Book

Vertical Market
Solutions for Retail

Reader
By: Harvey Charles P. Chua
This work is licensed under a Creative Commons Attribution-

Noncommercial-Share Alike 3.0 Philippines License.
1
TABLE OF CONTENTS
I. Preface ………………………………. 3
II. Dedication …………………………... 4
III. Book Reviews ………………………. 5
IV. Reflections: 95 Theses …… ………

… 32
V. System Proposal ……………………..

75
2
I. Preface
Good day to everyone!
PAX!
This book was created in order to supplement the partial

requirement is our course Vertical Solution. This book covers the
topics such as Retailing and evolution of Web 2.0 which separates
different concepts and methodologies about how we understanding
the current state of our marketing industry.
Hope that you will enjoy reading through the pages of this
compilation and at the same time, inspire you to do the same.
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II. Dedication
I dedicate this book to my friends, family and above all
to God, who serves to be my inspiration through the ups
and downs.
4
III. Book Reviews
5
Book Review Chapter: 1
Book: The Cluetrain Manifesto
Library Reference: N/A
Quote: “Let us speak, though we show all our faults and weaknesses – for it is a sign
of strength to be weak, to know it, and out with it…” (Date Retrieved: September 15,
http://cluetrain.com/book/apocalypso.html)
Basically, I prefer to choose this quotation by Herman Melville as for we can

relate this statement to the “stage one” or shall I say the first phase of the Internet
into be introduce to the world that we have right now, thus applying to the IT word as
it started, the people in charge or the developer of the Internet, in general don’t
know if they really will introduce the Internet into the present situation they have that
time. Because people in turn may not embrace because of a lifetime change the
could bring their lives in a much competent level, but the twist is that Internet is all
new that time aside from the fact the, information technology is not that important to
the people for that time, they may just ignore and disregard the beauty of surfing
and engaging in the Internet world.
In the long, I must say that I really agree to the statement given by the man,
Herman Melville. Because, I believe that show your weaknesses as a sign and of
expressing yourself is courageous and in fact amazing and a brilliant idea to stick
into.
Applying the statement in the present situations and issues right now as a
citizen of the country would mean that for instance, just like to the NBN ZTE scandal
which involves PGMA, his husband Atty. Mike Arroyo, the witnesses such as Mr. Joey
De Venecia and Mr. Rodolfo “Jun” Lozada, tagged as the “whistle blowers” of the
issue. Until now, the people of the country still don’t know and confused including I,
who to believe in both parties regarding the overpricing of the mega broadband deal
contract. But as for as to us be enlighten the only key is to for the people involved
speak in their behalf with whole honesty and conviction if they have committed any
flaws during the time. Anyways, this would be imply that who will speak for the sake
of the truth to be heard whether right one or the wrong, it still show valor not just to
the people of the Philippines but also to himself/herself most especially to God.
Amazon: http://www.amazon.com/exec/obidos/ASIN/0738204315/thesearlsgroup
Learning Expectation:
As for my learning objectives and expectation are concerned, I would say that
I would expect the first chapter of the “Cluetrain Manifesto” to teach me about
retailing applying the field of management also equipped.
Review:
As I read the book, I would say that in first I was a little bored in reading but
then after reading a while. I come to realize that this book is quite interesting that
contradicts to what I have thought and first impression about the book.
In general, I would say that enjoyed reading the book eventhough I’m not that
of a book worm, because the book is informative in a perspective of the IT world. The
author used the common language using familiar terms instead of complex words
that as you read the book will give a hard time because of its vocabulary.
What I’ve learned:
6
In the end of the chapter, I have learned that the history of the Internet
tackling in the discussions of a typical stages of life cycle. Internet was designed to
the 21th century we have as of now, because many people may use it as a form of
communication with no strings attached, can be freely as an individual would wish
and want. In form of anything you a user would want it thus internet can be used as a
purpose of acquiring information in fun and easy manner.
Also, you can enjoy into many different ways as for the forms of variation such
as entertainment, communication, leisure, other personal uses and etc. As I have
read through a source when surfing one time, websites after the next 4 to 5 years
would be not free for the users anymore but instead to be paid in order to gain
access. It sound quite disappointing at the same, an interesting for me if that assume
happening will transpire in the future. Disappointing in a way that it will be added
through our daily expenses, it is sad to say that if that would really happen
information in the long run will not be free anymore and this is what really makes me
sad. On the other hand it is interesting to know because, if that is destined to happen
then everyone can wait for it and if not how lucky we are.

Quote: “And when the thrill of hearing ourselves speak again wears off, we will begin
to build a new world” (Date Retrieved: September 15,
http://cluetrain.com/book/talk.html)
This quote attracts me than that of the others statements present in the
chapter, this statement was stated in the last portion of the chapter as for impacts as
the discovery of human through new things if they are really determine and eager to
do what they really want and so, to explain it much completely of one the best
inventions of man here on Earth – is the Internet. But this is not the topic that the
chapter talks but instead a specific part of the Internet which is the webpage and
how is it appeals to human to construct any.
As I have said, humans are eager to develop and enhance new innovative
discoveries to apply in our everyday life by using technology that are from the
present resources they have gathered, observed and even experienced. I must say
that, we, human are extraordinarily fantastic for he can achieve his goals through his
hard work, determination and self esteem.
As a proof, Internet is there that is present together with the personal

computer we have in our homes which connects all of as in a complex and intricate
connection of systems that involves objects and human to produce information and
spread it all over the world.
For the history speaks for itself, I believe that for me Internet is really one of
the best contribution of men to his living as he lives for the fact, that information can
easily be shared through this workstation of connected system.
7
As for my learning objectives and expectation to be stated I just at first
consult the title of the chapter but then it didn’t because it is just a phrase that
comprises of lacking a complete. Then it let me think that what is it that the author
trying to tell his audience about longing. Longing for what? In exact words as a may
expressed. So, as I begin reading the chapter I started to puzzled up my mind that
the longing as the title state is longing for a new exploration of invention — and then
came the Internet as for its rhythm and perfect timing. So therefore, my learning
objectives are supplementations of what are the other things I don’t know yet about
the Internet that this chapter would teach me.
Review:
As I read the chapter, I became to realize that web pages are the interface or
shall I say it in jargon “the face” of the Internet. For me, this article is fun to read as
go between through the lines because it’s a mix of telling about the web pages in a
joke and serious manner. In fact, it had entertainment me too, as learned what the
chapters trying to point out.
Well, to evaluate the page number of the chapter is that it is shortest chapter
in the book of “Cluetrain Manifesto” compared to the other chapters all in all. Still you
can gather a lot of information cited by the author himself.
The new insights that I have learned is that we can create a web page as the
source of data in order to produce and transform it into information, which is far more
better than that of the a data because an information is a collective organization idea
that states a fact which can be use and utilize informing another facts because an
information is a collection of ideas that are both relatively connected with each other
when one consider it as a whole.
As for other topics that were discussed included in the chapter, are the
comparison of the construction of a web pages as you have been fired in a job
because in creating a web page can be done as simple as you eat and chew your
food, as I have understand it.

Quote: “Voice is how we can tell difference between people, committees, and bots”
(Date Retrieved: September 15, http://cluetrain.com/book/talk.html)
The statement that I have chose shall I say caught my attention when I
reading the between the lines because this chapter presents and proves the “The 95
Theses” put into fact. In other words the quotation means that voice is really a vital
form for a good communication depending on how you transmit the communication
to the receiver of that specific information.
Moving on further, people who are engaged in a business should learn how to
practice a good communication system so that they will be able to inform the
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customers with all they want to say regarding any of their new presentations and
featured products, goods and service as well.
Basically upon reading the title, I understand it immediately that yes indeed
talk is cheap as far as my learning expectation are concerned I must say that as go
through the pages of the chapter I have met my desired learning expectations and
objectives.
These objectives includes communication in a much broader sense that yes

it’s true that in a communications have the characteristics of: people which is the
(sender and receiver), channel where the information passes and of course last but
not the least the message/ information you want to convey.
Lastly, my as I have said my learning expectations are exact as it was

presented topics in the chapter, so for the following chapters of the book I must
recognize that this (communication) will follow through and mentioned every now
and then because just like for example when I read this book that is a collection of
words that was research, compile by the author. But as of now, they author wants to
communicate to the audience such as his/ her reader just like what am I doing when I
read its informative books.
Review:
To review the things and to react to the chapter, frankly saying this is one of
my least favorite chapter (upon reading chapters 1 and 2, and this, now), although I
knew at first that yes in fact that the topic covered in the chapter was relevant and
the backbone of all the chapter if my assumption were right.
It didn’t I have a quality time than that compared when reading the previous
two chapters. I don’t know why, but the chapter was fine. Anyway, I hope that I would
learn to love this chapter when I continue to read the following other four chapters
and much better, can use it to understand unclear topics to be compensated by the
information presented in this chapter.
The reflection I have gained by reading this chapter would allow me to speak
that yes “talk is cheap” it is because anywhere you can relay your message as long
as you wish but the important thing to consider regarding this chapter is the unity of
understanding by the information presented in any given way.
As when the Internet was introduce to planet Earth. The forms of

communication have been expanded because they again a new of messaging your
love ones, friends and even enemies as for you wish. With the presence of internet,
many have forms of communication have been developed by different sectors such
as email, ebusiness/ecommerce, blog, chat and even open source platforms (known
to wiki/s)
Well, as of now it is a good thing to try, treasure and utilize all of this forms of
communication presented in variations. In the future, there might be a trend of new
line up of upgrading these forms through the use of computer. But as for now, let’s
9
just enjoy the resources and availabilities we have whether in the IT industry or any
field because I believe that these are strengths and opportunities for us, humans to
share our own of creativity and craft of artistry and professionalism to share unto
others.
As for we can right now, once again to wrap up and close this essay just utilize
and enjoy all of the availabilities because we are very lucky to have all of these
things and one more things, every individual should also learn to welcome change
because as we all and familiar to the statement that” change is in the only thing that
is constant in this world” and also remember that simplicity is a good as a you are
being through unto others, to yourself and most especially to God.

Quote: “English is the perfect language for preachers because it allow you to talk
until you think of what to say.” (Date Retrieved: September 21,
http://cluetrain.com/book/markets.html)
The statement is one of the chapter quotation that have struck me in a

different level. I don’t know what but out of all the quotations I have read through
books and also did experience. The is one of the quotations that I have to deal with
and to say that one of the best quotations I have encountered.
Personally, the statement for me means a lot of things that we can apply to.
First stop would be, yes indeed that the author, Garrsion Keillor in fact choose English
as the language in his statement its because English, as we all is the lingua franca
meaning the universal language that is being spoken if not majority. So, for it follows
that it is a perfect language. Thus the next implication is that preachers even its
followers of any aspects should and would speak the said language to communicate
and interact to his/ her people. So with this, English becomes a medium or bridge to
gap people’s ideas, thoughts and emotions.
After reading the first page of the chapter comes to me to think of what would
be my learning expectation as for I go and read the chapter. Well as I go to it page by
page, one by one my expectations begin to be formed.
My learning expectations are that I want to prove that markets are really
conversations. In what sense, and how is possible to interact by not looking to the
one you are talking with for the concern of networked markets.
Review:
My book review would start tackling of what have I felt during the reading of
the chapter. Well after reading and analyzing the concepts presented and scenarios
of the chapter, I felt that it is quite interesting to read it all eventhought at first, I
really bored of make how to convince myself to read a book.
10
The chapter talks about the ways and facts that really markets are
conversations in the sense that I had presented to me each concept one by one on
chronological order and perfect timing of the factors involved in the market. It is
divided into several sections which discusses the evolution of different famous
companies in the Information Technology Industry, but still you can apply I to the
general market so to speak.
Going further it have told us, the readers that market is all about
craftsmanship, advertising, marketing communications, pricing, positioning and
public/ private relationship. With this two abilities you would be able to exchange
information as stated by the author of the chapter “interchangeable workers creates
interchangeable products” . Then with this statements comes the production of the
product which in time would be the customer to buy and purchase. Craftsmanship in
the market will deal with the ability to compete with other markets (specifically
companies).
Many things I have learned throughout reading the chapter, first would say
that the genuine purpose of mark is to insinuate the message to our consciousness
for us to along with the environment that we have especially nowadays.
Another is that, out of all the many forms and ways of advertisements just like
posters, radio and television ad the best practiced advertisement still would be the
spread through the word of mouth because by doing such you can past through a
decades of generation.

Quote: “ It’s weird but not totally expected. ” (Date Retrieved: September 21,
http://cluetrain.com/book/ez-answers.html)
A quotation that I chosen would have to say that most of the time, everything
that is expected is totally weird with what expectations we have set in our mind. This
statement discusses that not everything is controllable by you or I, everything that
we do is not in the verge of our hands and decision. But still we should always
remember that we are only and only ones who are responsible with are doings and
course of actions. So think twice before doing any.
My learning expectations would lie in the one word which is the “hyperlinks”. I
expect that the chapter will teach me anything and much better everything about
hyperlinks. Facts and trivia are included with what they can do, handle and manage
hyperlinks.
11
Review:
My chapter review for the chapter is somewhat negative and not that good,
it’s because it didn’t met what I have expected to learn as I have mentioned above.
Things that I have learned during the reading of the chapter would lie on the topics
that hyperlinks subverts hierarchy. As it applies to me, hierarchy is set of ranking
which comprises different level based from a major and minor category. As to apply it
to what the statement is trying to say, when clicking and going for a hyperlinks yes
it’s true we go through are hierarchy of information, it is because by click such you
are able to set of different or even library of websites stored in your history folder
where in anytime you can return and visit to it again.
The chapter entitles “Hyperlinks Organization” then therefore it has to say

that hyperlinks do have a organization and hierarchy, as for it applies to
specifications of websites available throughout the access of the internet.
In the chapter also it presented the characteristics and qualities of websites

and guess what hyperlinks are the first to be on the list, maybe because through
hyperlinks just like internet it connects networks of people that can interact and
communicate with. Other characteristics comprises as decentralization, hyper time,
open and direct acces, rich data, broken and borderless. All of which refer to the
limits of the internet which is not to have a limit.
Basically, what I have learned in the chapter are not that of a hyperlink
approach, but eventhough it didn’t reach my desired learning expectation. I have to
say still I have learn different thing with that of a characteristics of a website and
dependents of the website without hyperlinks. Eventhough it didn’t discuss my
expected insight I’ m lucky and happy to learn such new things that I am not aware
as of before.

Quote: “Literature is the question minus the answer.” (September 21,
http://cluetrain.com/book/hyperorg.html)
There are not as many quotations we he in this chapters than that of the other
5 previous that I have because the chapter is a short only for you to choose from a
bunch of quotation. Anyway to discuss the quotation would be having the setting that
the literature is the question but yet it is only that not anymore to expand about the
answer. Basically that is the meaning of the quotation for me as it applies.
The expectations that I want to learn as I begin the chapter just referencing
using the chapter title. It would teach me answers to various of question regarding
12
the technology called “Internet” and thus discussing in a much a exact and concise
what would this implications, benefits, advantages and even disadvantages.
Review:
As contrary to I have expected, the chapter is not that informative in dealing

with the topic it tries to tackle. I don’t know why maybe because this is just for me
personal opinion not referring to others, as well. Or maybe it just fit the different topic
in a very compact review that for me resulted in complexity of the chapter idea of the
topic.
Anyway, my review would start that again it have been emphasize that
markets are conversations indeed, But for this time it had come that it had down it to
specifics and thus rephrasing the statement and making it “business are
conversations” . Here we can see from markets is have been change from business. It
refers not to the tasks of the people where doing and that is—business transactions,
not anymore the working environment of the people which is the-- market.
Making it specific is the way to address problems and risk in a market because
by doing so you are letting your self identify your problem in a reachable manner,
making it one by one at a time. By doing such, you could also define what are the
root cause and effects of such problems. So by identifying general problems versus
specific risks and possibilities of problem with such corresponding solutions that they
can do.
In the end of the day, by applying and this process you would come to realize
that you have already come up in a solution you never expected or nor imagine in
our whole life. In addition have done it in a way that make you comfortable and
satisfying for yourself, as well helpful.
Basically what have I learned with the chapter is that how to address a
particular problem, risk and threat in a way that can help improve your business
systems to deal with the fast changing environment such as the markets. Identify
first the problem so that solutions and answers will follow through it—basically that is
the principle of this chapter, chapter 5 which is entitled “EZ Answers”.

Quote: “Although a system may cease to exist in the legal sense or as a structure of
power, its values or anti-values, its philosophy, its teachings remain in us. They rule
our thinking, our conduct, our attitude to others. The situation is a demonic paradox:
we have toppled the system but we still carry its genes. ” (September 17,
http://cluetrain.com/book/post-toasties.html)
The statement strike me most, well to tell you at first the there just few of the
quotations present in the last chapter, so having that you can just select from a
number of few lines. Anyway, for the quotation means that once we have adopt to a
thing and/ or a system would it be anything, its hard for us to eliminate that system
in our daily lives as you try to do. That’s just it as simply as it was stated.
13
Personally for me, I would say that the statement is true for us, humans. Once
are used to a system it would be hard for us to remove it or improve if it was a
system of” you” for so long. That’s just the way its and life must still go on. The
lesson is that we must be flexible and versatile at all times.
I expect to learn from the last chapter, which is entitled “Post- Apocalypse” a
summary of the entire book. As well as making into conclusions all that the authors
have presented to their audience. Furthermore, I am also expected a lot of follow up
answers to the question that is unclear for me.
Review:
My review for the last chapter would be an emphasis to the Internet being the
general topic, and thus subdivided into its few divisions, and such would be how did
the humans come to get involved to the Internet, the evolution of internet,
managements and many others.
First, I must say that really internets are truly of everyone’s life not including
the technologies we have as of the past. But yes, internet is a large trend to the
humans nowadays, maybe because a lots of things can you do. One click away and
your there to your destination. Internet is knowledge and knowledge is power. All
information now are carried throughout the net. Communication, interaction to
anyone anywhere and anytime are some of the functions of the internet for human to
like it.
Management was also discussed through the chapter stating that information
in the internet are also needed to be examined for factual and realistic data. Many
people love internet so also we must learn how to maintain them as a source of
everything.
Individuals are not afraid of the fast changing world in terms of technology,
fad, trends and to many other things, that’s is why we have easily embrace the
beauty and art of the internet. We are able to adopt at once and make our way of
exploring and discovering.
Changes made by the internet in our lives are not just simple changes, so to
speak, radicals changes are the new opportunities given to us by the internet. But
having this change we must always put into our brains that Internet is just a
technology compared to our life and don’t indulge yourself too much with it because
as well know, technology is the application of science, so if abuse it could disastrous
for all of the human race.
As read the book, well in fact that’s my learning expectations and insights
were met by the last chapter. It just that many informative facts are also presented to
support the principle that the book is trying to convey to its reader. Such topics
relevance of the internet and web and the changes it have made to the planet we
have right now. Also the technology is really advanced to our time compared to the
past.
14
Book Review Chapter: 1- Eight Greatest Ideas for E-commerce
Book: The 100 Greatest Ideas for Making Money on the Internet
Author: Ros Jay
Library Reference: HF 5548.32 J38
Quote: “Targeting is at the heart of any marketing campaign”
Amazon: http://www.amazon.com/Greatest-Ideas-Making-Money
Internet/dp/1841121029/ref=sr_1_1?ie=UTF8&s=books&qid=1224028307&sr=8-1
Upon reading the title, my learning expectation for this particular book is to
basically put into minds the concepts that can help in establishing a business if ever,
in the future. New and fresh concepts to be introduce through this book hopefully and
easy to apply procedures.
Review:
The first chapter talks about the ways on how a business minded person can
engage in putting up his/ her own business specifically in the field of E-commerce.
Here, it stressed about that before making plan of actions in the business, you must
of course first know who is/ are your target markets. In a way, this can be a good
ingredient in making a difference is the business field that I have just stated. Learn to
prioritize also in dealing with your prospect so that a good transaction and
harmonious one would transpire, who in turn can benefit both of you and your buyer.
As much as you can learn how to attract them in a different way, so to speak. And
then, after some time make them persuade to stay to surf and look what your goods
and products are.
One thing also an ideas that put in to focus is to build your own brand in terms
of making your own identity freely forming an impact to the customers on how to
consider your products. Having this can ease the business to it’s way to success.
Brands are not just considered to be the name of your company, but in general it
means the whole image of your company or business. I know that this is quite hard to
do but the mere fact to strive for doing this would allow your business boom and be
known reaching to a larger scope of markets and individuals. Tips that you can make
to do this is to construct a web site with your domain name that is easy for your
customers. Easy in the sense that it can be remembered immediately by your dear
customers. Your online website and e-commerce constitute it all, because it is fact
that not all of your customers are fun of the internet, right? That’s why also
concentrate in promoting and marketing also offline through the public relations and
advertising.
In this way it is guaranteed that you are reaching your business available in a
large number of customers, who might way to buy your product. Keep into mind that
in online business, the general rule of your branding in any filed to arrive on the Net
has the best branding opportunity. Thus, I can relate this to the statement “first
come, first serve”. In the internet competition still exist so you can remove the fact
that you are the only online seller making out such unique products because
everything and anything you sell online can be your competitor’s product too,
therefore make solution you can do to overcome such situations is to better your
service or to have competitive advantage lower your prices.
15
Lastly, my over all reaction to the book having read it for the first is that it had
really make the readers to examine new ways, concepts and ideas in a different
approach. A good start for your business to start with.
Insights and learning of mine would make me think that there are a lot ways
and a lot more of manners in make out and put up your own little and simple
business. One of the easiest way is via internet especially nowadays. For the present
time, you can manage to make these things to profit from your products and goods
and even services, as well.
BOOK REVIEW
Book Review Chapter: 2- Eight Greatest Ideas for E-service Strategy

Book: The 100 Greatest Ideas for Making Money on the Internet
Author: Ros Jay
Library Reference: HF 5548.32 J38
Quote: “Personalisation is critical to build customer loyalty”
Amazon: http://www.amazon.com/Greatest-Ideas-Making-Money
Internet/dp/1841121029/ref=sr_1_1?ie=UTF8&s=books&qid=1224028307&sr=8-1
In continuation, my learning expectation set for the chapter are as follows: 1.)
Technical strategies that you can make to achieve better success in your business; 2.)
Ways of integrating your system and lastly,3.) how to deal with your customer in a
different approach.
Review:
To evaluate the whole chapter with its new approach and points of views, I
must say that an organized system of data is what a business should have to make it
through the top. Systems are essential part of any business you may want to do,
because of curse without systems many outstanding organizations now are not as
successful as they are now if they don’t have an organized and clear system.
Employees all engages to any system that they are task to do and other person still
doing and practicing systems as a big entity of their work. If you would have notice
that the setting of an business and corporation of setting up their departments would
four divisions, and these are as follows: Sales and Marketing, Accounting and Finance,
Operations and Production and last but not the least the Human Resource. For the
simple reason that without this a business cannot function well to perform and
achieve what are their vision mission for the existence of their organization. Also,
they all of the four departments that I have just mentioned are interrelated so as for
the one is not present, this can be a potential hindrance as well, for the company to
make their goals.
With this particular chapter of the book, I have proven that every storage tool
of a data are not of the same with each other, and these are the data warehouses,
data marts, data minings and etc. For the generic among the three are the data
warehouses wherein you store all your files, data, and pertinent documents and
16
information of the entire company. While on the other hand, the two (data mining and
data mart) are somewhat a subdivision of the data warehouse.
Obviously, data warehouses are the most frequently used among the three
because this speaks about your entirety of the system of your business. That’s why
there is a need of integrating your call center or customer assistance service to
comply for the concept of CRM. The person should always in access of their
customers whether online or offline. By building such call centers in your system
enables you to keep in touch with any of the concerns of your customers and clients.
Thus after putting up a call center, integrate it with your data warehouse so that you
can keep track of the trends and also for the purpose of analyzing in terms of
responsiveness, loyalty and risk and so on and so forth.
As I continue to read this particular book, I became much aware of the trends
in the markets as well as gathering up-to-date information about what is going on in
the market. As I read through out for the succeeding chapter I expect that I can learn
and be aware of the key points that the books are trying to say in essence. In the
future, this could be a great help to me if I were to put up one.
What I have learned to this chapter is that, CRM also known as customer
relationship management is an essential part of every business. Through using this
concept, business would be able to keep in touch with their customers pretty much
easier. In vertical marketing, we must do it as a regular process to make it easier for
everyone to have an easy access through his thoughts, emotions and make them
convenient in an open source communication.
Book Review Chapter: N/A

Book: The Long Tail
Author: Chris Anderson
Library Reference:
17
Quote: “Popularity no longer has a lock of profitability”
Amazon: http://www.amazon.com/Long-Tail-Future-Business-
Selling/dp/1401302378/ref=sr_1_2?ie=UTF8&s=books&qid=1224105310&sr=1-2
In fact, my learning expectation for this book is not that of a great interest at
first. For the reason that I can relate to the title, but fortunately as I read the 8 pages
of it, I soon realized that a management concept is now again to boost my knowledge
about business management.
So far, I expect to learn to relate the title to the context and statement that
they books wants to say. Understanding this book I believe is not enough, but for
further learning you must apply it can be now or in the future.
Review:
Frankly speaking, the book was interesting to read, as you go between the
lines. Back catalog is the magic word to depict the book in general. For it explains the
potential of any product that can be brought to life again because of certain
situations. Just like for the example of “Touching the void” and on the other hand, “In
thin air” as it was briefly justifies in a clear manner the concept of back cataloging.
The 3 rules of the long tail concept would explains it all. Follow all of the steps
can guarantee a business to be a successful. It will always follow that everything in
business there are set of procedures that you need to do so that an output of what
you want will come out. Of course you would want an easy application in a way that
every would benefit it right. After this is what the long tail is all about three simple
rule to do so that you can achieve it- your goal and vision mission.
To evaluate and criticize the book, I would say that the points it had raised if
take a look at a bigger picture is of reality and true to our time, nowadays. People
nowadays can make any business. Because thinking of a business I just easy, but
maintaining is the one that is quiet difficult to do. Well, I can say the theme is that
efficiency and effectiveness are the point of the book. As always the two terms differ
in meaning because, the former refers of doing the right while on the other hand, the
latter refers of doing the right things right. Well it quite vague at first, but when you
analyze it perfectly you may be able to differentiate both of the words. Thus, back
catalog is a good thing because this can extend the previous products of a retailing
store to a public which is willing to accept it even though it is not of a famous and
popular one.
In general, I have learn that in retailing we must have hope of making such
product again and again because your customers needs and wants are always of a
swaying state, what I mean here is that they want for instance a customer wants
product A for this day. Thus, after a day or two, he/she will not want it anymore
making it to want product B or product C, therefore the tendency is that products
must also depend into the changing preferences of the customer. As I was saying,
back catalog may occur anytime for any particular product that you would want to
sell again.
18
Book Review Chapter: 1- Max Mancini: eBay
Book: Web 2.0
Author: Bradley L. Jones
Quote: “Stop worrying about having to manage your infrastructure; start worrying
about your products and your innovation.”
Amazon: http://www.amazon.com/Web-2-0-Heroes-Interviews-
Influencers/dp/0470241993/ref=sr_1_1?ie=UTF8&s=books&qid=1224591717&sr=8-1
This is quite an interesting to book to read, as I go through the pages. My

learning experience for this particular chapter is to understand the message of eBay.
Secondly, how did the eBay make it to the business in the field of commerce? A brief
timeline of it’s company to be exact. It’s strategies and techniques to maintain their
strong connection to its customers worldwide. To understand it all are my learning
objectives for this one as it comes from one of the influential people that I think
pioneered the business website.
Review:
As soon as I finished the chapter, I have realized that the approach of this
book is quite different compared to the other books. It’s approach is somewhat of a
unique one so to speak. In general the content of the chapter was presented in a
19
clear manner that the audience and reader would understand quickly. To be exact the
approach that was in question and answer format. The author indeed has already
made an impact to pursue this kind of book, which later compiled to really become a
book. About his interviewee is a person who is in position not exactly in a high one
discusses as they tackle and address the different questions of the author who is
Bradley Jones.
Moving on, well to talk about the chapter one of this book tackles about eBay
and how they became successful in the business of that have in years in stand out in
the cyberspace which focuses in retailing. Personally speaking, I have not yet
experience to order products from the mentioned site, but then in the coming days I
really want to try it. Anyway, as for the future that I can see for the popular site
known all over the world, I will say that in projection eBay will be more successful in
the next several years that they are about to face.
Upon reading the chapter, I have realized a lot of things regarding the site.
First is that eBay is not alone with their of success because they only have tie ups in
different companies which in necessary make a way in pursuing their products and
services. PayPal is one of the company partners of eBay with the ordering process of
single product they must first pass through their PayPal account to finish the process.
Some other companies which are associated with eBay are Semantics Web, Epinions
and many others. With these tie ups done by the eBay and its associated acts I also
think that together with the success of eBay will also be extended to them in general.
Even Amazon.com at some point of time was associated to the eBay in speaking of
shifting in sales and willing to tag information sites. And that is why as good as eBay
the have also paved their way to create their own unique of how to make business
and earn profit in a different concept and manner using the internet as their primary
of transaction always occurring between the entire company and the buyers of the
products of the site.
Lastly, to sum it up all, eBay have really gone a long way to their business as
they gain and gain really more consumers to serve. As far as for their part, they are
really trying to make all of their products more competent by adding some other
features.
The insights I have gain through this chapter is that Web 2.0 have impacted
the business that the entrepreneurs have to serve the community. In such way, this is
where new ideas come through leading to the discovering of lot of new things to be
offered in future in the market. Your products should not end together immediately,
its now time to innovate your product by increasing the value. By doing this, you
should always consider to monetization then, when you have completed these
procedures your product is ready for sale.
Book Review Chapter: 2- Alan Meckler: Internet.com

Book: Web 2.0
Quote: “The Internet was going to have a greater impact, perhaps, than the
computer and it was going to be all-encompassing.”
20
My learning expectations for this chapter which talks about the internet.com
are not that of the complex thing and stuff. First and foremost, I need to know and
familiarize myself about the website because I have just heard the site only know.
Secondly, how did the company able how did Web 2.0 throughout their control as to
manage it, furthermore?
Review:
The review that I will make as of now is a review is not as similar like the other
reviews that I used to make during couple of weeks ago. For the chapter was not
discussed in the usual way of having the point of view in agreeable manner. Here, Mr.
Alan Meckler stressed about the features of Web 2.0 as not that versatile for him as
well as for the company too. The man is not convinced that this new technology is an
advantage for every company who will be using it. The CEO have mentioned some of
the sites which that are very well known today to compare in to the technologies of
Web 2.0, and thus such websites includes Facebook, Linkedin, MySpace, Youtube and
last but not the least who will forget about Google and Yahoo!. With all that I have
websites they have the ability to adopt to the innovation which Web 2.0 brings them
as a site to attract customers.
All of the points of Mr. Alan Meckler are exact, concise and straight to the
point in regarding with all of the questions given to him. He answers it will all
confidence as well. This is the thing that I’m admiring him, with this valuable answers
he just proven that all of the technologies are not of the advantage side as always
but sometimes we must still wisely select which tool and application to be used
during a couple of situations has to occur.
Regarding the Semantic Web, he has to say that it is quite obscure. The new
thing people have to realize now is the voice recognition. The approach will be the
key for success in business, what he meant is that as changes in the world occur
services is always a factor to be treated as a basis for communication, then
companies must learn to assist each customers with his/her respective question with
a satisfactory answer.
Connection should always be a one of the greatest part of Internet’s features.

From people to people, everyone needs to be always connected for the fact that
information and data comes in the story. People tend to say that the IT world have
just showed what it needs to shows, but here comes the twist, technologies
nowadays are only the beginning of a new age and we haven’t it all yet.
As an evaluation for the entire chapter that centers its topic regarding
Internet.com, I must say that it is quite good to hear such negative comments from
an experience entrepreneur. Not literally negative, but in the sense that it had helped
me learn that Web 2.0 is favorable for all the companies as majority of the companies
acclaim the statement. With this, I became aware about the strengths and
weaknesses of the tool as presented and now I can now choose were to place myself
in the future.
21
The thing that I have learned that I want to share with this particular chapter
is the fact that not all technologies are always fit for human beings. Sometime you
need to undergo to examination to prove to know the advantages and drawbacks of a
new innovation.
Book Review Chapter: 3- Eric Engleman: Bloglines

Book: Web 2.0
Quote: “It is really about end users.”
My expectation for the chapter encompasses my knowledge about Bloglines.

What’s that Bloglines has to say about Web 2.0 and its components? In line with this,
I am expecting that I can now see a compare and contrast about the various views of
people in regards with Web 2.0.
Review:
Basically, the Bloglines website was created for the people who are fan of
blogging. The site allows each everyone to be welcomed with all of their customer
services. In fact, the site is design to feed its users with all of the user control they
will want intact to their blogs. Using the feeds of RSS and making the AJAX as their
primary tool to hold its management system, they really have succeeded starting
from day one that the web application was created. But technically speaking it is not
only that the AJAX have it all to be cool there are also a lot of different forms to
implement the Web 2.0 present in a system such other branded tools includes
Microsoft Silverlight, Java FX, Adobe AIR and lot more. With such tested and proven
tools that you can use, you know have the information to assess each of it and look
what is the best way that will suit for you.
The involvement of Web 2.0 has really helped to develop the Bloglines
website. Shifting from web pages to web pages, a user will notice that Web 2.0 are in
of existence. Compared by Eric Englemen to the environment of Silicon Valley, the
users of Bloglines have the enjoyment of experience what is it to be in the area
because with the site itself proves to be a good connection to make new relationships
with your co-bloggers. Aside from that they are into discovering to new things having
the fashion with it. Bloglines is a site you will never have a hard time in dealing with,
because the functions and lay out of the site are user friendly and are easy to handle,
as well.
In relation with the concept of Web 2.0, the blog site general manager have to
assert that with all of the technologies present in our time to lever our learning and
knowledge, anyone can now create a website and put them out of the business. As
simple as it is, drag and drop action, can be a great function to start with. In addition,
an average person is not bad at all because being such can let you take the hold of
your web experience. User involvement if without are difficult for the company,
because as you try to examine it there are no interaction without the concept of
22
involvement. Of course without the interaction itself will let the company guess what
is going in the market which in general difficult and hassle to talk and implement.
Artificial Intelligence has it all, this tool ensures that all wisdom and
knowledge are integrated in a single thought and perspective. Regarding the benefits
of the Bloglines the entry of barrier are often to happen. Secondly, for a fact is a user
friendly site where a person can interact easily with his/ her thoughts, ideas and
emotions in a daily basis as for he/ she wishes to express it. Third, the information
present in the sites are open source anytime. Resources are available in all means
you want to access it, and so gathering of data are quite easy.
Unfortunately, the Semantic Web didn’t not provide all of the technologies
right now, in present, such as the artificial intelligence. Data are vital for everyone to
process his/ her life therefore all data should be a treasure for us for the fact that it
will make us aware about the news in our environment.
To over all assess the whole interview I must say that the General Manager
Eric Englemen have mentioned a lot about Web 2.0. He have explain his stand outs
very well. As to end my review regarding chapter my closing statement would sees to
it that the benefits of technology are always there present it just that you need to the
find the beauty of it and apply.
My learning would focus to the blogs out there because without them the
exploration and discovery of blog will not make a remarkable generation in our new
age right now. Blogs in the internet have molded as to express our thoughts to share
unto others and think it is a good thing to be experienced.
Book Review Chapter: 4- Gina Bianchini: Ning

Book: Web 2.0
Quote: “The best, most innovative ideas, we haven’t even come close to seeing
yet.”
Another site which I am not in familiar yet, expectations of mine encompasses

the technologies used by Ning.com in reference with use and feature of Web 2.0. For
the company what is Web 2.0 in general?
Review:
As read through the chapter, things that are coming to my mind are the very
well known social networks that are trends for the years. It includes the Friendster,
Facebook, Multiply, MySpace and etc. Similar to other sites the concern of Ning.com
are the efficiency of creating your own site to connect to your friends, love ones or if
one wishes even their enemies. To compare it with computer programming the Ruby
23
on Rails has to says that they are one of the newest technology in the field up to this
very day. For in fact, when you use this you might just get rid of the hassles and
produce much output rather you are expecting. Furthermore, some of the additional
dditional features of the Ning.com consist of: posting of blogs, uploading your photos
with your family and friends, uploading videos, and as well as the site allows its
subscribers to interact and express their thoughts through forums.
For the pioneer of the Ning.com, who is Gina Bianchini together with her co-
founder Marc Andreessen they have designed the site social network of Ning.com in
the purpose connect to the people a user will want to. In many of the complicated
things that we have to deal with, with life Ning.com have just provided us with the
solution.
A good thing about Ning is that upon signing up, your registration is free.
Many would be asking that how do Ning.com as a business firm, make money out of
the business, well of course they do through the advertisement they are investing.
With this many people have objected that it is not right to be a social network at the
same time a site which makes money through advertisements these should be in
separate part, but then Ms. Gina Biachini answered it that people always have the
choice. With choices, they must be in full responsibility with the choice they have
selected and see to it that all are proper selections.
Regarding the Semantic Web, it is unsure that next Web 3.0 will be in to
compare with the impacts of Web 2.0. As predicted by her, what should be prioritize,
nowadays are the localization and the opportunity for people to create its community
of friends through social networking in the Internet that is of fad nowadays. But still it
of a big consideration that we still have to try new things rather than just social
networking in the Internet, also if I may I add there are a lot of technologies would be
available after sometime, a year or two, then we, people should be prepare to face
this new sets of technology more than just Internet.
For Gina Bianchini, the term Web 2.0 do not have a concise and fixed
definition for her, it is the experience of a person which says to it what is to be into
the environment of Web 2.0.
The system of integration would be a good sign that your management has
mature from its initialization stage. Technology nowadays are so fast that a man have
never imagine in the past, but always put in to mind that coordination and
centralization just don’t a sense anymore, therefore do something else and expect
more than just standing with the idleness in your mind.
Book Review Chapter: 5- Dorion Caroll: Technorati

Book: Web 2.0
Quote: “For Techorati, a lot of Web 2.0 is about authenticity, accountability,
interaction, and this idea of the people.”
24
The learning that I want to know are the following: 1.) what about Techorati
website, what is it? ;2.) Have an understanding about the background of Techorati to
apply in the IT field nowadays and lastly 3.) What is Web 2.0 for the site in general?
Review:
The website of Techorati are also designed for blogging, but for this particular
website the company focus in the tracking of new blogs that are to be post during a
certain period of time for every person. Techorati are one of the websites that started
the method of ping (or pinging) well to define this method tool states that when a
person commented about your blog will be reflected to the root blog post if you have
the feature of this one (called ping). The ping can only help a lot of people by
referencing that is why it is fun to see how people do it and make their own ways on
how to reference each and everyone to their blog post. As for its affect would be in
real time as well just a matter of seconds everybody knows about it, unlike the past
non real time are always to be experience with existence of ping everyone can now
have the benefit of posting citing the original person who have posted that specific
blog without hassle.
At the time when Techorati was introduced, blogging still not a common word
for everyone that is why really Techorati have impacted the world when they have
launched their very own website in the mainstream. That is why for their case, they
really need to voice out their purpose. The authenticity of voices should always be
their main ingredient so that they may speak about their thoughts and ideas about
blogging, that is why for their part it is not easy at first to make to the top as where
they are right now.
For Technorati, Web 2.0 are considered to be a social media which deals with
sharing of ideas, thoughts to other people in the world. This is in fact an opportunity
for everyone for easy accessibility purposes. The use of microformats have also
helped the strengthening of their website because with the simple codes included in
their website can now be as efficient as everyone else high quality codes. A
company’s hompage are also stated to be the API of your entire representation of
your website, meaning the functions and features of your website are to be seen
immediately to your homepage as you might do it, therefore it is for a fact that
investing in your homepage should really be unique and innovative as far as you can
do because users of your website will be in the first place be attracted through their
vision of the front page of every website, as majority of them.
Basically, the things that I have learned throughout this chapter would convey
the message that web 2.0 has its own impact for every person considering in any of
the industry that we are into. For the big and small companies anything can make a
stand at all for this will a factor for them to succeed in the business that they are
pursuing. Finally, some of the things may be applied in different situations that can
be useful for the company as well.
25
Book Review Chapter: 6- Raju Vegansa: Zoho
Book: Web 2.0
Quote: “Security is not something that you address in a day.”
The learning expectation that I am seeing right now are the things that
constitutes the current activities of the Zoho that contains or in the name of Web 2.0.
What are the tools that they are using to maintain all of their current system to
address all of their customer online and offline.
Review:
The company of Zoho as a website is at wide range when speaking about the
activities and the all of the main and sub processes as well. Zoho is a online retailing
site which they refer as an office productive suite which have various different
producnts and services.
As for the interview, Raju Vegansa have stated that Zoho is in fact not a
company referring to the physical existing having the stores and all of the facilities.
Rather Zoho is a division in which its is treated to a brand name of service and
products. The aim of Zoho is unusual for an online store for they target their
customer in a smooth and calm manner in which they allow them to use the World
Wide Web and the Internet in a way that customers have the new advancement in
technology. Web2.0 is a good technology tool for the company because it provides
them all of the things that they are in need to reach out for the customers and clients
they have.
In general, Raju Vegansa have also told the concern of having the Web 3.0
because surely the advancements and the updates are more useful for these times.
Furthermore, the company as for its spokeperson have been an advocate of the Web
2.0 ever since. They have embrace this technology to help their business grow and
prosper in its initial stage up to what is the current condition of the company as for
the present.
AJAX are very important for the company to maintain its websites and all of
the systems that they are having right now. But the trivia is that, AJAX is not a web
2.0 technology so to speak. In other words AJAX is not at all a Web 2.0 application.
26
My personal favorite quotation that Raju Vegansa have stated is that the
security cannot be addressed in only a matter. Of course, it is incredible to address it
all make all your systems work securely in a day. Security is a complex thing that
they every are to deal with. Security, in the long can also be a measurement of a
website to its sites visited by the online users. For when you security is not tight
enough to cater all of the errors, bugs, malwares, adware, viruses and computer
destructors then, expect that you users will not approach your site. Implementation
of security are important among the technologies we are having right so therefore,
this should be addressed and talked about seriously as well.
For the next years to come, everything will be on the Web. I also like this only
because I truly believe that we this kind of statement are filled with truth and reality
in general. Another is to have the mobility to be access everything and will follow
through.
The insights that I have through the chapter are the things that are favorable
for the Web 2.0 technology. As to be fitted with times that the security are to be at
risk they technology companies must also learn how to mobilize through the steps
that they are going to take because after sometime everyone will experience such
big challenges in future.
Book Review Chapter: 7- Richard MacManus: Read/WriteWeb and Web 2.0 Group
Book: Web 2.0
Quote: “Because everyone can contribute content, it is hard to focus on the best
content.”
For this part of the book, my learning expectation would concentrate on the
things that will make the Web 2.0 more favorable to use. I expect as well that my
learning about web 2.0 will become much broader in search for the answer through
this part of the book.
Review:
As one of the pioneers behind the idea and the concept of Web 2.0, Richard
MacManus have been confident enough to discuss the topic in a way relax and
straight to the point manner. First, Read/WriteWeb as to define its basic nature is a
blog site focusing on the technology that are into the web in short, Web 2.0 itself are
the topics being covered within this site. The purpose of existence of the site defines
it all about the Web 2.0 in general. The latest trends, news, blogs, feeds and etc can
be found here. On the other hand, this can also be a basis of the all around
information website that incorporates the true existence of Web 2.0. When products
are to be evaluated the things that are being done should always need to have a
27
competitive advantage among others. The website never fails to update all of their
news in a day to day basis.
The era that we are having right now can be the example of a clearer view of
the Web 2.0, it always follows to the thing that all of the technologies, websites and
other feature of technology advancements that the world are having right now are
because of the development of Web 2.0, it had provided as will all of the things that
are not in reach during the past or somewhat unclear during the past that seems to
become clearer right now. The knowledge of having the Web 2.0 we have it all to be
defined.
In the real world, things are all complex so to think about Web 2.0 will also be
somewhat like this in the long run. Web 2.0 are complexities that have been
integrated will all of the features and ready to do actions in the front of the users to
be used in any purpose, more likely I am referring to the things that are positive and
not of the negative ones. Examples are the birth of hackerdom, open sourcing is their
advocacy that is why all of the hackers around the world having the time to effort on
how will open sourcing be embraced by the public. For the solutions they are still to
find but the fact that the hackers are born to the world are also some of the good
things to consider. After all, this can be a key factor to have the potential to boom
and conquer the earth when the right time comes.
In a nutshell, the concept of Web 2.0 as defined by Richard MacManus have

gone a long way because he is one of the pioneer to talk all of the related topics,
therefore with this the term have been mainstream and have become a marketing
term eventually.
Learning would consist all of the knowledge that have been added throughout
my knowledge about Web 2.0. My learning expectation were met more likely no to
become a subject of interest after reading this chapter.
Book Review Chapter: 8- TJ Kang: Think Free

Book: Web 2.0
Quote: “I don’t think there’s any one, correct definition of Web 2.0”
The learning that I am off to see are the things that could make me go familiar
with the website: thinkfree.com. Not just at all that, but also its achievements and
accomplishments as a company present in the current industry.
Review:
My review for this particular chapter or shall I say this portion would be of the
attitude of a good one I think. I don’t know why but still it would turn out to be
somewhat that way.
28
Anyway, ThinkFree is somewhat of the technical side just like any of the
website that manages to stores any kind of documents may it be a word-processing
documents, spreadsheets, power points and any of the other documents that you
may come to think. Given that the title “think free” therefore thoughts are all
welcome to have been acknowledge within the web application created and founded
by TJ Kang.
Going on through the pages of the book, the Web 2.0 has also been a part of
their technology ever since the company started. The technology of Web 2.0 are one
of the awaited events by the CEO himself. Because we the use of Web 2.0 they can
maximize all of their functionalities and features of the website.
ThinkFree are alike of the websites as I can see it slideshare, scrbd and other
of the document storage website. An online application is one of the things that are
in the criteria of site to build their site starting from their inception part. As the
company comes to mature in the industry, they come to realize that their line of
purpose are in line with the company’s objectives and vision so forth in the long run
to make their users have the authority to work online and offline, as far as they would
want to need it. The subscribers and the users of their very own website tries to cater
the things that are interactive for the user to help with all of their agendas and
activities.
It can never be eliminated as a CEO to mentioned things against its

competitors not as the pure competitors but instead in that is somewhat related and
in line of the business that they are offering. Microsoft Office have been a part for
every typical user to use to handle all of their all of the documents. TJ Kang is not
against it all but what is he emphasizing about is the user should take their own your
chances to try for other brand that would be in of a suitable product with them. He is
encouraging that the times of struggling with the business have been a good
competition so to speak.
For his last insight would say that try everything available in the market for
the time that its gone. Your chances of shifting for a product that is more fitted to you
as user can also be gone and slipped in your hands. There are a lot of products
present in the market especially for this time nowadays, a lot of company are making
their to compete with all of the veterans in the business.
The insights I have gather would defined the fact that the would always be
choice, option and moreover an alternative for every product, it just that consumers
should make a way to find. This chapter was an interesting chapter for me to discuss
because from the fact that the founder is the one put into place of interview the
products of the company are also unique.
29
Book Review Chapter: 9- Patrick Crane: LinkedIn
Book: Web 2.0
Quote: “One of the interesting things… is the ability to mix and remix”
My learning expectation for this particular chapter would be not of a complex

one, for the fact that the website of LinkedIn is a familiar site for me. By the way,
what am I expecting to learn are the impact of the Web 2.0 to the website.
Review:
LinkedIn in simple terms that I may come to express it is a web application

that concerns for the people who are apply for their works. The service of LinkedIn
offers somewhat of a formal resume for a user when he acquires his/her own
respective account. An online resume to be exact is the best definition that I can
think about to describe the primary service.
Web 2.0 for LinkedIn is also of the favorable answer coming from the Vice
President of the website in the department of marketing. The technology and
technique of using it, referring to the Web 2.0 have helped them make a drastic
change to their offering as a company and as a website. As stated by Patrick Crane,
Web 2.0 is new technology that solves an age-old problem in the field of information
technology and management. Because the effect have been shown through out the
website. Their users are interactive with the presence of Web 2.0. The technologies
as well have provided the area of communication with each other referring to the
other user of the sites. Customer relationships have been maintained for the
company’s perspective because with such things they can come to render new things
that would of a new offer for their valued consumers.
With such of the instance that all are going out right but still there are a lot of
concerns and preventative measures that can make them involved in trouble and
head aches for the company.
Security and privacy are one of the important factors that constitutes the
company’s strengths. For if don’t give appropriate attention within this aspect many
can suffer and customer will be of shift to other fellow rival company.
Competitiveness are the things that are in need to be satisfied for the
company of LinkedIn, that is why security is a big factor for them to ponder. Systems
are to be into place if the security issues are also be in the right place
My learnings and insights have been added compared to my exsitng

knowledge. A book chapter to read.
30
31
IV. Reflections: 95 Theses
32
1. Markets are conversations.
In the world that we have right now whether an ideal world or the real world,
markets in simple sense are always present. Having that concept, these so called
markets have the characteristics of the following entities involved: people,
transactions and prices. These three things as to conform to the context of the
meaning of the market proves that the indeed “markets are conversations”. Well,
basically, because most of the time humans interact and communicate through his
words to express what are his ideas, emotions and thoughts in a given situation.
Communication serves to appear to be the key factor, so that every people can
connect and decipher what is it he thinking about, to tell and share to his fellowmen
including in the market setting as the buyers and sellers as well, would understand
each other in the marketplace. Through communication you can discuss many
things not just in general, as well as per detailed information, as you wish. So
putting it into to the setting of a market, buyers and sellers can communicate their
own stuff to be discuss and what to topic about and therefore, this would includes
contracts and deals that they may set such as the price of a certain product that the
buyers would want to own and as for the seller to earn money. Having it bought by
the buyer would also means that they have just done a transaction, then therefore
the cycle of marketing never ends with this kind of setting.
2. Markets consist of human beings, not demographic sectors.
As for the first topic which is the statement that markets are conversations in the
long run have been discussed previously, as of now I will present to you a new
concept that just like the first one and is also somewhat related because it still talks
about the market but this time focusing in the participants of the marketplace.
When I first glance at the statement I would admit that it make me think of it twice
regarding what does the quotation means and what are the implications of the
meaning, in general manner. But then, I came to understand what is it that the
quotation points out using simple terms or rephrasing the statement leads me to the
answer that human beings are the main contributor in the markets, thus regardless
of your demographic class are belong into doesn’t matter for any concern. For as
long as you buy, sell and transact your product and expressing your ideas you are in
the scope and domain of the so called place of market. Engaging in the market you
are as well expected to be respected as a human being regardless of what class do
you belong in the society, so for in turn your actions and characteristics should also
tell that you are in fact to be honored.
In general the statement implies that in the world of market everything are said to
be considered as of the same level. Each individual as well is considered to be
unique having his own talents and skills to possess so this means that a buyer
became a buyer because of his ability to persuade people and relay his message in
a clear and ordered way of communication to its clients.
3. Conversations among human beings sound human. They are conducted

in a human voice.
As I have understood the statement given, my own opinion is that every human in
fact and reality talks, speaks and sound like a human, in general. To further explain
in a broader sense, we can take a long at again and recall what has been said for the
first theses which is “markets are conversation” it’s because with here wan can take
a look at the statement somewhat connected with each because it bought discusses
language of human beings and this – to communicate in order to express his/ her
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ideas in an given environment and setting for a certain time. The statement if take a
look and consider at a big picture conveys that as a person, we are entrusted to
speak our words with conviction and dignity because other wise, if there is no any of
this qualities you are unmistakably known to be a human. Such individual should
stand up for himself and fight for he thinks what is it his right to be heard.
As I have stated, communication and exchange of information has a vital role and
plays as the key factor to influence, persuade and convince people, therefore in the
market concept people nor customers, suppliers, middlemen and etc. should not
lose and take for granted what are there doing for and speaking for but instead
make it a point as an awareness to prevent gaps in between because once it had
been not reflected to both parties and had disappeared then here comes, trust will
be broken and in addition good rapport and communication shall need to end
because dishonesty has been shown.
4. Whether delivering information, opinions, perspectives, dissenting

arguments or humorous asides, the human voice is typically open,
natural, uncontrived.
The fourth statement of the 95 theses which is: “whether delivering information,
opinions, perspectives, dissenting arguments or humorous asides, the human voice
is typically open, natural, uncontrived, just like the other previous statements and
that is statement one and third statement—they are all interconnected. Same old
story, to understand it much better you must too understand all of them and now
comes this statement.
Personally, based from my understanding with the quotation all about is that it
clearly means that whether any individual delivers a his ideas regardless of what
type (information, opinions, perspective, dissenting argument or even humorous
statements) of idea are normally in that of a open, natural and uncontrived. In other
words it may imply this way, as one person speaks and communication what are his
thoughts through a topic he wants to conveys to the listener and to his audience,
freely this speech should be in a simple sense rather than choosing and selecting a
very complex choice of words, but in the end your audience didn’t understand what
your topic is all about and can’t even understand the vital points of the topic, in
general. Thus, to achieve this kind of strategy is to make sure that as you speak
your language you just use a common language intended for your specific audience
that may fit in their everyday “language of communication”. Aside from doing this,
the speaker must really know the topic he/she is discussing so that he can be able to
persuade his audience with what are your personal insights and learning constitute
that in the end of the day you can share to them for them to also learn about that
new topic, or if not new to them to confirm them and give them a sense and glimpse
of the topic. So with this, I believe what the above statement trying to convey.
5. People recognize each other as such from the sound of this voice.
To discuss this statement fully, I must say first that this is somewhat similar with the
number three (3) quote during the first reaction we have just made, which is:
“Conversations among human beings sound human. They are conducted in a human
voice.” So therefore mentioning I would pattern my line of though and moreover my
discussion about this quote is like the part 2 or shall I say a sequel of that previous
statement.
The first things that come to my mind after ready the statement is that it speaks
about familiarity of the voices of human. We all know that in fact that every human
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voice is unique in its own way, right? So, the statement in general simply depicts
that each individual in the market place are mixtures of voices that transact and
converse in order to attain goals- and that for the perspective of a marketer to sell.
On the other for the target market to buy from these marketers available in the
market place that will satisfy his/ her needs and wants. I think aside from all of the
forms of making a communication, familiarization of the human voice is also
important especially when speaking about business/ es. It is because it is your
speaking again for the buyer’s point of view, with the voice they would be able to
identify their valued and regular customers. Moreover upon making this they can
give benefits and opportunities for such customers.
In the long run, assuming that all of the scenario are have happened then in both
sides you would come to realize that voices are truly unique and as for the business
to run, voices and conversations are need to come up and build customer
relationship management.
6. The Internet is enabling conversations among human beings that were

simply not possible in the era of mass media.
Exactly, I truly agree with the statement given because speaking for all of the
experiences I have and also future experience so to speak dealing with computers
and internet, I must say that all of my resources, data and information about
anything under the sun that you can’t make out in the era of mass media. In
comparing the both time of the evolutions of human. It really makes sense that
every generation is really different from the other. Such past, present and even
future inventions would depend and in connection with each other. Example would
just like for the topics and evolutions that the people and geniuses of our great time
have made through the world of computers and cyberspacing. We also know that
computer was not invented for our own personal intentions and interest but for the
mere that, if memory serves right for the specific American war to signal its troops
with the use of such devices for any circumstances. But then out of that concept, we
really have evolved. I believe that for that time internet access is not yet available.
Well, after sometime this so called “computers” are to be known to the people in
every country, as times would have to prove it. For such time, computers are not
open and made available for everyone. And so comes the internet that make up for
the gaps for communication. Through the net, information are not limited with only
papers just like newspapers and magazines we have in our desks. With internet, we
can’t communicate effectively and efficiently to convey the message all to anyone in
a much bigger domain.
Nowadays, everyone knows that the internet have affected our daily lives with a big
impact. Then internet have also provided as with different service features that we
have not imagine, if wasn’t invented, right? Connection of people for me is the
biggest influence of the internet for me it because with that connection
conversations are of presence for every individual who are not in the same place can
converse and express their ideas and thoughts. Out of the internet, we can make
business, leisure, manipulate information and data and many others, as we wish. So
while the resources are available we must continue to treasure and maximize the
utilization of this invention each and every single day because it is an all around
portal for each and everyone of us.
7. Hyperlinks subvert hierarchy.
The hyperlinks in general comprises the Internet Age and the Website World, in
reality now as we can see that everything we click or most like the hyperlinks or
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links that can lead you into many different things news, notes, and other stuff you
may want to check out or read about it. But in realization what are really hyperlinks
want to tell us and why is it made for everything that you click on. The purpose of
hyperlink as I based from what I have read and in my own personal experience is to
make us and get us inform of everything that is happening to the web. In the back of
our mind, yes that’s right that everything you’ve think may come in to realize that
indeed all information can be found in the bounds of the Internet especially right
now that the impact of the internet in our society and community are inclined and
involved in the said world.
To take at a look in a bigger picture, eventhough hyperlinks are there to guide us to

information or many links to leads us into such various websites. We can’t not
prevent that this hyperlinks could even make or break us, success or failure. For me,
I would say that all hyperlinks are not of a “good” hyperlink it means that this could
bring any harmful malware, bugs, and lot of viruses to your own personal
computers, laptops or any of the technological devices we have right now, therefore
what am I trying to say here is that be careful of choosing and selecting links that is
not harmful for you as user, in addition make it a point that everything you click a
hyperlink in a guess or two guarantee that it is safe, not harmful and reliable.
8. In both internetworked markets and among intranetworked employees,

people are speaking to each other in a powerful new way.
For the presence of internet, people have established to work on a different way of
talking for each other. Conversations are available at anywhere and anytime, as you
wished and as you wanted. As well as, conversations are free to anyone whom you
want to talk to. In general, a new innovative became available through the internet.
Specially very important, useful and help in dealing with any business/es a one
would opt to have prefer an easy conversation making it more efficient rather than
have a meeting or conference that would call of the officers in charge that involved
in that particular meeting. Well, with the rise of the internet people of the same
world with different language can still communicate and interact to each other in
discussing such every and any matter that they would need to talk about and would
have considered. E- commerce or e-business is a good example of making out
business through the medium of internet. It is because anyone can sell and buy a
product as well as to anyone and also to everything, who may want to look such
product and services a one would want and have to offer. You just to the buyers
online and so, after that you may want to order your product in mind as simple as
that, and that’s it! You way want to wait for delivery and choose a way of payment in
many ways such using paypal account. Doing such you are able to get what you
want and need in a short period of time.
9. These networked conversations are enabling powerful new forms of

social organization and knowledge exchange to emerge.
To discuss this in details, first of all I want to say that yes, in essence that I agree
through the statement given. To examine and tell what my ideas about this
statement in general, is that as always that I have to say that internet is an
interaction between peoples, regardless of who you are what is that whether you an
individual, belongs to a company or a typical individual who wants to put up a
business and establish rapport to its customers. Now going back to what the
statement is all about, it says here that through it all, the connections that we have
in the net would tell us that network conversations conveying and speaking in a
powerful voice now forms an alliance or they call it a social organization. Just like for
instance, a person who is selling a music CD would have to sell his/ her products in
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his/ her multiply account, as an individual meaning as a person who do not belongs
to a particular corporation, as I can say it “his a sole proprietorship in his own little
way” to earn profit in turn. Therefore a particular Music Record Label/CD company
such as EMI, through the internet saw his site and was attracted through his/ her
product, therefore this particular company emailed the person to join to their
company to sell his products in of reach to a much larger population of people and
thus selling it to music stores such as Astrovision and Odyssey. The lesson would be
it is the benefit for the man to have and grab this opportunity and therefore doing a
partnership with company would result to a higher capacity of profit. What I want to
point out here is that, through the net he was able to expand what his music and
thus gaining him advantage in doing and engaging to such partnerships.
10. As a result, markets are getting smarter, more informed, more

organized. Participation in a networked market changes people
fundamentally.
Depending on the statement given prior to this, markets are getting smater, more
informed and more organized. Participation in a network market changes people
fundamentally. Yes because in essence doing partnership and alliance to the
business of e-commerce and e-business would strengthen your impact to a larger
mass of people, so the result would be the market would serve the people in a
network wherein it is an organized, smarter and informed community in general. The
domain now of the market would to reach many people in a much higher medium
and tool for communication just like the internet that is available to each and
everyone to access, manipulate and even create his/her website as wish, as he/ she
wants it and moreover as far as he/ she would have to need to create one for a
specific and general purpose. And discussing further each and everything new
people in a market connected with networks now changes people mentality and
foundations in a clear and ideal manner. As we also say and is also include here in
the 95 theses as stated through the first statement that markets are conversations,
now having the fact that we have come up to an organization which converse and
talk about stuff they would intend to discuss then, therefore it comes to their that
their fundamentality is build and constructed piece per piece as they come to realize
everything realization, insights and learning. As they go through and adapt to the
fast changing world we have right now everything single message and transactions
became important each of the people involved and thus doing it a reality. In
conclusion conversations are cycle that go around the circle and never ends.
11. People in networked markets have figured out that they get far better
information and support from one another than from vendors. So much for
corporate rhetoric about adding value to commoditized products.
All throughout the internet people would come to realize that they are the one who
really meant to communicate and inform to give messages and interaction for
another resulting from a form better communication and support from one another
than that of the vendors. I would say that the statement is somewhat what unclear
to define and discuss for me in detail and much harder for me fully in general. Well
for the time, I would try my best to discuss it as far as I can get to it.
Anyway, I think that for the statement given would mean that people who are in the
site of its web as an e-commerce and e-business are way of better than that of the
real market that in reality we have make it out at first. Now comes the comparison of
the real market, we have used to and the virtual/ network marketing we have right
now that many people are of use in the present time. As for I know, maybe it is
really much advantage for buyer and seller to sell his/ her product in the net in
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comparison to real market, because many advantages and benefits would be
realized when engaging to a world of virtual that are not present in the real world
market. To give example, just like a in a real situated market when ordering
beverages in food chain/ restaurant can take you a long and hard time to be
entertained because you and your fellow customers are of the same line/ lane. But
in comparison with what you can do in the web you can order same product
simultaneously with many different users. Therefore, one factor for a virtual market
are having the ability of efficiency and effectiveness in a favorable manner for each
and every customer/ buyer. Lastly in deal with such will eliminate unnecessary
transactions that are not of to relevant to a business conversation.
12. There are no secrets. The networked market knows more than
companies do about their own products. And whether the news is good or
bad, they tell everyone.
The statement proves that in dealing and engaging with a virtual network market
everyone is expected to hide no secrets. Every news are of relevant to everyone
involved and are essential and vital, whether it is a good news or even bad new. In
the world of Internet, everything is welcome to open up and discuss each and every
topic he/ she would want to tackle to. In the perspective of a network market does in
comparison to a real market that is seen or heard of, network market really knows
more than companies do about their product. As to expound this first statement, just
like for example having a ticket sell to a particular movie and concert that a
customer buy in a network, he/ she ordered it online and so, this individual are given
the guidelines that are of details rather than to a person who bought his ticket in a
booth because as always say a booth cannot accommodate and assist everybody all
at the same time. In comparing this two same scenarios with different approach you
can realize that network market is a much recommended to use because you can
make it out in some split of a second then that is it. Now, as each and every people
is connected to the site, they have the chance to transmit any news whether good
or bad to everyone, as they would like it to happen, alert everyone of the same
connectivity about what he wants to say or the topic, per se.
13. What's happening to markets is also happening among employees. A

metaphysical construct called "The Company" is the only thing standing
between the two.
To the statement given: What's happening to markets is also happening among

employees. A metaphysical construct called "The Company" is the only thing
standing between the two. I would say that what is it proven here is that there really
no difference whether your business is online or in real market that we used to know.
It’s in both realistic and factual, but the only that a real market would have done
that the virtual network market didn’t and don’t have is the name of “compay”. As
for a real market a company has to be called if you have establishment of that
particular business. Just like a food chain, owners of the malls and other buildings so
on so forth. In contrast, in a virtual company market you are not as of known or
credited to be consider as a company for the reason that you are just in reach and
access of online.
But when it comes to reality, as you have tried both of the entities: virtual company
market or real market that we used to know. There is really a big difference if you
examine their advantage, little by little but achieving same purpose of serve and
offer their customers in a best way and unique. But going through the features
would have to differ. When using the virtual company market you can save time and
much effective, in comparison to the real market or real company it can serve in a
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limit or only numbers of customers and as when they can’t accommodate then you
have to wait for your turn. Here in the scenarios presented I can say that in fact
online business is much advantageous and beneficial for everyone but always put on
to mind that as much a possible you should balance both.
14. Corporations do not speak in the same voice as these new networked
conversations. To their intended online audiences, companies sound
hollow, flat, literally inhuman.
For this statement, please allow me to say that this again a comparison of what you
want whether: the company or other the other hand, virtual network companies. It
says it the statement that in dealing with the real market which is the company
every voice is hollow, flat and literally inhuman, as I have understand it, maybe
because it is of reach to only a number of people and audiences, and so making it
limited and not available for all. If you to be informed, wait for your next term to be
address and entertained. On the other, speaker of the virtual network company,
there is not limit as to which the messages will go and transmit as long as you are
registered or have an account to that particular online shop or website you would
want to inform and be aware with. So, this is now another advantage for every
individual to select what would suit their preferences and taste that could make
them comfortable. In general, it still our choice in which path and option will we
choose. But for the statement says that voices of the company are not of heard than
that of the network companies which are really heard throughout the internet
station.
To conclude, as for myself personally, it is still our personal choice to have an option
what to choose and make decisions based on this two working ideas and station we
have, but still my advice is that try to find the perfect place for you to settle at
because there you can make your success or if not fit for you can fail even.
15. In just a few more years, the current homogenized "voice" of business—
the sound of mission statements and brochures—will seem as contrived and
artificial as the language of the 18th century French court.
The statement quite complicated at first formed to understand, but after

sometime I realized that the quotation simply means that in the succeeding year that
we are going to encounter technology will become much faster as for it states that
everything will be hi-tech. Because as for now is only the beginning of a new phase of
technology. Through the internet and intranet we are going to experience artificial
intelligence and virtual communicate is easily available. Many resources are to be
utilized by man to come up to a means and medium of communication to create their
own business/ es. Internet now is fast approach to all the humans as it also affects
our daily lives. Internet is not just for luxury nowadays but instead a necessity of
everyone. Leisure it was known by the majority at first. But for now communication,
interaction, media purpose such watching movies, playing music and many others.
Also with the statement it says that mission statements and brochures are of
the passé ones to consider doing with the trend of internet. Anyone and everyone
can now make their own business. By establishing new introduced type of making
business/ es such as e-commerce and/ or e-business profit can now be made in many
ways. Well, on the other way for the past years and decades that we had, I believed
that computer are having sort of bad image to the elders it is because it is treated to
be use just for entertainment and leisure purposes. A relaxation tool to be exact, but
now who have to say that the impact of internet and computers just for that
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purposes. Out of that negative images, internet not is for multi-purposes such as
business/s and other intentions can be done through those network connections.
16. Already, companies that speak in the language of the pitch, the dog-
and-pony show, are no longer speaking to anyone.
The companies for the present time right now have a choice and even
alternative options that they can choose from in creating their own products and
services. As it was stated in the quote companies are no longer speaking to anyone
now, for the reason that internets and intranets provided them with a vast target
markets that they can approach and can select from. The language of the company
now is much more enhanced in such a way that the pitch they are of possessed right
now have gone through a higher level because of the big help of network connections
around the world. Despite the boundaries and barriers that divide groups of persons
at the past, now it was unchained because of computer and the internet—which in
the great of way implement it, it have truly help a lot to the evolution of human
communication to do conversations and lots of works can be accomplished.
Companies as for their benefit can now also work in the management systems that
they have right now because with the connections created through the world wide
web, human resource management is not longer a problem too because if for
instance the company needs or lack of workers in the company, you can easily look
for the qualified applicants and thus if so they will go the process of recruitment, and
moreover the selection phase. In this way, transaction with be develop in a faster
pace and so profits can also realized immediately.
17. Companies that assume online markets are the same markets that used
to watch their ads on television are kidding themselves.
To state my ideas for this specific quote is quite hard for me to express. It is
quite vague for me what is the statement all about or rather what is that the
statement is trying to say. But still, I will try to discuss the topic using the best of my
ability. Anyway, the impact of the statement for me is in a way that companies and
some other markets as it was stated in the context are not similar meaning when
they go in online marketing and at on the other watching advertisements on
television. In short, there is no similarity with the both of them. As I have understood
it, in a way there are really no similarities. To compare it, online markets are
reachable by any person in the world, the information that is contained in the
internet in not limited for just a number of people. Thus, we all know in a fact that
accessing the internet can lead into a bunch of information, one way is through
hyperlinks and some other ways, right? But in television advertising and other means
of advertising yes, it can reach a number of people but unlike the internet it is of
limited number and territory. Therefore, when companies assumes that online
markets are of the same kind of markets that people watching advertisements in
television is not fact and is subjective to claim such statement because in so many
ways markets can sell having and strategizing their own different way on winning its
customer’s preference in such different levels.
18. Companies that don't realize their markets are now networked person-
to-person, getting smarter as a result and deeply joined in conversation are
missing their best opportunity.
The statement is quite good one for me to hear, it is because this is a proof
that our technology now really are advance in terms of equipments, information,
disseminating that information that was known at first data as for its raw source.
Making a comparison regarding markets and companies is good thing to hear for the
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customers what to choose to handle. Having the transaction place on them as fact,
they also have their own advantages and disadvantage from one point and another.
Now, it is up to the customers to what extent they would engage themselves to the
conversation they would want to tackle and topic about. Anything is relevant to this
stage as well as anyone is welcome to join the conversation of what to topic to be
discussed, whether in or out of box topic about markets, business and their
enterprise. Virtual connectivity is now a category and a basis to consider as well,
because as people get to interact and communicate through the use of their own
channels may now be well information about anything under the sun. The knowledge
that they would be acquiring nowadays is much of informative and relevant one than
that of the past decades and some other time—it is now of a high level knowledge
and information. As a result, people can get smarter knowing facts about everything
through simple conversation with their fellow humans too. On the other, if anyone
wishes to disconnect and not to utilize to the circle of conservation that is going on
from time to time, that person will soon notice that he is missing one of the best
opportunities he can treasure all the time of his/her life.
19. Companies can now communicate with their markets directly. If they
blow it, it could be their last chance.
Through the quality of internet that we have nowadays, companies and

markets can now merge to interact and communicate using their means if they would
want. A single transaction can also change their status and condition based from
their former and present as for now. With the networks connection (such as internets
and intranets) companies and markets are now engaged in a broader and wider
domain to interact for themselves. Easy connectivity and yet, also data turned into
information are just one of the important keys that you can through this medium of
connectivity we have. But as always, though companies and markets can
communicate directly as for their choice. Always remember that this is not just their
only choice that they can enforce to act, but still many options are also to be
considered. One of the choice, I’m referring about is that they can also choose not to
communicate with the markets. But they have to undergo some of the downsides of
this alternative option. Effects would result into they might be outwitted by the
markets through their variation of products and services. Thus they need make a way
to what would be their selling in terms of what is the fad and trend every now and
then. I can say that it is a big work for them to this kind of actions, a hassle process
so to speak. Comparing and contrasting the both of them (companies and markets),
on the other hand markets without the companies that would want to ally would
them could stand on their own and establish the institution they plan because the
marketplace is a much independent entity rather than companies, its because much
and much people can come directly, transact to the buyers through just going to the
markets in a short time.
20. Companies need to realize their markets are often laughing. At them.
Markets and companies do not differ in meaning for me as for now, it is

because both are venues for transaction and connecting people (typical buyers,
sellers, entrepreneur, merchandisers and etc) as far as business and profit are
concerned. But for the implication of the statement companies need to realize their
markets are often laughing at them, I can say that this is of different approach. In the
context itself, companies are being laugh by the markets, maybe because not for a
big deal but that of a simple reason instead, well whatever the reason is. To tell you
honestly, this statement is quite vague and unclear for me to discuss and share my
thoughts with, even though this is the state of my mind for this portion of the theses,
I will try my best to tackle it as far as I can.
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With the presence of internet nowadays, companies are not of fad to the
people who might want to buy their product nor experience their services, for the
simple reason that internet is there for everyone to provide any products and
services through its own unique way of reaching, connecting and to interact with
people worldwide using the new technology such as e-commerce/ e-business which
sells and offers different kinds and variation of not of a complex type of business that
you can do using your internet as a resource, therefore with all of this present,
companies have gone their way off to the impact of the people.
21. Companies need to lighten up and take themselves less seriously. They
need to get a sense of humor.
It is by good rhythm and timing to have a sense of humor and at the same
time seriousness in all that we do in life, as the saying goes laughter is the best
medicine, right? Everything that we do in life is of a good thing as long as it is in the
right and perfect timing. When speaking about companies and corporation, this could
and should also apply- to all the workers, employees, CEOs, OIC, President and all of
the staff should require themselves give themselves a short break even for minutes
of relaxation to ease their minds and even their hearts after a hard day’s work. I think
this is what the statement “companies need to lighten up and take themselves less
seriously. They need to get a sense of humor” wants us to realize in our daily lives.
Life is not about making yourself stress out with all of your tasks and missions you
have and need to make in the future. Sometimes, make it a point, even time after
time to see to it that you can balance your life in terms of IQ and EQ. It is also of
great achievement that having a balance life inspite of many problems and
endeavors in your journey called life, you might want to just laugh it out loud for
there would be no of good effect to think and think about what are your adversities in
life instead all of this can just bring you down and make you despair. You might want
also to consider and look to the bigger picture that the life can offer you despite all of
the challenges you are encountering. As for my conclusion goes life is really short,
therefore we must not waste time to live each and everyday with no
accomplishment, but instead make your life meaningful and remarkable for others.
22. Getting a sense of humor does not mean putting some jokes on the
corporate web site. Rather, it requires big values, a little humility, straight
talk, and a genuine point of view.
For every individual I believe that each of the term and vocabulary we choose,
use and speak about have different meanings that depends in the situation that is
given. In this case though, the sense of humor was brought into different context,
somewhat of business and commerce concept to refer to the company, marketplace
and last but not the least, especially the customers. In this specific statement, humor
was defined as not of making jokes and lessening your seriousness in a particular
action of making out of business but instead humor was defined in a context that
companies and corporations should shown respect to the customers that they have in
a way that all of their offering have values, possess humility, a straight to the point
talk and lastly a genuine point of view of what their trying to say. So that customer
can get hold of what are their identities are – originality and uniqueness (to be exact).
Some companies, nowadays tend to forget this concept because as for their main
objective is just to create their business to have gain high profits in return. But in fact
this shouldn’t be the case because companies are established in general to respond
to the people who will need their products, goods and services for a specific
purpose/s. Every company has it’s own purpose to be founded and so, as long as that
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corporation exist they must all fulfill their vision and mission statements and as well
as making their customers a happy in a way that is genuine and unique.
23. Companies attempting to "position" themselves need to take a position.

Optimally, it should relate to something their market actually cares about.
The statement is a true scenario especially nowadays. The statement simply

means that when companies aims to reach a position that they would want to have,
they should in fact work hard for it, in order for the to get into that position that they
are targeting for. In short, corporation must define their abilities and skills to aim a
position in the industry world. And thus, one thing to consider to attain what they are
aiming, for is to relate what there target markets are actually cares about. Of course,
without their target market they I believe that they are nothing, as well. Companies
are established because of their consumers, but when you try to look at the other
way around stating that consumers are here because of the companies it is quite not
a good and fitting logic to think about. Anyway, I believe that the first priority and
concern of a companies are of course their consumers because without them they
could make their business grow in term of any aspects such as financially and making
their name world wide. Positioning in a good sense is a good indication of relaying to
your customer that they your first concern. Try to look for the good and well known
companies, may it be local or international. Let just have the example of Microsoft,
they became well known and became popular because of Bill Gates who have
created the operating system called the Window, which to be remained to be their
position as of today in the IT world. Many people have embraced their products and
thus they give what their customers wants so as for today they are one of the leading
computer companies we have nowadays. So with this, we can position to make our
business and create customers relationship as well.
24. Bombastic boasts—"We are positioned to become the preeminent

provider of XYZ"—do not constitute a position.
A negative impression that may reign to the customers forever unless proven
may lead to the statement that “Bombastic boasts—"We are positioned to become
the preeminent provider of XYZ"—do not constitute a position” as stated above. It is
by great boast to declare some kind of an announcement especially addressing to the
market that they are targeting but nonetheless to their competitors as well. A
company as far as ethics and norms are concern should not be boastful and/ or
arrogant about what are their achievement, in general because the tendency as I
have said earlier is that less and less customer should are waiting for them to see
and look for their product. As it was said that the statement in a sense is not a
position is really of a good “point-out”. Being aware of what are your products, goods
and services are enough to boost the company objective to build a relationship to the
customers to make them like or moreover dislike you. But if the latter happens,
always remember that innovation is the solution to re-address their needs and wants
to clean for a new slate in building a new relationship with them. It’s not too late to
improve and develop your product for a company if customers reject because I
believe in the saying that there is always a room for improvement, this is good way of
making business rather than being arrogant and be proud of having the greatest
“anything” in the world. Because in this way, you are admitting indirectly that you’re
perfect in nature and nothing for any aspect that you possess that is in need of
change or improvement—which is impossible.
25. Companies need to come down from their Ivory Towers and talk to the
people with whom they hope to create relationships.
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The companies is of need to really come down from the towers so that they
would be able to communicate and interact well to the people that they are of target
to build their relationship and rapport to create and make business. I believe that the
statement is very true to apply to any business it because it is where true interaction
of the buyers and sellers happens. A gap is a big burden for the two actors involved if
they would not try to communicate in general. If not to be done, markets are
conversations are not present in the essence of any business. On the other hand, if
they try to do so what is mentioned above it would allow the both of them know and
be aware of what are those to be sell by the company and at the same what are the
things that the customer would want to have to buy from their taste and preferences.
A good transaction is waiting to be fulfilled it the company would try to reach out still
a little bit of extension if the advised is follow. Another meaning has to say by the
statement when they try to tell us that come down from the towers it is to listen to
the customers because these people will define their identity and excellence in the
long run. Success in the business, as we all know is defined as how many customers
have you been attracted in the existence and stay of the company, therefore one
way of achieving such is to do the statement stated above.
26. Public Relations does not relate to the public. Companies are deeply
afraid of their markets.
The statement as I have understood it means that public relation as for the
companies reference is of irrelevant to the public and at the same time companies
are truly afraid of their markets because market in general could dictate what is that
needed to be produce that will conquer their needs and wants. First, public relation as
knew the term is some kind of a trait that an employee should in general possess
because having this kind of quality in you can open true a lot of many doors for you
in the future. Public relation as I know it, is the quality of being a good communicator
to conveys and deliver your real message is/ are. Having said that, such person
should have high self– confidence and self- esteem to do such extraordinary actions
and tackle a good conversation as well. But considering all of this to apply to the
customers may mean nothing though that is why companies is of great fear to their
market having not establishing such connection in terms of what they want. A poor
communication in simple terms can lead into many occurrences that may happen in
the future, right? An expected output should not be met if a communication received
is wrong or lacking. Applying this concept, to the company may mean that they
should listen carefully to their customers so that they may be able to get what is it
that the customers are really of involved to have and get into possession to.
27. By speaking in language that is distant, uninviting, arrogant, they build

walls to keep markets at bay.
A big hindrance for the company to fulfill it’s mission is not to communicate to
their customers to relay their message and information aw well. The statement is
somewhat of the opposite quote given prior to this number. A failure to communicate
is not of a great help to better your relationship as a company to your customers. But
instead it may worsened your relationship to the people you may want to call as your
“valued customers”. Speaking is a tool for you to communicate to your audience,
that’s why it is very important to do this effectively and efficiently. Speaking in a
common language can lead you into a clear and keen discussion that may make the
customers comfortable and relax manner and thus customers are also entertained
and treated to be respected. On the other hand, speaking in a language that is of
arrogant, distant, uninviting, and not pleasant will give the customers an irritating
feeling to have deal with company. In a worst case scenario a gap are to be formed
when this off to happen. “Customers are always right”— is the statement that I can
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relate I believe that this is not a good concept to follow though because this is a
biased statement when looking in to both sides. If we will continue to believe in this
statement, companies will be of lack and are to be discouraged to work for their
customers because in both end they are the ones to be blamed if a negative
circumstance is to happen.
28. Most marketing programs are based on the fear that the market might
see what's really going on inside the company.
For me, in simply term the primary meaning of the statement, is that
companies and corporations don’t want to know or even don’t want to give a clue to
their customers what are their procedures and steps are being done with simple
product, good or service. It is because this might cause them to reveal what their
secrets and vital keys to success if their products are of fad nowadays. I believe that
by being such, they are for a positive connotation to lay their surprise for the
customers now. Industries are now discovered many high technologies that they may
use to enhance and develop what are their products in general, that is why their
programs are not devoted to be shown to the public. Another reason though, my give
a big impact for the customers of big companies to make this strategies because
what they may think is that companies are hiding for them not to know a big trend
that they are doing, but I think that is not the point of the statement given above,
instead for a positive effect that may happen in the future. As well conversations are
there to support what is it really that the customers would want and need for a
specific period of time. Companies must exert effort to interact to their customers
regarding what are their products are for it is the only key that may affect what
strategies that they would be using to ensure that what is that they are making is a
good product and of a click for the customers.
29. Elvis said it best: "We can't go on together with suspicious minds."
The statement wants to say that companies must have a sincere mind to
connect to their customers. In this way an ideal market is shown. I believe that yes
indeed markets are suppose to be a working environment wherein companies and its
clients must a meeting point to makes that will make their ideas and concepts
interact. In the statement, corporations lays the message that they should put their
minds as well as their hearts into the business they are engaging because with this,
follows that devotion and dedication to serve the customer shall be realize aftermath.
Both parties should also learn to exercise and be informed about the statement
because going on their way having this principle will make better persons as
entrepreneur, businessman, client, customers and many others. People should know
the value of sincerity especially when dealing to business because without the value
and significance of sincerity, one must not learn how to make, follow and do their
passion. Also, we shouldn’t be eager to make a business if we are that of a doubtful
and hesitant mind and heart to go on to his/ her business because later on he/ she
will not be in of a good view to pursue his/ her business. I believe that success in
business is not being measured through how many profits have you made to uplift
your social status and be the richest man on earth, but the true essence of making
out a business is to fulfill and achieve what are your goals and extend, reach and
even influence other people life.
30. Brand loyalty is the corporate version of going steady, but the breakup
is inevitable—and coming fast. Because they are networked, smart markets
are able to renegotiate relationships with blinding speed.
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In whatever business a person would want to put up to, I believe that this
statement in all ways should apply and be exercise. Loyalty and honesty are like to
be two synonymous terms, but I must say they differ at point for their usage in
particular situations. The former means that the faithfulness that you have for a
particular person, corporation and etc. While on the other hand, the latter would
mean that what is in stake here is the sincerity, truthfulness and your integrity as
well. Well, why I have discuss this two vocabulary would lead us to the question that
which is more important in a business loyalty or honesty that you may contribute to
the company and society as well. I believe that both of them are requirement in
creating business, especially nowadays that many issues have been raise through our
country. Just to give an example regarding our government. Some of the government
officials are convicted to be imprisoned in making wrong actions such as graft and
corruption to be exact. Here as we can see that many still are not to be alarmed how
wrong are their actions or even their just not of shame of their to the national funds
of the government that mainly dedicated for the people they are serving. Anyway, in
business a man can’t know when his/ her business is to break up and thus it is
inevitable if it happened. Therefore, people involved in the business should go steady
and learn to stand firm to make their business stable. As for this condition are to be
happened, renegotiating is an easy way to do for their target market because the
qualities that their clients are searching for are with them.
31. Networked markets can change suppliers overnight. Networked

knowledge workers can change employers over lunch. Your own
"downsizing initiatives" taught us to ask the question: "Loyalty? What's
that?"
Markets are the primary working environment of the all the people who are in
to business. Stating that, many transactions obviously occurred, occurring and of
course will occur in the place. With the statement that was given, it goes to show that
networked markets in fact can make a difference in the way people do its business. It
says here that networked markets can change suppliers overnight and on the other
hand, network knowledge workers can change employers over lunch. Comparing the
two effects that it may cause, whether good or bad, yet it has to illustrate a
difference with the way people invest, do, and gain from their own respective
business/ es. But wait, always put to mind that a key quality to a business is the
loyalty of the employees as well as with their customers and clients. Don’t forget to
make out for this quality because this will pave the way of a business in such a way
to a greater achievement. Actually, this particular statement is related to the
previous, which also conveys and portrays being loyal as so going steady with the
business and also considering that break and innovation are inevitable factors of a
business in all aspects. Both markets and knowledge can change your customers as
to how they see the products, goods and services of your corporation, so the
statement only proves that an “impact of difference” are not just for the people of
the companies or shall I have an inner change only. In the long run customers can
also be affected by a change in business process and aspects for the benefit and
advantage of the people.
32. Smart markets will find suppliers who speak their own language.
Witty and successful markets are the ones who have a good supplier who
speak their own common language as to how to process and do their own thing on
how to impact their business in a way that I could make a great unique difference for
the markets that they are targeting. It says indirectly here that many smart markets
are to show a lot more, so customers must learn to appreciate that as well.
Preference and taste of the customers is the main concern of the company and/ or
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corporation, therefore they must always innovate and upgrade all of their products,
goods and services. Markets to evaluate are to be related to with their suppliers as
well. For their goods and services are to come from this sectors. Many are said to be
outstanding business firms that are of good quality and impression to the public who
have find their suppliers as well it’s because they speak and converse unity of their
language. Familiarity and commonality it brings to the both sectors. As well all know,
language is the simplest communication to lay your message down on the line.
Communication is important for us humans because without this we will have difficult
to deal with the people around us. The next thing would be of what kind of language
do this firms and suppliers communicates and how do they do it to spread their
message and converse with their talks, thus this is the explanation for this particular
statement.
33. Learning to speak with a human voice is not a parlor trick. It can't be
"picked up" at some tony conference.
As usual, human voice will always be present in any of the conversation we

are into, thus the statement is a “reinforcer” to emphasize and stress to this idea to
expand. For this time, it focuses to a metaphor that human voice is not that of a
parlor trick in general. Well, what it means for me is that we should take a serious
talk if we are to do a conversation. Conversations are not created to be a trick so to
speak, on the other hand it cannot be “picked up” says here in only some a tiny
conference. Therefore it may means that human voice are not to be truly found into
just simple conversation of anyone and everyone. A human voice is to be recognize
in a way that is reach by everyone and is received by the public, thus a genuine
human voice which can make a difference in the market, is I what the quotation is
trying to say. Looking into our society now, a fad is said to be a fad when majority
would want and like it, if its not it is the other way around surely. Many corporations
primary objective is to make and profit, right? But on the other hand many are still to
be included into consideration. Markets also need to weigh things in order for them to
really success to their business for the people and their clients as well in selecting
and choosing their goods, products and services.
34. To speak with a human voice, companies must share the concerns of
their communities.
The human voice are the voice of the public, firms and other people involved
in general, therefore companies must share the concerns of their communities as
well. Surely, this should always be a factor that is present to have in any of the
organization it’ because the interaction is happening through this bridge, shall I sway.
Societies won’t be able to have an update about anything that is in now in the market
if the companies in the market won’t start to initiate to share anything about theirs
goods and services. So this must really happen in the sense that vision mission of
any of the company should make it a point envisioning what are the concerns of the
public in pulling out and creating their products. Concern should also needs to be
exercise because companies can’t connect to the people if after all they don’t have
concern for the market and customers that they are in deal with. To speak with a
familiar voice equipped with human touch will make it easier for the company and
the customer in simple terms because more opportunities will come into their way if
they really show their concerns for their customers. Just like for example, an
corporate who is of big known to the public such as Ayala Corporation that is making
and helping out its community in exercising corporate social responsibility (CSR) and
philanthropy to uplift the community in terms of education, building a better
community to have a bright future, both individually and in general.
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35. But first, they must belong to a community.
Before the previous statement to happen, companies must also be informed

that within their working environment, they also need treat themselves as
communities in the first place because they can’t treat others as a community if with
themselves, they do not know what is the meaning of a community in genera. So
basically this the first step to start and concentrate. Belonging to a community is
somewhat making out for a family not in literal terms but to show concern for others
such as your co- employees, boss and other staff of the company. A community
should is a home that cares for one another thru thick and thin. Therefore, what it is
that the intention of a corporation should also be shown and be depicted through this
actions and deeds. Many will be influence if a person it of a good interaction to his
fellow men and treating each other family. Making this out, companies must also
remember that by doing such. You must also be responsible and be sensitive to your
fellowmen. In this way, the true essence of community is to be shown and apply.
Communities in market, I think is really a good way to start a business

because in a way, you can reach out and help others who are in need of any
problems would it be emotional, mentally, physically and even financially. As to fill
the different aspects of life with this I think we can begin to make a new and hopeful
future for everyone especially those who are in despair.
36. Companies must ask themselves where their corporate cultures end.
Companies must always know actually where their corporate cultures ends
and as well as when it begins. For the reason that it can help them to identify what
are the products to be deploy and put into market. As a matter fact, making
themselves know where does their cultures begins and ends make them more closer
to the rapport they are creating to their customers to give and reach for their
products are. In a great way, these steps and procedures will help them recognize
their target market in a much shorter and clearer manner. As a company, being
aware about your target market’s culture will help you internally and externally.
Internally meaning inside the company, the manpower and the employee know have
the edge of knowing what are the product they need to produce and in what volume
and content. On the other hand, externally after the company have finished the
products, the venue of transaction is now ready to get the products and goods to be
delivered and transferred to the first hand customers and clients. Knowing the culture
in general can help the company progress in a lot of ways because making this out
against their competitors give them the opportunities and strengths over threats and
weaknesses to define who are the customers that will in fact embrace and reach for
the products as they need and want it. The trends and what is in right now depends
on what cultures have been shown to the people you are targeting because culture is
the basis of man to have his/ her personal preference.
37. If their cultures end before the community begins, they will have no
market.
The culture is one of the important characteristics of having a territory in

general. In speaking of specific, communities are in follow of cultures, what I mean
here is that if there are no communities there will be no culture and vice versa, as to
explain it in full detail if there are no cultures society are not meant to be formed.
Thus, this was the concept based from my understanding the concept of this is what
the specific theses is trying to say. Lack of community or neither culture will not
eager to have a market in the first place, am I right? A market will not be able to
make their way to enter to the society if there are no communities and culture, so as
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you can we can everything in the situation now is interrelated. If one is lacking the
other can not function or perform its task perfectly. As I have said, the logic behind
this is that when one entity is not presented in a good and clean manner. Every
function is of a lacking stage to perform and uplift to the other stages that it may
bring. Therefore, market in general are always dependent to the society and cultures
that we have in the past, present and even to be predicted in the future. For the
products, goods and services will depend what was the fad that have impacted the
people in the past, that is of related to the present trend that we have right now and
lastly, after sometimes, the past and the present will be the subject of the next fad
and trends during the next generations.
38. Human communities are based on discourse—on human speech about

human concerns.
Human communities are the one who are in a great sense based on discourse
that focuses on both human that are basically about human concerns. Many of the
communities nowadays are not that in a good shape shall I say. It is sad say but we
have to accept it and thus, do a step to improve on these situations would be a better
solution of course. Unfortunately, because of some reasons and factors that quite are
unknown affects the formation of the community in general. In speaking of the
economic crisis that we are facing in the present time, in fact I can’t see that the
communities still are not united to address such major problem as a worldwide
challenge in the time of history especially as I can here in our nation the Philippines.
Unfortunately, all I can see is that a broken interaction of people are always
occurring, I’m not talking about all of us but just a number of us. An ideal community
is it can be possible based from my own point of view as a clean, non chaotic,
harmonious relationship between its people in terms of communication, interaction
and extending your hand through helping your own way, regardless of whether in a
little or big way. Same concept also applies in the market integrated with the human
communities that are practicing discourse in their own respective ways. Markets are
able to make the most of it from their business if they will do and continue to apply
this concept through their observance in a great way this is a great benefit for them.
39. The community of discourse is the market.
In fact, markets are community of discourse, this particular statement is an

extension or synonymous with the statement that states “markets are conversation”.
So to analyze it all who are the current market of any business, for a couple of reason
in fact the main entity involved are their customers that they serve. A community of
discourse is a great way to interact well to the customers it is because in this way the
business will now know who are really their customers, their needs and wants,
therefore the company can now focus and identify what are those that the customers
needs them they are in need of a business to satisfy. By doing so, you can are now
marketing and extending your market in a way reachable by both customers and
much better for the company’s part, for the firm as well. A first hand information and
data are now occurring in both sides that can be an edge for the business and the
business as well. Markets now are the main concern that the companies are
concentrating that is why making an interaction with them can ease the operations of
the company in a lot of ways. Later on, a community of discourse will now then turn
to be an ideal world for the buyers and sellers that are into transactions because this
is the area wherein they can get relevant options of creating their products, goods
and services. In turn, after which the business now can say that they have fulfilled
their role as a corporation and to accommodate their clients in a target market that is
suitable for the both of them.
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40. Companies that do not belong to a community of discourse will die.
Surely, markets who will not make themselves available to a circle of

community of discourse will die, it basically means that they can’t get enough benefit
for themselves as business corporation if they don’t do the concept so. For the reason
that, discourses cover everything. First of all what is discourse to be exact, well as I
know the meaning correctly discourse are synonymous with conversation, speech,
talk or discussion and anything that is related in the vocal communication. From
public relations, customer relation management and other methods of achieving
customers want and needs. Therefore, looking out for bigger opportunities for your
company relies on how to invest in your discourse aspect of side. This specific
concept of a business is really an essential part of any corporation. As to mention it
too, I think this is quite a sequel to the statement that “markets are conversation”.
Without conveying and conversing you can feel any progress in your business in fact
because I believe that 50% of a business constitutes communicating to other sectors
and cycle of the business. That’s why, a business is also compared to not existing
entity of the community if it doesn’t practice and observe transmitting of message
often. But, in contrast I believe that this situation is not that of situation in any
business because profit and service are their main concerns. Nowadays, example of
an innovative business are the online store or shall I say e-commerce and e-business.
With this kind of example you can’t always of the transactions occurring but just only
a part of it, because after it is online.
41. Companies make a religion of security, but this is largely a red herring.
Most are protecting less against competitors than against their own market
and workforce.
The firms and companies truly make a religion of security but being executed
into many different ways and approaches they may think of, that of beneficial and
advantageous for them. But in fact, this shouldn’t be the case. What would be ideal
on the other hand is that, companies envisioned their religion of security in a way
that they can have an edge against their competitors, their own market and lastly, as
well for the workforce. Because in this way, companies are now considering and
looking in the long run which in the case of just looking to the particular competitors
on the other way around, just looking for their own target market and workforce.
Many companies seem to be ideal for them to look in many different ways, but I
personally believe that the religion of security relay on these three factors of a
business firm. For the religion of security ensures every business or corporation with
the ways that the business should be done in terms of management and handling
through its employees and workers, its target market, the society that they are
targeting and moreover the return on investment that they should gain or in short
the level of profit in exchange of their products, goods and services. By looking in a
bigger picture would bring much success and justice to the corporation as an entity
for the business sector as well for the society in general to contribute to the
corporate social responsibility aspect for the betterment of an ideal community.
42. As with networked markets, people are also talking to each other
directly inside the company—and not just about rules and regulations,
boardroom directives, bottom lines.
Networked markets are flexible now compared to the markets we have during
the past. For the reason that many means or shall I say resources now that are
available to be utilized. Surely, there is a conversation being done inside and outside
the company done by the people and public talking about the things that they are
into. Topics through the markets are as open source as one may think. Expectations
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can come into many different kinds meaning, the conversation of topic to Area A is
not as the same to the message that the people convey in Area B. For the fact, in any
intentions that we come to think any people don’t think similarly alike as also to how
they talk and converse. Straight forward as it is, this is how the world of the business
sectors works in the back of our mind. Maybe some of us are aware of this concept,
but still we are not well informed about the transactions that are happening directly
and indirectly.
The networked markets are treated to be the new marketplace nowadays. Far
more different for the boom of the usual market that we see. Networked markets can
show efficiency in achieving the message of the business, suppliers, and lastly to the
customers. Transmission of message can now be done in a much easier way so to
speak. In a way, networked markets can now be started as we as be done by any
entrepreneur because having this technologies enables us all to access to a much
resourceful and informative world.
43. Such conversations are taking place today on corporate intranets. But
only when the conditions are right.
Surely, the right terms and conditions should be taken into place, above all.
With such presence of these conditions assuming that it is all correct and ideal for the
company and the business and for its target market, better communication is more
likely to be achieved. Nowadays, the conversations are too I believe to sensitive as to
compare it to the other times as it concerns the business and the market we have in
the environment. Internets, intranets, extranets and whatsoever are the by products
of only setting up the ideal community markets to connect to the people a business
firm would want to showcase their products, goods and services. Without the things
that I have just mentioned in the business will unable companies to gain their ROI
and achieve their goals and objective, especially if they are into the IT field. It’s
because the technological advancement nowadays are to be treated as the Internet.
In many ways, Internet have just enable each and everyone of us to have the
opportunity and privilege to put up a simple business as I can be, rather than having
a franchise or physical existence of your store to sell and informs your customers
about you products, goods and services. As I can the environment we have at
present, Internet is the key to success in general in terms of acquiring a business and
information in different places in the world at the same time. Therefore, to conclude it
all companies must allow the use of the technologies so that innovations will be
introduce within the company and so as well to improve their stability and flexibility
of the business they are into.
44. Companies typically install intranets top-down to distribute HR policies

and other corporate information that workers are doing their best to
ignore.
The companies typically give internets, intranets and any access to

information in different forms so that the employees could gain and gather
information that would a good ingredient with the works and tasks that they are into.
In any company, as said by the statement they typically install intranets and
internets in a way of a top-down distribution for some reasons and purposes that are
not to ordinary people. Some reasons would include that they want to support and
protect their company in any of the mishap that could lead the corporation in bad
effect such as deception, fraud versus the privacy of the documents that they are
holding in their respective databases But wait, not only that, I believe that they
should not be the case because what that scenario is that the top management are
the one who can exclusively access the most important and significant because in
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both ways in this scenario we can say that they are not the ones who are holding the
data embedded to their different systems but the employees. Ideally, there should
not have the hierarchy often times to the data and information they are sharing. After
all, the top management will not fix a risk if such bad information should occur. On
the other hand, HR policies and other corporate information still implement this kind
of system to proceed in a day to day basis. For the workers, the feeling of ignore are
to be fitted for them in such situation.
45. Intranets naturally tend to route around boredom. The best are built
bottom-up by engaged individuals cooperating to construct something far
more valuable: an intranetworked corporate conversation.
Intranets natural tendency is to route around that in the end can be the result
of boredom for the employee’s daily routine. In my own opinion it is because there is
a limitation of your access in this scenario and this is only within and in the premise
and bounds of the company. If someone tries to compare an intranet to an internet
what can be he/her choice of connection? I believe that internet would be the best
choice over the intranet. By using internet your access of data and information are
not intricate and complex, that is why allocation of information are much broader and
in a large range. Ideally, companies should invest in the system that the are utilizing
in general and not always have the concept of cost cutting: decreasing their inputs
while increasing the output to produce. In the mentioned statement, it goes to show
that when searching for a data regarding anything and/or everything you must
always learn how to weight things and in the end, get the more valuable one so that
it can result in a much expected and ideal output of information. To sum it all, a
conversation cannot be intertwined if network A is talking to network B about
different topics, right? Therefore the number one rule of any conversation should
follow the concept of talking about same and if not related topics. Finally the
individual should learn to cooperate as well to construct this ideal network that in end
can make a transaction works.
46. A healthy intranet organizes workers in many meanings of the word. Its
effect is more radical than the agenda of any union.
Intranets can mean different ways and forms depending on how a particular
person tries to look at it. As defined by this specific statement a healthy intranet
organizes workers in many meanings of the word. I think what it tries to imply here is
that intranet organizes workers to experience many different things and settle things
through talking and conversing with each other. This becomes healthy in a way
because workers are now firm and confident to say that by doing this many of them
have acquire knowledge that emphasizes on their profession. The second statement
says that the effect is more radical than the agenda of any union so to speak. I agree
so, by exchanging conversations throwing different topics to an employee over
another employee goes to show that they became much aware about their business
that they are in.
Networks allow people to communicate freely and effortlessly in anywhere in

the work, to anyone, and lastly anytime of the day that they would want and wish.
So, in my own opinion people including I should treasure the world that we have right
now because we are just have the technology advancement in all means. In turn, we
should learn how to use this kinds of technology in a way that no one can’t be hurt
and be affect in a bad manner—that is why it is radical as this statement emphasizes.
By doing so, we become responsible and accountable of all the things that may
happen to us.
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47. While this scares companies witless, they also depend heavily on open
intranets to generate and share critical knowledge. They need to resist the
urge to "improve" or control these networked conversations.
All companies seem to be scare with the way a union would pursue. For
several reasons: 1. man power can decrease; 2. Production, manufacturing and
operation shall be affected; 3. And their identity will be mess up. The first reason
obviously depicts the manpower a company possesses before and after the union
movement. When looking in the bigger picture, this could chronologically lead to the
second reason that I have just mentioned: production would be in low volume. See
the effect through the productivity of the company in terms of effectiveness and
efficiency. Third and last reason can destroy the name of the company involved in
such union movement of its workers and employees. Making a union can encumber
the name and identity of the company, therefore they really take care of their
workers.
Of course, everyone would not want to be in a situation wherein your

products, goods and services are not click anymore to the customers. As it happen
you can experience and see a lot of the effect. Some companies might be bankrupt,
with such cases are the ones who cannot recover anymore. That’s why companies
should not make it a point to converse all of the task related actions of a worker
except only if they think the in the long term what the worker/ employee wants is out
of the boundary and would not be benefit of the company. Companies should always
remember that improvement, maintenance and control of its systems are the best
ways to address, then they should focus on these aspects as well.
48. When corporate intranets are not constrained by fear and legalistic
rules, the type of conversation they encourage sounds remarkably like the
conversation of the networked marketplace.
“When corporate intranets are not constrained by fear and legalistic rules, the
type of conversation they encourage sounds remarkably like the conversation of the
networked marketplace” says that in the setting of a marketplace that a company
would want to join in must remarkably connotes that in any way the conversations
that are inside are precious and important in the sense that they encourage
messages that can persuade one another to get and have a transaction. Making this
is quite difficult to handle. The fear of the corporate intranets that are not
constrained by any means will make it an easy way to deliver both relevant and
irrelevant situations, thus a conversing company must know how to select the facts
and opinions whenever they do such transactions and deals.
In this particular thesis, a comparison of the corporate intranetworks and on

the other hand the network marketplace and workplace are associated. Thus, it stress
that similarity between the two is that the former do not have constraints or shall I
boundaries to the things they are in engage of while in the other hand, the latter is
also somewhat like that but in a way, this is much dangerous and risky to pursue. In
general, planning to choose which one is much worst to experience, actually the have
both same implications and effects but the latter as I say has much graver when it
take effect. Rules have been implemented for us to follow, that’s why making a sense
of evaluation on what and when to follow rules are not the ideal way to do.
49. Org charts worked in an older economy where plans could be fully
understood from atop steep management pyramids and detailed work
orders could be handed down from on high.
53
What this particular theses tries to point out is that organizational charts are
the designation of works assigned per every employee. For every organizational
charts that are present in a company signifies the hierarchy of work specialization,
chain of command and departmentalization in a corporation. In every org charts that
are to be created there comes also the organizational structure. To explain this the
term briefly, an organizational structure is the formal assignment of an organization.
The organizational structure shows the relationships and stuffs regarding lines of
authority, decision responsibility, number of hierarchical levels, and span of
managers’ control. Also an organizational chart is the system of uniting the
delegation of tasks per every worker. Anyway, as a tradition, the format of an
organizational structure beginning the past up until know is always like the same
format. Steep management pyramids even depicts the order of command to be
followed in a corporation, therefore the details of work orders can now be recognized
handed by the ones who are on top and high positions.
In consideration for the sake of the companies guarantee success in the

business that they are making in to their own respective industries. All of the
companies compete for their name to be the one that the customers will be looking
for, making such will require a lot of conversation though at first but after you have
connected to your customers, that is the time the companies are waiting for to
expand and spread their own products, goods and services.
50. Today, the org chart is hyperlinked, not hierarchical. Respect for hands-
on knowledge wins over respect for abstract authority.
The organizational structure of every company may vary and may come into
different forms. It says here that nowadays, org charts are presented into a
hyperlinked manner rather than hierarchal manner. The presence of networked
markets have helped the companies to experience this new innovate of looking into
the org chart making it this approach to be hyperlink meaning to be a link and
connected to the each and every department of a the corporation. Well, in my point
of view it still depends on the organization on how to handle their workers and the
moreover the organizational chart that they want to govern their company as long it
is a benefit for them to do it whether in a new innovate way meaning hyperlinked or
the other way around of making it hierarchal where top level management can only
govern and the power of seniority and authority of command always comes from the
top down to its colleagues directly to the lower level of management. For me,
choosing the right and ideal format can make effect of their own advantage and
disadvantages. The decision is really to be decided by the corporation following to
attain their own vision mission and the strategy they want to formulate together with
the style of management they would want for their company. Knowledge can enrich
your company and win over its endeavors against its competitors and other forces to
consider so it may always be a point that to do this you must need to look at the
position authority leading the entire system of the company.
51. Command-and-control management styles both derive from and

reinforce bureaucracy, power tripping and an overall culture of paranoia.
Of course, command and control style of management are the reinforcements

or shall I say the determinants of bureaucracy, power tripping and over all of
paranoia. To explain it piece by piece and dissect it line by line, I would say that
management in an organization can be handled in different ways depending on how
to ensure that exercise of authority are equally distributed to perform their own work
specialization. Due to this concept of this command and control, employees seems to
be experiencing paranoia or in other words full of mistrust and suspicion in among of
54
them. I don’t know why but as I can’t see, the one that should happen is the reverse
concept of making this action of command and control management system. But
anyway, as I try to understand how these things got to happen, I soon realized that
when working there are various people you need to deal with, as for the sake that
employee to perform their will need to have a connection with their co-workers.
Moving on, this style allows a doubt over each employee of a particular company.
When doubt and paranoia are in clue going to occur, employee may realize
that having this scenario in their workplace can worsen the status of them for their
work by groups, therefore they must need to trust their selves first so that it will goes
to show and follow to the concept of learning on how to work alone when no one is
around you. The end result will then be an advantage for you to deal with your work
and positively becoming independent and stand out in the company.
52. Paranoia kills conversation. That's its point. But lack of open
conversation kills companies.
The paranoia the reign over the employees of a company can barely result to
the killing of the conversation, I must say. Of course, this is not to be an ideal
scenario that many companies should need to undergo. Companies may tend to
focus many other things and lots of requirements to accomplish but they must
always say that as a corporation, complex as it is, you can make it to the finish line
and overcome all of these tasks in the end of the day or two. A key fact is that be a
optimistic and clear your thoughts about what is going on in the community of
workers going through all the endeavors in unity.
Lack of open conversation kills companies as well, assuming this circumstance

to happen it will be difficult for you to make it all go back. For the fact that almost 80
percent (%) of the company’s always perform communication through many forms
such as coordinating with the suppliers, customer most especially and even
competitors. To comply wit all of these requirements, majority of the employees
should learn how to make it work out. Moreover, the companies can’t be able to sell
and transact their products. Employees should as much as possible should be a
flexible person having the background and experience of his/ her work to persuade
the company’s identity and bargain the products, goods and services that it offers.
After sometime when all of the requirements are satisfied that I think is the time
where people and the company itself can that they have done their vision mission as
well as the objectives in the long run.
53. There are two conversations going on. One inside the company. One
with the market.
Conversations have two types as mentioned by the statement thesis number

fifty three (53). As I have not yet experience the actual application of this concept,
personally I do believe with this statement as based from my experience in school
treating it as my training ground.
As to the conversations that are going every minute, every day, every year
and so on and so forth communication is always the center entity that is needed to
complete the overall structure of a conversation. Together with the transmitter and
receiver of the message, there would be no communication if the there is no though
present undergoing it all. As we studied over and over again from the different course
subjects regarding management. There are two types of coordination as far as I can
remember. The first is, the internal coordination and the second is the external
coordination. The former simply refers to the communication inside the company or
any sector involved in the scope of the project involved in the topic. In this kind of
55
communication, scenarios that can be seen includes employee talking to its co-
employee, top management such CEO speaking about the sales forecast to a
manager and even departments can even talk to its fellow departments. The latter
on the other hand, refers to the out-of-the-company transactions that are completed
outside the company. Here some examples about would consist of a company making
a deal to its suppliers. Here also can the company be influenced by the forces that
surrounds it may it be social, technological, economic and political.
54. In most cases, neither conversation is going very well. Almost

invariably, the cause of failure can be traced to obsolete notions of
command and control.
Many cases are about to be understood as you go through the conversation a

company engaging in. The major outcome can either by a success or failure, good or
bad and advantage or disadvantages. With all of these circumstance are about to
happen without any clue for the first meeting, a company can’t really access
immediately what is it going to happen. Considering that all of the companies
involved are managing all of their aspects, most mistakes are depending of the
command and control management system of a company. When analyzing it you may
want to always improve on it each and every time or if not just that you must re
engineer the entire system but speaking about this concept would mean a lot of
things to the company. For the fact that business reengineering needs much cost and
commitment among the management. Technical decisions here should not be as easy
as we can think. This is not a joke for the company to be involved because the topic
here and what at stake here would cover the whole system of the company you are
in. Basically it depends on the improvement of the company in terms of all aspects
that we are in focus, may it be on funds, managerial and many others. With these
principles of management, companies now have the choices on how to upgrade their
systems and so finally, they can now have the privilege of doing things in a much
advisable, recommendable and faster way to meet their goals and objectives.
55. As policy, these notions are poisonous. As tools, they are broken.
Command and control are met with hostility by intranetworked knowledge
workers and generate distrust in internetworked markets.
Any policy is there to control and manage us and the things around us. For
this particular statement numbered to be the 55th of the 95 theses mainly focuses
about the notions of the command and control management system of a company.
The notions of command and control management are poisonous, in the sense that
corporation SWOT analysis can be taken into considerations upon analyzing and
looking into the entire system.
Actually to discuss and speak about this topic is not that comfortable to me
because I’m not confident regarding my point of view also, don’t have a basis of what
to talk about because I don’t have a clear background about the management. Well,
anyway, I will try my best to discuss this as far as I can. First is that as for my
knowledge says that the notions are of a dangerous part to be put into consideration.
In a way, it is of a fascination to touch the system of command and control because
once you have done it there is no turning back. Unfortunately, if you fail you have to
instinctively recover, but how will do it if all the system of the company are
dependent to the command and control management system. So the only action left
is to risk some of the probable solution you and your colleagues my think. A big
decision should be done in matter of little time, but then if you have proudly
accomplish, it is a compliment for the company as corporation.
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56. These two conversations want to talk to each other. They are speaking
the same language. They recognize each other's voices.
The thesis is a flashback of the previous statement mentioned in the early

part of the 95 thesis. That specific thesis is number are 3 and 5 wherein it says for
the former that “Conversations among human beings sound human. They are
conducted in a human voice” and while on the other hand the latter explains that
“People recognize each other as such from the sound of this voice”. Mainly what the
statement wants to point out is the idea of inflicting that conversations are
transmitting their selves and thus understanding the message using the same
common language. Figuratively speaking, the unity of thought comes to stay in this
stage of two parties that who want to understand and grasp each other message.
Next move as the two parties go on as they exchange their thoughts, is the feedback
of each and everytime the one answers, in other words the reaction of the one to
have been said or suggested by the other one. As we talk about everything and
anything, we will soon realize that talking to the person to whom you are
communicating with, will let their minds stores the voices that when in the future
such transaction we happen they the they can now recognize the voice’s of each
other. Continuing with all of the stuff they are doing will let the big picture complete
is puzzle set. Control and command management are interrelated if you will really try
to analyze and so this is also a good determinant or would I say factor that’s is why it
is a success or if not failure for the company to implement.
57. Smart companies will get out of the way and help the inevitable to
happen sooner.
Surely great and smart companies will get out of the way that yet to happen
and thus prevent as to help the inevitable to happen in a latter time. Companies can
see the view of their over all output being a corporation in the industry now its time
to say that they must track the records of their performance for all the years that
have passed. By doing they must prevent risks, threats and their weaknesses to be
exposed, therefore what would they do is to will all of their access, control and
management will all means all of these probable negative needs to end if
unfortunately it must really happen it is a single of failure for them not address a
solution.
There many solutions to address problem but for my own perspective what my
approach should look like this: to address the company’s enemies in achieving their
goals and objectives is that first learn how to manage their command and control
system because in doing so you can grasp and have power to reign over all the
poisonous threats that the companies are undergoing. Having this tool as the basis
for solving the problem would be a great help as well because when have to examine
this it must an over all scope. The next recommendation I would like to share is to
have all system to be examine each and everytime to see to it that all departments
are fully function to adapt to the continuing changes of the environment.
58. If willingness to get out of the way is taken as a measure of IQ, then
very few companies have yet wised up.
If one of their goals is to eliminate the willingness to get out of the way which
it think is not proper to do for the wise companies it would be of great effect with the
development of their entire company success. I must disagree to this statement as
far as the thesis number 58 also is trying to say. In effect, the only who will be taken
into place is a negative quality rather than far the willingness to be a substitute. As
treated with such scenario that willingness are one of the tools for testing and
57
measuring an IQ, then it will follow that there are lots of companies didn’t grow and
evolve in terms of their overview of their identity. Great and successful companies
would rely also with their employees because I believe that employees are the
greatest assets of the company. Manpower is really essential for every company to be
build for the fact that without them company is in its stand by mode not to function
smoothly to perform all of their responsibilities as a company in first place, serve
their clients, and help to improve the social status of the community where they
belong. Together as we go along I believe that this knowledge of individual will
suffice it all the while it enter to the mind of all the employees. Lastly, all companies
have its own evolutionary stage which will individually from the employees the
handle for the time all of the employees have progress that is the time well the
company will wise up and be good at everything they would do.
59. However subliminally at the moment, millions of people now online

perceive companies as little more than quaint legal fictions that are
actively preventing these conversations from intersecting.
Nowadays, companies are treated to be quaint or in other words old fashioned

shall I say as perceive by the people around them, but personally I guess not all
people have the same perspective upon observing and making a conclusion for each
and every situation. Every individual as well now has its own principles and
disposition in life. In regards with business terms and vertical market we are to deal
with, these companies are little bit aware about what are the things that they are
going to deal with in general, that is why majority of the people, millions in numbers
to be exact are now making their different assumptions and observations to examine
the companies involved. Companies in reality should not be used to prevent the
conversations going on in and out their premises because making all of that happen
will surely ruin all of their transactions resulting to the downside effect in the system.
Every company in the world I believe have their own vision and mission to be
attained in the market, or moreover, in the field that they are involved with.
Attempting to prevent all of the transactions and conversations that might occur will
just lose all of their investments in most cases therefore, the intersection of
conversation should always be in present in every deal because that is the first
ingredient to the success or failure of a particular decision making, to be addressed in
the long run for the betterment and improvement of the company as well.
60. This is suicidal. Markets want to talk to companies.
The theme of the markets and companies relationship should be in line with
the idea presented to this particular thesis. I think it is not suicidal at all, maybe for
some of the time, but majority it is not though. But if an individual thinks about this
one deeply soon you will realize that the logic behind this statement is companies
should be the one to initiate that conversation to relay to the market, to the target
market to be exact, but rather it not ideal in the way that target markets should be
the one tot take the first to step to converse with the companies. Companies are the
ones who needs their customers not as much as to the idea of the other way around.
Moving on, many companies opt to do things that the customers would like to see,
for the fact that all customers will not approach for not doing what is the favor of
every customer they serve. For the options of the company in all aspects are to be
not granted most of the time, therefore it is an indication that we must not always
follow the principle that “customers are always right”. I personally, don’t believe this
always because in many cases people just take the advantage of making this as an
excuse to take the privilege of a customer abusively. In conclusion for me, companies
and markets are of a “give and take” situation as it may seem because for this
mutualism concept relays the message so, as far as everyone are concerned.
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61. Sadly, the part of the company a networked market wants to talk to is
usually hidden behind a smokescreen of hucksterism, of language that
rings false—and often is.
The companies that the markets are dealing with should always be the one to
initiate all of the talking in the first place, and so to comply with this proper
environment of communication regarding the business everything must be put into
the right place. Due to some circumstances that have happened typically, most of
the time companies that are in need of a networked market are always hiding not
showing their voices to transact with all of the people who are in need of them. Often
times, most cases are resulting to this situation, though it is not as pleasing as it is,
everyone must know this fact. But to know this fact is not enough, therefore people
must always find a way to make it a point that proper communication and transaction
should be the end result. An ideal environment for a business should always be
constant setting as it may seem rather having hassles to settle your arguments and
other concerns. For this one, everybody should be doing truth and devotion in
everything that they do because in such cases commitment is what everyone needs
not of a “fake commitment”. To settle it all may need a lot of efforts from both the
company and the market involved that is a why a good thing to start with is like as I
always say for the companies be honest as far as you can while on the other hand for
their customers present your needs and wants and learn to voice out ideas, emotions
as well as your thoughts so that companies will heard of it at the same time make an
action about it.
62. Markets do not want to talk to flacks and hucksters. They want to
participate in the conversations going on behind the corporate firewall.
The markets that we have nowadays are not dull as the company would come
to think of it. Customers may always see to it that everything that are going on to be
just fine in accordance with their needs and wants, for the company should give it in
return. Everyone, of course wants to be involved and inclined with the talking about
the business especially if the customer are very interested with what are going in the
market. What I mean is that transactions going around them interest them and in the
limit of their expectations. Furthermore, conversations are present as always all the
time because talks are just one of the satisfactions of man, as I can see. Topics are to
be incorporated when we converse with each and everyone around us. Many people
must realize that there are in rich ingredient and a good entity in the business for the
companies. Logically speaking, without customers companies in the first will not exist
or don’t have purpose of existence because the main concerns of the company are
customers itself. In fact, with the cases of ignoring and taking for granted customers
are not at all good things to hear as a news these are compared to be a bad news.
There should be no barrier between the companies and customers so to speak
because if this scenario are to be push through obstacles are to be badly welcome wit
the relationship of the companies and the markets as well.
63. De-cloaking, getting personal: We are those markets. We want to talk to

you.
The statement has to say that the possession in our hands as a first hand
market addressing and talking to majority of the companies in our society. Customers
as always should be treated as the person who embraces the company’s assets,
revenue and profits. For without us, many companies will have a hard time on dealing
with the transaction they opt to deal with and the products, goods and services we
are having now. Talking is the most effective way that a man can put into
59
consideration so that voices of the people shall be heard in terms of our requests,
needs and wants. Depending on the company on how will they interpret it and in
return make it into reality that everything that we are asking for them should be
fulfilled. So as for the markets, people must always take the step by step procedure
to reach for the company, so that the process will be on its way on top of the
company’s management. Speaking for ourselves will not as always be an easy thing
for everyone that is why, we must take our stands to relay these messages and be
firm in speaking for that stand of ours. After all, when the people are starting to be
heard, immediately companies will action and make a move. Surely, in the end they
will not let all of the loss bring back to them because when it happened they are the
ones to suffer regardless in the short and/ or long term.
64. We want access to your corporate information, to your plans and

strategies, your best thinking, your genuine knowledge. We will not settle
for the 4-color brochure, for web sites chock-a-block with eye candy but
lacking any substance.
Access is the primary tool to make it all to success for the necessary
information in every situation, without this would be a disaster for sure, or if not such
hard time shall be experience. To compare all these in the corporate business world, I
would say that it is always of consideration that people must always hold the thought
of having the ideas within their minds and hearts for this will to progress their
imagination for the completion of the products, goods and services we may offer and
encounter in the future. Information in the long term is always an ingredient for each
and every company that are to be were established, for without it they cannot move
on with all the products, goods and services that they have right now, Tremendously,
everything factor now is a big effect for a company identity. A substance to be exact,
as I have mentioned earlier starting form the planning, strategies which will soon
result to the best thinking of the company mere objectives and genuine knowledge.
When all of the rest of these entities are to be integrated into one presentation for
the customers, both ways are to be well presented now. A bigger and clearer picture
of what is happening now for the target market are now taking into place as soon as I
might be they can now make it to have a decision to select which product, goods and
services from the company are to be suitable for them.
65. We're also the workers who make your companies go. We want to talk
to customers directly in our own voices, not in platitudes written into a
script.
The workers of the companies have the guts to say that their in fact the best
assets of the company. The manpower are to be dealing with them. In whichever the
company is of right now, its status, success and achievements are to be addressed to
the workers and employees themselves. Through thick and thin, all of the honest and
loyal employees are always there to support the company with all of their decisions.
Voices are to be always of unique not that of the literally voice but the inner voices so
to speak. Direct speaking of the employees and workers of a company or the
company itself would really be a good factor to suffice it all. It is an effective way to
talk for the companies to take the step of speaking with the human voice which are
to be powerful rather speaking in written script and other forms of non existence
communication. Existence of whom you are talking to is much better than the person
you are talking to that does not exist. Real persuasions of the customer’s interests
make it all when you are talking to them directly. Positive impacts and critics will be
given to the company by the customers if they are to be always in the presentation
stage, what I mean is have the attitude of always being their whenever a customers
needs help. To sum it up all, for the company it is recommended and make it always a
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point that presence is always their as one of your means to approach the customers
and the target market for without it your company incomplete and lacking at all.
66. As markets, as workers, both of us are sick to death of getting our

information by remote control. Why do we need faceless annual reports and
third-hand market research studies to introduce us to each other.
As a continuation of the previous theses statement, this specific numbers

mainly tell everyone that target markets also known as the customers, workers and
employees are sick and tired with all of the old fashioned way of the companies by
getting information through the use of easy resource and recurring results of
information. For the generation now, it is better to discover new ways on how to deal
with the majority of the information that they are going to handle. I think it is time for
the companies now to have a new innovative way of making out and gather
information, data and knowledge to apply to the real world situation. To prevent worst
case scenarios for the companies must know for a fact that the only constant process
in the world is change that is why everyone should learn how to adapt and live with it
for we can survive our own live if we didn’t do so. Being present is always a good
indicator for the target market that you are precious to them because in this way you
can now see the progress for everybody else sake. What the customers needs now
are not posters, brochures and other varied form of the company’s present but simply
the representation of the company that can be done in the first with the human
voice, unique and powerful as to mentioned their primary qualities. With also the
efforts of the company to make it to the top and be outstanding the factor of human
voice are to be addressed as well to get into the customers minds.
67. As markets, as workers, we wonder why you're not listening. You seem
to be speaking a different language.
The unity of knowledge in the language that both of the companies are to be
of importance not the difference of language are to be considered in the business
world. Significantly, with this method of impacting the customers will know have a
good impression to the customers that they are really sincere with what they are
showing and offering may it be a product, good or service. Next big factor that should
be a good method to approach and gain the customers trust is to learn how to listen
to them, for their ideas, thoughts and intention will also concern you in the long run.
If companies fail to do the one that are to be an indicator of the ideal minds for the
betterment of their status into the society they must really need to improve and
probably make a way of getting out of it as much as possible. However, it doesn’t
mean that once you have fail with your own unique method is the failure and the end
of your business, for these situation have to occur you must be in great
determination that improving is always there once you didn’t come to fulfill it.
Furthermore, all of the workers and employees especially the customers and the
target market are always their to welcome all of your business strategy with the
warmest welcome. For what is important for the customer are the services that are to
be given to them a\not after the failures of the company to approach them for the
first time. With such fulfill methods, achievements for the company are soon to be
experience.
68. The inflated self-important jargon you sling around—in the press, at
your conferences—what's that got to do with us?
All of the things that are unimportant for the customers are in fact the things
that are done by the companies. Such actions included all of the press conferences
that expose nothing but for the companies interest only. These are the things that are
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hate by the customers for the fact that it has nothing to do with all of the concerns of
the customers. In fact what the customers would want the companies do is to
concentrate to the point where in they are weak and the promotion for their
customers. With this one, time will always be a factor of the entire organization.
Jargons are not to be welcomed by the customers for in fact these are the
technicalities of the organization structure of the company. Instead companies must
speak with the common language so that customers will be able to understand the
thoughts and messages that they to express. The goal of this statement is to relay to
the companies that first of all, they must know how to prioritize the things that are
necessary to be put into consideration. To sling and folk around is not the thing that
make a company popular but how do they invest to the needs and wants of the
customers for the time that the companies have master to convince their target
market, well that is also the time that the strategies of the company to be
recognized. Sincerity and devotion should be shown by the company in order for the
customers to see its that the company is genuine enough to influence.
69. Maybe you're impressing your investors. Maybe you're impressing Wall
Street. You're not impressing us.
To impress is to see to it that everything is going fine and things going your
way. For the companies that are making it to impress their investors and other
business sectors have taken for granted that their very own and main concern—the
customers are not to be impress, after all. The statement says that first and foremost,
before the companies impress and make a scene to other entities involved in the
business in regards with the impression that they making they must learn how to
approach their customers. Such entities are the sectors what I have mentioned
earlier like the investors are not of the top priority to make a good impress. The
companies must first learn to invest with the impressions of the customer, for without
the customers companies are nothing. The effect is a domino effect if we have to look
at it step by step. However, companies still lack the things that will make the
customer be impressed because they lack focus with the things that are needed to
expound their ideas with the customers. With the statement show an irritation for the
customers, this is the go signal every company must always make a point that
everything that they must always be of relating with customers. Having said that
would also converse that the relationship of the company and customers must be of
great benefit in this way of communication. Transactions are to be the next big thing
after they have connected their rapport and aura to the customer because always
will follow now as for their planning are now is the proper way.
70. If you don't impress us, your investors are going to take a bath. Don't
they understand this? If they did, they wouldn't let you talk that way.
Focusing to the impression of other entities such as the investors would fade
away in time, but for fact the customer’s impression about the identity of your
company will no happen into that point. A good proof that everything except the
customers will embrace company’s products, goods and services. Investor’s
impression has to destined to go away but customer’s interest will not. That is why
making an understanding regarding this should all be serious. The conversations
when dealing with the investors are I believe far more different with the languages
being used with the customers, for the investors concerns the technicalities of the
business while on the other the language used for the customers is the common
language, itself. When making this, would mean a lot of influence and conviction, as
well because without such it will not be a success concerning the short and long run.
Moving on with this situation will become a bad thing if not to be resolve that is as
early as it is companies should make a way to ensure that the flow of their processes
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are doing fine, checking them from time to time. Often time company must enable to
execute their plans and strategies if all of the downsides and disadvantages and
moreover their risks are to be encounter during the operation. Prevention of risks and
maintenance of the system would always be a thing to consider so that everything
will go with the flow as the company have planned and expected it.
71. Your tired notions of "the market" make our eyes glaze over. We don't
recognize ourselves in your projections—perhaps because we know we're
already elsewhere.
The customers with the statement given above are arguing with the company
that they are of consideration. Customers in their own perspective don’t have a place
anymore with the entire list of the companies to address as for their needs and wants
are to be concerned. Majority of the customers are tired of the notions about the
meaning of the target market for the companies. Every customer nowadays are in
search of the right company that will serve them in the proper and most convenient
way as possible as it can be. Looking in the bigger pictures, companies right in our
present are already biased with all of their concerns but one thing they lack is about
the relationship of the customers are really to be their very first goal to make before
anything else. Company sales projections are also to be counted with all of their
efforts to have a good rapport in the customers that they are having. Regarding the
notions that they are doing are not as good as they did during the past and previous
years. For this situations convinces that they condition of our market now are getting
worse each and everytime we come to think of it. Appropriate solutions and
treatment should be addressed immediately so that quarrels are to be prevented with
all of the arguing points of both sides- the companies, on the right side and
customers on the other side because after all nothing good will happen if these
things are going to push through.
72. We like this new marketplace much better. In fact, we are creating it.
It is for a truth that the marketplace, now and then are far different in terms of
content, attitudes and sector in the markets. During the past a traditional setting of
the marketplace shall be expected. Companies and customers are in good terms with
all means of their transactions and dealing that comes their way. A harmonious
relationship between the companies and the target market are to be seen.
Comparing nowadays, it is a for a fact that what is happening is the other way
around. If positive are to be shown during the past, for now it is no longer in good
relationship because companies are now neglecting customers as their main
concerns of transaction to offer their very own and respective products, goods and
services. Anything are to be welcome and expect to happen for the customers to
change the mood the companies now, that is why creating the new marketplace are
to be constructed so that the dictation of the rules should be in the customer’s hand.
First and foremost, regaining the time that the relationship of the two (companies and
customers) are not intriguing and a controversy. By creating such new environment,
customers are also creating the impression that they need to carry on through
generation to generation- the right of way market are to be controlled by the first
hand customers rather than the companies that are around us. Companies must
always say that what are they doing are really for the customers, because if not the
relationship of chaos shall be initiated over and over again.
73. You're invited, but it's our world. Take your shoes off at the door. If you
want to barter with us, get down off that camel!
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Customers are inviting the whole world especially the corporate companies
and other business firm to join their world but for the condition that they have stated
should be followed before anything else—they must extend and reach for what they
are aiming for. Companies know what the customers means about the things that
they want to see. Being aware makes everything easy for the sake that the peaceful
relationship is to be at stake here. Another thing is that companies must learn how to
exert effort to go down from the top to converse with the customers that they want
to have connection with. The intervals between the two are far from imagination as
you realize that the perspectives and views of them both are also in contrast at some
sense. Therefore, a better thing to do is to settle everything first so that the flow of
the conversation are expected to be fine. After making the things this is the right
time to say that their relationship going smooth now just like the time of the past. A
potential of settlement of things shall to occur, hopefully this will worked. The world
and the marketplace created by the consumers will now be important effect for the
companies because this will be their ideal pattern to follow so that they can maintain
all of the good relationships. Finally, a free communication shall become the theme of
the world of the customers because most of the time, customers are open minded
and realistic.
74. We are immune to advertising. Just forget it.
Advertising is not always the answer to companies marketing strategy. There

a lot of ways to invest to the marketing other than advertising. Customers are now
sharp in saying that they are immune with the way advertising works for every of the
companies. Now is the time to explore the new innovative ways to market their
products, goods and services. Together with the human voice that they should come
to acquire, companies must also invest to look down seeing their customers. By doing
it everything will now follow in to their ways. Corporate world involves corporate
information as well that is why it is complex and sort of a mystery at some point.
When engaging into business all of the time, security should always be the necessary
factor to deal with. Of course, everyone don’t want to be hacked to the integrated of
their systems. As well as hassle and difficulties are the next big things to be solved.
Advertising as company sees it is the way to influence majority of their customer, I
will not say that it is all wrong, all I am saying supported by statement given above is
that they are a lot of ways to pursue a business more than just advertising. For the
customers are also waiting for the other creative forms to be done by the companies
that they are in, in terms of presenting their products and services. Once it was seen
a good indicator shall to happen and the companies have just won back the trust of
their customers.
75. If you want us to talk to you, tell us something. Make it something

interesting for a change.
Same old fashioned way of presenting to the customer are not the things to
be discussed here. Customers nowadays are expecting new innovative ways coming
from the companies on how to presented their new and creative ways as to how to
deal with their customers. For a change, customers are still in search of that specific
quality that will incorporate everything in a single conversation. The heart of the
customers are immune with the way companies talks. Of course, making it
interesting will surely get the attention of the customers in the long term. But by
making this every action shall be of polish and organized. Interesting in the sense
that just like the advertising and strategies, companies must learn how to improve
and upgrade their ideas in line with the way customers think. In case that companies
are running out of the things to offer good relationship shall be sacrificed. Every now
and then shall companies needs to formulate new entities to be introduce. However,
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this quite a hard thing to do I believe that is why there a lot of resources that can be
done. Change is the key to success, innovation are also to be considered. By utilizing
some of the other resources that we have nowadays such as technological
advancement can ease the companies search of innovation. I know that companies
can quickly adapt to the changes and condition of the customers. If one should
condemn them always put into mind that they are not the only customers that will
approach the company but a lot in the world are going to your companies and it is
not your loss but rather the customer loss in his/ her part.
76. We've got some ideas for you too: some new tools we need, some
better service. Stuff we'd be willing to pay for. Got a minute?
New ideas and thoughts initiated by the customers cannot be prevented to

come to the company concerns. Everything can happen with the customer’s mind
because they are open minded rather than the closed minded person. Constant
changes are always with the customers train of thought to move in the corporate
world. As well as companies should make it a habit too. New services that are to be
develop should be the measurement in terms of evaluation for the company.
Customers points out that tools with new impact are what they are requesting not the
same old of manner that they used to encounter for years now. Worth it and
satisfaction what the customers are aiming for so that companies can hold their
down. Paying of services is not a joke for everyone especially for customers to see.
Commitment coming from the company about the business is what the customers
that needs to be settle, but not of the profits and sales that are to be contented in the
future. Willingness of the companies are the outcomes that many of the customers
are expecting to have transpired. In line for the companies to do all of the mentioned
things they will first need to speak in the human voice that can be recognized by the
target market because once they know that the companies are talking the interest
and willingness are to be expected to occur. In long run, both of the companies as
well as the customers of course will benefit when the ideal environment are to be
encouraged to happen.
77. You're too busy "doing business" to answer our email? Oh gosh, sorry,
gee, we'll come back later. Maybe.
The number of customers depends in the attention that companies are willing
to give as to all of the extent that they can give. If not satisfied, by customers loosing
of lots and lots of customer will now abandon the many of the companies. First and
foremost, companies should invest with the things that the customers would like to
achieve because by doing such they are now ready to make a connection with the
customers where they are willing to serve. After it, the next thing shall concern the
intentions of the company to maintain the connection that they have just gained. Of
course, not to break in a sudden state is a promise that should be kept by the
companies because once it have been broken customer will come to realize the worst
part of the scene for the company shall be also experience by the companies
because customers will start to leave them in spite of all their investments to make
them stay. The elements of the conversation shall also be lacking in the place of
everyone’s mind may it be for the customer and company as well. But frankly
speaking, to consider all the aspects are really hard to maintain but this is what the
challenge that the companies should resists, and without these things everything
shall be worthless as being a company. Furthermore the pay off of all the hardships
and obstacle when undergoing through these things are to be realized when the right
time comes.
78. You want us to pay? We want you to pay attention.
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Surely customers will take the initiative to pay if the price of the service is
worth it and deserving, as far as they can see that all of the things that the
companies doing are fair then there will be no problems to deal with. But before
anything else has to occur, companies must learn how to pay attention and listen to
the customer that they are serving, as for their first step. Companies in our
generation are not as ideal as it can be, that is why they can’t also blame their
customers if at times, with all the demands that they are going to impose are not as
good as it can be done. Inflicting the good attitudes that the companies have to
show, all of the negative scenario as well as all of its effects shall be wiped out and
be out of place if they in fact they do will train their selves to know how to listen.
Paying attention with the customers are not as easy as sitting in the chair and be
informed if you are now going to listen and the time when to stop. In connection with
the human voice that they are going to use so that the relaying and conversing with
all of the customers that they are going to encounter. Meanwhile, this is also the time
for the customers to investigate the companies if they are the ones deserving for
them. If so, then there will be no problem at all. But if in the other hand, what
happens is the negative scenario expect that all the customers will come to the office
so that they will be accommodated and be given the proper attention.
79. We want you to drop your trip, come out of your neurotic self-
involvement, join the party.
The party of the human voice is always going. So for those who are not
belonging to the party, come on and join the party. Everyone is welcome to join and
no one is an outcast. By joining the party, there are certain conditions that should
also be followed. Some of these things should always be of the road to success and
the betterment of the party, in a positive connotation. Now is the right time to join if
you are going to join because the interactions are also going right now. The
involvement should always not be an issue that anyone has to deal with. Another tip
when to go inside the party is to drop all what you are doing and be serious when you
inside the circle of the party. One should also be open minded and not that of that
narrow minded because anything can happen. Nothing to fear and be anxious about
when you are now in the party that you want to be because you are now all in the
ideal world that you are wishing for. Generally speaking, the people within the party
are all typical and ordinary people. No status to be considered because each and
every one of you are equal when speaking about the party. For all I know, the
companies should also learn to observe to spend sometimes in joining the part as
well, because this is the time to say what is it at their minds and that would be a
great topic to talk about as well.
80. Don't worry, you can still make money. That is, as long as it's not the
only thing on your mind.
Companies are scared and worried about losing the money that they are in
possession right now. But when you look back to the company as a firm and
considering the bigger picture, there is a lot more to do when you are now a
company. Not only the money are what you are aiming for as an institution. Being a
company is complex is anyone might come to think of it. A cycle are to be produced
when you are inside the company or the involvement are at large amount when you
engage to join and be one of the person to organize the company or a portion of it.
Investors, customers, salaries, marketing are just some of the things that should be
think about when you now in the business. First of all, a company when established
should its vision mission as a company incorporated with the responsibility of
becoming a role model for the society. A responsibility of full commitment and
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devotion to your customers should always be the part of your plan as a company
every now and then because the customers are the main and primary concerns of
the company. As a reminder also, to prevent arguments and little quarrels, they
should learn how to minimize risk, if it is inevitable enough to make an action then
this is the time to ask for help to other of the involve entities belonging in the circle
of now, as what you called as a cycle of the company. Finally, fulfillment shall be
expressed when all of these things are destined to happen and not thing to discuss
about.
81. Have you noticed that, in itself, money is kind of one-dimensional and
boring? What else can we talk about?
Love of money is the roots of all evil doings. As stated for this particular
thesis, it is of sort of a boring when each and every day of your life what you are
talking about only center one thing—the thing called money. For the customer’s point
of view, money are of one- dimensional thing to topic about. Fro the reason that it
only generates the times that companies begin to think of just themselves, resulting
to selfishness and the greediness in their minds and heart, as well. When you are
company, a lot of things that should be in consist of to talk and topic about. There are
the questions of what would be the things that are in right now, what are the next big
things to happen in the next year or two, how will we be able to adapt to the fast
changing world, what would our next product, good and service to attract the
customer in the long run. These are just some of the questions that all of the
companies that are each and every now and then to be address rather than just
money. Connecting things, companies must also say their ideas and thoughts so that
customers of their own shall not walk away and remain the interest with in the
intention of the companies. Having a hard time doing these things are not easy,
therefore improvement and reengineering of the company in terms of its system
should always be integrated and then put in to action all the things that are in their
possessions and decision making should always be in the right place in the right time
so that every risk to come shall be eliminated.
82. Your product broke. Why? We'd like to ask the guy who made it. Your
corporate strategy makes no sense. We'd like to have a chat with your CEO.
What do you mean she's not in?
All products will come to the time to depreciate, so companies can’t do

nothing about it. As far as qualities of the product are concerned, wear and tear are
always be the end result for each and every product that are to be created. The only
thing that the company can do to prevent such scenario is to inform their customer
about the approximate time when will a particular product will give up their
components. Customers at some point are cruel when it comes to the product and
also if they know that companies will do something about what have happened. That
is why, making out the actions before their very own actions shall always be done by
the company. Companies must always be ahead of the things that might have
happen, therefore companies must learn how to invest with their preventative
measures. Being aware before the time when the customer is about to complain will
be a good start to do. Companies must also know in full extent or maybe predict the
behaviors of their customers so when the time happens that they are about complain
and be angry to the institution of their company there is also a shield that will protect
the name of the company. Being knowledgeable and practically-wise can also help
companies to go through with all of their endeavors that they may encounter that the
customer may issue upon them. After all, with in the fight that they are in, no one will
lose their way to object and issue a complaint with all of the things pointed to them
because everyone have remained firm and strong throughout the situations.
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83. We want you to take 50 million of us as seriously as you take one
reporter from The Wall Street Journal.
All customers are too demanding when it comes to products that are with the
possession of them, therefore what should be executed by the company are the
seriousness when talking and listening to them in a way for the companies to get out
of the situation which entails a bunch and lots of discussion to deal with. The media is
always been part of the business, whichever form of media can influence a customer
so as for a company to be affected too. For this statement states a company should
be serious and if they can be a straight forward as they can be when talking to dear
and beloved customers. As it seems to the people who want to listen to them will not
make them reprimanded if things going their way. Each and every customer are
expecting the company’s attitude towards them as the best as they can be. A lot of
customers are always there to critic and give their opinion. That is why a full
attention should also be taken care of when y companies come to handle each and
every request of their customers. Being such by the companies, will make their
customer as well as good buyer in terms of selecting and choosing their goods,
products and services. A wise customer should be depicted in the end of the business
scene when the closing of the story is about to come its way together with the
company also as being a good company because they have handled and addressed
their customer in the right and proper manner.
84. We know some people from your company. They're pretty cool online.
Do you have any more like that you're hiding? Can they come out and play?
In the stage of saying things such as all of the body of knowledge that can be
known about your company are now exposed and have seen by the customers, well
that is also the time wherein a company should stop hiding all of their secret agenda,
but put it as a reminder that still don’t show everything to your customers, for the
fact when it was exposed to them all that will also be the time where they will start to
address their complaints about the analysis and evaluation of your company in terms
of its weaknesses and threats over their strengths and opportunities for a better
result. Moving on with the topic, it is of the physical involvement that a company
should always take into consideration and the things that matter for the customers
Coming out and playing around with the customers is not a joke at all because
appearing to them the representative of the customer should also be knowledgeable
about the company’s goals and objectives and that every customer shall make its
way to examine them, in a way that all of the questions of them shall be addressed
too. Evaluation of the companies has always been a factor to be talk about especially
for the customers and other sectors, so for that reason too will create the impression
of the identity of the company as well. Finally, spending time with customers will
enrich a company about the behavior of them as well, so in the long run for a couple
of reasons they can pay back their customer with the ideal product, good or service
in return.
85. When we have questions we turn to each other for answers. If you
didn't have such a tight rein on "your people" maybe they'd be among the
people we'd turn to.
The situation of having that the customer turn themselves with the questions
to be ask for to their fellow customer is not fine and the right think, as far as for my
opinion. What should be done is to let the company answer their question because
after all they are the ones who have created the answers for all of the inquiries of the
customers. Restricting the people by the company is not an ideal way to do
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especially for the sake of the customer’s betterment, for the time that the
representative of the company designated for the entire population of the customer
to have their questions addressed turns their back for once, customer will start to
think negative. Such thinking of the customer may involve that how come this
company have not a representative for all of their customers. Another, is this
company a crazy institution? If tolerance are to be talk about then they will fail to
address this factor of having their customer satisfied. Ideally, the interaction between
the customer and the company must always be there to be a qualification of a good
and role model company. Turning back of the customer from the companies their
admire is not a good sign that the condition of your company are progressing for a
positive end, in fact this is a bad sign to be discussed during the conferences of the
company to improve their open connection to their customers that are always ready
to have them put into the spot of questioning.
86. When we're not busy being your "target market," many of us are your
people. We'd rather be talking to friends online than watching the clock.
That would get your name around better than your entire million dollar web
site. But you tell us speaking to the market is Marketing's job.
A business will not be considered to be a business if the target market are not
to be included in the cycle. Of course, customers will always be there when
companies are to be involved during conversations. The interaction is at its
incomplete stage if the cycle do not have the business itself referring to the company
and its customers that will make them and ensure profitable at all times. Talking to
friends who is online means only connotes the concept that the time running faster
and faster. As we all know, that many of the company don’t address the inquiries of
their customer immediately for the fact that addressing and talking to them
simultaneous would be a hard time for them to make, even though in time they can
make it all but of course in proper allocation of time to start with, so to speak. For this
not-so-good experience both of the company and the customers are not mindful of
the time, much for the customers concern. But in fact, these are the things that the
companies should be focusing and concentrating. Money in the business is not the
only thing that is important for the corporations because if you try to think it
repeatedly about the thought that how does a company produce money, mainly
because of their customers. As I always say that for with the customers, company is
nothing. Furthermore, not only of the marketing’s job to communicate to their
customers but the whole company as well. From the time the inception of the
company, every department of that company should speak the language of the
company to the people they would like to please because in the end, benefits shall be
with them.
87. We'd like it if you got what's going on here. That'd be real nice. But it
would be a big mistake to think we're holding our breath.
The time wherein the customers have to act for their respective needs and
wants would be quite absurd to talk about, but for my own understanding of this
specific statement say so, this is what the mere and primary topic. The customers are
waiting for the company to the first step to initiate about the transaction that would
just happened, but in case that companies fail to do things that should be done in
order to complete the cycle all it would be a hard for the both of them to pursue their
own benefits and personal interest. It says here that for the customer side will like it
more if the company are into that mood too, but if in the other hand, customers will
unfortunately not to like if the all the things that are going in front of them are not
pleasing to the eyes. Nice scene shall be expected to happen and admiration of the
company are to happen if the lucky circumstances are about to happen. It is a
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misconception for the company to think about the things coming out in their way are
the ones also fitted and the suits the customers interest and intentions. For a time,
when customers are to hold their breath in some cases is not a good sign at all for
the reason that referring to these customers are not happy about the products, goods
and services that are being offered to them. For that reason as well, a improvement
for the company’s part should be done in order to response in such cases.
88. We have better things to do than worry about whether you'll change in
time to get our business. Business is only a part of our lives. It seems to be
all of yours. Think about it: who needs whom?
The customers are not always there to admire and buy all of the products,
goods and service of a particular company in the market that is taking into
consideration. As time goes its way in becoming older and longer, so as for the
people interests as well. In speaking for this topic will make a lot of subtopics to be
covered too, so as much as possible I will try to make my explanation for this as
simple as it can be. First, as I have mentioned earlier, customer are not always there
to be with the company’s products and service, companies must accept the fact the
people changes too in terms of disposition, mindsets, emotions and thoughts in life.
Together with this change will make a progression with the fast changing world that
will include that market itself. But that is not the overview or shall I say the school of
though being pointed out here in relation with the statement. Business is just a part
of every customer’s life, meaning a lot of things and activities are also needs to be
done by an individual. But if you take it into analogy, companies in the simplest
sense, only concerns about making about for their business, in the first place. After
all, companies are established because of business. Moving on ,to incur all of your
time for the business will make a hard time to do all the activities for the customer’s
part, that is why all of them are telling to the companies to weigh the things that
should be prioritized so that everything shall be put into place in the end.
89. We have real power and we know it. If you don't quite see the light,
some other outfit will come along that's more attentive, more interesting,
more fun to play with.
As the world changes a lot of things are also changing, what am I talking
about here are the mentality changes of the customers to shift from one brand into
another. It is not an easy thing for the customer to shift one brand to another as I
may say, but if the companies give them the reason to do this course of action then
they must really do such because there are no other choices left. It is not easy thing
for the customer to make and this kind of move for the reason that there are no
guarantees that the company that they would be choosing is much better in terms of
the products, goods and services that they are offering. For this time also, a point of
comparison can never be eliminated because a reference have already been there to
stay in the mind of every individual. The power that are being talk about here are the
things that a customer can do to make a way or specifically speaking an alternative
way to compensate with all the flaws and glitches of their previous companies. I
would love to reiterate that it is not always a bad thing if one person chooses to shift
from his/her previous unto another company. Variations and a lot of motives are also
to be pondered when speaking for this one. As for my own point of view, what is
being focus for this thesis is that they are lot of companies that are there to help a
customer to cope up. Technically speaking, there are the competitors, so to prevent
all of these things to happen a company should always improve all of their offerings
in terms of their products, goods and services.
70
90. Even at its worst, our newfound conversation is more interesting than
most trade shows, more entertaining than any TV sitcom, and certainly
more true-to-life than the corporate web sites we've been seeing.
Another topic statement that are in need to be talk about and are subjected
for clarifications. For this stage comprises the things that are focusing to the
weakness of the company being evaluated. If time have allow all of these things to
happen: the shift and change of environment by going to another company acted by
the customer then, everybody must also accept the fact that all of these are really
going to happen if not now maybe later. But take note, for all of the companies out
there that the only way to prevent this is the continuous improvement of the
companies offering. Always put in mind that the first rule should make an impact to
your customers meaning do not make your customer bored with all of the things
he/she has been seeing for years. Of course, change should always be the thing to
connect this all that is why do not ever make them think that they are not important
and significant in line with the goals and objectives of the companies because if one
of this things have happen then that is the end of the presence and existence of your
customers to the company you are into. Maintaining the rapport to always connect to
the customers because keeping in touch of them will enable the company to make a
lot of things such as conversing, transacting and many others. Finally, making all of
the things that I have mentioned will make your customer prosper its interest to stay
to the company because once they have realized all of the things that are being done
to them and for the fact the company that they are into are doing their best to serve
them then there is no reason for them to leave and look for another company that
will respond to their needs and wants.
91. Our allegiance is to ourselves—our friends, our new allies and

acquaintances, even our sparring partners. Companies that have no part in
this world, also have no future.
The loyalty and the main concern of the customers are themselves of course
when dealing with the company’s products, goods and services. Of course it will be
their selves first before anyone else because what is talked about here are their
personal needs, wants interest. For that reason as well is a good sign to stick to the
companies that they have right now. Companies that are not striving to the qualities
that they must bring should stop their operations for there are no reasons for to exist
in their field of business as well as in the market too. These are the things that the
statement are trying to say in the first place. Moving on, the whole cycle would not
be complete if the companies are not there so for this one, companies in its bare
meaning should not really stop its operation but instead improve and revise their
products, goods and services continually for this will also help them discover and
explore new things and techniques to innovate their business. Also, it is not only for
the customer’s benefit as well but for the whole community too. Companies in
serving their customers, clients and others should not be in that of a narrow minded
but instead open minded because this will be an advantage for them more than in
that of a disadvantage. What your status in present can also reflect what would be
your status to happen in the future that is why making an investment throughout the
days of the existence will be a reward as in the future.
92. Companies are spending billions of dollars on Y2K. Why can't they hear
this market timebomb ticking? The stakes are even higher.
Companies at all cost will continue to invest in all of the things that can make
and help them better all of their products, goods and services. We all know that doing
this process will not be easy at all. Money spending will always be the thing to be talk
about when upgrading any system. The analogy of course will make a picture that
71
much expenditures would make more quality to the system that are in to the
coverage that will be upgraded. Especially now, the year of Y2K is not a joke, for the
technologies are to be expected to really be advanced that are destined to address
the much heavier and hardcore problems that may happen. But wait still there is a
problem to be considered for the customer, they are complaining that along with
these systems that they are upgrade why can’t they inform as well their target
market with the way that are happening to them. It is such a bad news for the
customers to know that at all cost they are ready to spend millions and billions of
dollars for the entire company but why can’t they also spend for all of their customer
service. What at stakes here are the ones who make their business flourish, but how
come it is not an asset or awarding for them to serve their customers. Anyway, with
all of the questions that are coming to the minds of their target market one thing for
sure should be done companies must know how to prioritize all of their activities and
make them done in a chronological order.
93. We're both inside companies and outside them. The boundaries that
separate our conversations look like the Berlin Wall today, but they're really
just an annoyance. We know they're coming down. We're going to work
from both sides to take them down.
The barrier between the company and its customers is such a sad fact that
should be put into reality for all of the people involved in the cycle of the business
and in the venue of the market. If anyone did not do something about surely the
relationship between the two will not go far beyond in becoming a mutual
understanding. For my own opinion, both of the entities involved should make a
move to resolve such major problems. Companies must learn how to reach out for
their customers while on the other hand, customers must also know that for a fact
they must reach out as to the companies that are trying to make a relationship at
them. The human voice is always one of the factors to be considered to connect
because with such circumstance everyone can now pay attention and relate to the
topic if they are genuinely executed. The unity of language is another factor that
should also be made so that the language can be understood by the customers.
Annoyance at all cost should be eliminated because this cannot help to save the
pending transactions that are yet to happen to open for a lot of opportunities and
strength for the company and the industry as well. Communications despite of all the
flaws that can happen should be achieved for the reason and proof of connection
shall also be take into consideration. For all of this recommended actions will not
make a sense if both, the customers and the companies don’t have the sincerity and
commitment into their hearts and minds in the first place.
94. To traditional corporations, networked conversations may appear
confused, may sound confusing. But we are organizing faster than they are.
We have better tools, more new ideas, no rules to slow us down.
Competence is always their to make any business challenging and to motivate

every employee as well, that is why networked conversations are formed as a result
to the aim of the efficiency and competition. But confusion is the thing that can make
these networked conversations to push through. Yes, these things are confusing to
hear for everybody for the reason that coming from the keyword itself network
conversations meaning interrelated discussion of anything but for now, we are talking
about the market which involves the companies and its target market. Customers can
organize things faster when comparing to the company’s overview for the reason
that everything regarding the customer are not of a complex just like the company
itself. When you say customers, most of them have the align and similar interest and
train of thoughts when it comes to their ideal products, goods and/ or services. We
can’t get rid of the fact that customers are demanding with all of theirs needs and
72
wants. But we can accept the fact that these customers are ready for them to say
what are their demands and intentions. Coming from this demands companies can
now organize their new products, goods and services to slow the processes down that
in time will make a new ideas, better tools and reinforcements of rules shall be
implemented for the company’s intention. After all, companies and customers are to
be satisfied if all of their intentions have been made in the end the betterment of the
society have been uplifted.
95. We are waking up and linking to each other. We are watching. But we
are not waiting.
Now is the right time to wake up after a long sleep. With all of the thoughts
that this 95 theses coming from the book entitled Cluetrain Manifesto have pointed
out, this is the right time to act and try to apply of teachings that have been
mentioned. Personally, all entire 95 theses have helped to realized that putting up a
business is not easy and simple because they are a lot of things that should be
considered so that you can fulfill everything that are necessary for a corporation to
exists. The statement simply says that may it be company or customer, they are all
ready to start a new life to apply the new techniques, strategies and insights. To link
and to connect each other to form a cycle of business will take a lot of time, so to
speak. Coordination and unity should be the first steps in achieving for a higher
working environment. Furthermore, communication shall always be intact so that
covering of complaints, inquiries and other pertinent questions can be addressed as
much as possible. With the power of communication too, will make be an informative
way of going and moving from one topic into the other topic and helps us think out of
the box. In the long run, this can also help make a good exercise for our imagination
to expand about the topic being discussed. Finally, when all of the companies and
customers have stop all of their arguments and discussion, business for everyone will
be a good deal in any sense in pursuing our life for our own self, for the community
and especially to God.
73
V. System Proposal
74
A Systems Analysis Study on the
Package Placement System
of Kabayanbox S.L.
Presented to the
Information Systems Program
School of Management and Information Technology
De La Salle – College of Saint Benilde
In Partial fulfilment of the

Requirements of the subject
Vertical Solutions
Submitted By:
Antonio, Riela Isabel
Chua, Harvey Charles
Guison, Francis
Obillo, Marielle
VERTSOL O0A
November, 2008
Submitted To:
Paul Pajo

Page 75 of 121
CHAPTER 1
Company Background
37 Calle General Serrano

38004 S/C de Tenerife
Canary Islands, Spain
Tel/Fax: 922 276330 / 922 709202 / 630033157
Email: kabayanbox@wanadoo.es
KABAYANBOX S.L. is a registered company under the Gobierno de Canarias

Consejeria de Economia y Hacienda with business tax identification permit
number (CIF) B38788998 based in Santa Cruz de Tenerife, Canary Islands,
Spain.
The company was created as a forwarding agent of personal effects,
balikbayan boxes, for Migrant Filipinos working in Tenerife with plans of
covering the whole of the Canary Islands.
Alongside with our regular shipments of personal effects to the Philippines,
we do money remittance acting as an official agent for BPI (Bank of the
Philippine Islands) Money Remittance Center based in Barcelona, Spain.
One other product is SUNSTROLLERS.COM an independent product and will
work alongside KABAYANBOX as a travel company. This is to promote Tenerife
and the Philippines via the internet re accommodations and local tours. A
Travel Office will be created in Tenerife to address clients’ needs.
The company will be known as KESP (Espania) with future business openings
in Italy (KITA) and the United Kingdom (KUK).

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Mission/Vision
Our vision is to bridge culture and tradition.
The company’s mission is to showcase the best of Philippine products and
produce. By supporting the small cottage industries in the Philippines, we
hope in a small way to help market and provide a means of livelihood to a
small group of talented artisans’ in the Philippines.
We look forward to our first import of the best handpicked products from the
Philippines. As a cargo forwarder, we were able to encourage hard working
migrant Filipinos, especially in Tenerife, to send gifts i.e. food and other local
products to their families in the Philippines. Apart of their monthly financial
help to their families.
To help further the community, we were able to tie up with a reputable bank
called BPI (Bank of the Philippine Islands) the most prominent bank in the
Philippines. This bank facilitates our Money Remittance service via BPI
Barcelona giving the migrant workers better exchange rates and value for
their money. We guarantee the cheapest service rates compared to other
competitors. In return, we do our best to give back something to the
community. We have allocated a certain portion of our income to help the
community. We offer free shipping of personal effects for migrant workers
who lost a family member. We have a larger place to encourage the
community (please see photograph enclosed) to use our facilities.
We will have a Filipiniana section. This will have a small library containing
reading materials on Philippines. We will be subscribing newsletters issued
monthly from Filipino Communities around Europe. One project is local
community integration. We will have Spanish language classes and seminars
through the local government key speakers. Also, a weekly Sunday mass is
what we hope to achieve.
So one way of giving back to the local government, we created
SUNSTROLLERS.COM. This company will work alongside KABAYANBOX in
providing service and promoting culture. Our future staffs will be highly

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trained customer service people. They are expected to attend Travel and
Trade Shows to further their product knowledge and confidence.
KABAYANBOX S.L. is a young, bold and dynamic company who is not afraid of
change within the business world in providing excellent service to all its
customers and providers. It will be a multi cultural company. Our total
commitment to bridge culture and tradition.
We will be a service provider with difference.
Background or History
KABAYANBOX S.L. was created as a center for Migrant Filipinos in the island
by providing them with the services they require such as balikbayan boxes
and Money Remittance. We do regular shipments of boxes for the Filipinos to
their families in the Philippines. A cultural trait for overseas Filipinos who
enjoys sending gifts, clothing and other personal things regularly to their
families in the Philippines. This can only be understood by someone who
knows the culture itself.
The company is a partnership / co-ownership between Filipino Nationale,
Johnny Tomo, and a Norwegian Nationale, Per Bakke.
Don Per Bakke has been living in the island for more than 30years. A well
known figure within the Travel and Tourism Trade in the Canary Islands. One
main reason why the company was created in Tenerife. He will spearhead
the creation of SUNSTROLLERS.COM accommodation and travel company.
Please browse through our long standing website waiting for its launching.
Johnny Tomo, a british resident for almost 15years. He will help to organize
the Filipinos in the island. One of the core points why this company was
created.
Our new business location in the city will further boost the Filipinos morale in
the area with a larger business space to further give them the best service
they need a place where they can meet and do their weekly meetings point
rather than in public parks.
Our future Filipiniana section will surely promote more of Philippines to the
locals. We will be selling Philippine products and produce.

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This whole pilot scheme will be copied and introduced to the United Kingdom
and Italy subject to the success of our pilot program in Tenerife, Spain.

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Products and Services
Number of Customers: 100+ regular customers

Number of Transactions: 60 to 80 OFW Customers per shipment

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Organizational Chart (as of July 2007)
Chief Executive
Officer
Main Office:
TENERIFE
SPAIN UNITED KINGDOM ITALY PHILIPPINES

Country Manager Country Manager Country Manager Country Manager
Sunstrollers.com Call Center 24/7

Money Remittance
Balikbayan box
Paysetter
1 Spanish Speaking
Filipiniana 3 Full Time
Reservation Staff 1 Pick up and
Avida Staff
Delivery Staff
1 Airport Rep/Tour
1 General Sales
Rep 1 Helper
Person 2 On Call Staff

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Statement of the Problem
Being both a store and a package shipment company for years, the
Kabayanbox mostly performs their Package Placement System under the
Operations department traditionally for a more hands-on approach.
Processes that oppose adaptability:
•Filing and purchasing boxes for placing a package consume
much time mainly for those clients who were considerably prefer
to be less active.
•Waiting for the package to be prepared and finalized by the

customer also consume much time. Its instance to become more
tedious makes the process even more costly for both customers
and Kabayanbox.
Processes that reduce efficiency:

•Repeating transferring, checking, and reconfirming of the
customer’s package by the Sales Clerk, who performs the task of
maintaining all possible communication as possible with
customers, to the necessary personnel increases the cycle time
especially when the company is managing more placement of
package than the usual. This requiring of much time determines
the wait for confirmation of the client.
•Not having any file support system that will enable a

computerized record to be more accessible for further updating
of customer information and transaction only make the company
more liable for inaccurate details.
This led the analysis team to confine the study within that department
specifically on the processes of purchasing the boxes necessary for the
shipment, requesting for package pick up, and storing the actual package for
the shipment quota. In response to the firm’s mission to serve the clients to

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the fullest and create an environment where the client’s needs comes first,
the analysis team aims to provide options for the improvement of its
decelerating efficiency and adaptability.
Objectives of the System
The goal of the study is to set an overview of the possible changes for
the enhancement of efficiency and adaptability to the changes in the way
the market wants their package to be processed. In order to achieve such
goal for the benefit of the company, the analysis team intend to:
• Move from meeting basic requirement to exceeding expectations

• Adjust and adapt to changing customer needs
• Provide nonstandard activity to meet special client need
• Reduce total cycle time
• Remove unnecessary administrative tasks, approvals, and
paperwork
• Minimize wait time per unit
• Eliminate or combine activities which are performed in several part
of the system
• Combine similar forms
• Assure the safekeeping of the forms.

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Significance of the Study
Aware that the Package Placement System within the Operations

Department performs a significant role in the relationship and agreement of
the customers and prospective clients with the Kabayanbox in mind, a study
on the Package Placement System does not only define the actual internal
threats in the present processes of the company but it also identifies the aids
and the barriers to the goal of slowly boosting the efficiency and adaptability
of the system. Because Kabayanbox does not advertise their services nor
apply any other technology, the current system is the only point where
clients can inquire about them, thus opening more opportunities for the
improvement of the firm and adapting with the needs of the clients. Also,
once the clients apply with the new modified system, the experience of the
effortless process of placing their packages and confirming to ship them in
an account should guarantee the client’s trust. Gaining the client’s trust and
serving them with preeminent satisfaction will bring the company on step
closer to the vision of being the number one Filipino focused package
Shipment Company in Spain.
Scope and Limitation

The study on the Package Placement System of the analysis team
concentrated on the processes of allowing a customer in updating existing
information and new clients to apply for placement of their package.
Although the study included the placing of packages of customers and
preparing their packages, it did not encompass the computation and the
recording of all transactions and the payment of the company to the actual
shipment company. Kabayanbox being only an intermediary for customers
who seek to place their packages to be shipped is the only concern. The
physical shipment will be liable to the shipping company contracted by
KAbayanbox which ensures safety and time bound delivery of goods and
services.

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CHAPTER 2
Use Case Diagram
Purchase
Standard Box
<<includes>>
Place Shipment
Request
General Description:
Customer Sales Clerk
<<includes>> Pay Transaction
Package Placement System of Kabayanbox S.L. deals with manual
buying and selling of standard boxes needed for shipping along with the
transaction required in it.
Primary Actors:
Customer:
The customer is the one who will pay for the shipment request of
the package.
Sales Clerk:
The Sales Clerk accommodates the customer and records all the
transaction. He/she is also assigned to answer the confirmation whether the
package prepared by the customer is ready for pick up. Once the package
arrived in the head office, the Sales Clerk will now update the inventory.
Use Case(s):
Place Shipment Request:
The shipment order can be finalize with the Sales Clerk once the
customer decided to ship it. The placement of shipment request will
only take place once the customer paid for the transaction and
purchased the standardized box available in Kabayanbox Head Office.

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• Purchase Standard Box:
The customer has to purchase the standard box because this

signifies that the package is about to be shipped by the
Kabayanbox S.L. with safety of course.
• Pay Transaction:
Prior to any package shipping placement, the customer has to

pay first and negotiate with the Sales clerk with the other details
necessary for the package to be shipped.

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Activity Diagram
(Place Shipment Request)
Customer Sales Clerk Transport Agent
Buy Box Prepare Boxes
Process
Receive Box Requirements
and Agreements
Pack items
Contact
Call for pick Transport Agent Confirm pick up
[if cancel]
[if continue]
Pick up the box
Store box

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Narrative
1. The customer will buy boxes of their choice from the main office of
Kabayanbox S.L at Tenerife, Canary Islands. It depends on their items if
they want to purchase 2 or more boxes. Regarding about the weight of the
box if there will be an extra charge. Also, it is optional to buy the tape for
packaging.
2. The sales clerk and the customer will have a transaction regarding on
how many box they purchase, how much is the weight of the box. And all
other requirements of the company. The customer comply all the
requirements of Kabayanbox S.L for the issues of loss or damage and
must also comply with the shipping company who is responsible for
shipping their items.
3. Customer will pack all the items that he/she wants to deliver. When it’s
finished, the customer will call the main office for pick-up.
4. The assigned clerk in main office will call the Transport Agent or their
hired people specifically to pick up and transport the package to the main
office.
Note: As Kabayanbox S.L wait for the packages to reach the quota, they
will contact the Monark Customs Brokerage Corporation who is
responsible in forwarding or delivering the customer packages all around
the Philippines. Kabayanbox S.L will confirm Monark that there will be
arriving boxes.

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Process Time vs. Cycle Time
Process Time Cycle Time
Activities
(min) (min)
1. Buy box 2 3
2. Prepare box 4 5
3. Process requirements and
5 6
agreements
4. Receive box 1 2
5. Pack items 20 25
6. Call for pick up 4 5
7. Contact transport agent 2 3
8. Confirm pick up 3 5
9. Pick up box 5 7
10.Store box 5 10
TOTAL 51 min. 71 min.

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Geographical Flowchart
Storage Room
6
Lounge Area 5
2
Main
Office
3
4
Transaction Office

Page 90 of 121
Chapter 3
Table of Recommendations
Problem Recommendation Affected Activity
Slow package •Kabayanbox SL’s own It is more of an
placement process Website which contains additional system on
information about the the side of the
company, details on how to company, not
The company needs place a package, online reengineering nor
more advertising application for package improvement.
placement, shopping cart for However, it will greatly
boxes and other materials, affect the existence of
online payment transaction, the following activities
and an interactive tracking due to its availability
system that will enable the online:
clients to always keep track
of their package and at the • Buy Box
same time, have an • Process
assurance that it is on the Requirements and
way to its destination. agreement
•Not only that this Website • Call for pick up
will open doors to • Contact transport
Kabayanbox in terms of agent
marketing but it will also • Confirm pick up
serve as an online
Enterprise Resource
Planning Solution which will
be designed to coordinate
all the resources,
information, and activities
needed to complete
business processes such as

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order fulfillment or billing.
Having it available online
will make it accessible and
easier for the manager to
have an accurate record of
all the transactions.

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Use Case Diagram
Kabayanbox Website
Supply
<<includes>>
Shipment Data
Place Shipment <<includes>> Pay Transaction

Customer Request
<<extends>>
View Track
Company Package
General Description:
This is the Kabayanbox Website made to accommodate and place
shipment requests via online transaction. With far more accessibility and
promotional benefits that will reach out to a wider range of markets, this
website will soon grow into the hearts of existing and probable customers of
the Kabayanbox S.L.
The Kabayanbox Website is simple and user-friendly. All the customers
interested in placing packages for shipment will just have to go online, type
the Kabayanbox URL and register by clicking a single button then supplying
personal details, shipment information, and confirmation. Upon the
customer’s confirmation of the shipment details, he/she has the option of
paying it online and once it is paid, a tracking code number, which is
generated automatically, will be given. This will enable them to view their
package’s status and stop giving them the feeling of security and control
over their shipment.
Primary Actors:
Customer:
The customer is the interested customer initially online to view
the Kabayanbox Website. The customer can be:
• A PayPal account holder for online transactions

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• An existing customer who wants to track his/her package status
• A probable customer requesting a view of his/her package shipment

quotation
• Anyone who heard and curious about Kabayanbox’ new Website
Use Case(s):
View Home:
The homepage of the Kabayanbox Website contains the main
information and a bird’s eye view of the whole content of the website.
All the features provided online are technically here and just a click
away.
View Company Profile:
The Company Profile can be viewed by clicking on its button in
the website. It contains the Mission and Vision, and the History of the
Kabayanbox.
View Company Partners:
The logos, with direct links, of all the Company Partners of
Kabayanbox are automatically displayed in the homepage.
View Products and Services:
The complete list and description of the Products and Services
can be viewed by clicking on its button in the website. It displays the
name of the products and services including a brief description and the
rates of each.

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Place Shipment Request:
The customer has the access to Place Shipment Request online
through the Kabayanbox Website. This page contains few textboxes to
be filled out by the customer necessary for the package shipment to
takes place.
• Supply Shipment Data:
Once the customer wants to request a package shipment

or any of the products and services provided by the
Kabayanbox, it is essential to provide all the required
details for the shipment to come about such as personal,
shipping, and PayPal account details.
• Pay Transaction:
If the customer agrees to the Terms of Services of

Kabayanbox and still decided to continue with the placing
of package shipment, he/she has the ability to just pay
online through his/her PayPal account.
• Track Package:
Upon paying the transaction online, the customer will be

given a generated tracking code in order to view the status
of the package anytime, anywhere.
Detailed Narrative:
1. Customer visits the site. He/ She will automatically be diverted to the
homepage of the website. The Homepage of the website includes the
following options the user may click on.
 Brief Background of Kabayan Incorporated including the organizational
chart
 Company Partners

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 Product and Services
 Rates
 Zones supported
 Contact Details
 View Shipment Status
2. Then registers for the transaction. Listed are the following information
prompted to be filled by the user.
• Fills out personal information of the customer. His Last Name,
First Name, Contact Number, Home Address, E-mail Address. This
primary information would be used to reach the sender of boxes
being transacted to us.
NOTE: From now on, from time to time, there will be a cancel
button present in the page asking the user if he wants to continue
or not. If the cancel button is selected it will always be directed to
the home page of the website.
3. If continue is selected, after the filling the personal information page, now
the user will be inputting shipping information. The shipping information
details are vital information which would be used by the Kabayan to inform
them to whom and to where boxes being transacted will be transported.
Without this relevant information Kabayan will no longer give their service to
the customer since the company has no information on where to ship the
boxes. The following are the questions for the shipping information:
 Full name who will be accepting the shipment
 Address of the place of delivery
 Relation
 How many boxes to be sent

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4. After having the necessary information about the shipment venue, the
user would be able to view the estimated quotation on how much he
would be paying for the shipment of his goods. The value would vary on
how many boxes he had pointed out he would be sending.
5. If the customer agrees to the price delivered to him on the quotation, he
will fill the necessary information of the payment terms. We have
assumed that the customer will be paying in pay pal.
6. Once necessary information is given for the PayPal, the website connects
to the PayPal and confirms the PayPal account if it is authentic and real.
7. Then, the PayPal validates the account. If it is valid, it will perform the
operation. On the other hand, if the PayPal account the website will
automatically go back to the page where it is asked to input information
for the payment for PayPal.
8. If the PayPal transaction succeeded, the customer will be given a tracking
code where he can track the status of his shipment. The tracking code will
be generated by the server of Kabayan.
9. Finally, the customer will get to view his registration details. Anytime he
has the right to know the status of his shipment by just going to the
company’s website and click on the button, “view my shipment status”.

Page 97 of 121
Activity Diagram
Kabayanbox Website
(Supply Shipment Data)
Customer Kabayanbox S.L. System
Click form Show form
Fill form
Finalize form and Check supplied form

submit
[if valid] [if

View message box invalid]
Edit form
Process papers
Confirm processing
Show message that is process

incomplete
Process papers Back to home page

Page 98 of 121
Kabayanbox Website
(Track Package)
Customer Kabayanbox S.L. System
Click “Track my Package

Status
Authorize Tracking
Enter Tracking No. number
[if valid] [if invalid]
Get Update Info from

Database
View Package Status
Show message box

[if invalid]
[if valid]
View home page Back to home page

Page 99 of 121
Kabayanbox Website
(Pay Transaction)
Customer Kabayanbox S.L. PayPal
System
Finalize form
Submit form
View message
box that form is
processed
Show form for

Pay Transaction Account Details
[if lacking]
[if
Supply Account complete]
Details
Authenticate Account
Confirm Transaction
Approve
Record

Page 100 of 121
Customer Kabayanbox SL Asia Pay
System
Release Tracking
Get tracking ID
View home page

Page 101 of 121
Activity Diagram Narrative
A. Supply Shipment Data
a. The customer will go to the homepage of the company to view the

form for application. Upon filling it up, the customer will then check
and submit the form.
b. The system of the company will now check if all of the required fields
by the customer are supplied completely. If it is valid, the system will
notify the customer, but on the other hand if it’s invalid the system will
ask to the customer.
c. Upon supplying all of the necessary information the system will now
process all of the paper papers.
B. Track Package
a. The customer will go to the website of the company to enter the

particular Tracking number assigned to him/ her.
b. The system will show the form for the tracking of package/s and will
the update for the specified package from the database.
c. The system will be able to view the package status when if his/ her
tracking number is valid, otherwise if it’s invalid he/ she can’t view the
package status.
C. Pay Transaction
a. The customer to pay a transaction should first accomplish and finalize

his/ her form then submit it to the system. The customer is now ready
to pay the transaction.

Page 102 of 121
b. The system will now ask for the Account details for verification of the
customer’s account.
c. PayPal will now authenticate the customer’s account to satisfy the

next procedures.
d. To complete the process, the system must confirm the transaction

done by the customer and then the confirmation letter will be sent to
the customer as well.
e. Upon the approval of the customer, every single transaction will be

recorded and have their Tracking ID.

Page 103 of 121
Benchmarking
In order to determine the standing of Kabayanbox S.L in cargo shipping

industry within the territory, the analysis team presented 2 firms namely,
Federal Express Corporation as for world-class comparison and Express Mail
Service Postal Exprés as a local competitor. The analysis team also included
the processes of each company to compare it in Kabayanbox S.L
COMPANY A:
FedEx is committed to providing outstanding customer experience, to being

a great place to work, a thoughtful steward of the environment and a caring
citizen in the communities where we live and work. At FedEx, we are
passionate about sustainable connecting people and places and improving
the quality of life around the world.
In Europe, The FedEx Express hub at Roissy-Charles De Gaulle airport in
Paris, France, is the primary European gateway for packages sent by FedEx
customers throughout the world. The airport boasts a multi-modal logistics
center with good highway linkages.
Details:
Classification: INTERNATIONAL
Status: Active
Business Address: Europe Headquarters: Brussels,
Belgium
Countries and Territories Served: 89
Paris, France; Stansted; United
Main Hubs:
Kingdom; Frankfurt, Germany;
Cologne, Germany
Telephone No/s: 902 100 871
Email Address es-claims@fedex.com /
esmaster@fedex.com
Source: FedEx.com
COMPANY B:
Express Mail Service Postal Exprés

Page 104 of 121
EMS is the gateway for all packages sent by the customer within and outside
the island. It is the most economical way to send articles. The addressee
signs for receipt and all deliveries are covered by a fixed loss warranty. This
service can be accompanied by a message confirming receipt, cash on
delivery order and insurance. Another service is the priority delivery of
merchandise and objects. The customer signs for receipt and all deliveries
are covered by a full loss warranty.
Details:
Classification: INTERNATIONAL / LOCAL
Status: Active
Business Address: Europe, Spain
Countries and Territories Served: Rest of Europe
Telephone No/s: (91) 536-0110 (Spain Post Office)
Email Address EMS.Unit@upu.int
Source: http://www.ems.coop/site/Main.php
Analysis
EMS Postal
FedEx Kabayanbox S.L
Process Expres
3000+
Number of (Estimated 500+ (Within 100+ regular OFW
customers across Canary) customers
Europe)
60 to 80 OFW
Customers
Depends on Depends on
Number of sometimes it
the volume of the volume of
transactions depends on the
transaction transaction
volume of
transaction
6 (As
Number of branches Indicated 1 (Post Office) 1
above)
Type of information Semi-
Automated Manual
system automated

Page 105 of 121
Cycle time of the
30 min. 25 min. 50 min.
client application
Cycle time for client
27 min. 15 min. 31 min.
update
3 forms for the
2 forms for 2 forms for client (depending
Forms
client client on the condition of
the box)
Computerized
Yes Yes Yes
backup
Description
The analysis team chose FedEx and EMS Postal Express because they
are the same industry with Kabayanbox S.L. FedEx occupy almost all
countries in the world and it is one of the leading shipping companies in the
world while EMS is focused on local shipping services within Spain. Since
Canary Island is a province of Spain and many Filipino’s are working there,
they need not to go to the city and look for the branch of EMS or travel to
Spain just to find the branch of FedEx and to ship their items. Thanks to
Kabayanbox S.L because Filipino’s will just go there to buy boxes, pack items,
and Kabayanbox S.L will do the shipment procedures. Although the process
will take time, they can conveniently ship their items.

Page 106 of 121
Streamlining
Bureaucracy Elimination:
 Removing of the unnecessary tasks to minimize delays and wait-time of
the client
 The elimination of the following process will address the client’s need for
short cycle and wait time:
•the initialling the Sales Clerk
•the multiple check and re-checking of the Sales Clerk
•the constant calls in order for the transaction to be finalized
Simplification:
 Simplifying the application form particularly for making it available online
so clients can login with their own account either at home or in the
provided workspace to be made available within the main office will
lessen the time necessary for the customer to fill up a form and reapply
for placing their package and going for the transaction.
Process cycle-time reduction:

 Instead of submitting the accomplished forms to the Sales Clerk, the
client, if in the main office to personally purchase the Kabayanbox, can
simply login using a workspace and submit the transaction records their
which will be directed to the site’s database.
Upgrading:
 Educating the staff on the specific tasks to be executed to improve overall
performance will generate an exact view of the workflow of the system through:
•Task Orientations – new employees
•Seminars particularly for the website maintenance if the owner
prefers their staff to manage it.

Page 107 of 121
Appendices
Interview Transcription
1. How many people working in your company?
The staffs are place in Spain at the moment. We hire 2 or 3 people to
collect the boxes and responsible to take all boxes to the pier for loading in
the container, 1 person transacts to the customer, and the owners who
manage the company and provide other services. All in all, we have 5 people
in all operations including the owners. When our company expands, we will
hire more people and follow the organizational chart as indicated.
2. What is the form of your business ownership?
The form of ownership is a partnership. We share profit and ideas for
the business.
3. How many regular customers do you have?
We have 100+ regular customers. All of them are Overseas Filipinos
Workers (OFW), our target customers.
4. How many transactions you receive in one shipment?
Normally, we have 60 to 80 OFW Customers per shipment depending
on the season. If the period is peak season, high number of customer will be
sending their items for shipment.
5. How many shipment of boxes in a year?
Based on the shipment chart covering the year 2005 to 2008, the
maximum number of shipments is 4 in year 2006 and the minimum is 1 in
year 2005. It depends on the demand of the customer. (See shipment chart
for details)
6. How they purchase the shipment service?
Customers calls or visit KCIF to order box and other optional items such
as packaging tapes. It depends how many boxes they want to purchase. In
every box they purchase, they should also purchase a tape to wrap the
package/s. They have a choice what type of box they want. This is all
regardless of weight. All items should be fit in the box. This is self service;
therefore they are responsible for packing items in the box and they will tape
it. We will ensure that each box is completely sealed. Upon purchasing the
box, they should pay in full.
7. How many number of boxes to be collected?
80 or less are the minimum boxes to be collected. We will store it first
to our storage room and ready for the shipment. If it exceeds to a hundred,
other boxes will be placed to the next shipment.
8. How transactions are going between KCIF and the shipping company?
Tenerife Customs clears container and Maersk Line will issues Bill of
Lading and accepts container on the first available ship according to itinerary
prepared. Maersk lines assigned container for loading at CAPSA Tenerife

Page 108 of 121
(Container Terminal) where all boxes will get loaded in preparation for
shipment
KCIF prepares all documentations for Tenerife Customs for the
container to get cleared for sailing.
9. How much time for the duration of shipment? What are the routes of the
ship?
Usually, it takes 41 days of shipping from the Port of Canary Island to
the port of the Philippines. This day might exceed depending on the arrival
of the ship. These are the routes:
• Tenerife, Canary Islands (Spain)
• Algeciras (Spain), main hub for all containers within Spain
• Singapore - Kaoshiung (Taiwan)
• Philippines (Port of Manila)
9. Who will receive and distribute all of these boxes?

Kcif meanwhile sends all documentations to its counterpart in Manila-
Monark Customs Brokerage, to prepare in advance container clearance
for immediate release on its arrival at port of Manila. Monark as a local
handler for Kcif, will then unload container and double checked the correct
number of declared boxes in the container.
Boxes are then being delivered by Monark to its final door to door
destination and get the recipient to sign a receipt confirming that the box
has been delivered.
10. How do they confirm the delivery of boxes?
Monark provides copies of each box delivered to Kcif as a form of
receipt for the sender in Tenerife. Only on collection of box at the sender -
they hand in signed Packing Lists and full shipping costs including delivery
charges if box is addressed outside Metro Manila.
11. Why is the store located in that particular area? Does it bare any significance to
your market?
Store location - business address - this is a very central location for all
customers in the island. Since our target customers are Pinoy OFW’s, they can
easily access our main office because of our location.
12. How many are your expected hours of operations? How many employees are
needed to serve your customers? Why that number of employees?
Hours of operation 9AM to 7PM-Monday and Tuesday close. As I said before,

we have in place one driver and pick up person - 2 or 3 persons as the box can be

Page 109 of 121
heavy. We employ an extra person on loading the boxes to the container ready for
shipment.
13. What goods and/or services do you offer? Discuss its general level of quality.
Goods and services
Quality: We offer balikbayan boxes to help the community of Filipino workers. It is

much cheaper compared to send them by post or as extra luggage on their flight
home as the box is cost not per weight but by box. Level of service is first class
as we deliver the empty box and we collect them from their apartment.
14. What basic pricing strategy do you implement?
Pricing tactics - pricing of products and services are regulated depending on

the market. Right now we increased the price by 3% as opposed to 5% by
competitors.
15. What type of store atmosphere do you have?
Store atmosphere - we have in placed free coffee and tea on help yourself
style while they wait to process all of the documents. Cold and hot water with
disposable cups are given to them.
16. Are there particular services you offer to certain customers aside from what you
present in the market?
Customer services. - We are proud of our customer satisfactions and

handling of any complaints. Normally we act on any complaints straight away
to the customer satisfaction.

Page 110 of 121
17. List down all your promotional methods and explain how you think those
promotional tools will influence consumer buying process.
Promotional methods - we are always making every effort to make our

products attractive and affordable to customers.
1. Example: send now pay later. >> Customer sends a box and payment will
be collected when the container arrives in Manila. Otherwise each box will
incur storage and security fees until it is fully paid by the sender
2. Loyalty program - each time a customer sends a box it will incur points.
Which they can redeem as free shipment, cost of a packaging tape or empty
box.

Page 111 of 121
Existing Forms

Page 112 of 121
KABAYANBOX S.L.
CIF: B38788998
37 Calle General Serrano
38004 Santa Cruz de Tenerife Canary Islands, Spain No.
Tel/Fax: (34) 922 276330 / 922 709202
www.kabayanbox.net
Email: kabayanbox@wanadoo.es
SHIPPER’S EXPORT DECLARATION AND PACKING LIST

SENDER CONSIGNEE
Name: Name:
Address: Address:
Tel: ( ) Tel: ( )
DNI #: Email:
Q
DESCRIPTION OF GOODS QTY. DESCRIPTION OF GOODS
TY.
Use separate sheet/s if necessary but should be signed by the sender and KABAYANBOX S.L. representative.
Total amount of goods declared € ______________
DECLARATIONS:
1. Maximum liability of KABAYANBOX S.L. per package in case of “TOTAL LOSS” shall be € 100.00 full size box and € 50.00 half
size box.
2. KABAYANBOX S.L. is not liable for loss, damages and delays due to act of God, force majeure occurrence or any cause
reasonable beyond the control of the “Company”.
3. Receipt of the above shipment by the recipient without notation on the bill of lading of loss, damages or delays is understood
that the box has been delivered in good order/condition and in accordance with the bill of lading.
4. All complaints must be made in writing to Kcif, Tenerife; delivery staff complaints, missing items, opened box’s etc. within 15
days maximum so that proper action will be conducted.
5. KABAYANBOX S.L. will not pay nor responsible for any lost item/s properly declared in this form as a result of
THEFT. However we will do our utmost best to investigate the problem.
6. KABAYANBOX S.L. will accept perishable/breakable item/s and “shipped at owner’s risk” (SOR) with ordinary care in
handling.
.

Page 113 of 121
This is to certify that I am the sender of the above items, I have read and clearly understood Kcif’s declarations and fully indemnify
KABAYANBOX S.L., Tenerife, on any future claims and legal action against the company. That the above detailed list is the true and
correct description of the goods contained in this box being sent to the Philippines; that there are no undeclared, restricted, illegal or
banned items, including firearms, ammunitions, illegal drugs, combustible goods included in this shipment, and that my freight
forwarder/consolidator KABAYANBOX S.L. or whoever Kcif’s duly elected local/delivery agent in the Philippines is authorized to clear
the above shipment through customs and is under contractual obligation to ensure the duties, tax, charges, penalties and other
expenses due on the shipment and/or incurred for its release are paid. Any duty and tax incurred apart from the regular used
household goods and personal effects standard duty and tax imposed by the BOC, I, the Shipper will shoulder
additional expenses against BOC’s official receipt.
_______________________________
SENDER’S SIGNATURE DATE
KABAYANBOX S.L. Manila Philippines Contact: Tel/fax: (632) 826 9794 Mobile: (63) 915 724

Page 114 of 121
BOX ON HOLD
Terms and Conditions
1.) KABAYANBOX S.L. will decide to accept and shipped box subject to client’s full
understanding and acceptance of this terms and conditions.
2.) We charge an extra Euros 20.00 per box and Euros 5.00 per week until the container
arrives in Manila. Otherwise, an extra storage fees ensued until full payment is received
from the sender.
3.) Client will get advised via sms message or text one week prior to container’s arrival in
Manila.
4.) All outstanding balance will have to get settled or paid in full before container’s arrival at
the warehouse of our delivery agent in Manila.
Otherwise:
a.) Daily charge of Euro 1.00 per day against storage and security fee ensued.
b.) KABAYANBOX S.L. will only keep your box to a maximum of 30days unless prior
arrangement has been made to further keep the box in storage due to non-
payment.
c.) Remember: KABAYANBOX S.L. will never chase ‘payment’ for box’s on hold. It is
your full responsibility to contact our office at Calle General Serrano 37, Santa
Cruz or by tel: 922 276330 / 922 709202/630033157
d.) After 30days storage of your box’s, KABAYANBOX S.L. will dispose your box
accordingly to pay for shipping, storage, and security costs.
e.) Late payment also will affect the delivery time of your boxes as it will wait for the
truck to get filled of boxes before it goes.
5.) KABAYANBOX S.L. Delivery Agent in Manila is not part of our company. It is an
independent company and facilitates our shipment papers and smooth distributions of our
boxes throughout the Philippines. So, this company is in no way able to comment or
answer questions in behalf of KABAYANBOX S.L. based in Tenerife especially box’s on hold.
Please, read and understand ‘DECLARATIONS’ as per packing list.
6.) Your box on hold will only get released in Manila on receiving a release paper from
KABAYANBOX S.L. Tenerife.
7.) So, any complaints or disputes must be settled in writing addressed to KABAYANBOX S.L.
Office at Calle General Serrano 37, S/C de Tenerife. (Packing list Declaration #5).
8.) For claims on missing items, is per packing list terms and conditions please read and
understand it carefully. You must know that our Company will not pay for any lost items as
a result of theft, however we will do our best to check and report any claims’ with our
local agent in Manila.
9.) By signing and accepting this terms and conditions, you agreed for KABAYANBOX S.L. to
be free of any responsibilities legally on any future disputes and complaints.
SHIPPER’S NAME: MELINDE R. PEPITO

DNI : X51178910T
PACKING LIST: 241 & 256 – ANTONIO PEPITO - LAGUNA
COSTING: SHPPING: BOX ON HOLD CHARGE: EUROS Euros 20.00 X2=40..00
DELIVERY CHARGES: ---------------------------- Euros 8.00 X2=16.00
SHIPPING/BOX COST: ------------------------------Euros 110.00X2=220.00
TOTAL: ------------------------------------------------Euros 276.00
SHIPPING LINES: MONTSERRAT B
ESTIMATED DATE OF DEPARTURE: 31 OCTOBER 2007
ESTIMATED DATE OF ARRIVAL: 09 DECEMBER 2007
PER BAKKE
KABAYANBOX S.L
CIF: B38788998
TEL: 922 276330 / 922 76330 MOBILE: 630 033157
______________ ______________________
PER BAKKE SHIPPER’S SIGNATURE
BILL OF LADING FOR OCEAN TRANSPORT
OR MULTIMODAL TRANSPORT
SHIPPER (complete name & address) * Booking No. *
KABAYANBOX S.L. 37 CALLE GENERAL
SERRANO 523219718
Bill Type *
Shi
pped on
S/C DE TENRIFE 38004 CANARY ISLANDS board Bill
SPAIN of Lading
TEL: 34 922 276330 / 34 922
709202 Received for shipment Bill of Lading
Shipped on board
EMAIL: kabayanbox@wanadoo.es waybill
Received for shipment waybill
CONSIGNEE (complete name &
address) * For USA /
CANADA
Shipment
(please
tick the
box) *
MONARK CUSTOMS BROKERAGE Auto NVOCC Non - Auto NVOCC
CORPORATION
Export References
8358 DR. A. SANTOS AVENUE BARANGAY BF.
SUCAT PARANAQUE METRO
MANILA
PHILIPPINES
TEL: 632-8297717 FAX: 632- Service Contract
8297768 Number
NOTIFY PARTY (complete name &
address)
SAME AS CONSIGNEE
Onward Inland Routing
Vessel Voyage Place of

No receipt *
MONT SERRAT B 724
Port of Loading * Port of Discharge * Place of Delivery *
TENERIFE MANILA
PARTICULAR FURNISHED BY SHIPPER - CARRIER NO RESPONSIBLE
Kind of Packages * ; Description of Goods * ; Marks & Numbers ; Container & Gross Measureme
Seal No. * Weight * nt
6,000.00KG
107 BOXES OF PERSONAL EFFECTS S
Prepaid or Collect Payment (Please tick in box) * Receipt name (Payer):
*
Freight component:
Other……
Ocean Freight Prepaid Collect Shipper Consignee ….
Other……
Origin Charges Prepaid Collect Shipper Consignee …. …………………
Destination Other……
Charges Prepaid Collect Shipper Consignee …. …………………
Ohter Charges… Other……

…..……. Prepaid Collect Shipper Consignee …. …………………
Number of original B/L * Transport Document Receiver: * PER BAKKE/ KABAYANBOX
S.L.
B/L will be sent to company which state 4 EL CANARIO, 38613
3 into this field VILAFLOR
S/C DE TENERIFE CANARY ISLANDS
SPAIN
CONTAINER BREAKDOWN
Gross Measurement
Container No * Size Type Seal No* Other Seal Packages*
Weight* *
6,000.00KG
PONU050171-2 20 DRY 107 S
Remark:
NOTE: Items marked with ASTERISK (*) are mandatory & must
be filled.
CONTAINER BREAKDOWN
Gross Measurement
Container No * Size Type Seal No* Other Seal Packages*
Weight* *
6,000.00KG
PONU050171-2 20 DRY 107 S
OFFICIAL COMPLAINT FORM
Consignee Name:_____________________________________________________
Address:______________________________________________________________
Packing List Number:___________
Date: ________________________
In order for KABAYANBOX S.L. to give out the best service possible, we provide you with this
official complaint form to fill in. Remember, KABAYANBOX S.L. will not pay for any items’ lost
due to theft. Please read carefully and understand fully the declarations as per packing list.
However, we will do our best to get the attention of our local handler in the Philippines to
resolve any dispute.
Complain: ____________________________________________________________
Details:
Noted and signed:_______________________________________

(name of delivery man)
**For Visayas and Mindanao – Please forward copy of this form by email or
fax to our Manila Office.
EXISTING FORMS DESCRIPTIONS
Bill of Lading – is a document issued by the shipping company for the

container that has been shipped. It is a very important document to certify
and declare the contents of the container. This document is needed to
facilitate release of the container on arrival. It has to match the content
description of what’s inside the container.
Box on Hold - this is a form of giving a client the chance to send his/her
balikbayan box without prepayment. The cost will have to be settled and
paid for in full on containers' arrival to destination. Otherwise, the box incurs
storage fees and security fees to make sure that the box is safe until it is
ready to be delivered to the consignee.
Packing List – is a form listed by the customer for all items that will be
placed inside the box. The sender should indicate the description and
quantity of that particular item. This is to avoid missing of items inside the
box and ensure that they packed their box accordingly. The sender must
accept all terms and regulation of KCIF. The sender of the box needs to fill in
that form as required by customs officials.
Promo – this promo is only on during off peak season. This is to encourage
and attract more customers to ship their items here. This is a great help for
sales to increase.
Shipping Instructions - this is to verify that KCIF, the shipping company,
Maersk, and Consignee, Monark Corp., officially agreed they have an official
transactions. Also, it is included all the quantity of boxes to be shipped.
Official Complaint form – this will conclude the quality of service of KCIF.
The customer can report any damage and loss all about the items. But, the
customer needs to conform first in this form.

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Vertical Market

Solutions for Retail

By: Harvey Charles P. Chua

This work is licensed under a Creative Commons Attribution-

II. Dedication …………………………... 4

III. Book Reviews ………………………. 5

IV. Reflections: 95 Theses …… ………

V. System Proposal ……………………..

Good day to everyone!

This book was created in order to supplement the partial

Basically, I prefer to choose this quotation by Herman Melville as for we can

What I’ve learned:

Book Review Chapter: 2

As a proof, Internet is there that is present together with the personal

What I’ve learned:

Book Review Chapter: 3

These objectives includes communication in a much broader sense that yes

Lastly, my as I have said my learning expectations are exact as it was

What I’ve learned:

As when the Internet was introduce to planet Earth. The forms of

Book Review Chapter: 4

The statement is one of the chapter quotation that have struck me in a

What I’ve learned:

Book Review Chapter: 5

The chapter entitles “Hyperlinks Organization” then therefore it has to say

In the chapter also it presented the characteristics and qualities of websites

What I’ve learned:

Book Review Chapter: 6

As contrary to I have expected, the chapter is not that informative in dealing

What I’ve learned:

Book Review Chapter: 7

What I’ve learned:

What I’ve learned:

Book Review Chapter: 2- Eight Greatest Ideas for E-service Strategy

What I’ve learned:

Book Review Chapter: N/A

What I’ve learned:

This is quite an interesting to book to read, as I go through the pages. My

What I’ve learned:

Book Review Chapter: 2- Alan Meckler: Internet.com

Connection should always be a one of the greatest part of Internet’s features.

What I’ve learned:

Book Review Chapter: 3- Eric Engleman: Bloglines

My expectation for the chapter encompasses my knowledge about Bloglines.

What I’ve learned:

Book Review Chapter: 4- Gina Bianchini: Ning

Another site which I am not in familiar yet, expectations of mine encompasses

What I’ve learned:

Book Review Chapter: 5- Dorion Caroll: Technorati

What I’ve learned:

What I’ve learned:

In a nutshell, the concept of Web 2.0 as defined by Richard MacManus have

What I’ve learned:

Book Review Chapter: 8- TJ Kang: Think Free

It can never be eliminated as a CEO to mentioned things against its

What I’ve learned:

My learning expectation for this particular chapter would be not of a complex

LinkedIn in simple terms that I may come to express it is a web application

What I’ve learned:

My learnings and insights have been added compared to my exsitng

2. Markets consist of human beings, not demographic sectors.

3. Conversations among human beings sound human. They are conducted

4. Whether delivering information, opinions, perspectives, dissenting