www.ereexpo.

com | FALL 2011 | ERE EXPO 1

SEPTEMBER 7-9, 2011 HO||YWOOD, F|ORlDA
Where the Best and Brightest Recruiters Gather
FALL 2011
Online: www.ereexpo.com Email: expo@ere.net Phone: 212.671.1181
2 ERE EXPO | FALL 2011 | www.ereexpo.com
Dear Oo||eague,
ln 2001, the ERE team and a much younger me dreamed up an |dea for a new k|nd of recru|t|ng event. l never |mag|ned that ten years |ater we`d be announc|ng our 21st ERE Expo!
Our m|ss|on was c|ear r|ght from the start -- to create an event for corporate recru|t|ng profess|ona|s to share new |deas that s|mp|y weren`t be|ng spread anywhere e|se |n the estab||shment.
Th|s year, l |nv|te you to share w|th us aga|n at the beaut|fu| West|n D|p|omat resort |n Ho||ywood, F| on September 7-9.
Our economy |s fna||y |mprov|ng, and there are s|gns everywhere that the recru|ters |n our commun|ty are ramp|ng up the|r h|r|ng efforts. l see |t |n a|| the new recru|t|ng jobs that are be|ng posted
tojobs.ere.net. l hear |t |n the conversat|ons that l have w|th recru|ters every day. lt`s t|me to rebu||d, and the profess|ona|s at ERE Expo |earn|ng from each other how to |ead the charge.
ln F|or|da, we`|| be rubb|ng e|bows w|th recru|t|ng |eaders from the trenches. ||ke you, these are the peop|e who are try|ng |nnovat|ve new strateg|es and tact|cs to recru|t more effect|ve|y each and
every day and they are happy to share the|r successes -- and just as |mportant|y, the|r fa||ures. At the ERE Expo, you`|| get to |earn about and p|ay w|th the most |nnovat|ve recru|t|ng products |n the
market, |nc|ud|ng the |atest soc|a| and mob||e recru|t|ng techno|og|es.
lf you can`t make |t to F|or|da for the ERE Expo There are two good reasons, wedd|ngs, b|rths.} then we want you to jo|n us v|rtua||y -- as a|ways, we w||| be stream|ng many of the conference
sess|ons ||ve. lt`s no rep|acement for be|ng there, but we th|nk that the ERE Expo sess|ons are so good that we need to share them w|th the wor|d. lt`s a step that most conferences don`t take
but l`m conv|nced that you`|| be so |mpressed that you`|| jo|n us next t|me. lt`s our serv|ce to the recru|t|ng commun|ty, so |f you can`t jo|n us |n person, s|gn up for the ||vestream at www.ereexpo.com.
l`m sure you can te|| how pass|onate l am about th|s ERE Expo, and l hope to see you |n person |n F|or|da!
S|ncere|y,
Dav|d Manaster OEO
ERE Med|a, lnc.
dav|d@ere.net
212} 671-1181 x801
www.ereexpo.com | FALL 2011 | ERE EXPO 3
Workshops and Events
10:00 AM - 1:00 PM
PRE-CONFERENCE WORKSHOP
Strengthening Your Presentation Skills
to Increase Your Results
Tony Kubica
Founding Partner, Kubica &
LaForest Consulting
Sara LaForest
Founding Partner, Kubica &
LaForest Consulting
Presentat|on sk|||s are v|ta| to
your effect|veness as a recru|ter.
And presentat|on goes far
beyond standard p|atform sk|||s." Presentat|on sk|||s are about
how the recru|ter presents |n the|r job env|ronment: how they
|nfuence, how they demonstrate the|r know|edge, how they
bu||d the|r cred|b|||ty and reputat|on, and how they commun|cate
w|th the|r var|ous const|tuenc|es. Strong presentat|on sk|||s are
|n d|rect ||ne of s|ght to better resu|ts.
Th|s dynam|c, |nteract|ve workshop w||| he|p you understand
and work to |mprove the often-over|ooked e|ements that
|nfuence your presentat|on and the exper|ence others have
w|th you.
Through the course of the workshop we will identify
and work with real scenarios regarding key tangible and
intangible elements of presentation skills, including:
Focus management
Respons|veness
lmpress|on management
Know|edge of current recru|t|ng and ta|ent management
|ssues and current events |n genera|
Emot|ona| management/Emot|ona| lO
Energy management
Perfect|on|sm
Overse|||ng
We w||| a|so cover cruc|a| commun|cat|on strateg|es to he|ghten
effect|veness of the recru|ter, cons|der|ng d|fferent h|r|ng
managers` sty|es, cand|dates, recru|t|ng agenc|es, and spec|fc
techn|ques for d|ffcu|t behav|ors and s|tuat|ons.
Attendees w||| have the opportun|ty for a gu|ded se|f-
assessment exerc|se and to |earn from peers |n the room
dur|ng prob|em-so|v|ng scenar|os.
Th|s workshop prov|des opportun|ty for |mproved effect|veness
|n presentat|on and |nfuenc|ng sk|||s and strengthened
commun|cat|on sk|||s and techn|ques, |ead|ng to: More t|me|y
h|r|ng, |ess po||t|cs and m|stakes |n h|r|ng, and a he|ghtened
respons|veness to the needs of the h|r|ng manager.
10:00 AM - 1:00 PM
PRE-CONFERENCE WORKSHOP
Doing More With Less in 2012
Linda Brenner
Managing Partner, Designs on Talent, LLC
Sharon Kaivani
Designs on Talent, LLC
Ta|ent acqu|s|t|on |s chang|ng more
rap|d|y than any other part of the human
resources funct|on. And between now
and 2012, many ta|ent acqu|s|t|on |eaders
w||| be cha||enged w|th every conce|vab|e
scenar|o, from h|r|ng freezes to the h|ghest
req |oads they`ve seen |n years.
What hasn`t changed, though, are the
resources ava||ab|e to ta|ent acqu|s|t|on.
Headcount and budgets rema|n t|ght,
and ta|ent acqu|s|t|on |eaders have to
be creat|ve to fgure out how to |everage
what they`ve got |n the most effc|ent
and effect|ve way. The pressure for great resu|ts never |ets up
from your stakeho|ders - who |nc|ude near|y everyone |n the
organ|zat|on.
Pre-Conference Workshops & Events
Wednesday, September 7, 2011
Note: Additional fee required for pre-conference workshops
4 ERE EXPO | FALL 2011 | www.ereexpo.com
ln th|s sess|on, ta|ent acqu|s|t|on process expert ||nda Brenner
w||| |ead the group through a d|scuss|on of the s|x most
common causes of ta|ent-acqu|s|t|on |neffc|ency - a|ong
w|th a h|gh energy, |nteract|ve, and at t|mes h||ar|ous ser|es of
exerc|ses wh|ch w||| a||ow the group to bra|nstorm so|ut|ons that
make sense for the|r work env|ronments.
Th|s |s a great opportun|ty to meet and network w|th other ta|-
ent acqu|s|t|on |eaders, prob|em so|ve common cha||enges, and
|dent|fy rea|-wor|d re|evant so|ut|ons that can be put |nto act|on
|mmed|ate|y after the sess|on.
10:00 AM - 1:00 PM
PRE-CONFERENCE WORKSHOP
Get Me at Hello: Dening your
Organizations Candidate
Experience
Elaine Orler
President, Talent Function
For each of your new h|res, you reject
an average of 50 cand|dates. What
wou|d they say about your recru|t|ng
process? Wou|d they st||| be your customers? ln th|s |nteract|ve
workshop, Ta|ent Funct|on`s E|a|ne Or|er w||| take part|c|pants
through a structured process to assess the|r own cand|date
exper|ence. Or|er w||| a|so out||ne techno|og|es and pract|ces
that are mak|ng a d|fference for compan|es |ead|ng the way |n
produc|ng good cand|date exper|ence.
Participants will:
Assess the|r own cand|date exper|ence by us|ng a samp|e of
the |ndustry`s |ead|ng cand|date exper|ence d|agnost|c too|
|eave w|th a roadmap for how to |mprove the|r cand|date
exper|ence
|earn what the best compan|es are do|ng to de||ver exce||ent
cand|date exper|ence
|earn about techno|ogy too|s and so|ut|ons that can enhance
your cand|date exper|ence
E|a|ne Or|er |s a recru|tment techno|ogy expert and she s|ts
on the board of The Ta|ent Board, a non-proft organ|zat|on
ded|cated to recogn|z|ng exce||ent cand|date exper|ence.
2:00 PM - 5:00 PM
PRE-CONFERENCE WORKSHOP
Recruiting Leadership Lab
John Vlastelica
Managing Director, Recruiting Toolbox Inc.
Jason Warner
Principal, Recruiting Toolbox Inc.
Th|s sess|on |s for corporate recru|t|ng
managers |nterested |n grow|ng the|r sk|||s as
|EADERS of recru|t|ng teams.
Well help managers of corporate
recruiters improve their ability to:
bu||d a recru|t|ng strategy
|nfuence execut|ves
max|m|ze the va|ue the|r recru|ters de||ver
to the h|r|ng teams.
Th|s |s not a PowerPo|nt-heavy presentat|on. lnstead, John
v|aste||ca and Jason Warner, former recru|t|ng d|rectors w|th
compan|es ||ke Amazon, Exped|a, Goog|e, and Starbucks, w|||
de||ver a very hands-on, case-study, exerc|se-|ntens|ve work-
shop that gets peop|e out of the|r seats, comp|et|ng rea|-t|me,
scenar|o-based prob|em so|v|ng |n sma|| groups. They`|| share
what they see as best-pract|ce approaches to successfu||y
|ead|ng |n recru|t|ng from the|r www.Recru|t|ngToo|box.com
consu|t|ng work w|th c||ents across |ndustr|es}, and ensure that
you wa|k away w|th act|onab|e too|s and approaches that w|||
he|p you bu||d better strateg|es, speak the |anguage of execs,
and dr|ve your team of recru|ters to de||ver what the bus|ness
needs most.
They won`t focus on sourc|ng, soc|a| med|a too|s, or cand|date
c|os|ng. Expect a 100% focus on recru|t|ng MANAGER
success, vendors, consu|tants, and search frm recru|ters -
wh||e |oved - are not ab|e to reg|ster for th|s sess|on.
2:00 PM - 5:00 PM
PRE-CONFERENCE WORKSHOP
Top Tools and Technologies for Recruiters
Shannon Myers
Managing Partner, Walton Search
Everyday recru|ters are asked to do more
w|th |ess. More cand|dates, more
open|ngs, more p|aces to be, more
respons|b|||t|es such as soc|a| med|a w|th
|ess staff, |ess t|me, and |ess money. How
can you turn techno|ogy |nto a compet|t|ve
Workshops and Events
www.ereexpo.com | FALL 2011 | ERE EXPO 5
advantage |n recru|t|ng? The market sees new too|s, webs|tes,
or software c|a|m|ng to create effc|enc|es or greater effect|ve-
ness re|eased every week. Stay|ng abreast of the newest
techno|ogy and |dent|fy|ng where to |nvest your t|me and money
|s a cha||enge a|| recru|ters are fac|ng.
ln th|s sess|on you w||| not on|y |earn about a number of o|d
and new techno|og|es ava||ab|e |n recru|tment such as: t|me
savers, |ead generat|on, sourc|ng process too|s, soc|a| med|a,
market|ng pos|t|ons, app||cant fow and back offce, but wa|k
through an approach to se|ect|ng and updat|ng your desk on a
cons|stent bas|s.
Recru|ters w||| a|so |earn pract|ca| approaches to adopt|ng new
techno|og|es |nto your work env|ronment |nc|ud|ng:
Too| se|ect|on w|th approaches to assess and |dent|fy current
and future needs. |earn how to eas||y |dent|fy what |s go|ng to
work or not for your |nd|v|dua| desk.
Ways to m|n|m|ze d|srupt|on wh||e max|m|z|ng |mpact as you
adopt a new too|.
How to stay current wh||e not gett|ng d|stracted by demos or
new th|ngs on the market.
Th|s sess|on w||| demonstrate mu|t|p|e too|s and how a recru|ter
can use them. ln add|t|on to demonstrat|ons, recru|ters w||| wa|k
away w|th a ||st of mu|t|p|e opt|ons, as Shannon Myers` research
spans the fu|| va|ue cha|n of recru|ter workfow and has been
comp||ed from |nterv|ews w|th recru|ters across the .S. |n a||
facets and |eve|s of recru|tment. P|enty of t|me w||| be |eft at the
end of the sess|on for c|rc||ng back to add|t|ona| demos and
answer|ng quest|ons regard|ng |nd|v|dua| needs of the sess|on
part|c|pants.
2:00 PM - 5:00 PM
PRE-CONFERENCE WORKSHOP
Behavioral Interviewing: Everything You Wanted to
Know but Were Afraid to Ask
Wendell Williams
Columnist/Author,
ScienticSelection.com, Inc.
You m|ght have heard the term. You
m|ght even th|nk you are us|ng |t. But are
you? Behav|ora| event |nterv|ew|ng |s a
t|me-proven techno|ogy that m|n|m|zes
|nterv|ew errors. After comp|et|ng th|s
workshop, you`|| never |ook at
|nterv|ews the same way aga|n. lnstead, you`|| see them as
verba| tests w|th someth|ng to measure, structured quest|ons,
and standard|zed scor|ng standards.
The workshop w||| beg|n w|th an |ntroduct|on, agenda, and
quest|ons where we w||| ta|k about the accuracy and va||d|ty of
|nterv|ew techno|ogy. We w||| a|so take a few m|nutes to gather
your expectat|ons and object|ves. Recent EEOO and OFOOP
object|ves w||| be br|efy d|scussed and why |t`s becom|ng
even more |mportant to forma||y document job requ|rements,
bus|ness necess|ty, and se|ect|on too|s. Then, we`|| do some
pract|ce |nterv|ews us|ng trad|t|ona| job descr|pt|ons and your
favor|te |nterv|ew quest|ons.
After a short debr|ef, we w||| |ntroduce three d|fferent defn|-
t|ons of competenc|es and why |t`s cr|t|ca| for a h|r|ng manager,
recru|ter, and tra|ner to understand the d|fferences. Then, we`||
use what we |earned about h|r|ng competenc|es to formu|ate
and pract|ce us|ng behav|ora| event |nterv|ew quest|ons. F|na||y,
we`|| compare what we |earned ear|y |n the workshop w|th
what we |earned at the end. We won`t prom|se you w||| come
away a behav|ora| event |nterv|ew|ng expert that takes weeks
or months of pract|ce} but can assure you that many of your
quest|ons about competenc|es behav|ora| event |nterv|ew|ng w|||
be made c|ear.
5:30 PM - 7:30 PM
WELCOME RECEPTION
Start the conference off w|th appet|zers and beverages
w|th your fe||ow attendees, speakers, and exh|b|tors.
Sponsored By
www.matchpointcareers.com
Workshops and Events
6 ERE EXPO | FALL 2011 | www.ereexpo.com
Kick off your ERE Expo Experience!
WEDNESDAY, SEPTEMBER 7, 2011
Ofcial ERE Expo
Welcome After-Party
WEDNESDAY, SEPTEMBER 7
TH
8:00 PM - 10:00 PM
Sponsored by Jibe
After the We|come Recept|on, head across
the street to R|va|s Waterfront Sports Gr|||e
to usher |n ERE Expo 2011 Fa|| |n sty|e w|th
a n|ght of network|ng, food, dr|nk and char|ty!
What better way to cont|nue the conversat|on
w|th new and o|d fr|ends than th|s.
2011 ERE Foundation Charity Poker
As has become trad|t|on over the past few years,
we w||| be ho|d|ng th|s year`s poker tournament to
support the ERE Foundat|on at R|va|s at the open|ng
n|ght party. A|| proceeds from the tournament w||| go
d|rect|y to the ERE Foundat|on wh|ch over the past few
years has donated thousands of do||ars to support
educat|ona| opportun|t|es for d|sadvantaged young
peop|e, w|th a part|cu|ar emphas|s on parts of the
wor|d where our funds w||| have the greatest |mpact.
For more |nformat|on v|s|t www.erefoundation.org.
www.jibe.com Sponsored by
www.ereexpo.com | FALL 2011 | ERE EXPO 7
ConferenceDay 1
THURSDAY, SEPTEMBER 8, 2011
8 ERE EXPO | FALL 2011 | www.ereexpo.com
It was a great conference. Very insightful and inspiring! So many
wonderful ideas and best practices to bring back to our company.

Tara Guthrie, Recruiting Manager, Greenleaf Hospitality Group

ConferenceDay 1
THURSDAY, SEPTEMBER 8, 2011
www.ereexpo.com | FALL 2011 | ERE EXPO 9
ERE will again lead the way in featuring some of the most-admired and most successful companies and their recruiting
practices. This isnt a conference just about social media or sourcing or just about one part of recruiting.
9:00 AM - 9:30 AM
WELCOME REMARKS
Linda Brenner
Managing Partner
Designs on Talent, LLC
Our Oonference Oha|rperson k|cks off ERE Expo Fa|| and sets
the stage for two days of |earn|ng and co||aborat|on.
9:30 AM - 10:30 AM
KEYNOTE PRESENTATION
A Coachs Recruiting Playbook
Bill Conley
Head Football Coach, Ohio Dominican Univeristy
Former co||ege and NF| great Ohr|s Sp|e|man ca||s h|m an
|ncred|b|e recru|ter." Former footba|| coach John Oooper ca||s
h|m a master recru|ter." ESPN has voted h|m the nat|on`s =1
recru|ter. ln th|s keynote, Ooach Oon|ey w||| te|| you what you
can |earn from h|s footba|| recru|t|ng successes. He`|| te|| you
stor|es of how he has found the h|dden dec|s|on maker" when
recru|t|ng, and what he has done to not |et recru|ts s||p away
after they`ve accepted. He`|| ta|k about the cha||enges of
recru|t|ng for a re|at|ve|y obscure organ|zat|on and what he
has done to overcome those cha||enges and compete w|th
b|g-name schoo|s.
10:30 AM - 11:00 AM
MORNING COFFEE BREAK
11:00 AM - 12:00 PM
GENERAL SESSION
PepsiCo Talent Acquisition Re-fresh
Chris Hoyt
Talent Engagement & Marketing Leader, PepsiCo
Paul Marchand
VP Global Talent Acquisition, PepsiCo
Sheila Stygar
Director, Talent Acquisition, PepsiCo
A g||mpse |nto the transformat|ve journey of the Peps|Oo
ta|ent acqu|s|t|on funct|on and a v|ew |nto the|r future p|ans.
12:00 PM - 2:00 PM
NETWORKING LUNCH IN EXHIBIT HALL
Enjoy a buffet |unch |n the exh|b|t ha|| - m|ng|e w|th other
attendees, chat w|th speakers, and check out the |atest
and greatest from the recru|t|ng |ndustry`s |ead|ng vendors.
2:00 PM - 3:00 PM
BREAKOUT SESSION
Using Social Media and Mobile Apps in Employee Referrals
Essent|a| to today`s ta|ent acqu|s|t|on strategy |s an effect|ve
emp|oyee referra| program. Sjoerd Gehr|ng w||| prov|de a
deta||ed overv|ew of Accenture`s emp|oyee referra| program,
wh|ch has been honored mu|t|p|e t|mes at the ERE Recru|t-
|ng Exce||ence Awards. He w||| d|scuss the foundat|on of the
program as we|| as some of |ts recent enhancements, |nc|ud|ng
||nkedln Referra| Eng|ne and the emp|oyee referra| mob||e app.
10 ERE EXPO | FALL 2011 | www.ereexpo.com
2:00 PM - 3:00 PM
BREAKOUT SESSION
Make Recruiting Relevant When Only Talent Matters
Daniel Kaplan
Head of Global Human Resources Practice
CTPartners
W|th|n 10 years human resources as we know |t today w||| no
|onger ex|st. A|| the core d|sc|p||nes of HR w||| be merged |nto
other company departments or w||| be outsourced - a|| except
for one: ta|ent management. Ta|ent management - the art of
recru|t|ng great ta|ent and reta|n|ng a dr|ven workforce to keep
the company compet|t|ve - w||| evo|ve |nto a more strateg|c
ro|e for the company. What does th|s mean for the recru|ters
of today? How w||| you refne your ro|e dur|ng th|s trans|t|on
and prove your va|ue? How w||| |nterna| and externa| recru|ters
d|ffer? What new sk|||s do l need to acqu|re? |earn from the
un|que |ns|ght of Dan Kap|an.
2:00 PM - 3:00 PM
BREAKOUT SESSION
Innovation in Stafng: The Future of Talent
Development + Engagement
Amy Buck
Sr. Director, Stafng Innovation Organization
Cisco
lnnovat|on" |s the current buzzword |n bus|ness, but how much
does anyone |n staffng pay attent|on to |t? lnnovat|on |s for
products and serv|ces, |sn`t |t? Not necessar||y. Not enough
compan|es are th|nk|ng about ta|ent management |nnovat|on,
|eav|ng that k|nd of forward-th|nk|ng change to the bus|ness.
lt`s t|me that we beg|n to change the heart and m|nds of ta|ent
management, start|ng w|th ourse|ves, to move our compan|es
forward as |eaders of |nnovat|on from the |ns|de out. As the war
for ta|ent beg|ns aga|n, th|s |s the k|nd of d|fferent|ator that w|||
br|ng top ta|ent to your company.
ln th|s sess|on, you`|| |earn about how |nnovat|on |n staffng can
transform the cu|ture of a company, and can change the way
we th|nk about ta|ent attract|on, deve|opment, and engage-
ment. You`|| hear about Ta|ent Oonnect|on, O|sco`s |nterna|
h|r|ng program, as an examp|e of th|s k|nd of change, as we|| as
some hands-on methodo|ogy for br|ng|ng |nnovat|on capab|||ty
and process |nto your staffng organ|zat|on.
3:00 PM - 3:30 PM
AFTERNOON COFFEE BREAK
3:30 PM - 4:30 PM
BREAKOUT SESSION
Becoming an Employer of Choice in a Fiercely
Competitive Talent Market
Steve Cadigan
Vice President of People Operations, LinkedIn
Oompet|t|on for top ta|ent |n S|||con va||ey |s about as tough as
|t gets-and |n such a hot market, pos|t|on|ng your company as
an emp|oyer of cho|ce |s essent|a|. ln th|s sess|on, Steve
Oad|gan, v|ce Pres|dent of Peop|e Operat|ons at ||nkedln,
w||| share how h|s team doub|ed ||nkedln`s emp|oyee base |n
2010 by mak|ng ta|ent a =1 pr|or|ty company-w|de and bu||d-
|ng a compe|||ng va|ue propos|t|on to attract top ta|ent. You`||
take away strateg|es for mak|ng great ta|ent an |ntegra| part of
your cu|ture, bu||d|ng an authent|c emp|oyment brand from the
ground up, and engag|ng h|r|ng managers |n the process.
ConferenceDay 1
3:30 PM - 4:30 PM
BREAKOUT SESSION
A Talent Pipeline Starts with Solid Relationships
Diane Borhani
Director of Campus Recruiting, Deloitte
Recru|t|ng |s more than a transact|on at De|o|tte. lt`s about
bu||d|ng re|at|onsh|ps over t|me. ln th|s sess|on, you`|| hear
about how the company gets to know students ear||er |n the|r
academ|c careers, offer|ng them the opportun|ty to exper|-
ence" De|o|tte through |nteract|ve programs. Hear how De|o|tte
ma|nta|ns strong t|es to more than 300 co||eges and un|vers|-
t|es |n 49 states through |ts un|vers|ty re|at|ons program, wh|ch
connects De|o|tte`s profess|ona|s, un|vers|ty facu|ty, students,
and the commun|ty at |arge. F|nd out how th|s re|at|onsh|p-
based recru|t|ng approach has enhanced De|o|tte`s brand and
|ed to some strong resu|ts, |nc|ud|ng |ncreased student |nterest,
unpara||e|ed qua||ty of h|re, enhanced facu|ty re|at|onsh|ps, and
bus|ness deve|opment opportun|t|es.
3:30 PM - 4:30 PM
BREAKOUT SESSION
Understanding Job Candidate Behavior
Moderator:
Kevin Wheeler
President & Founder, Global Learning Resources
Panelists:
Jeff Dickey-Chasins
Consultant, Job Board Doctor | Career Site Doctor
Shannon Myers
Managing Partner, Walton Search
Wendell Williams
Columnist/Author, ScienticSelection.com, Inc.
lf you`re |nterested |n |earn|ng more about job cand|dates -
and espec|a||y how to |earn more about job cand|dates, you`||
||ke th|s sess|on moderated by Kev|n Whee|er. We`|| have
experts on the stage to each share a too| or t|p for |earn|ng
more about cand|dates. Then, we`|| throw |t open for quest|ons.
Jeff D|ckey-Ohas|ns w||| br|efy ta|k about us|ng surveys to |earn
more about your job cand|dates. Shannon Myers w||| ta|k about
|earn|ng more about where your job cand|dates hang out on||ne,
and what |anguage they use when do|ng searches. Wende||
W||||ams w||| ta|k about the psycho|ogy of job cand|dates.
4:30 PM - 6:30 PM
NETWORKING RECEPTION
W|nd down the day w|th dr|nks and appet|zers |n the exh|b|t ha||
- a great opportun|ty to see what fe||ow attendees |earned that
day. Don`t m|ss out on th|s chance to engage your co||eagues |n
d|scuss|ons about the cha||enges fac|ng our |ndustry.
The conference will, like always, be interactive: just one example is a session on writing job advertisements,
with audience participation.
www.ereexpo.com | FALL 2011 | ERE EXPO 11
12 ERE EXPO | FALL 2011 | www.ereexpo.com
ConferenceDay 2
FRIDAY, SEPTEMBER 9, 2011
www.ereexpo.com | FALL 2011 | ERE EXPO 13
The best recruiting conference in the nation.

Patti Breckenridge, Recruiting Manager, Publix Super Markets

ConferenceDay 2
FRIDAY, SEPTEMBER 9, 2011
ConferenceDay 2
14 ERE EXPO | FALL 2011 | www.ereexpo.com
9:00 AM - 9:15 AM
OPENING REMARKS
Linda Brenner
Managing Partner
Designs on Talent, LLC
The Oonference Oha|r recaps yesterday`s sess|ons and
h|gh||ghts today`s d|scuss|ons.
9:15 AM - 10:15 AM
KEYNOTE PRESENTATION
The Navys Record Year
A .S. Navy |eader te||s you how |t de||vered |ts h|ghest-qua||ty
app||cant year yet. You`|| hear about |ts |aunch of a new brand,
|ts use of soc|a| med|a, and emp|oyee referra|s. |earn about the
Navy`s recru|tment of the most d|verse new emp|oyee popu|a-
t|on |n |ts h|story. lt d|d a|| th|s wh||e fac|ng a shr|nk|ng m|||tary-
e||g|b|e popu|at|on, decreased propens|ty to serve, s|gn|fcant
budgetary cha||enges, and not to be forgotten, recru|t|ng wh||e
mu|t|p|e wars are go|ng on s|mu|taneous|y.
10:15 AM - 10:45 AM
MORNING COFFEE BREAK
10:45 AM - 12:00 PM
GENERAL SESSION
Best Practices in Recruitment Marketing
Jeremy Eskenazi
Managing Principal, Riviera Advisors, Inc.
Th|s |s your chance to hear from recru|tment ad agenc|es and
corporate recru|ters who`ve run award-w|nn|ng recru|tment ad
campa|gns.
This panel will give you concrete take-aways when
it comes to:
What`s work|ng and what`s not w|th soc|a| med|a recru|t|ng
Oommun|cat|ons w|th |nterna| emp|oyees a|med at retent|on
or |nterna| mob|||ty
G|oba| and |nternat|ona| advert|s|ng
The use of smart phones/mob||e dev|ces |n recru|t|ng
Recru|t|ng campa|gns a|med at co||ege students
Messages showcas|ng corporate d|vers|ty
Pane||sts w||| |nc|ude w|nners of the Oreat|ve Exce||ence Awards,
awarded for the most creat|ve recru|tment advert|s|ng
campa|gns.
12:00 PM - 12:30 PM
GENERAL SESSION
Open Mic
No set presenter. No set top|c. Just get |n ||ne and br|ng up
cha||enges you`d ||ke to address, op|n|ons you`d ||ke to share,
or someth|ng you`d ||ke to get off your chest. Hundreds of
the smartest recru|t|ng profess|ona|s we know w||| g|ve the|r
feedback and try to he|p. lt can |nvo|ve adv|ce dea||ng w|th
cand|dates, vendors, recru|ters - or anyth|ng e|se. Just no
advert|s|ng/promot|on.
12:30 PM - 2:00 PM
NETWORKING LUNCH IN EXHIBIT HALL
Stop by and thank our sponsors/exh|b|tors wh||e enjoy|ng a
buffet |unch |n the exh|b|t ha|| w|th other attendees and
speakers.
www.ereexpo.com | FALL 2011 | ERE EXPO 15
2:00 PM - 3:00 PM
BREAKOUT SESSION
Recruitment Process Optimization:
The Most Important Trend Affecting
Your Business Youve Never Heard Of
Carol Schultz
CEO & President, Vertical Elevation
Recru|tment Process Opt|m|zat|on not to be confused w|th
Recru|tment Process Outsourc|ng} |s, |n |ts s|mp|est form,
a||gn|ng an organ|zat|on`s recru|tment and h|r|ng processes
w|th |ts core m|ss|on. ln order to ach|eve th|s, RPOpt|m|zat|on
focuses on the core va|ues of the OEO, pres|dent, and
execut|ve management team and then creates a recru|t|ng
and h|r|ng strategy that |mp|ements those va|ues so they
permeate through every aspect of the process, from search
through onboard|ng and retent|on. As w|th anyth|ng that |s
new and u|t|mate|y successfu|, the ent|re organ|zat|on needs to
be brought |n to ach|eve the des|red goa|s and th|s u|t|mate|y
beg|ns w|th the organ|zat|on`s |eaders.
ln th|s sess|on, execut|ve adv|sor and ta|ent strategy expert
Oaro| Schu|tz of vert|ca| E|evat|on w||| prov|de an overv|ew of
the components necessary for a successfu| |mp|ementat|on of
Recru|tment Process Opt|m|zat|on. Th|s |s a great opportun|ty to
|earn about RPOpt|m|zat|on, a new parad|gm w|th|n ta|ent.
2:00 PM - 3:00 PM
BREAKOUT SESSION
Driving Sourcing Excellence
Carmen Hudson
Engagement Manager, Recruiting Toolbox
Effect|ve sourc|ng |s cr|t|ca| to recru|t|ng success, but many
organ|zat|ons strugg|e to ach|eve h|gh ROl on sourc|ng efforts.
Oarmen Hudson, a Yahoo and Starbucks a|um, w||| d|scuss how
compan|es that get |t" |ntegrate sourc|ng |nto the recru|t|ng
workfow. She w||| share how h|gh-perform|ng sourc|ng teams
get resu|ts. What are the best pract|ces of successfu| sourc|ng
teams and sourc|ng |eaders? How are they structured? How
do they manage commun|cat|on and hand-offs? How shou|d
sourc|ng teams be measured? What must be |n p|ace to ensure
sourc|ng resu|ts, and how can you determ|ne |f your sourc|ng
team |s set up to be successfu|? You`|| get answers.
2:00 PM - 3:00 PM
BREAKOUT SESSION
Job Ads That Deliver Results
Jeff Dickey-Chasins
Consultant, Job Board Doctor | Career Site Doctor
A genera| rundown of what`s effect|ve, what`s not, and how a
job ad lS NOT a job descr|pt|on. ln th|s |nteract|ve sess|on, we`||
transform a med|ocre ad |nto someth|ng compe|||ng.
3:00 PM - 3:30 PM
AFTERNOON COFFEE BREAK
3:30 PM - 4:30 PM
BREAKOUT SESSION
Creating a Comprehensive Recruiting Strategy
Matt Lowney
Recruiting Project coordinator, DaVita
ln th|s |nteract|ve sess|on, Dav|ta`s Matt |owney w||| exp|a|n
why hav|ng a v|s|on |s v|ta| to the recru|t|ng funct|on. He w|||
work through the creat|on of your recru|t|ng department`s v|s|on
statement, and then show you how to bu||d a p|an that sets th|s
v|s|on |nto act|on. Dur|ng th|s strategy sess|on, he`|| touch upon
severa| aspects of your recru|t|ng p|an, |nc|ud|ng: brand|ng,
recru|ter competency mode|s, soc|a| med|a, sourc|ng,
scorecards, metr|cs, cand|date exper|ence, and partnersh|p
w|th your operat|ona| teams.
ConferenceDay 2
16 ERE EXPO | FALL 2011 | www.ereexpo.com
3:30 PM - 4:30 PM
BREAKOUT SESSION
How to Develop a Holistic Social Media Strategy
Heather Flynn
Talent Acquisition Manager, Nike
Even |f you don`t have a strateg|c approach to soc|a| med|a,
you know |t |s happen|ng |n your organ|zat|on. P|eces are be|ng
done w|thout a strateg|c p|an or d|rect|on, so deve|op one now.
Th|s sess|on w||| go through easy steps to deve|op the p|an
or redefne the p|an you a|ready have to target the ta|ent
commun|ty through soc|a| med|a. We`|| ta|k about metr|cs you
can use to judge the success of the program. There`|| be p|enty
of t|me to d|scuss your spec|fc quest|ons around bu||d|ng ta|ent
commun|t|es through soc|a| med|a.
3:30 PM - 4:30 PM
BREAKOUT SESSION
Wild and Wacky Recruiting That Works
John Sullivan
Dr. John Sullivan & Associates
Somet|mes no matter how hard you try, convent|ona|
recru|t|ng tact|cs just don`t produce the resu|ts you need them
to |n the t|me that bus|ness needs a||ow. For some organ|zat|ons
the resu|t |s m|ssed dead||nes, astronom|ca| bus|ness |mpact,
and grow|ng t|me-to-h|re. ln others, the resu|ts are w||d and
wacky so|ut|ons that defy convent|on and produce the resu|ts
needed. ln th|s |nformat|ve sess|on w|th Dr. John Su|||van, you
w||| hear about some of the w||d and wacky g|oba| so|ut|ons to
emerge |n the |ast few years and |earn why they worked.
4:30 PM - 5:00 PM
CLOSING SESSION
Linda Brenner
Managing Partner
Designs on Talent, LLC
ERE Expo Fa|| 2011 Oonference Oha|r, ||nda Brenner, w|||
|ead an open d|scuss|on sess|on to h|gh||ght the conference
takeaways before we a|| head back to our desks!
ConferenceDay 2
www.ereexpo.com | FALL 2011 | ERE EXPO 17
Join us in Florida this year!
10TH ANNUAL FALL ERE EXPO!
18 ERE EXPO | FALL 2011 | www.ereexpo.com
Hotel Information
The Westin Diplomat Resort & Spa
3555 South Ocean Dr|ve
Ho||ywood, F|or|da 33019
Phone: 1 888} 627-9057
ERE Expo 2011 Fall will be held at the world-class conference facilities of the
Westin Diplomat Resort & Spa in Hollywood, FL. All ERE Expo events, including
educational sessions, receptions, and tradeshow activities, will be held at the
Diplomat.
Conference guests will enjoy discounted room rates at The Westin Diplomat
in conjunction with their attendance. Read below for more information.
Single/Double rooms are available to ERE Expo 2011 Fall attendees through
Thursday, August 4, 2011, for $199 per night, plus tax, currently 11% state tax.
Additional persons are charged $25.00 per person, per night.
To make reservations, call The Westin Diplomat directly at (888) 627-9057
and identify yourself as an attendee of the ERE Expo 2011 Fall.
Please contact Amy Suits, EREs Conference Coordinator, at (212) 671-1181 ext. 813 or amy@ere.net
www.ereexpo.com | FALL 2011 | ERE EXPO 19
Platinum Sponsors
Gold Sponsors
Silver Sponsors
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For information about how to add your company to this list, email Kevin Plantan at kevin@ere.net.
EXHIBITORS
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A||e|d p|e-:c||e|e|:e Wc|||cp |c| a| add|||c|a| $89b pe| Wc|||cp, pe| a||e|dee.
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Pre-Conference Workshops: ($395 each or $790 for two)
Please select one morning workshop
and/or one afternoon workshop.
TGet Me at Hello: Dening your Organizations
Candidate Experience
Afternoon Workshops ($395 each)
TRecruiting Leadership Lab
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TBehavioral Interviewing: Everything You Wanted
to Know but Were Afraid to Ask
Name ___________________________________________________________________________________________________
Job Title ______________ Company ___________________________________________________________________________
Street Address ____________________________________ City ____________________ State __________ Zip ______________
Phone ______________________________ Email Address _________________________________________________________
Morning Workshops ($395 each)
TStrengthening Your Presentation Skills to Increase
Your Results
TDoing More With Less in 2012