Big Bra Sales

May 3-6, 2012 REQUESTS FOR TRUMPH MAY SALE EVENT SM Stores Fixtures (for counter OR additional areas) Type
1

SM North Edsa request for Baniter

Riser Table- counter Riser Table- banister Adjustable stand

SM Megamall request for Baniter

Riser Table Riser Table/ banister Adjustable stand

SM Makati request for concourse

Sale Table Sale Table - concourse Adjustable stand

SM Las Pinas

Riser Table Adjustable stand

SM San Lazaro request for Lobby area

Riser Table Riser table - lobby Adjustable stand

SM Cubao request for Baniter

Riser Table Riser Table/ banister Adjustable stand

SM Fairview request for Lobby area SM Mall of Asia request for Baniter

Riser Table Adjustable stand Riser Table Riser Table/ banister Adjustable stand

SM Marikina request for Lobby area SM Harrison Plaza SM Manila SM Sta. Mesa

Riser Table Riser table - lobby Adjustable stand Riser Table Adjustable stand Riser Table Adjustable stand Riser Table Adjustable stand Riser Table Adjustable stand Riser Table Adjustable stand Riser Table Adjustable stand

10

11

12

SM Bicutan

SM Novaliches

SM Taytay

13

SM Baguio

Riser Table - counter Adjustable stand

14

SM Pampanga

Riser Table - counter Adjustable stand Riser Table - counter Adjustable stand

15

SM Clark

Request for lobby area

16

Riser Table - Lobby Riser Table - counter Riser Table - counter Riser Table - counter

SM Rosales SM Tarlac SM Olongapo SM Bacoor SM Dasmarinas SM Sta. Rosa SM Lipa SM Cebu

17

18 15

16 17 18 19

20

SM Delgado

21 22

SM Iloilo SM Bacolod

23

SM Davao

24

SM CDO Total SM

to request Special area

nter OR additional areas) qty 6sets/12 units 10 sets/20 units 6 units 6sets/12 units 4 sets/8 units 6 units 2 units 8 units 6 units 3 sets/6 units 1 units 2 sets/4 units 4 sets/8 units 1 unit

6sets/12 units 8 sets/16 units 6 units 6 sets/12 units 1 unit 6sets/12 units 6 sets/12 units 4 units 2 sets/4 units 4 sets/8 units 1 unit 2sets/4 units 1 unit 3sets/6 units 1 unit 2sets/4 units 1 unit 2sets/4 units 1 unit 2sets/4 units 1 unit 2sets/4 units 1 unit

2sets/4 units 1 unit 3sets/6 units 1 unit 3sets/6 units 1 unit 2sets/4 units 1set/ 2 units 2sets/ 4 units 2sets/ 4 units

Big Bra Sales

May 3-6, 2012 REQUESTS FOR TRUMPH NOVEMBER SALE EVENT
SM Stores Locations for directional posters (for mall, dept. store, parking areas)

1 SM North Edsa

Dept. store main entrance 1st flr, 2nd flor Escalator Landing -ladies wear Dept Escalator Landing - Ladies bag/shoes dept The Block bridge way coming from Cinema mall Entrance from new annex bldg. mall Entrance near Mc Donalds and Jollibee Entrance frm Parking 2nd and 3rd floor Dept. store main entrance 1st flr Dept. store main entrance 2nd flr near JAG jeans Escalator Landing -ladies wear Dept Escalator Landing - Ladies bag/shoes dept Escalator Landing - cosmetics Mall escalator landing- Bldg A - near MC donald 1st floor Mall escalator landing- Bldg A - near KAMISETA 2nd flr Mall escalator landing- Bldg b - near Supermarket Mall Entrance frm Parking 2nd fllor Dept. store main entrance 1st flr Dept. store main entrance 2nd flr

request for banister area by Ladies Wear section

2 SM Megamall

request for banister area by Ladies Wear section

3 SM Makati

request for special area (whatever is available): 1. Concourse by MRT - Chowking 2. 2nd floor by Delifrance

Escalator Landing -ladies wear Dept Escalator Landing - Ladies bag/shoes dept Escalator Landing - cosmetics

3. Ground Floor Supermarket area mall Entrance from Glorieta mall Entrance from MRT station Mall escalator landing- near Supermarket
4 SM Las Pinas

Dept. store main entrance 1st flr Dept. store main entrance basement Escalator Landing -ladies wear Dept Escalator Landing - Ladies bag/shoes dept Escalator Landing - cosmetics mall Entrance near Watsons mall Entrance from Parking-ground floor Dept. store main entrance 1st flr Escalator Landing - Ladies bag/shoes dept mall Entrance near PIZZA Hut mall Entrance near Jollibee Mall escalator landing near Jollibee Dept. store main entrance 1st flr, ALIMALL side Dept. store main entrance 1st flr, Shopwise side Escalator Landing - cosmetics Escalator Landing - Supermarket Escalator Landing - Ladies bag/shoes dept Dept. store main entrance -Upper Ground flr Escalator Landing - cosmetics Escalator Landing - Ladies bag/shoes dept Escalator Landing -ladies wear Dept Mall entrance - SM annex- near Starbucks Mall entrance near Pizza Hut Mall entrance near Cinderella Mall area near Jollibee Mall area near ACE hardware Dept. store main entrance near Watches

request for banister area by Ladies Wear section

5 SM San Lazaro

request for lobby area by Ladies wear dept

6 SM Cubao

request for banister area at 2nd floor

7 SM Fairview

request for lobby area by Ladies wear dept

8 SM Mall of Asia

request for banister area at 2nd floor

Dept. store main entrance Facing SMX Escalator Landing - cosmetics Escalator Landing - Ladies bag/shoes dept Mall entrance near BDO Mall entrance near KASHIEKA Mall entrance near CONGO GRILL Mall entrance near CONGO GRILL Mall area near SM CINEMA Mall area near SKATING RINKS Mall area near STARBUCKS Dept. store main entrance near Watches 2 escalator landing- Dept. storeEscalator Landing - cosmetics Escalator Landing - Ladies bag/shoes dept Mall area near SUPERMARKET Main mall entrance Escalator landing - 1st and 2nd floor Mall area by Chowking and Shopwise Ground floor parking area by Century Hotel side

9 SM Marikina

request for lobby area by Ladies wear dept

10 SM Harrison Plaza

11 SM Manila

Mall entrance by Starbucks and Jollibee Mall entrance by KFC Main Dept. Store entrance Escalator landing - 1st, 2nd, 3rd floor Main mall entrance Entrance from parking area - 1st and 2nd floor Basement center lobby fronting Supermarket entrance Mall entrance by the following areas - main entrance fronting Session Road Dept. Store entrances by the following areas: - lower ground (ladies and men shoes) Counters - # 2, 28 Escalator areas: - inside dept store going to upper ground near Kultura

12 SM Sta. Mesa

13 SM Baguio

- 2nd flr near children's accessories

14 SM Pampanga

Mall entrances by the following areas: - Supermarket - in between ng kfc and sbarro - Main gate (french baker, pizza hut) Entrance Dept Store - fronting pan de manila Counters - # 6, 15 Escalators - near national bookstore Food Court

SM Clark

Mall entrances by the following areas: - overpass - BDO - meeting place Hypermarket All department store entrances Counters - # 4, 12 Escalators - children's shoes, men's accessories

SM Rosales SM Tarlac SM Olongapo

15 SM Bacoor

Dept Store Entrance - ground flr Mall Main Etrance Mall Main Entrance main entrance facing Aguinaldo hway mall entrance near French baker entrance from back parking area 2 elevator landings near dept stores (1st flr & 2nd flr) 2 dept store entrances ( 1st flr & 2nd floors dept store entrances) main entrances near terminal dept store entrance near watches dept store entrance near forex 2 escalator landings near dept store entrance (1st flr) Main entrance by the following areas: From terminal - Quantum & Max restaurant side side entrance - BDO & National Bookstore

16 SM Dasmarinas

17 SM Sta. Rosa

entrance facing highway back entrance from parking dept store entrance facing hypermarket dept store entrance near Celine 2 escalator landings near dept store entrance (1st flr)
18 SM Lipa

3 mall entrances 1 dept store entrance fronting french baker 1 dept store entrance fronting hyper Mall entrance by the following areas: Goldilocks Jollibee/Trans Asia Northwing entrances Mall escalators: Upper Ground Floor to 2nd floor Dept Store Counter 12,13,14 All dept store entrances Grocery area Food court Main and North mall entrance Ground level dept. store escalator Dept store 2nd level Counter 12 Grocery area Food Court area Mall entrance: North, South, East, West Ground level escalators in the mall Dept. Store Cashier A All department store entrances Grocery area Food Court area Hardware Main mall entrance North mall entrance Ground level escalator

19 SM Cebu

request for special area= infront of the counter

20 SM Delgado

21 SM Iloilo

22 SM Bacolod

Dept. store counter 12 2nd level Dept store entrance Grocery area Food Court area SM Davao 23 request for mall selling area: 2nd Mall Entrances by the following: Chowking floor mall area in front of appliances Jollibbee Lacoste NBS Escalator's up/down by the following mall areas: Lacoste Mcdo Guess Area Dept Store Counters 3,9,11,17,35,168 Dept store entrance near terminal Grocery area Food Court area
24 SM CDO

Hardware Mall Entrances by the following: Watsons Chowking Dept store counters 2,3,6,7,8 Dept store entraance near the following: Grocery area Jollibbee

R SALE EVENT
Locations for Flyering (Roving)
Flyers Qty

All areas where directional posters will be

2000

All areas where directional posters will be

2000

All areas where directional posters will be AND: Ground floor dept. store entrace Mall entrance facing Ace Hardware Mall entrance Glorietta side

1000

All areas where directional posters will be

1500

All areas where directional posters will be

500

All areas where directional posters will be

500

All areas where directional posters will be

500

All areas where directional posters will be AND:

2000

Ground floor Dept. Store entrances

All areas where directional posters will be AND: Dept store Entrance Dept store entrance 2nd floor

500

300

All areas where directional posters will be

300

All areas where directional posters will be

300

All areas where directional posters will be Cashiers

300

Dept Store entrances

1000

Dept Store entrances

1000

Cashiers Cashiers Cashiers 2 Mall entrances, 1 back parking

150 200 200

2 Mall entrances

2 Mall entrances

2 Mall entrances

All areas where directional posters will be AND: All designated parking areas

Main and North mall entrance

All designated parking areas Mall entrance: North, South, East, West

All designated parking areas north, south & west

Gate 1-4 of SM Parking area A-C

All designated parking areas

Big Bra Sales

May 3-6, 2012
GMA SM North Edsa SM Megamall SM Makati SM Las Pias SM Sta Mesa SM Cubao SM H. Plaza SM Manila YMCA SM Fairview SM Quiapo SM Bicutan SM San Lazaro SM Sucat Dept Store SM Bay City Mall of Asia SM Taytay SM Marikina SM Novaliches Total-GMA SM City Masinag SM Baguio SM Pampanga SM Clark SM Rosales SM Tarlac SM Olongapo (Feb9'12) SM San Fernando2 not yet open SM Marilao SM Bacoor SM Dasmarias SM Batangas SM Lucena SM Sta Rosa SM Lipa SM Baliwag SM Naga SM City Rosario SM San Pablo SM Calamba SM City Cebu Existing SA 4 5 3 3 2 2 1 2 2 1 2 2 1 4 1 2 1 38 2 2 2 1 2 2 Addt'l SA Remarks for Special area 1 3 3-day sale 1

2 1 1

3-day sale

1 1 11 3 day sale 3 4

SM Delgado SM Iloilo SM City Bacolod SM Consolacion (Cebu 2 Oct) SM Davao SM Cagayan De Oro

Big Bra Sales May 3-6, 2012

Store Collateral Allocation

BRANCH

ESCALATOR LANDINGS 3 Tiered Standee

DEPARTMENT T-wall corners / Focal Areas L-STAND (Posters by 3's) 12 12 9 12 12 12 9 12 9 9 6 9 9 6 6 9 6 6 6 9 6 6 6 6 6 6 6 12 6 6 6 252

1-Makati 2-Ortigas 3-Las Pias 4-North Edsa 5-Cebu 6-Mall of Asia 7-Cubao 8-Pampanga 9-San Lazaro 10-Fairview 11-Bacoor 12-Mandurriao 13-Davao 14-Dasmarias 15-Sta. Mesa 16-Manila 17-Harrison 18-Sta. Rosa 19-Lipa 20-Marikina 21-Baguio 22-Bacolod 23-CDO 24-Delgado 25- Bicutan 26-Taytay 27- Novaliches 28- Clark 29- Rosales 30- Tarlac 31- Olongapo TOTAL

18 18 9 18 15 12 9 12 9 9 9 12 9 9 9 9 9 9 9 9 6 0 0 6 6 0 0 12 6 6 6 270

GRAND TOTAL

522
For poster allocation in the mall areas, DMs to coordinate with their Branch Marketing Officer/Manager.

NOTATION: