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University Of Lahore Lahore Business School Human Resource Management Business Proposal

Submitted By: Ali Zulfiqar (BBA 02103040) Mian Sajid Bilal (BBA 02093080) Muzaffar Nawaz (BBA 02093)

Submitted To: Sir. Sarmad Irfan

Section C 3rd Semester

Google Inc.
Profile Introduction History Overview Mission Vision Google Strategy Products Achievements


Company Type: Industry: Founded: Founder: Headquaters: Area Served: Public Internet, Comupter Software Menlo Park, California (September 4, 1998) Sergey Brin And Larry Page 1600 Ampitheatre Parkway, Mountain View, California, United States. World Wide

Key People: Larry Page (Co-Founder And CEO) Eric Schmidt (Executive Chairman) Sergey Brin (Co- Founder) Revenue: Profit: Total Assets: Employees: US$ 29.321 Billion 2010 US$8.505 Billion 2010 US$ 57.851 Billion 2010 31,353 2010

Subsidiaries: Youtube, Boubleclick, on2 Technologies, picnic, Ardvark, Admob, Zagat, Motorola Mobility

It is amazing that the Google search engine has only been around since 1998, though Sergey Brin and Larry Page actually began development of the technology in 1994. Larry Page and Sergey Brin can be proud of themselves. The founders of Google have in 8 years succeeded in taking their search engine to number one in their field. Part of what has made them successful (and given them available cash) is that they have a fantastic record for creating services. Google comes from Googol meaning the number starting with 1 followed by 100 zeros. This term was invented by Milton Sirota, nephew of the mathematician Edward Kasner. The two founders of Google chose this name as they liked the idea of filing the enormous amount of data that is presented on the internet.

Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships between websites. They called this new technology PageRank, where a website's relevance was determined by the number of pages, and the importance of those pages, that linked back to the original site.

A small search engine called "RankDex" from IDD Information Services designed by Robin Li was, since 1996, already exploring a similar strategy for site-scoring and page ranking. The technology in RankDex would be patented and used later when Li founded Baidu in China. Page and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site. Eventually, they changed the name to Google, originating from a misspelling of the word "googol", the number one followed by one hundred zeros, which was picked to signify that the search engine wants to provide large quantities of information for people. Originally, Google ran under the Stanford University website, with the domain The domain name for Google was registered on September 15, 1997, and the company was incorporated on September 4, 1998. It was based in a friend's (Susan Wojcicki) garage in Menlo Park, California. Craig Silverstein, a fellow PhD student at Stanford, was hired as the first employee. In May 2011, unique visitors of Google surpassed 1 billion mark for the first time, an 8.4 percent increase from a year ago with 931 million unique visitors.

Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys", while the two were attending Stanford University as PhD candidates. It was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. At that time Larry Page, Sergey Brin, and Eric Schmidt agreed to work together at Google for twenty years, until the year 2024.In 2006, the company moved to its current headquarters inMountain View, California. Google has been estimated to run over one million servers in data centers around the world, and process over one billion search requests and about twenty-four petabytes of user-generated data every day.

To organize the world's information and make it universally accessible and useful".

Google's mission is to organize the world's information and make it universally accessible and useful." To develop a perfect search engine.

Google Strategy
Googles idea is a little bit the same, but the start-up went about it differently. The biggest mistake Netscape made was actually that they based everything around their browser. Microsoft simply had to create a browser, Internet Explorer, and integrate it into Windows to make Netscapes plans archaic. Netscape was also selling its browser, which also didnt help them break through with deployment to the masses. For Microsoft, making their browser free meant that it cost them a lot of money, but certainly less than if they let Netscape take control of the market.

Google therefore based its strategy on the impressive number of services it offered, most of them basically free. Some of the reasons for this are: Google has a significant amount of cash. This allows Google to test different markets and use this information for its future services. This also allows them to work on multiple strategies, creating panic amongst their opposition and forcing them to follow (Google is a lot more flexible the Microsoft), also allowing them to change their strategy if someone does do something better than them. This will also prevent them from getting Netscape syndrome. The error that Sun made was that it wanted to convert the companies to their system too quickly; we all know that companies are the last ones to migrate, so their real target should have been the general public. The second mistake that they made was that their project was ahead of its time. There is no doubt that it would probably be more welcomed in 2006 than in 1996.

Android Chrome TV Ad Words Earth Gmail Notifier IME Picasa Pinyin Sketch up Blogger Reader I Google Orkut Wallet Maps navigation Goggle + Google talk Translator YouTube AdSense Docs Feed burner Apps Web toolkit Webmaster tools Building maker Map maker Mars Moon Web search Insights fusion tables Analytics Tends Nexus One Min

Bear Stearns said first-quarter results recently announced by Google were "tremendous" and said the best is yet to come for the Internet search giant. "We continue to believe that the current state of search, ecommerce, and the Internet are merely in the nascent stage of their transfiguration, which should benefit Google," said Bear Stearns. "While we are impressed with the achievements that Google has amassed over the last several quarters, ironically, some of the best is probably still to come." Google posted pro forma earnings-per-share of $1.29 and revenue of $794 million, compared with consensus forecasts for earnings of 92 cents on revenue of $731 million. With first-quarter revenue growth of 109% on a year-over-year basis, the company "is putting the 'hyper' back into the 'hyper growth' Internet sector," said Bear Stearns. "Google, along with Yahoo! is clearly spearheading the way for growth investors in this space." Bear Stearns raised its year-end price target for Google to $230 from $190 but maintained a "peer perform" rating given the recent surge in share price following first-quarter results. "It is hard to deny that Google has put up a string of tremendous results, including the first quarter. Furthermore, it's difficult to ascertain the additional growth that Google may see from its currently non-monetized endeavors," said Bear Stearns. The research firm raised its second-quarter and 2005 earningsper-share estimates to $1.31 and $5.71, respectively, from 96 cents and $4.35; second-quarter and 2005 revenue forecasts were lifted to $860 million and $3.7 billion, respectively, from $778 million and $3.4 billion.


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