Recommended Periodicals in Advertising and Brand Management

Print copies of periodicals are displayed in alphabetical order in the Library. To access online journals, click on the title or got to our e journals listing at: http://rh5pp9fz2b.search.serialssolutions.com/

Adweek
Adweek was founded in 1978 by a trio of former magazine executives intending to provide an insightful, forward-thinking magazine which appeals to consumers and advertising professionals alike.

Availability: Hard copy print (ongoing from 2010) and Online Full Text

Brandweek
An online sister publication of Adweek launched to cover brand marketing, this title was merged into Adweek in 2011.

Availability: Online Full Text (1994 2011) Campaign

Campaign is the leading weekly magazine for the advertising and communications industry, bringing the breaking campaigns, news, jobs, gossip and creative work each week. Campaign includes dedicated pages of media news, comment and analysis in every issue.

Availability: Hard copy print (copies kept for 1 year) and Online Full Text Creative Review
The aim of Creative Review is to inspire, inform and stimulate debate among readers in graphic design, advertising, digital media, illustration, photography and all other fields of visual communication worldwide.

Availability: Hard copy print (copies kept for 5 years) and Online Full Text

To access online journals, click on the title

Debbie Roberts / Eleanor Johnston November 2011

Design Week
A business publication, aimed at readers from commercial design disciplines ranging from retail, products and packaging to graphics, interiors & exhibitions. The magazine went solely digital in 2011.

Availability: Hard copy print (1986 - 2011) and Online Full Text (PDF)

The Drum (Print only)

The Drum England Magazine is a respected voice of above & below-line- advertising, design, PR, Society media and new media.

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Availability: Hard copy print only (ongoing from 2010)

International journal of advertising: the quarterly review of marketing communications

This journal provides a forum for the discussion of important issues and for the interchange of ideas on all aspects of advertising and marketing communications. Both academic and practitioner perspectives are represented.

Availability: Hard copy print (1995 - 2009) and Online Full Text (PDF) Journal of Product and Brand Management ody and Society
Journal of Product & Brand Management is an academic journal written for both practitioners and scholars. The objective of the journal is to publish articles that enrich the practice of product and brand management while simultaneously making significant contributions to knowledge of product and brand issues.

Availability: Online Full Text (PDF) Marketing ody and Society

Marketing is firmly established as the leading news weekly for the marketing community, delivering insightful analysis and powerful comment pieces from experts. Marketing is also home to the Adwatch poll of which TV ads consumers recall, and league tables of the biggest marketing services agencies and rankings of the biggest-spending advertisers and brands.

Availability: Hard copy print (copies kept for 3 years) and Online Full Text

To access online journals, click on the title

ody and Society

Debbie Roberts / Eleanor Johnston November 2011

Marketing Intelligence & Planning

By analysing the relationship between the planning and implementation stages, the journal offers practical advantages to marketers aiming to sharpen their skills and give new impetus to marketing campaigns. Both academics and practitioners will gain from the wide perspectives on all stages of the marketing process.

Availability: Online Full Text (PDF)

Marketing Week
A ody and Society for marketing, advertising and media professionals, Marketing Week is brought leading publication to you by a team of expert columnists and special correspondents. It features hundreds of job opportunities, as well as special focuses, case studies and surveys.

Availability: Hard copy print (copies kept for 3 years) and Online Full Text

Mintel Market Research Reports

Mintel is an independent award-winning provider of world-leading market intelligence, delivering robust information, analysis and critical recommendations. Mintel's provide research reports on hundreds of consumer and industrial products and services.

ody and Society

Availability: Online Full Text (PDF)

Viewpoint (Print only)

Viewpoint: a view of the future that will influence the design and sales strategy of tomorrow. The magazine covers consumer behaviour, economics, international business, media developments, sociology, history, art and music all with a design slant picking out the points that concern industry.

Availability: Hard copy print only (ongoing from 1997)

Print copies of periodicals are displayed in alphabetical order in the Library. To access online journals, click on the title or got to our e journals listing at: http://rh5pp9fz2b.search.serialssolutions.com/

To access online journals, click on the title

Debbie Roberts / Eleanor Johnston November 2011