Image The image is a metaphor; they purely use red tomatoes in their product, nothing artificial.

They also added the logo on to the tomatoes to show that it is shaped as a bottle.

Layout The product is in the middle of the page, so it draws your attention.

Colour Written language. It is connected to image because you cant actually grow the product but it shows what it is made of and that its naturally grown not processed. The colour of the background is red, dark round the edges so its focused on the product in the middle. The writing down the bottom is white so it stands out against the red colour scheme.

Typography Lower-case, playful, not too bold but still eye-catching. Its sans-serif, very basic.