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Bharti Airtel Limited , commonly known as Airtel, is an Indian telecommunications company that operates in 20 countries across South Asia, Africa and the Channel Islands. It operates a GSM network in all countries, providing 2Gor 3G services depending upon the country of operation. Airtel is the 3rd largest telecom operator in the world with over 243.336 million customers across 20 countries as of March 2012. It is the largest cellular service provider in India, with over 178.78 million subscribers at the end of February 2012. Airtel is the third largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. It offers its telecom services under the Airtel brand and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. It is known for being the first mobile phone company in the world to outsource all of its business operations except marketing, sales and finance. Its network (base stations, microwave links, etc.) are maintained by Ericsson, Nokia Siemens Network and Huawei, business support is provided by IBM, and transmission towers are maintained by another company (Bharti Infratel Ltd. in India). Ericsson agreed for the first time to be paid by the minute for installation and maintenance of their equipment rather than being paid up front, which allowed Airtel to provide low call rates of Rs. 1/minute (US$0.02/minute). During the last financial year [200910], Bharti has negotiated for its strategic partner Alcatel-Lucent to manage the network infrastructure for the Telemedia Business.

Industry Founded Founder(s)

Telecommunications 7 July 1995 Sunil Bharti Mittal

Headquarters New Delhi, India Area served Key people Products South Asia, Africa and the Channel Islands Sunil Bharti Mittal (Chairman) and (MD) Fixedline Telephony Mobile Telephony Broadband Internet Digital Television IT services

Revenue Profit Total assets Employees Parent

59,601 crore (US$11.89 billion)(2011)[1] 6,046 crore (US$1.21 billion)(2011)[1] 100,785 crore (US$20.11 billion)(2011)[1] 20,675 (Decemeber 2011) Bharti Enterprises (63.45%) SingTel (32.15%) Vodafone (4.4%)

VISION and MISSION

VISION 2010 By 2010 Airtel will be the most admired brand in India: Loved by more customers Targeted by top talent Benchmarked by more businesses VISION 2020 To build India's finest business conglomerate by 2020 Supporting education of underprivileged children through Bharti Foundation Strategic Intent: To create a conglomerate of the future by bringing about Big Transformations through Brave Actions. MISSION We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more OBJECTIVE / GOALS To undertake transformational projects that have a positive impact on the society and contribute to the nation building process. To Diversify into new businesses in agriculture, financial services and retail business with world-class partners.

To lay the foundation for building a conglomerate of future.

MARKET SHARE OF BHARTI AIRTEL

CUSTOMER MARKET SHARE

Idea cellular, 12.10% RELIANCE COM, 11.50% BSNL, 10.20% Bharti airtel, 33.38% vodafone, 20.70%

REVENUE MARKET SHARE

Idea cellular, 11.20% Reliance com, 18.90% Bharti airtel, 24.30% BSNL, 12.70% Vodafone, 18.80%