MEDIA LITERACY SEMESTER 2/2012

27FebWhy do we need to be media literate? MEDIA OWNERSHIP in Malaysia ~VERY IMPORTANT PRINCIPLE IN MLit. **What are the acts that affect/limit Media freedom? Sedition,police act. **CRITICAL ANALYSIS~Objectivity -harsh criminal defamation -Public order (preservation) Act 1958 -Official secrets Act-prevention of crimes act 1959 -Sedition Act 1972 -Printing presses &Publicity Act 1984 -Official Secret Acts 1972 -Police Act 1967

5March- Lecture:Why is this debate important to Malaysia? **Read Schirato & Sayner -Normative role implied on us by the public sphere ~customs, habits ---media spreads this info ~Home parental unit, politics, religion, school Political ideology-political ideas CNN- lost its credibility not neutral embedded journalists by US FLATTEN iRAQ Malaysia is quesidemocratic- HOBERMAS =)

12March-Lecture Media power- Ideology &Hegemony -Ideas are contested- not expressed- to go along with dominant ideologiesno two people think of things in the same way. Subordinate idea~dominant ideas are contested -Accepted truths, entrenched in us- Hegemony comes from IDEOLOGY (imposed dominant idea) -ideas are followed becoz yearn to belong to particular society.

FRANKFURT SCHOOL ~Mass Media is a disruptive force in society~brainwashed~the founders escaped Nazis- they know the potential and dangers of media. ~media are supposed to be the Main GATE KEEPERS of democracy. PROBLEMS:- 1) Printing press &publication Act 2)Proprietor/ ownership =) =) ~with the advent of the internet, came some amount of freedom ~set of beliefs, value circulated inculture ~ideology organised thought-system of ideas expressed in coomunicator Hegemony:- winning/shaping of consent/ determine society direction -exercise of social &cultural leadership -social norms maintained **What ideologies are presented -mainstream, on line &vernacular prefers info- -How was info presented in terms of ideologies?? **KarlMax only saw proverty
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**Frankfurt School- founders saw family extremist

14March ~Ideology, public sphere and hegemony as the basis of critique and arguments ~how ideology framework works? -How public sphere helps him? -Does theories live Marxism &Frankfurt School apply today? -How does hemongeny affect, isthere any propriety? Contextualise everything needed. BASE: money holder(whoever has base controls superstructure. Ideas, customs influence of rich ever poor. feudalistic If u are rich, you have powerMarxism- influence peoples lifestyle -dominant can change **CRITICISM: apart from rich, other people from different ranges can influence us.

-Neo-Marxismbase 9dominant people: economically people, teachers, parents &church) -Marxism- ideologies- imposition of values: school uniforms BPAP act -Media supposed to be media watchdog- not accept lucrative paying ads. FRANKFURT SCHOOLs ideology: media is an evil tool-use media as a tool for propaganda Obligations as a citizen:not put country in danger.

19March-Lecture DISCOURSE:- how it is presented -cultue, streoeotypes, day-to day beliefs, discursive analysia: reasons from different topics. HEGEMONIC: ideals to convey message
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-tools are used to instill ideologies Media power: Apply ideologies (Marxism &Frankfurt School) to Malaysian situation- decent paragraph. ~using key concepts and key terms Language: what language used to convey, describe participants {selective reporting} ??? ??Who is your dominant class ??contested idea-how two people in debate are described (absent/ present/ nuances) Discourse:- institutional settings- text used, genre, media used, ownership, participants (gentleman, boxer, heroes, no good individuals, hungry politicians??? Genre: is it welcomed (new political idea) danger, threat to society/ country.

Tutorials:-headlines, genre, what is the message in hegemony? Key terms, (ideologies) Audience effects

26March Reading discourse: audience Effect ~~Stadler -Preffered passive leaders Negotional Oppositional -analysis: what makes it possible for audience to disagree- fully/ scutly -cultural values, ethnic, identity, attitudes, beliefs, etc~~~oppose HEGEMONY ideas..active audience What is the message, whos the dominant interest? Whats the party ideology? Q1 Q 3 =ANALYTICAL KEYTERMS Audience regardless of fragmentation
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Chris Andersons long tail- small producer , big scale *****Negotional reading -political environment in Malaysia -What are the conditions making audience accept/ reject reading -what is it that made Malaysian readers active readers???? Reader uses media materials to affirm his cultural identity and resist subordination -Revisionist ideas not victim of the media but an active thinking media challenge them, oppose hegemonic ideas dominant ideology (IPD:genre-social frame -similar patterns-old genre becomes obsolete)

27March (tutorial before the TEST) All type but no climax Preconceived notion as an audience that theauthor is disappointedwith the debate (lack debating skills) Omission-absence of words- implication imposed on reader. DESSIDENTS??? people in countries that are not allowed to go against Malaysia government A discerning public active audience _QUESTIONS everything!!!! What is the preferred reading? What the author wants me to read? MORE HEGEMONY??? The STAR puts DAP in derogatory fashion. Ideology choice of wordsGuanEng-DrChua /Lim-DrChua **No harm in applying previous knowledge read- can make reference too =) Malaysia as a secular state has no religious foundation based on civil law. ******WHAT IS MALAYSIAN POLITICAL IDEOLOGY?? Race based sharing/ race based politics-consocietal models

Ideology for BN race based (Marxism prepped, dominant suppres) PR multi racial based 1) Each vote counts, VOTE!!! Vote opposition, BN corrupts 2) Try a different model for a dorge 3) Why internet, newspapers give a lot of courage to opposition? POOR REPORTING???.... As a reporter, I need to educate the public Knows all info given by govt in mainstream Fill in the blanks, giving space and avenue Give voice to the opposition, full coverage No point repeating everything on mainstream Provide coverage, dessidents, oppositions *&*& HEGEMONY, ideology, 3 readingsinterpretation

Girl, due to time constrainneed to speed up and I cant type like lightning ;( So.surely there will be some mistakes, typing error or misinterpret the meaning (hopefully by your intelligence and the normal concentration u had during lecture/tutorials.u get the right content as u refresh your memory while going through the notes.) May the grace of the Lord be with youThe Lord is Gracious towards u and bless u with the wisdom needed and the level of understanding as u read/revise your notes. Love,Mummy