LALA LAJPAT RAI INSTITUTE OF ENGINEERING & TECHNOLOGY, MOGA COURSE MBA SEM- 4TH SUBJECT SM NAME OF TEACHER:

: NAVPREET SYLLABUS: Unit 1 Definition, nature, scope, and importance of strategy; and strategic management (Business policy). Strategic decision-making. Process of strategic management and levels at which strategy operates. Role of strategists. Defining strategic intent: Vision, Mission, Business definition, Goals and Objectives. Environmental AppraisalConcept of environment, components of environment (Economic, legal, social, political and technological). Environmental scanning techniques- ETOP, QUEST and SWOT (TOWS) PEST UNIT- 11 Internal Appraisal The internal environment, organizational capabilities in various functional areas and Strategic Advantage Profile. Methods and techniques used for organizational appraisal (Value chain analysis, Financial and non financial analysis, historical analysis, Industry standards and benchmarking, balanced scorecard and key factor rating). Identification of Critical Success Factors (CSF). UNIT - III Corporate level strategies-- Stability, Expansion, Retrenchment and Combination strategies. Corporate restructuring, Concept of Synergy, Business level strategiesPorters framework of competitive strategies; Conditions, risks and benefits of Cost leadership, Differentiation and Focus strategies, Location and timing tactics, Concept, Importance, Building and use of Core Competence. Strategic Analysis and choiceCorporate level analysis (BCG, GE Nine-cell, Hofers product market evolution and Shell Directional policy Matrix). Industry level analysis; Porters five forces model, Qualitative factors in strategic choice Unit - IV Strategy implementation: Resource allocation, Projects and Procedural issues. Organization structure and systems in strategy implementation. Leadership and corporate culture, Values, Ethics and Social responsibility. Operational and derived functional plans to implement strategy. Integration of functional plans, Strategic control and operational Control, Organizational systems and Techniques of strategic evaluation LECTURE SCHEDULE Lecture No. L1-L2 L3 L4 Topic(s) Definition, nature, scope Importance of strategy Strategic decision-making Book(s) B2 B1 Page no.(s) 3-10 15-19 Schedule d date Actual Date CODE- MB401 SESSION- JAN-APRIL LTP: 5-0-0

ACTUAL FOLLOWED: 6-0-0

L5-L6

Process of strategic management and levels at which strategy operates Role of strategists Defining strategic intent: Vision, Mission, Business definition, Goals and Objectives Environmental Appraisal Concept of environment, components of environment Economic, legal, social, political and technological Internal Appraisal The internal environment organizational capabilities in various functional areas and Strategic Advantage Profile Methods and techniques used for organizational appraisal(Value chain analysis) Financial and non financial analysis, historical analysis Industry standards and benchmarking Balanced scorecard and key factor rating Identification of Critical Success Factors (CSF).

B2 B1

11-16 19-22

L7 L8-L9 L10-L11 L12 L13-L14 L15-L16 L17-L18 L19

B2 B1 B1 B1

25-38 45-51 98-101 68-75

L20

L21-L22 L23 L24-L25 L26-L27

L28 L29 L30 L31 L32-L33

Corporate level strategies-Stability, Expansion, Retrenchment and Combination strategies CLASS TEST -1

Sessional-1(11.02.2012,13.02.2012,15.02.1012)
Corporate restructuring Concept of Synergy.

Business level strategies Porters framework of L34-L35 L36 L37 L38-L39 competitive strategies Conditions, risks and benefits of Cost leadership Differentiation and Focus strategies Location and timing tactics Concept, Importance, Building and use of Core L40 Competence Strategic Analysis and choiceCorporate level L41-L42 L43 analysis BCG, GE Nine-cell Hofers product market evolution and Shell L45 L46 L47-L48 L49 L50 L51-L52 Directional policy Matrix Industry level analysis; Porters five forces model. Qualitative factors in strategic choice Strategy implementation: Resource allocation CLASS TEST -11 Projects and Procedural issues Organization structure and systems in strategy L53 L54 L55-L56 implementation Leadership and corporate culture, Values, Ethics Social responsibility Operational and derived functional plans to L57-L58 L59-L60 implement strategy Integration of functional plans. Strategic control and

L61-L62

operational Control Organizational systems and Techniques evaluation. of strategic

L67-L72

Revision

Sessional1(26,28,30,31.03.2012,02,04.04.2012)
Books : Sr. No. 1 2 Author Azhar Kazmi (B1) Robinson (B2) Title Strategic management and business policy Strategic management Publisher Mc Graw Hill Mc Graw Hill