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Customers shopping for Apple Inc.'s AAPL -2.32% iPhone might pay little attention to the gadget's "slide to unlock" feature, but you would never know that from a quick glance at Apple's current roster of patent lawsuits. The technology giant has secured two key U.S. patents on slide-to-unlocka technology that lets users wake a dormant phone with a finger-swipe across the screen. And it is wielding those patents like swords against rivals around the world. In recent months, Apple has sued HTC Corp. in Delaware and Germany over one of those patents and others. It has used the patents to fight back against suits
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Motorola Mobility Holdings Inc. MMI -0.08% filed against it in Miami and
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Germany. And it has invoked them in lawsuits against Samsung Electronics Co. in Australia, the Netherlands, and San Jose, Calif.
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being waged. About five years ago, the computer and mobile-phone industries collided. Technological advances turned phones into minicomputers, complete with email, Web access and other features. Companies from different corners of industry saw opportunityand pounced. Among them: phone makers like Nokia Corp. NOK -4.73% and Motorola; computer-hardware makers like Apple; software giants such as Google Inc. and Microsoft MSFT +0.16% Corp.; and others, including South Korean electronics giant Samsung. From the get-go, companies fought fiercely for consumer dollars with huge marketing blitzes.
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Developing Gripes
Behind the scenes, another battle was brewing over intellectual property. Almost overnight, every player had developed a gripe. The traditional phone makers claimed, for instance, that Apple was abusing their long-held rights to data-transmission designs. Apple complained others were ripping off its designs.
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In the past two years, legal disputes have erupted over digital-image storage methods, camera designs, Wi-Fi technologies and well-known software applications like email and calendars, as well as secondary features most consumers barely notice.
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The stakes are rising for Apple. Despite the iPhone's popularity, its market share has been eclipsed by phones that run Android, Google's mobile operating software. Fueling the fire at Apple: a sense among executives there that rivals are blatantly stealing its designs. Apple co-founder Steve Jobs, who died in October, said in an authorized biography that he would "spend every penny" to fight copycats. Tim Cook told investors in October that Apple spends "a lot of time and money and resource in coming up with incredible innovations. And we don't like it when someone else takes those." Related Video
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market. Several rivals, meanwhile, have struck back against Apple, accusing the company of using their own patented
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designs. At the center of the war is slide-to-unlock. It dates to late 2005, more than a year before Apple announced a product with a touchscreen. The first iPhone was in the works at the time, and Apple's software engineers, including one of its current senior vice presidents, Scott Forstall, felt the need for a feature that would prevent the phone from accidentally making a call or sending a text message when pulled from a pocket or jostled in a purse.
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Apple's engineers regarded slideto-unlock as important because it flavored a user's first experience with the device, according to a person familiar with the matter. The team tried many iterations, this person said, from different fingerswiping speeds to different-shaped motions. Two days before Christmas 2005, Apple filed a patent application with the U.S. Patent and Trademark Office containing a handful of rudimentary drawings with ovals and circles.
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Neonode Inc
Three diagrams from a patent awarded in 2012 to Swedish company Neonode that surprised both Apple and Samsung. Neonode first made its patent claim in 2002, three years before Apple's application.
The diagrams showed an early version of the design that current iPhone models use: a white rectangle with rounded edges that, when touched and dragged to the right, slides alongside a horizontal channel
Samsung's Circle
Samsung, however, posed a unique challenge for Apple on slide-to-unlock. While Apple was waiting for its patent to be issued, Samsung unveiled phones that opened when a user touched the center of a circle on the screen, and dragged a finger to any point outside the circle. Samsung's design was different, but in the mind of Apple executives, not different enough. So, in 2009 Apple went back to the patent office, according to a person familiar
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with the matter, and asked for a patent that would cover a wider variety of slide-to-unlock designs. Apple got such a patent last October, and in February the company filed suit in San Jose against Samsung, alleging Samsung violated an array of patents, including slideto-unlock.
An Unexpected Jolt
Earlier this year, the combatants all got a surprise: an obscure Swedish touchscreen maker called Neonode Inc. disclosed that it had received a patent for a version of slideto-unlock. Its technology let a mobile-device user switch from one application to another by swiping a finger across a screen. The company, which briefly made a line of phones prior to a 2008 bankruptcy, had used the mechanism in one of its models. Neonode declined to comment. But in a recent Apple-Samsung battle over slide-to-unlock in the Netherlands, Samsung held up Neonode designs as examples of "prior art," or evidence that Apple's patents on slide-to-unlock should never have been granted in the first place because someone else had actually beaten Apple to the idea. A person close to Samsung said the company is likely to use Neonode's patent to try to knock out Apple in the San Jose case. Samsung has other arguments as well: "Sliding locks have been around since the Middle Ages, and Apple didn't invent touchscreens," this person said. "And the combination of the two fits the definition of obvious." In Apple's only win so far on slide-to-unlock, a judge in Munich ruled in February that two of Motorola's designs violated a European version of Apple's slide-to-unlock patent. Motorola, however, quickly "designed around" Apple's patent, and its phones remained on the German market. Many intellectual-property experts think that the smartphone war will end in a flurry of licensing and cross-licensing agreements, but that it's taking way too much time and money to get there. "When you have companies spending hundreds of millions in litigation, something is seriously wrong with our patent system," said Michael Carrier, a professor at Rutgers School of Law in Camden, N.J. "You've got to wonder whether it's doing more harm than good," he added. Write to Ashby Jones at ashby.jones@wsj.com and Jessica E. Vascellaro at jessica.vascellaro@wsj.com
A version of this article appeared April 13, 2012, on page B1 in some U.S. editions of The Wall Street Journal, with the headline: Smartphone Patents: The Never-Ending War.
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