (802) 321-8901
JO CC (lUin) (802) 321-0361
TWITTER
Follow us: @gensent