Live Services

Synchronizing Life

Microsoft Live
Search 2.0
Agenda Live Services
Synchronizing Life

• Why use Live Search 2.0?

• Benefits
• Where do you start?
Why Live Search 2.0? Live Services
Synchronizing Life

• Power of Live Search

• Flexible ad serving
• New content types
– Increase traffic
– Increase customer engagement
• Analysis Tools
– Provide business intelligence
– Customer insights
Benefits Live Services
Synchronizing Life

• Understand keyword performance data

• Increase reach and relevance
– Customizable search
• Monetize your site with ads
• Access to:
– News
– Weather
– Maps
– Spelling
– Instant answers
• Silverlight support
Programming Interfaces Live Services
Synchronizing Life

• HTTP
– XML
– JSON
– Query parameters (AppID, query, sources)
• SOAP
• RSS
Live Search Sources Live Services
Synchronizing Life

Source Description
Web Searches for Web content
Image Searches for images on the web
News Searches news stories
Instantanswer Searches Microsoft Encarta online
Spell Searches Microsoft Encarta
dictionary
Phonebook Searches phonebook entries
relatedsearch Returns the query strings most
similar to yours
Getting an API key Live Services
Synchronizing Life

• Go to http://search.live.com/
developers
• Sign in with your Windows Live ID
• Create a new AppID
 Live Services
Synchronizing Life

Using HTTP

8
Typical HTTP Request Live Services
Synchronizing Life

http://api.search.live.net/xml.aspx?
Appid=<AppID>&query=sushi&source
s=web+image+news
• Specify XML or JSON
• Use your AppID
• Pass in the query text
• Specify the sources to search

That’s it!
 Demo
Live Services
Synchronizing Life

Typical HTTP Requests

Using XML Live Services
Synchronizing Life
Paging Live Services
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• Query string parameters

– Offset
– Count
Prefix both with the source
• Example:
– http://api.search.live.net/xml.aspx?
Appid=C8AA0270C8F5940FA2AA96C1048
F401ED4DA0494&query=sushi&sources=w
eb
+image&web.count=10&web.offset=50&im
age.count=50&image.offset=100
XML Results Live Services
Synchronizing Life
 Live Services
Synchronizing Life

Using .NET

14
XML API from .NET Live Services
Synchronizing Life

string url =
"http://api.search.live.net/xml.aspx?
Appid={0}&sources={1}&query={2}";

string completeUri = String.Format(url, API_KEY, "image",

"sushi");

HttpWebRequest webRequest = null;

webRequest =
(HttpWebRequest)WebRequest.Create(completeUri);

HttpWebResponse webResponse = null;

webResponse =
(HttpWebResponse)webRequest.GetResponse();
 Live Services

Processing XML API image

Synchronizing Life

XDocument data = XDocument.Load(xmlReader);

IEnumerable<XNode> nodes = null;
nodes = data.Descendants(XName.Get("Results", IMAGE_NS)).Nodes();
if (nodes.Count() > 0)
{
var results = from uris in nodes
select new LiveSearchResultImage
{
URI =
((XElement)uris).Element(XName.Get("Url", IMAGE_NS)).Value,
Title =
((XElement)uris).Element(XName.Get("Title", IMAGE_NS)).Value,
ThumbnailURI =
((XElement)uris).Element(XName.Get("Thumbnail",
IMAGE_NS)).Value,
};
return results;
JSON Results Live Services
Synchronizing Life

JSON serialized response:

"SearchResponse":{ "Version":"2.0","Query":{
"SearchTerms":"sushi"},"Web":{ "Total":15000000,"Offset":
0,"Results":[
{ "Title":"Sushi - Wikipedia, the free
encyclopedia","Description":"In
Japanese cuisine, sushi (!!, !, !, sushi?) is vinegared
rice, usually
topped with other ingredients, including fish (cooked or
uncooked) and
vegetables.","Url":"http:\/\/en.wikipedia.org\/wiki\/
Sushi","DisplayUrl
":"http:\/\/en.wikipedia.org\/wiki\/
Sushi","DateTime":"2008-06-
09T06:42:34Z"}]}} /* pageview_candidate */}
 Demo
Live Services
Synchronizing Life

JSON Query

18
 Live Services
Synchronizing Life

Live Search 2.0 SOAP APIs

.NET code using SOAP Live Services
Synchronizing Life

LiveSearchPortTypeClient soapClient = new

LiveSearchPortTypeClient();
SearchRequest request = new SearchRequest();
request.AppId = API_KEY;
request.Sources = new SourceType[] { SourceType.Image };
request.Query = query;
SearchResponse response = soapClient.Search(request);
if (response.Image != null && response.Image.Results.Count()
> 0)
{
var results = from uris in response.Image.Results
select new LiveSearchResultImage
{
URI = uris.Url,
Title = uris.Title,
ThumbnailURI = uris.Thumbnail.Url,
};
return results;
 Demo
Live Services
Synchronizing Life

ASP.NET Demo

21
 Live Services
Synchronizing Life

Silverlight
Silverlight Live Services
Synchronizing Life

• Create rich Search apps

• Live Search 2.0 publishes a crossdomain.xml
policy file
– http://api.search.live.net/crossdomain.xml
– Allows Search 2.0 API from Silverlight
• APIs are the same as .NET
– HTTP XML or SOAP
• Also has a JSON parsing object model
• APIs are asynchronous
Silverlight Sample Live Services
Synchronizing Life

Setup callback and make query

WebClient wc = new WebClient();
wc.OpenReadCompleted += new
OpenReadCompletedEventHandler(wc_OpenReadCompleted);
item.CurrentQuery = p;
item.Uri =
new Uri(String.Format(_baseURI, API_KEY, "image", "sushi"));
wc.OpenReadAsync(item.Uri, item);

WebClient callback
void wc_OpenReadCompleted(object sender,
OpenReadCompletedEventArgs e)
{
Stream streamResult = e.Result;
XDocument xd =
XDocument.Load(XmlReader.Create(streamResult));
// use the Xdocument

}
 Demo
Live Services
Synchronizing Life

Silverlight

25
 Live Services
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Live Search 2.0 Ad Source

Ad Source Live Services
Synchronizing Life

• Opt into Ad Center

• Integrate ads using the XML or JSON APIs

Query String Description

Ad.AdUnitId Your adCenter Unit ID
Ad.PropertyId Your adCenter Property ID
Ad.Pagenumber The page number requested
Ad.SBadCount Number of sidebar ads requested
Ad.MLadCount Number of mainline ads requested
Ad Source Live Services
Synchronizing Life
 Live Services
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RSS
RSS Live Services
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• Does not require AppID

http://api.search.live.com/rss.aspx?
source=web&query=sushi+los
%20angeles

• View in any RSS reader

Subscribe to the Feed Live Services
Synchronizing Life
Summary Live Services
Synchronizing Life

• Embed custom search into apps

• Retrieve different sources
• Use XML or JSON results
• Use SOAP
 Questions?
Live Services
Synchronizing Life

Discussion
 Live Services
Synchronizing Life

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other countries.
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of this presentation.
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