Motivation

Motivation means a process of stimulating people to action to accomplish the desired goals - W.G.Scott Motivation is the driving force which help causes us to achieve goals. Motivation is said to be intrinsic or extrinsic. The term is generally used for humans but, theoretically, it can also be used to describe the causes for animal behavior as well. This article refers to human motivation. According to various theories, motivation may be rooted in a basic need to minimize physical pain and maximize pleasure, or it may include specific needs such as eating and resting, or a desired object, goal, state of being, ideal, or it may be attributed to less-apparent reasons such as altruism, selfishness, morality, or avoiding mortality. Employee motivation Workers in any organization need something to keep them working. Most times the salary of the employee is enough to keep him or her working for an organization. However, sometimes just working for salary is not enough for employees to stay at an organization. An employee must be motivated to work for a company or organization. If no motivation is present in an employee, then that employees quality of work or all work in general will deteriorate. When motivating an audience, you can use general motivational strategies or specific motivational appeals. General motivational strategies include soft sell versus hard sell and personality type. Soft sell strategies have logical appeals, emotional appeals, advice and praise. Hard sell strategies have barter, outnumbering, pressure and rank. Also, you can consider basing your strategy on your audience personality. Specific motivational appeals focus on provable facts, feelings, right and wrong, audience rewards and audience threats Monetary Incentives

The purpose of monetary incentives is to reward associates for excellent job performance through money. Monetary incentives include profit sharing, project bonuses, stock options and warrants, scheduled bonuses (e.g., Christmas and performance-linked), and additional paid vacation time. Traditionally, these have helped maintain a positive motivational environment for associates .

Non-Monetary Incentives

The purpose of non-monetary incentives is to reward associates for excellent job performance through opportunities. Non-monetary incentives include flexible work hours, training, pleasant work environment, and sabbaticals.

MOTIVATION THEORIES Need hierarchy theory The content theory includes the hierarchy of needs from Abraham Maslow and the two- factor theory from Herzberg. Maslow's theory is one of the most widely discussed theories of motivation. The American motivation psychologist Abraham H. Maslow developed the Hierarchy of needs consistent of five hierarchic classes. It shows the complexity of human requirements. According to him, people are motivated by unsatisfied needs. The lower level needs such as Physiological and Safety needs will have to be satisfied before higher level needs are to be addressed. We can relate Maslow's Hierarchy of Needs theory with employee motivation. For example, if a manager is trying to motivate his employees by satisfying their needs; according to Maslow, he should try to satisfy the lower level needs before he tries to satisfy the upper level needs or the employees will not be motivated. Also he has to remember that not everyone will be satisfied by the same needs. A good manager will try to figure out which levels of needs are active for a certain individual or employee. The basic requirements build the first step in his pyramid. If there is any deficit on this level, the whole behavior of a human will be oriented to satisfy this deficit. Subsequently we do have the second level, which awake a need for security. Basically it is oriented on a future need for security. After securing those two levels, the motives shift in the social sphere, which form the third stage. Psychological requirements consist in the fourth level, while the top of the hierarchy comprise the self- realization So theory can be summarized as follows:

Human beings have wants and desires which influence their behavior. Only unsatisfied needs influence behavior, satisfied needs do not. Since needs are many, they are arranged in order of importance, from the basic to the complex. The person advances to the next level of needs only after the lower level need is at least minimally satisfied. The further the progress up the hierarchy, the more individuality, humanness and psychological health a person will show.

The needs, listed from basic (lowest-earliest) to most complex (highest-latest) are as follows:

Physiology (hunger, thirst, sleep, etc.) Safety/Security/Shelter/Health Belongingness/Love/Friendship Self-esteem/Recognition/Achievement Self actualization

Herzberg's two-factor theory Frederick Herzberg's two-factor theory, a.k.a. intrinsic/extrinsic motivation, concludes that certain factors in the workplace result in job satisfaction, but if absent, they don't lead to dissatisfaction but no satisfaction.The factors that motivate people can change over their lifetime, but "respect for me as a person" is one of the top motivating factors at any stage of life. He distinguished between:

Motivators; (e.g. challenging work, recognition, responsibility) which give positive satisfaction, and Hygiene factors; (e.g. status, job security, salary and fringe benefits) that do not motivate if present, but, if absent, result in demotivation.

The name Hygiene factors is used because, like hygiene, the presence will not make you healthier, but absence can cause health deterioration. The theory is sometimes called the "Motivator-Hygiene Theory" and/or "The Dual Structure Theory." Herzberg's theory has found application in such occupational fields as information systems and in studies of user satisfaction

ICICI securities
ICICI stands for Industrial Credit and Investment Corporation of India.ICICI has following companies under its group
ICICI Group ICICI Foundation ICICI Lombard General Insurance ICICI Securities ICICI Prudential Life Insurance ICICI Prudential AMC ICICI Venture ICICI Direct DISHA Financial Counselling ICICI Home Finance Erstwhile The Bank of Rajasthan

About ICICI BANK ICICI Bank is India's second-largest bank with total assets of Rs. 4,062.34 billion (US$ 91 billion) at March 31, 2011 and profit after tax Rs. 51.51 billion (US$ 1,155 million) for the year ended March 31, 2011. The Bank has a network of 2,610 branches and 8,003 ATMs in India, and has a presence in 19 countries, including India. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries in the areas of investment banking, life and non-life insurance, venture capital and asset management. The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our UK subsidiary has established branches in Belgium and Germany. ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the National Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE).

Board of Directors Mr. K. V. Kamath, Chairman Mr. Sridar Iyengar Dr. Swati Piramal Mr. Homi R. Khusrokhan Mr. Arvind Kumar Mr. M.S. Ramachandran Dr. Tushaar Shah Mr. V. Sridar

Ms. Chanda Kochhar, Managing Director & CEO Mr. N. S. Kannan, Executive Director & CFO Mr. K. Ramkumar, Executive Director Mr. Rajiv Sabharwal, Executive Director

Board Committees
Board Governance, Remuneration & Nomination Committee Mr. Sridar Iyengar, Chairman Mr. K.V. Kamath Mr. Homi Khusrokhan

Audit Committee

Mr. Sridar Iyengar, Chairman Mr. Homi Khusrokhan, Mr. M.S. Ramachandran Mr. V. Sridar

Corporate Social Responsibility Committee

Customer Service Committee

Mr. M.S. Ramachandran, Chairman Mr. Arvind Kumar Dr. Tushaar Shah Ms. Chanda Kochhar

Mr. K.V. Kamath, Chairman Mr. M.S. Ramachandran Mr. V. Sridar Ms. Chanda Kochhar

Credit Committee

Fraud Monitoring Committee

Mr. K.V. Kamath, Chairman Mr. M.S. Ramachandran Mr. Homi Khusrokhan Ms. Chanda Kochhar

Mr. V. Sridar, Chairman Mr. K.V. Kamath Mr. Homi Khusrokhan Mr. Arvind Kumar Ms. Chanda Kochhar Mr. Rajiv Sabharwal

Information Technology (IT) Strategy Committee Mr. Homi Khusrokhan, Chairman Mr. K.V. Kamath Mr. Sridar Iyengar Ms. Chanda Kochhar

Risk Committee

Mr. K.V. Kamath, Chairman Mr. Sridar Iyengar Mr. Arvind Kumar Mr. V. Sridar Ms. Chanda Kochhar

Share Transfer & Shareholders'/ Investors' Grievance Committee Mr. Homi Khusrokhan, Chairman Mr. V. Sridar Mr. N.S. Kannan

Committee of Executive Directors

Ms. Chanda Kochhar, Chairperson Mr. N.S. Kannan Mr. K. Ramkumar Mr. Rajiv Sabharwa

Awards

Ms. Chanda Kochhar, Managing Director & CEO, is amongst the nine Indian women to be named in the Forbes magazine's inaugural 'Asia Power Businesswomen list' Mr. N.S.Kannan, Executive Director & CFO, received the "Best CFO", in the Banking / Financial Services category by CNBC - TV 18. ICICI Bank was recognised for the first Credit Default Swap (CDS) deal in India at the Fimmda annual conference in Kuala Lumpur. Ms. Chanda Kochhar, Managing Director & CEO was awarded the "CNBC Asia India Business Leader Of The Year Award". She also received the "CNBC Asia's CSR Award 2011"

ICICI securities
ICICI Securities Ltd is an integrated securities firm offering a wide range of services including investment banking, institutional broking, retail broking, private wealth management, and financial product distribution. ICICI Securities sees its role as 'Creating Informed Access to the Wealth of the Nation' for its diversified set of client that include corporates, financial institutions, high net-worth individuals and retail investors. Headquartered in Mumbai, ICICI Securities operates out of 66 cities and towns in India and global offices in Singapore and New York. ICICI Securities Inc., the stepdown wholly owned US subsidiary of the company is a member of the Financial Industry Regulatory Authority (FINRA) / Securities Investors Protection Corporation (SIPC) . ICICI Securities Inc. activities include Dealing in Securities and Corporate Advisory Services in the United States. ICICI Securities Inc. is also registered with the Monetary Authority of Singapore (MAS) and operates a branch office in Singapore. Product & Services

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Transfer In Consolidate your offline MF Investments to ICICIdirect.com a/c track & transact. About the account A unique 3-in-1 On-line Trading Account Seamless, Secure and Integrated 3-in-1 trading platform... 3-in-1 online trading platform links your banking, trading and demat accounts, ensuring unmatched convenience for customers. Seamless Trading You can trade in shares without going through the hassle of tracking settlement cycles, writing cheques and transfer instructions. Absolutely hassle free! Wide range of products Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT. Derivatives trading, overseas trading, mutual funds, mutual funds, IPOs and on-line life insurance. Control You can be rest assured, that your order will be precisely for the amount you wanted it to be, without any deviation, giving you full control of your money and your trades Tracking and Review Monitoring your investments is as important if not more than making that investment itself. Our portfolio tracker and watchlist along with sms alerts will always keep you updated on the status of your investments with us and act on them when required. Security Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade. Award Winning Research We understand the need for the right research to make the right investment decision and has focused heavily n this area. with its consistent delivery icici securities has been voted as the 'Most preferred brand of financial advisory services' at the CNBC Awaaz Consumer Awards, 2007. Services ICICIdirect.com On- The - Move An innovative site which helps you trade at high speeds even through low bandwidth connections like data card and GPRS. ICICISecurities Equity Advisory Services A premium service for privileged customers with an assigned equity advisor who will guide you in placing trades. ICICI Securities ATS A service for the born trader, who lives in and breathes the stock market with specialized research and dedicated relationship managers.

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Franchisor of the year award 2009 Retail concept of the year awards 2009 ICICIdirect wins the prestigious Outlook Money - India's Best e-Brokerage House for 2009. ICICIdirect has also won the CNBC AWAAZ Consumer Award for the Most Preferred Brand of Financial Advisory Services. ICICIdirect been winning the prestigious Outlook Money - India's Best eBrokerage House for 2003-2004, 2004-2005, 2006-2007 and 2007-2008. ICICIdirect wins the prestigious Outlook Money - India's Best e-Brokerage House for 2008. ICICIdirect, the neighborhood financial superstore won the prestigious Franchise India `Service Retailer of the Year 2008 award. Best Broker - Web 18 Genius of the Web Awards 2007 CMO Asia Awards for Excellence in Branding and Marketing Brand Leadership Award (overall) 'Campaign of the Year' for the Trade Racer Campaign Brand Excellence in Banking and Financial Services for the store format Award for Brand Excellence in the Internet Business Frost and Sullivan Award for Customer Service Leadership

Board of director ICICI Securities Limited.

Ms. Chanda D. Kochhar,Chairperson Mr Uday Chitale Mr. Narendra Murkumbi Mr Ketan Patel Mr Pravir Vohra Ms Zarin Daruwala Mr. Anup Bagchi, Managing Director and CEO Mr. Ajay Saraf, Executive Director

ICICI Securities Holding Inc.

Mr. Gopakumar Puthenveettil Mr. Pramod Rao Mr. Sriram Iyer Mr. Ashish Kakkar Mr. Raghav Iyengar

ICICI Securities, Inc.

Mr. Anup Bagchi, Chairman Mr. Ajay Saraf Mr. Charanjit Attra Mr. Subir Saha Mr. Gopakumar Puthenveettil. Mr. Rahul Ajmera

What have ICICI done to motivate their employee Performance Appraisal :- Good and proper performance appraisal is done Awards:- Best performer is awarded with trophy and cash price Tours:- Recently they had been to alibag Team games and competition:- They have conducted small team games and competition.

Low Cost Motivation strategy Mr. Kumar told us about their low cost motivation strategy which they apply and have achieved positive results. Here they use to do the following:o o o o Manager going to the employees workstation Personal regards Birthday card with the company name and logo given by their boss Notice to all employee about an employees outstanding performance