QUESTIONNAIRE

Dear Sir/Mam, I am a student of Jamia Hamdard and presently doing a project on "MOBILE NEXT GENERATION MARKETING AND ADVERTISING MEDIUM So I need your valuable co-operation to fill this questionnaire.

A. NAME B. AGE C. SEX D. OCCUPATION E. EDUCATION F. ADDRESS G. CONTACT NUMBER

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How many mobile devices do you own? 1 2-3 3-5 5 n more

Are you aware of any applications on mobile? o Yes o No If yes, name at least two such applications?

How often do you change or upgrade your cell phone? o Within 6 months o 1 year o More than one year Are you willing to explore Mobile Applications? o Yes o No o May be Are you willing to pay extra to avail mobile applications? o Yes o No o May be

Are you comfortable in using these applications on mobile? o Yes o No

 Are you aware of new mobile handsets launched in indiaand what are their features and benefits? o Yes o No o Not much Do you Like to Download music on your Mobile Device? o Yes o No o Sometimes Have you tried to indulge in Mobile Contest & How often? o Yes(regularly) o Yes(often) o Once in a while o Never

How do you feel when you are able to log on your social sites through you Mobile device? o Very good o Good o Ok o Bad o Very bad Are you part of the Mobile community(such as adidas fan club)? o Yes o No o Not tried

 Do you participate in voting through your mobile device on social Issues and other issues? o Yes o No o Not tried Do you see yourself gather and download information for your personal use thru the Mobile device like Maps, payment thru Mobile? o Yes o No o Not tried Do you do Mobile banking.? o Yes o No o Not tried

Do you think Mobile money will work in India? o Yes o No o May be Do you see some potential growth in mobile internet? o Yes o No o May be Do you think Youth of india is a frequent user of mobile in many ways beyond calling/texting etc?

o Yes o No o May be Do you see the Non- Urban India benefitting from Mobile penetration in Future.? o yes o no o may be

Do you feel Mobile device becoming a big advertising wagon? o Yes o No o May be Can Mobile devices become a new generation digital Medium to Bring value to advertisers? o Yes o No o May be

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Did you feel mobile ads will replace traditional ads? Yes No May be

Would you use a consolidated application to be alerted about content or product specific to your interests? o Yes o No o May be

Are you aware of TRAI norms and regulations? o Yes o no

What do you think about the rate of change in regards to mobile devices and how can a mobile provider better ease their customers through it. ( explain in less than 50 word)?