Market Research Companies in India GNN Research Group is one of the renowned and established of market research companies

in India which provides a vast range of tested and refined services such as Market Modeling, Product Pricing, Services Pricing, Demand Forecasting, Product Development, Product Conceptualization, Market Segmentation, Customer Value Analysis and Customer Experience Assessment, Brand Promotion, Advertising Concept Development and Advertisement Concept Evaluation to name a few. GNN Research Group, which has been rated among the top ten market research organizations in India, employs standardized methods, tools and techniques for data collection which include both qualitative and quantitative data gather through online and offline resources and channels. GNN Research Group, with its team of highly qualified and experienced marketing analysts, advertisement makers, and scientists, offers intensive analysis of dynamic market trends to provide their clients with authentic information regarding all the aspects of the subject. The market analysis organization from India has employed a team of more than 70 freelance researchers and 11 permanent staff. GNN Research Group, due to their quality and reliability of market research services, has been accredited with the Indian Standard for Market Research (ISMR), and the senior research team members of the company are certified with Qualified Practicing Market Researchers (QPMR). MISSION The mission of GNN research group is to help its client take decisions on the basis of the best possible information And provide the super service for the job all time PROFILE Pioneer & conceived by professionals from various backgrounds each committed to the promotion of market research. In present globalization market it becomes very difficult for marketing people to measure the market, understand the consumer, take any decision and make any strategy without the help of marketing research. In the current scenario marketing research is no longer and isolated ivory tower operation but it is an integrated whole making a measure contribution to marketing in its own rights. So the role of marketing research organization, which can provide authentic research on which marketing people can really on inevitable keeping this view in mind, people from various field like management,, marketing research, engineer static's join together to cater the needs of marketing support services to Indian and multi-national corporate and thus evaluation of GNN took place. The GNN is one of the fast Growing premier agencies rending a vast range of services with highly qualified executive in the area of marketing research, thriving for full customer satisfaction beside marketing research. . GNN SERVISES CUSTOMIZED RESEARCH Customized research services include quantitative and qualitative studies that deliver information and insights into consumer attitudes and purchasing behavior. Other studies measure customer satisfaction, brand awareness and advertising effectiveness. Simulated

test-marketing services are used to launch new products or reposition existing brands.. Sectors We Serve ----------Automotive Business Consumer Family Financial Healthcare Media Mystery Shopping Social & Political Technology

Projects are individually tailored to your specific requirements. To achieve this we offer you the full range of research studies: >> >> >> >> >> >> >> >> >> Consumer Research Market Potential assessment Study Market Share Studies Customer Profiling Studies Behavioural Studies Distribution Network Studies Product Research Studies Price Sensitivity Studies Customer Satisfaction Studies

We offer both qualitative and quantitative methodologies, and the following data collection methods -- In-depth Interviews -- Focus Group -- Clinics -- Central Location Test -- Mystery Shopping -- Telephonic Interviews -- Tracking Studies -- Opinion poll OUR SERVICES Well equipped with sophisticated technology and experienced professionals, we have been able to offer pro-active Market Research fieldwork services that include:Personal Interviews- Face-to-Face interviews are the most effective method of data collection in all research work. We have a national field force, all trained to the industry standards and all successfully completing projects for us on a regular basis. We conduct in-home interviews, street interviews and exit interviews. Telephone Interviews- We provide support via telephone for host of our clients. Our telecom department houses a team of ten permanent executives who are well equipped with the best of equipment & dext in usage of Hindi & English. The spectrum of services being customer loyalty programmes, customer satisfaction

studies that determine the product's worth in the eyes of the consumer. Fixing up of appointments with The top rung of society serving partner needs. "Our telephony outsourcing services target interaction with customers for their feedback" i.e. either for finding satisfaction with products or services. Depth Interviews- With extensive experience in accompanied shopping, we also recruit in-depth one-on-one interviews across a host of business and consumer sectors. Techniques used include: * One-on-ones * Paired depths * Accompanied shops Group Discussions- The recruitment of respondents is the essence of the research industry and this fact is evident at a group discussion. Our rich experience in this area and our drive for perfection has acquired us a wide client base. Techniques used include:* * * * * * * Standard Group Discussions (Focus Groups) Peer Groups Family Groups Triads Extended Creative Groups Workshops (all day and half day) tasking, product placement groups and recalled groups

Hall Tests / Central Location Tests- Gnn Research sleuths have access to almost every prominent high street location. A trained deputy operates underneath each supervisor so we are in a position to conduct lots of halls simultaneously. Group Discussions- Consumer Clinics are the most effective way of recruitment, total quota and time slot management. We recruit and manage car clinics and consumer clinics on a regular basis. We have a talented team which is experienced enough to understand the criticality and thus updates you on recruitment, total quota and time slot management. We also handle all other desired logistics like Cars / Products for display and venue hire, etc. Field Work Audit-Of all the continuous improvement tools available, conducting quality audits is by far the best way for a company to ensure that its quality system is adequate and effective. we see the quality audit as a regulatory requirement to ensure compliance to the standards and requisite requirements towards the goal. Myths About- Third-party auditors are often unfamiliar with the way the quality system works or the way the product or service is produced. Perception of Not Being a Team Player. Auditors are sometimes considered not to be team players by others within the organization. They know very little or nothing about the process. Good Reason's To Audit The following scenario shows the importance of conducting audits. A company spends considerable time and resources in correcting a problem, they appoint someone professional in our field to conduct a research and come back with the root of

the problem and suggest remedial measures. The entire base of the research de[ends upon the quality of data which has been interpreted. We ensure that we audit the work done by a previos company in the best possible manner. We do it good as we ourselves consider this to be our "USP" and do the maximum justice to it by conducting the Field Audits in the most best and ethical manner. Thus clearing the earlier myth's we are someone who knows the subject well and understand the value of data, thus come out as one of the best in terms of being Team Player. QUALITY POLICY THE GNN RESEARCH GROUP team is committed for fully integrated and a leading provider of value added service. The policy is to exceed the customer expectation by continuously improving the quality of its service. Provide reliable, uninterrupted and quality data to its clients. Provide prompt and economical value added services to its customer. Ensure continues improvement in system and process.

FROM IDEAS TO PRODUCTS We have experience and expertise in B2C and B2B markets. Our experience is predominantly in the services sector but we have also made important contributions for clients in FMCG, media and manufacturing. Some examples: "New Product Development. We identify the key pricing and non-pricing features of a new product or service that are most likely to appeal to the target market. Optimisation methods also allow us to single out the best customer-centric offer at the lowest price. "Market Segmentation. We use advanced statistical tools to derive category models as well as predictive techniques to classify target consumers into finely differentiated groups. "Pricing Optimisation. We can support pricing models for large $400-million-plus markets as well as specialised segments of less than $10 million. "Forecasting. Our models and sampling strategies predict demand for new products, forecast customer numbers and how much they are willing to pay. " Customer Experience. We lead the field in determining ways to identify key areas for improving the customer experience and measure the impact of management initiatives. "Brand Equity. Our qualitative and psychometric techniques can measure the value of a brand in a competitive situation". Infrastructure The breadth and depth of GNN RESEARCH GROUP infrastructure Delhi unparalleled. The company examines these market through many different information 'platform'consumer and retail; quantitative and qualitative; syndicated and customized data; once-off, periodic and continuous studies. With over 70 researcher is working as freelancer and 11 are as permanent basis. GNN accounts for just over half the total number of staff employed in the market research field in Delhi. This formidable size and infrastructure means, quite simply, just one thing to our client: better information then is available anywhere else.

Our Team

Vikash Kumar Head Planning & Coordination >> Over 7 years experience of business development & Field Management. >> This balance enables Vikash to be particularly sensitive to the requirements of our client. >> His involvement in the early development of quality assurance for research means that quality standards are high on his agenda. >> Although experienced across all types of research, Vikash has particular in-depth knowledge of customers requirements & people management. >> Responsible for the day-to-day management of Universal, including our extensive field force and the interviewing. >> Critical responsibility of administering our quality assurance processes.

NUSRAT HASSAN Head - Planning & Coordination Over11 years experience of business development & Field Management. This balance enables NUSRAT HASSAN to be particularly sensitive to the requirements of our client. His involvement in the early development of quality assurance for research means that quality standards are high on his agenda. Although experienced across all types of research, NUSRAT HASSAN has particular indepth knowledge of customers requirements & people management. Responsible for the day-to-day management of Universal, including our extensive field force and the interviewing. Critical responsibility of administering our quality assurance processes. OUR STRENGTHS Gnn research group has some of the smartest market research specialists in the business. They have not only expertise and experience, but also people skills and the commitment to bring out the best in themselves, their team and the entire organisation. Formal Training Many in our team have post-graduate degrees in such diverse fields as market research, psychology, operations research, social research, statistics, mathematics, marketing, advertising, engineering and computer science. Experience

Most of our senior team members have worked for over ten years as market research consultants in various multinational and independent agencies in india and Asia pecafic. Others came from academia and the government sector. Some have buyer experience in large public and private organisations. Others were previously in management consulting and marketing. Accreditations and Professional Qualifications.gnn research group s is accredited across all of our activities . Our researchers, analysts and operations specialists are full members of the Indian Market & Social Research Society, Industry Contributions Our researchers are regularly invited to present technical papers on a variety of subjects such as pricing, choice modelling, internet, and advanced statistical methods.gnn research group contributes to the development of the industry by serving on the elected executive council and leading the campaign for practitioner accreditation.

Our Approach We provide sensory research and more for any product that you can see, touch, smell, hear or taste. This but alcohol, household goods, cars, whitegoods and even technology based products (mobile phones, MP3 players) and more. Understanding the sensory aspects of your brand and competitors = a competitive advantage Quantitative or Qualitative? Often a mix of both is required to provide the insights you need to maximise an opportunity. Our EsSense division provides GNN RESEARCH GROUP techniques that can be used especially in the early stages of the NPD process. With GNN RESEARCH GROUP Solutions you don't buy research, you buy solutions that maximise your product life cycle:

These are some examples where our expertise helped in maximising product opportunities. Quality: >> Exceed requirements of IQCS. >> Interviewers are professionally trained and supervised. >> No rigid volume targets set for interviewers, as quality of response takes priority. >> Re-contact 30% of respondents on Field & 50% Telephonic to verify key information and check interview was carried out satisfactorily. Experience: >> In a short span of 5-6 years We possess professional experience in social research AND research in business, consumer and industrial markets. Understanding: >> Universal not only help you to understand your market and your customers, but we also understand your organisation and how you work. Teamwork: >> We work with you on a team basis. This adds further value to the process, as it enhances communication and improves flexibility on all sides. >> With teams from more than one organisation, our project management skills come to the fore and all our principals have considerable experience in this area. With our all India Network we can do research across all Geographical locations. --------------Mumbai Delhi Chennai Kolkata Ahmedabad Banglore Nagpur Hydrabad Vijaywada Cochin Indore Vishakhapatanam Chandigarh Pune