TRANING REPORT ON

Consumer Behaviour Towords Arcus Services

submitted to MAHARSHI DAYANAND UNIVERSITY, ROHTAK In partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION (INDUSTRY INTEGRATED) (3rd Semester) Submitted by Name: Dharmendra Kumar Patel

Reg. No.:1073901966 Roll No.:1090210713

GLOBAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY (ELC CODE: 261023060) Plot No. 400, Ahmadpur Ashrauli, Bamrauli, Allahabad (U.P.) July 2011

CERTIFICATE

This is to certify that Mr.Dharmendra Kumar Patel, a student of the Maharshi Dayanand University, Rohtak, has prepared his Training Report entitled Consumer Behaviour Towords Arcus Services, under my guidance. He has fulfilled all requirements leading to award of the degree of MBA (Industry Integrated). This report is the record of bonafide training undertaken by him and no part of it has been submitted to any other University or Educational Institution for award of any other degree/diploma/fellowship or similar titles or prizes

I wish him success in all her future endeavors.

Mr. Ashverya Asst. Professor

DECLARATION

I hereby declare that the Training Report conducted at Global Institute Of Management & Technology, Allahabad

Under the guidance of Mr. Ashverya Submitted in partial fulfillment of the requirements for the Degree of MASTER OF BUSINESS ADMINISTRATION (Industry Integrated) TO MAHARSHI DAYANAND UNIVERSITY, ROHTAK Is my original work and the same has not been submitted for the award of any other degree/diploma/fellowship or other similar titles or prizes.

Dharmendra Kumar Patel Regn No.1073901966 Roll No.1090210713

ACKNOWLEDGEMENT

It is a pleasure to record my thanks and gratitude to persons and organizations whose generous help and support enabled me to complete this project within the stipulated time period. My special thanks are due to Mr. Sarwar, (Area Manager), Arcus Services for his active help and support in making me understand the process. I am heartily thankful to Mr.Ashverya, my faculty guide, who guided me at each step during my training period and without whom preparation of this report would not have been possible. Last but not the least; I would like to thank Arcus Services the ever helpful team at for their warmth and support that has enabled me to successfully complete this project. This report is the culmination of the synchronized effort of all the above mentioned that had faith and confidence in me. I am greatly indebted to all those persons who have helped me in some way or other in the completion of the project.

Dharmendra Kumar Patel

EXECUTIVE SUMMARY

The project titled ARCUS SERVICES and comparative study of services provided by Arcus Services securities ltd and other broking houses has been carried out for Arcus Services securities limited. There is growing competition between brokerage firms in post reform India. For investor it is always difficult to decide which brokerage firm to choose. Research was carried out to find which brokerage house people prefer and to figure out what people prefer while investing in stock market. This study suggest that people are reluctant while investing in stock and commodity market due to lack of knowledge Main purpose of investment is returns and liquidity, commodity market is less preferred by investors due to lack of awareness. The major findings of this study are that people are interested to invest in stock market but they lack knowledge. Through this report we were also able to understand, what are our Companys (Arcus Services securities Ltd.) positive and strong points, on the basis of which we come to know what can be the basis of pitching to a potential client. We also gave suggestions to the company, what improvement can be done to our product. I hope Arcus Services securities Ltd. will recognize this as well as take more references from this project report.

TABLE OF CONTENTS

Chapter.-1.

INTRODUCTION -Industry Profile -History -Arcus Services Business

Chapter.-2.

CORPORATE INTRODUCTION -

Company profile Company information About Stock Exchange

Chapter.-3

DISCUSSION ON TRAINING

Chapter.-4.

RESEARCH METHODOLOGY
-

Objective of research Methodology Research design

Chapter -5

DATA ANALYSIS AND INTERPRETATION

Chapter.-6.

CONCLUSION

Chapter - 7.

BIBLIOGRAPHY

CHAPTER 1
INTRODUCTION

About Our Company

Arcusservices New Delhi (India) is a high caliber management strategy consulting company offering consulting services in areas of market entry strategies, marketing strategies for business growth, business and corporate strategies and provides effective and complete solutions to your marketing and business concerns in India.

We have helped clients across multiple industry sectors create competitive advantage and sustain superior performance. We weave together innovative advice, workable solutions and provide implementation support to enable our clients reach the pinnacle and stay there.

We have been offering tailored solutions to meet the distinct needs of our clients through our well documented methodology which are in line with the international best practices

Arcusservices prides itself on its long term relationship. We are proud of the fact that we have many satisfied customers who will always turn to Arcusservices whenever they need a specialist solution in business process.

Mission & Vision

Our Mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

People: Be a great place to work where people are inspired to be the best they can be. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.

About Us
We believe in working with the client and not for the client. This statement projects our ability to carry the client organisation along as we move from problem identification to solution development to implementation. We believe that in order for people to own a solution they must be involved not only in its execution but also its development so that the rationale and the spirit behind the solution is wellknown and universally accepted. Our teams work closely with client teams in analysing data and its impact on the business to extract insights that are used to draw conclusions resulting in a solution for the problem at hand. Client team members get an opportunity to witness the problem identification and resolution process first hand leading to stronger buy-in and solution conviction at later stages.

Our consultants have worked on assignments dealing with issues related to market landscaping, growth strategy, entry strategy, performance improvement, distribution strategy, cost management, techno-economic feasibility studies, customer management studies, etc. This rich experience has provided the company with a strong horizontal and vertical spread enabling it to draw upon its experience and expertise in dealing with complex issues that most businesses face in todays times. Over the past 20 years we have executed multiple assignments for most nearly 300 institutes in India. The continued faith that our clients repose in our abilities, we believe, is our greatest asset. We value this faith and strive to constantly build upon it, to develop long lasting relationships which have been the bedrock of our growth in the past several years.

Services

Market research: As a business owner you are most likely very, very good at what you do. However, many small business owners find that they are not very, very good at the day-to-day operations of running the business. At Arcusservices Business Consulting we come alongside you and help inject much needed common sense into your business structure. Business plan : you are certain that your idea will succeed, but you are unsure of the process involved to achieve it. A business plan is paramount. We can help. We develop full business plans for start-ups and existing businesses that are looking for financing, entering new markets, introducing new

products, or restructuring. Marketing Plans: Are you having problems differentiating your business from your competitors? Maybe you are struggling with selling your products and services because your customers or clients do not know you. Or perhaps you are running low on ideas to market your business. We have a solution for you. We create full marketing plans to help you enter the market and create a brand. With our help, you will be able to refine your products and services, identify market segments, select distribution channels, create effective promotional strategies, and utilize various pricing tactics to gain optimal profit. Strategic planning: You may be caught in the daily operations of your business so much so that you are losing sight of the big picture. Or perhaps you are contemplating a change to the core of your business and expansion geographically, but you do not know how that will impact the rest of your operations. We develop full strategic plans to help you define the core values of your organizations and key business activities Business Evaluation: You think you are doing all the right things for your business, but for some reason, your bottom line just doesnt reflect it. Or you are working long and hard hours from Mondays to Sundays, and are desperate to find more efficient and effective ways to run your business. We will gladly help you achieve that work/life balance by evaluating your current business model, process, operations, and/or organizational structure, to identify problems or areas of improvement. Employee training and Workshops: The quality of employees and their development through training and education are major factors in determining long-term profitability of a small business. If you hire and keep good employees, it is good policy to invest in the development of their skills, so they can increase their productivity.

PRODUCT AND SEVICES

Is earning your first million from your institute hardest? If YES it is because you
have to learn how to make it, while youre doing it. If you dont want to waste all your time and money to learn everything yourself and still want to earn your first million, then read on: We are business management training and consulting company based in Palo Alto, California, USA specializing in implementing well proven management profitability and organizational improvements. We understand the many challenges facing businesses in todays fast-paced and competitive climate. We understand because many of our associates have owned their successful business organizations. Is your business requiring more and more of your time to maintain, much less to grow? Is it becoming your life, rather than your livelihood? Or, are you experiencing declining profits, markets, efficiencies? Have the results of your improvement initiatives proven disappointing in spite of all your efforts? Cut operational costs Reduce business risk Create brand value Generate revenue from new sources In a simple word we offer you services that are tailored to your needs and marketing programs that are proven to work. e.g. (ARCUS SERVICES) *We provide you your own messaging center through which we send unlimited messages. So you wont have to waste time by informing everything to everyone. *We are having a team of qualified tele - counselors who will do all the follow-up of your walk-in enquiries from Delhi office with the name of your institute. This will help you to get more admissions and reduce your cost. *The biggest problem that you might be facing is to collect the installment. We at Delhi office collect the due installments on your behalf.

*We have a retention team who will help you to cut down the drop-outs as we take regular feed backs to the students and pass the analyzed report to you so that you can work on the grievances of your students on time. This will lead to better students satisfaction and retention.

(ARCUS CAREER CONSULTANCY) In the next few decades, India will have the largest set of young people in the world. Following a knowledge-oriented paradigm of development would enable India to leverage this demographic advantage. Our India office with support from our corporate office in USA has developed strong connection with 600 Indian colleges and 70 foreign universities, and the number is going up everyday. We have universities of USA, UK, Australia, Newzealand and Scotland in our group. We help students to take admission in our group colleges even with the fewer score in GMAT, IELTS, TOEFL. We help students also in getting student visa. We have more than 600 colleges in India imparting knowledge in every area e.g. Paramedical, Medicals, Engineering, Sports, Aviation, Tourism, General Courses, Management, Fire & Safety, Education, Fashion Designing, Computer Science, Law and Hospitality etc. We will help your students to choose right courses and right college to take admissions. You will also be benefitted monetarily if any of your students take admissions in any of our group college. (ARCUS DISTANCE LEARNING PROGRAM) Distance Education in India have helped to those people who cannot attend regular classes and working in some companies. Now-a-days distance education Courses in India has become popular day by day. As the several distance education institutes in India providing distance learning courses in various streams. In the modern days distance learning courses and distance education programs is really helpful and sustain that spirit. Distance education courses are really help people to generate dynamic personality as they assist them to engage in multiple activities. If you working somewhere and can't attend regular classes then distance learning courses have come as blessings and help for continue education. Joining a good distance learning course will help to various people in scaling high in any company that they are presently engaged with. Thus distance learning education also improves career options. Moreover the course fee of these distance education courses is much lesser

as compared to that of the regular courses. As it appears today, the benefits of the correspondence courses will be reaped by more and more people in the future. With the growth of Distance Learning Program You have all the chances to grow your business by taking admissions of as many students. We offer you the Authorized Admission Centre of many Universities for distance learning program with virtually NO-INVESTMENT. We also help your distance learning center to run better with Centralized-Enquiry-Follow-up-Process. We provide many services to our distance learning students like classes through video and teleconferencing; job fair in their states participated by top companies; internship program for MBA students; industrial visits to the companies of Delhi/NCR; project work, seminar, workshop; communication classes; personality development program etc. (ARCUS PLACEMENT SERVICE) Arcus Services is a complete recruitment solution on Pan India level. We have a panel of young generation experienced professionals, who help your students to find the right job. We are dedicating entire resource to fulfill our commitments. We are addressing staffing needs across management functions/levels in diverse industry segments. We can ensure your students a quick, effective and accurate fulfillment of their requirements which would be of great help at this stage of their career where they have high responsibilities, strict deadlines and longer working hours, it is tough to take out time for their own career requirements which keeps them away from seeking professional help for a job / Job change. We arrange the job fair in many capital cities of India where top companies of Delhi/ NCR participate by which your students get the ample opportunity to be selected for best of the companies.

(ARCUS BUSINESS MANAGEMENT TRAINING) The effectiveness of an organization's human resources is thought to be a function of how much time and money a company invests in developing its people. Well trained businessman can play an important role in improving an organization's overall productivity. In view of advancement in modern

world; Training is a systematic development of knowledge, skills and attitude required by businessman to perform adequately on a given task or job. With this background we arrange the workshop that is designed to help you in: #Increase in quality and quantity of work performance #Increase in understanding, knowledge, skills & attitudes of the employees #Decrease in costs of management #Decrease in waste, accidents, lateness, and absenteism and turnover rates #Increase in job satisfaction of employee production #Ensure the survival and growth of the organization. In view of advancement in modern world; Training is a systematic development of knowledge, skills and attitude required by even the successful businessman to perform adequately on a given task or job.

Now the big question for you Should I join a team or do this myself? the decision is a big one and of course people want to go with what seems easiest, best and cost effective. While it often seems cheaper to do it yourself, in the long run it almost always costs you so much more. We are offering you a reliable and well proven system and a qualified team for a nominal fee. Our team and systems will not only help you cut costs, it will help you make more money. Your first million is closer than you think. So what are you waiting for? Revert to us quickly so that we can reserve your spot. You have got nothing to lose. Contact us by email or phone for a free consultation today to find out how we could help you to dramatically improve your business. Committed to your success

DISCUSSION ON TRAINING

Roles and Responsibilities

I have taken training in sales team, I have learnt about Arcus Services . My job profile is basically to do marketing for the company. My role was in the organization as a sales person. I used Presentation for marketing . Corporate meetings for lead generation.

Key Leanings In beginning I learned What is Arcus Services, in which different services it is working. what is the brand image of Arcus and its different services like DLP, Placement, Career consultancy etc. How to join Arcus Services,what documents are necessary for it. Meeting with different kind of people of different nature. Sales pitching, How to convert people in your favour

OBJECTIVES OF RESEARCH METHODOLOGY:

To analyze the investing behavior towards DLP programmes, placement, college consultancy. To study the DLP programmers, placement, college consultancy.

To compare DLP programmers and regular courses, and list advantages and Disadvantages Acceptability of products of Arcus services in the market.

Competitive advantage of professional courses.

Market share of Arcus services, o .

RESEARCH METHODOLOGY
A research design is the master plan or model for the conduct of formal Investigation and survey. It is a specification of methods and procedures for Acquiring the information needs for solving the problem. It decides the source of information and methods for gathering the data. A questionnaire and other forms are tested to use the collection of data. A sampling design is to be selected. Good research design ensures that the information obtained is relevant to the research question and that it was collected by objectives. Since research design is simply the framework of plan for a study, it should be used as a guide in collecting and analyzing the data. It is a blueprint that is followed in completing the research study. Our approach to research is descriptive. The major objective of the descriptive research is to describe something usually market features or functions. It requires a clear specification of the who, what, when, where, why, & the way (The 6 Ws) of the research. Our 6 Ws are: Who: Who should be considered for the research? What: What is the investment pattern of the respondent in equity or Commodity? When: When should the information be obtained from the respondent? Where: Where the respondents should be contacted to obtain the required Information?

The Research Area comprised of the following places

Zone East West North South Central Allapur, Daraganj Near High Court Teliar ganj, Alan ganj Bairahana, George town,Tagore town Civil Lines Dhuman Ganj Areas Covered

Sample size
72 40 11 78 105 50

west

Sources of Data collection

In this research, I have used two types of data Primary Source. Secondary Source

Primary Source includes:

Discussion with Team Leader Discussion with Director. Discussion with investors of firm. Data collected from questionnaire.

Secondary Source includes:-

Various brochure related to University Prospectus, Collages list Data related to Services We sites were used as the vital information source References given by Team Leader

CHAPTER 5
DATA ANALYSIS AND INTERPRETATION

AWARENESS OF RELIGARE AS A BRAND

AWARENESS OF IN FUNCTION AREA

25%

NO YES

75%

Interpretation: This pie chart shows that ARCUS SERVICES has a reasonable amount of Brand awareness in terms of a ARCUS SERVICES company. The company to increase its market over its competitors should further leverage this brand image.

Data Collection

I have collected data from different sources like internet, news paper, different type of magazine etc. All the information related to company profile and about are collected.

Data
NO 1 Organization Name Oxford Of English Direct name MR Ojha Sir Location George town

ICT

pinkey Tiwari

Rambagh

IiTM College

sunil Kumar Tiwari

George town

Akesh instute

Akash verma

Rambagh

NCPIT

Hirtesh Gaupt

Rambagh

Nimcat

Santosh Mishar

Rambagh

ITI Trening Institute

Mr yogesh gupta

George town

IIMS

vineet panday

Rambagh

Deva Coaching

D.P.singh

George town

10

Mathe class

C.S.Sing

George town

11

Kernel Academy

R.P.Srivastava

George town

12

prasthavna Institute

Abu sbufiyan usman

Civil line

13

carrer shapers

virendr singh

Civil line

14

ESS Copmuter Academy

Shikhar

mamfdgung

15

F Tech Solution

mamfdgung

16

MIPS

police line

17

Jimt

Arun Tiwari

Civil line

18

RAO IAS

P.K.Singh Tomar

Civil line

19

ICA

Ravi Shanker shukla

police line

20

Experts infotech

Biju Natesan

police line

21

Experts institute

Ashok

police line

22

Tolsi classes

police line

23

Amit Class

karan singh

Civil line

24

Nimit

vijay Singh

Civil line

25

Real computer Education

Alock kumar Keshri

Civil line

26

ICAf

Raj Singh

police line

27

Data Expert

Mr. Javed

civil line

28

IPCC

amit singh

civil line

29

Jetking

Swati Mishra

civil line

30

L .G Class

A.K.panday

civil line

31

career launcher

swati panday

Civil Line

32

sky net computer

abdul halim sidd

Civil Line

33

ETEN

Raj krinsh

Civil Line

34

mk gupta classes

mk gupta

Civil Line

35

chemica point

surjeet kumar singh

Civil Line

36

Mayank classes

mayank

tagore town

37

parivartan

vinay mishra

tagore town

38

I.P.M computer center

Vijay Kumar Singh

tagore town

39

career institute of retail

J.P.pandey

Civil Line

40

F-Tech Computer

Sitesh Ranjan Shailesh

Civil Line

41

HI-Rel info Genesis center

Ambrish pandey

tagore town

42

american spoken classes

santosh

Civil Line

43

akash insititute

amit mishra

tagore town

44

akansha spoken classes

A.K.Snghi

tagore town

45

swarg insititute

manish kumar

tagore town

46

icsd education center

mr.vikas dubey

tagore town

47

sai study center

vishal singh

tagore town

48

ncpit

reetu (rec)

tagore town

49

m.d.h.p.group

anil kumar pandey

george town

50

S-tech

archana gupta

Rajapur

51

Computer Wprd

Arun Sahu

MLN road

52

Student Plus

Rajapur

53

Aruea Animation

rajesh

Rajapur

54

Disha Coaching

Anuruddha Kumar Yadav

church Lane Road

55

vaibhav Classes

shailendra singh

MLN road

56

swcs computer

prakesh gupta

church Lane Road

57

mathematics Classes

Ramaesh

church Lane Road

58

The panditya Academy

MR pandey

church Lane Road

59

nanosoft Web solutions

Ranjeet singh

culem sarai

60

Axis

santosh sharma

tagore town

61

megasoft infosys

dipeek panday

katra

62

Vijayant

nirajan

katra

63

vijirao

Mr.O.P.yadav

katra

64

JRS ACDMEY

yogendra yadew

katra

65

APSM study centre

P.K.mishira

katra

66

Anayan acadmey

anand shukla

katra

67

nava dristy

suraj chardwary

katra

68

Higher eduction

L.B.verma

katra

69

Pushpendra yadav classes

K.N.Shukla

Rajapur

70

Unlimited computer

pawan Agrawal

Rambagh

71

pandey Classes

Brijesh Kr pandey

tagore town

72

C.P.Sharma classes

c.p.sharma

tagore town

73

ncpit

C.K.Pathak

george town

74

vinayak classes

Vinay kumar

george town

75

satish chandra classes

M.L.mishra

Rambagh

76

Triple diamond

Vipin kumar

Rambagh

77

chandra instute

shivam

Rambagh

78

A.B.Singh classes

A.B.singh

allapur

79

Gulaob singh classes

Gulab singh

allapur

80

kamlesh classes

kamlesh dubay

allapur

81

tomar classes

N.S.tomar

allapur

82

kam Acadamy

kamlesh

allapur

83

nice infotech

arun kumar

allapur

84

Netword

M.S.Shukla

tagore town

85

M.K.Gupta&S.K.Sing

M.K.Gupta

allapur

86

Rajeev lohiya

Vishal (rajeev)

allapur

87

Gyan genga Coaching institute

amit mishra

allapur

88

sics

rupa

ganshaym nagar

89

National computer institute

Sanjay kumar srivastava

ganshaym nagar

90

shri Brahma classes

A.K.Dubey

tagore town

91

Carrer lancher

Gaurv V Agrawal

Civil Line

92

hp education

Sunil singh

Civil Line

93

Aint

dharmandra singh

Civil Line

94

cos-mos

R.M.Singh

Civil Line

95

Mission

sanjay singh

police line

96

Carrer plush

police line

97

Kuldeep singh classes

kuldeep singh

police line

98

ramanujam entrance classes

Ramaesh

Police line

99

Sara computer education center

Vijay

Police line

QUESTIONNAIRE
The complete and return the enclosed form. Your response will help us to define the initial direction of your 5 type services based on a clear understanding of your vision, type of business and requirements. Client input is the foundation upon which successful identities are built. This questionnaire will help you articulate and identify the overall goals of development of the services, including specific answers regarding the message, audience, look and feel, and application.
Each key decision maker in your company should fill out his or her own form and answer each of the questions in a brief and clear manner. Please add any additional notes or comments at the end of the survey.

Contact Information

Your Name

Contact . Title Address

Phone Fax..

Email.

Services
Distance learning program Consultancy Placements Business Management Training Spoken English
Who will be the contact person(s) for:-

Who will be the the contact person(s) for your web site?

SERVICE Name

What will be the budget for your project?

Would you like the Services broken down in phases to help

you meet your goals?

Is there a deadline for this project?

Goals, Purpose, Concept, Focus, Direction, Strategy, and Message

What is the core purpose of your Web Site? Check all those that apply. Entertainment Increase sales

Increase corporate, brand, product recognition Improve internal communication Reduce customer service calls

Increase prospective customer base

What is the primary message you wish to convey?

Project timeline:a) Urgent (15 - 30 days)

b) Priority

(1 - 2 months)

c) Long Term ( 2+ months)

Analytical Marketing Tool

Various analytical tools used to show the findings of research , like Pie chart, Diagram, Graph, percentage etc. with the help of these tools I have 5 type services to show what I have find during the research in different areas.

percentage of timeline- Arcus Services

60% 50% 40% 30% 20% 10% 0% (3 day) (3-5) Services Timline a) Urgent
(15-30 days)

Series1

Analysis:-

This question was used to find out the percentage of the timeline, to find the Urgency of the customers in the completion of the services. It has been observed that 50% of the total sample (40)want their development complete within 15 to 30 days. What are the reasons for choosing Arcus services as your SERVICE(you can tick more than one option) a) brand image b) good service. c) products availability. d) service charges

REASONS FOR CHOOSING ARCUS SERVICES 70% 60% 50% 40% 30% 20% 10% 0% brand image good services Services services charges availability

Series1

Analysis:- This question was set to find out the importance of different factors which helps the customers
in choosing Arcus Services as their SERVICE over its competitors. It can be understood that good quality services has got maximum importance, and then the brand image is in the second important factor and the last is service charges.

Q:- Who had the major influence on using services of web development service providers?
a) friends b) neighbours

c) advertisements d) self experience

Analysis:- The above pie chart shows that most of the people are influenced by friends for investing in Arcus services. It constitutes of 44% whereas self experience consists of 42% of total influencers. It shows most people come to know about the products of Arcus services via friends.

Q: What do you think that what should be the media of advertisement for promotion?

Rank them according to your preference.

Television

Newspaper

Hoardings

Magazines

Poster

website

On air

51%

33%

8%

3%

1%

3%

1%

MEDIA OF ADVERTISEMENT ACCORDING TO THE CUSTOMER'S OPINION FOR THE PROMOTION OF

8%

3%1%3%1%

television newspaper hoardings magazines 51% poster website on air

33%

Analysis:- This question was set to find out that what should be the media of advertisement of Arcus services from the customers point of view as NANOSOFT WEB SOLUTIONS does not have any promotion. About 51% of the customers has opted for the TV option. And after that 33% of the sample size(100) has opted for the newspaper option.

Q:- Arcus Services has the following products out of which how many are you aware

of?
a) Distance Learning Program b) Career Consultancy c) Placements

d) Business Management Training e) English Spoken

1) ANALYSIS:- Through the above graph we can actually analyze that 100% of the people are having the knowledge of Arcus services which consists of DLP,Placements , / Remat , trade, pledge etc. as demat is the principal product of Arcus SERVICE services so it is used by every user so, 100% of the sample Services and applications. Other different Arcus SERVICEs charged differently for providing such services. RECOMMENDATION:- So, it is recommended to the management to maintain a competitive price structure and post service standard.

Preference of Services
10% 16% 31% 43%
DLP Career Cunsultency Placement Mgt training

FINDINGS AND ANALYSIS

Interpretation: This shows that although the Arcus services market is on the rise yet, the most favored investment continues to be in the DLP.

Q How Much Awareness Of Arcus product and services 1. Yes 2. No

AwarenessOf ArcusS ervices

Yes 22%

No 78%

Interpretation: With the increase in cyber education, the awareness towards online share trading has increased by leaps and bounds. This awareness is expected to increase further with the increase in Internet education.

CHAPTER6
CONCLUSION

BIBLIOGRAPHY

1. www.arcusservices.com 2. Reference from Arcus servicess documents

3. Name of the books Phillip kotler 4. Through Datas which is collected by us.