@brianjking

BG AMA
11 April 2012 Brian J. King @brianjking
Wednesday, 11 April, 2012

CONTENTS

About Education BG AMA Professional Development DockDogs Social Media Closing Tips

Wednesday, 11 April, 2012

ABOUT

Grew up in Elyria, OH Employed in Medina, OH BGSU Undergraduate 2003 - 2007 BGSU Postgraduate 2007 - 2009

Wednesday, 11 April, 2012

EDUCATION

Bachelors of Science in Technology BGSU, Visual Communications Technology & Marketing Minor Masters of Education BGSU, Career & Technology Education, Instructional Design

Wednesday, 11 April, 2012

BG AMA

Joined the BG AMA Executive Board in 2004. Created new position Vice President of Visual Communications (1 year) Executive Vice President of Communications & Promotions (2 years)

Wednesday, 11 April, 2012

PROFESSIONAL DEVELOPMENT

Professional communication Dining etiquette Resume review Networking opportunities BG AMA Trips Advertising Club of Toledo Meetup.com groups Webinars Connecting with people via Twitter, LinkedIn, etc.

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http://j.mp/HyCOQk

Wednesday, 11 April, 2012

DockDogs

Founded in 1999 The Worlds Premier Canine Aquatics Competition Over 40 affiliated clubs and 6 sanctioned facilities Events held in United States, Canada, the United Kingdom, & Australia World headquarters is in Medina, OH. We also have offices in Chicago, England, & Australia. 260+ events year round. Over 2.3 million people view DockDogs events per year.

Wednesday, 11 April, 2012

SOCIAL MEDIA SPECIALIST / COMMUNITY MANAGER

Work with management team to create integrated branding experiences that take place online and offline for DockDogs competitors and spectators.

DockDogs Latest From the Docks blog. (http://j.mp/dd_blog) @dockdogstweets Twitter account DockDogs Google+ (http://j.mp/ddgplus) DockDogs TV on YouTube DockDogs Website (http://j.mp/ddhome) DockDogs Sponsorship DockDogs & BAARK Foundation (http://baarkfoundation.org)
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Wednesday, 11 April, 2012

SOCIAL MEDIA STATS

Every 60 seconds in social media (current as of 7 March 2012, via SocialMediaToday) 1,090 visitors to Pinterest 2,000 Foursquare checkins 3,125 photos uploaded to Flickr 7,610 LinkedIn searches 175,000 Tweets 700,000 Facebook messages

http://j.mp/IuQpJw
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SOCIAL MEDIA / INBOUND MARKETING

Inbound marketing vs. outbound marketing Inbound marketing is a marketing strategy that focuses on attracting perspective customers by offering useful information. Social media in business is about creating a meaningful relationship between you and the potential customer. The problem, [Brian Solis] believes, is that most social marketing relies upon the old-media idea of one way communication, which only distances the companies from their target audiences. (http:// j.mp/IuOYKS)

http://j.mp/Isf5SU http://j.mp/Isf0OU
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CLOSING TIPS

Read anything you can get your hands on Make yourself visible both online & offline Create meaningful and engaged relationships online and offline Generate content / Participate online Join professional organizations or groups such as MeetUp.com Webinars
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IN CLOSING

Stay Hungry, Stay Foolish Steve Jobs

http://j.mp/Hkpr4P
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BRIAN KING ONLINE

Twitter: @brianjking Facebook: facebook.com/brianjosephking LinkedIn: linkedin.com/in/brianjking Google+: j.mp/bjkgplus Emurse (Resume / CV): brianjking.emurse.com brianjosephking@gmail.com

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Wednesday, 11 April, 2012