MANAGEMENT OF TECHNOLOGY AND INNOVATION DESK RESEARCH PROJECT

GROUP 5

AAKASHDEEP AMEYA ARIF EMILIA GERHARD GOUTHAM KUMARESAN MORTEN OBULESU TOBIAS UMESH

Notion Ink
Technology start-up founded in 2009 Founders: six IITians and an MBA graduate Objective: Creating and globally marketing the Adam Tablet Why Notion Ink? Recent Indian start up technology firm Belief in Innovation and design Can India become a product

Management of Technology and Innovation NOTION INK

Innovative features of ADAM Tablet

The design of the Adam tablet is done in accordance with mathematical philosophy like Golden ratio Screen surface is made of pure matte glass which optimises reflections and prevents fingerprints

Design Philosop hy

Material
The processor is a powersaving NVidia Dual Core Tegra 250 one and it has a sunlight friendly screen with ambient light sensors

Frame is made of aircraft-grade magnesium and aluminium alloys (light but strong)

Textured plastic enhances the beauty

Adam has a cylindrical curvature which gives an ergonomic grip

Curve

The 3 degree elevation offers a viewing angle

Camera

The 185 degree , 3.2 MP auto-focus , swivel camera allows to click photos and capture videos from different perspectives

Provides rotational housing for the swivel camera

Management of Technology and Innovation NOTION INK

The proprietary Automatic View Rotation captures all photos the right side up.

Notion Ink vs iPad

Management of Technology and Innovation NOTION INK

Design and Development Process

Management of Technology and Innovation NOTION INK

Crowd-sourcing at Notion Ink

Management of Technology and Innovation NOTION INK

Crowd-sourcing at Notion Ink

Management of Technology and Innovation NOTION INK

Activity Systems Map

Management of Technology and Innovation NOTION INK

Innovation Capabilities Audit Framework

Resource Availability Understanding business and technological environment

Understanding competitors innovative strategies and industry evolution

Business Innovative Strategy

Business Strategic Management Capacity

Business structural and cultural context

Management of Technology and Innovation NOTION INK

Innovative Capabilities Audit Framework

Economic and human resources low Inadequate Investor funding Low funding responsible for several issues at customer end Overdose of tablets in Indian market Tablet judged by customers based on smart features Indian tablets fare poorer to foreign counter-parts Strategic partnerships with several Technology firms Belief in Innovation with a vision Technology used as an enabler and human resources prioritized

Resources Availability

Understanding Technological Environment

Strategic Management Capacity

Management of Technology and Innovation NOTION INK

Innovative Capabilities Audit Framework

Started by fresh engineering graduates Idea of Innovation based on revolution and disruption Little or no entrepreneurial experience nor sufficient funds Not many previous examples to go by Disruption normally caused by new firms; ones not exposed to standards, principles and guidelines Intense competition Price wars to control and capture market Price- competitiveness and mass availability two key concerns for manufacturer success Adam has higher price than competition and low market penetration

Structural and dual responsibilities Cultural Context Juggling with

Understanding Competitors Innovative Strategies

Management of Technology and Innovation NOTION INK

Innovative Capabilities Audit Framework-Spider Chart

On a scale of 1-5 ; 5 being the highest rating

Management of Technology and Innovation NOTION INK

Recommendation
Processes not formalized. Most knowledge is tacit. More formalized (explicit) knowledge management process required going forward

Innovation-to-market (Sales and distribution) capabilities needs to be strengthened

Innovation in customer support management (Eg: Outsourcing/ establishing a separate division for these tasks)
Management of Technology and Innovation NOTION INK

THANK YOU

Management of Technology and Innovation NOTION INK