MEDIA UPDATE

2012
Where a uent San Diego trendsetters turn to nd out whats happening and where to eat, play, shop, stay and enjoy.

Top 4 reasons to look inside:

1. Gain Multi-Platform Engagements 3. Our Connections Become Yours 2. Reach Your Audience Your Way 4. Choose Your Opportunity

MEDIA UPDATE

2012
Where a uent San Diego trendsetters turn to nd out whats happening and where to eat, play, shop, stay and enjoy.

Top 4 reasons to look inside:

1. Gain Multi-Platform Engagements 3. Our Connections Become Yours 2. Reach Your Audience Your Way 4. Choose Your Opportunity

Our Connections Become Yours

New Leadership for U-T San Diego

Papa Doug Manchester

Owner MLIM, LLC

Owner MLIM , LLC, CEO

John Lynch

President & COO

Mike Hodges

Chief Revenue Officer

Joe Brenneman

Chairman of Manchester Financial Group. He is a true industrialist with accomplishments on a national and international scale in telecommunications, radio broadcast, medical instrumentation, publishing, and real estate development. Papa Doug has five children and 11 grandchildren. He enjoys golf, tennis, marathon running, heliskiing, travel, and making positive memories.

Former pro-football player for the Pittsburgh Steelers, has built and owned several major broadcast companies over the course of his career including Noble Broadcast Group, Broadcast Company of the Americas, Finest City Broadcast, and many other nationally syndicated networks and companies. He lives in Rancho Santa Fe with his wife, Cathy. He is the father of Kara, John Jr. and Ryan, and grandfather of nine.

Joined the company in 2009 as the VP of Interactive, overseeing direction and strategy for the interactive division. Prior to that he was VP of Sales-Interactive for Freedom Communications, and has been involved in several Internet start-up companies including his own firm, The Realty Corporation.com. Mike is a graduate of the University of San Diego's School of Business. He lives in La Jolla with his wife and three children.

Graduated from the University of Kansas with a bachelor of science degree in journalism, and an MBA in 2001. He served as Sr. VP of Sales and Marketing for the Los Angelesbased MediaNews Group; and VP of Advertising Sales for The Orange County Register, Freedom Communications' flagship property; The Baltimore Sun Media Group; as well as Knight-Ridder

With new leadership comes new energy, ambition and a dedication to excellence. We deliver integrated media channel solutions that get you results.

Gain Multi-Platform Engagements

Multiple Platforms of E ective Marketing to Drive Real Revenue at the Right Price
We understand your business & the power of marketing. We track every aspect of your campaigns & will make sure you are getting the most out of all your campaign channels.

Print

Online

Mobile

Radio

On Location

Social

U-T TV

Custom Directories/ Guides Progression /Breakthrough Ads HighImpact Ad Positioning including Front Page & Section Fronts Direct Mail Inserts

Pay Per Click SEO Websites with Custom Landing Pages Contests/ Sponsorships HighImpact Ads Deals Premium Networks

Mobile Networks Digital Coupons QR Code Integration Custom Mobile Websites with SMS Text Message Database Custom Apps

Pandora Internet Radio Custom Internet Radio Shows Custom Podcasts

Outdoor Building Banner Event Sponsorships U-T Successful Aging Expo U-T Pet Expo U-T Smart Buys U-T B2B Seminars

Linked In Facebook YouTube Video Production

Coming Soon! Live Broadcast Streaming Video

Reach Your Audience Your Way We provide e ective marketing platforms to enable you to reach your desired audience on a local, regional or national scope.
What audience do you need to reach?
Well deliver results You choose the targets by:
Content/category Demographic Geographic Behavioral

Why U-T San Diegos Audience?

Education = More Savvy Consumers Nearly 2/3 of San Diego adults have some college. 38% have a degree 22% higher than average Were the 5th mosteducated market in the U.S. More Workers & White Collar Jobs 64% of our adults are working 66% of our employed work in a White Collar job, compared to 60% nationally.
Were a Young Market w/ More Spenders Our median age is only 35 2 years younger than the national average. 40% of our population is age 18-44. Thats 8% more than the rest of the country.

Income More to Spend Average household income in the San Diego market is $84,359. Thats $15,000 more than the national average.

Sources: 2011 Nielsen, Inc., 2011 Scarborough Research R1

Reaching the Hyper-Local Audience

The majority of San Diego adults are U-T San Diego readers or UTSanDiego.com visitors. If you want to reach the San Diego Market, youll need both print & interactive solutions, as 44% of our readers are exclusively online.

Hyper-Local Product Opportunities: High-impact print ads on main news, local news & sports sections Geo-targeted display banner ads running online Behaviorally targeted display banner ads running on our online or mobile network websites Section-front sponsorships in print and online Mobile website with SMS message alerts to database Custom mobile applications or digital sections/magazines
We can reach any audience segment youre looking for!
SOURCE: Scarborough 2011 R1, Base: San Diego County. Target: San Diego County, U-T San Diego: Weekday Cume, Sunday Average Issue, UTSanDiego.com : Visited past 30 days

Food, Fashion, Fitness & Fun

Reach the Lifestyle & Entertainment audience through our media channels. Lifestyle & Entertainment Product Opportunities:
Discover SD.com & Discover SD

mobile application
Top-level positioning on Lifestyle &

Entertainment online section fronts & printed sections

Custom directories/event guides in

print and online

Email marketing newsletters

Display banners online including video Viral opportunities (Twitter, Facebook, mobile, YouTube) Pay-per-click advertising -- Search Engine
Pandora Internet Radio Event marketing QR integration/digital coupons

For a customized campaign, give us a call today!

Reaching the Military Audience

San Diego is the 2nd largest military market in the country. Over 507,000 San Diegans are directly associated with the U.S. Military The military catalyzed $30.5 billion in economic impact in the county (significantly more than tourisms $15.9 billion impact). Military spending sustained 354,000 jobs, with individual earnings of $16.3 billion.
Military Product Opportunities: Display advertising in our special Military section in print and digital E-blast Newsletter Cherry-picked Advanced Audience Targeting by category and demographic Event sponsorship -- Celebrate the Heroes, Fall 2012 For a customized military targeted campaign, give us a call today!

Source: 2011 Nielsen, Inc.; 2011 Scarborough Research, Release 1. SDMAC, SD, ConViz Bureau, RIMSII Economic Impact study based on 2009 data

Reaching a Bilingual Hispanic Audience

Let us do the translations for you with our bilingual experts!

Nearly 1 million Hispanics call San Diego home thats more Hispanics than in 43 states! Our regions combined Hispanic population of 3.2 million would rank 2nd in the nation only L.A. has more. The San Diego markets Hispanic population has grown by 30% since 2000. We deliver the Hispanic households you want on both sides of the border. Hispanic Product Opportunities: Display advertising in Enlace, Purda Vida, Vida Latina print products
High-impact advertising online at

SanDiegoRed.com

Bagvertising on our sdExtra, La

Bolsa Azul polybags Event marketing Inserts in Enlace Extra Email marketing by demographic

Sources: 2011 Nielsen Claritas, Inc.,2010 Nielsen Claritas Inc, U.S. Bureau of the Census

8 in 10 homes have a computer. We rank:

Reaching the Digital Audience

#1 in cable modem connections #2 in high-speed Internet at home #2 in smartphone usage #3 in $2500+ spending online

Mobile is huge. San Diego ranks in the nations Top 5 for mobile advertising expenditures as a percentage of total online. Digital Audience Product Opportunities: Mobile websites with SMS text messaging Email marketing newsletters Digital coupons Custom digital magazines/special sections/micro-sites Custom Internet radio shows SEO/PPC banner advertising Cherry-picked audience of premium news networks Pre-roll video targeted behaviorally on specific channels Interactive section sponsorships Homepage Takeover with Skin
Sources: 2010 Nielsen Claritas, Inc., 2010 Borrell Associates, Inc., 2010 Scarborough Research R1

Beyond the Click Building Audiences

With our multiple media channels, well help you with audience building & engagement

We have the capabilities to assist you in: Data/lead capture Email capture SMS text messaging (mobile databases) Surveys/polls Facebook Likes Twitter Followers Store traffic Event promotion Newsletters Deals Contest/sweepstakes Phone calls Social sharing Website traffic For a customized campaign to help you identify your most important initiatives, give us a call today!

Our Connections Become Yours

Well Make a Direct Impact for Your Marketing Strategy with our Local & Extension Audiences!
With access to 99.1% of the market and more than 25,000 websites, U-T San Diego can Cherry-pick a solution for every need.

Choose Your Opportunity

U-T San Diego Media Can Reach Your Customers Throughout Their Day!

Contact Us:
Joe Brenneman, Chief Revenue Officer, 619-293-1500 Mike Glickenhaus, Vice President of Strategic Sales, 619-293-2161 Rita Jurczyk, Director, Major Media Sales, 619-293-1424 Karin Doty, Director, Digital Advertising, 619-718-5228 Email us at: utadvertising@utsandiego.com