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Piyush B Dhanesha
B/504 Divya Smruti Opp-Toyota Showroom Link Road Malad (W) Mumbai 400 064.
Phone: 022 2685 9393 Mobile: 93232 91048 Email:

Marketing and operations management with 10+ years of experience increasing

revenue and profits in all positions held.

Work Experience:
1. Hertig Pens: Proprietor (since 2003)
Managing complete Business Operations
• Production: Purchase of raw material & finished goods, maintain stocks,
production cycle, quality checking, outsourcing, labour jobs, improve
production output and supply chain. On time delivery & quality products has
been the key factor to retain customers. Designing & producing of creative
products as per Individual Corporate Clients requirement.
• Sales: Strong background in sales management includes channel and direct
sales, relationship building, forecasting, staff training, and business plan
development and execution. Special expertise in key account management.
Proven ability to build and motivate cross-functional teams. Created new
products & trade in demand products to expand key & new accounts.
• Marketing: Promotional activities included tie ups (barter) with Magazines,
Credit Card Companies, exhibitors, displaying products at renowned stores.
• Administration: Selection and training of administration, service & sales staff,
all personnel records, performance appraisal and the administration of
company benefits. Maintaining relationships with vendors, suppliers, labourers,
staff & bank employees.

2. Dynamic Shopping (I) Pvt Ltd: BDM (From 1998 till 2003)
Selling Swiss Designer Writing Pens (HERTIG). After my initial training I was
immediately appointed to tap the retail untouched market areas & expand the
business by appointing dealer/distributor network & by placing counters at various
showrooms across India.

• Retail: Place orders, follow-up with the Showrooms & Dealers to replenish
stocks, maintain display counters, stocks, daily reports and collecting payments
across India. Developing & maintain relationships with the showrooms, retailers
& dealers across India. Appointment & training of sales executives, arranging &
participate in various exhibitions/fairs across India.
• Institutional Sales: Catered to major Corporate Companies & maintained
relationships. Providing the complete details & customization details for the
products to the Production/Administration Department. Developed new
products & innovative ideas for existing Corporate Clients.
• Extra activities: Participated in the production, administration & accounts
department of the company as and when required.

Positive approach oriented, innovator, honest, strong on Integrity, hard working,
punctual, eager to learn, proactive, achiever, good communicator, writing skills,
building relationships, strong Selling skills of Premium products, etc.

• Achieved daily, weekly & monthly incentives for 3 consecutive months in the
year 1998 by selling Hertig Pens to retail outlets and entered the untouched
market area across Mumbai region.
• Launched Hertig Pens across India & created new market potential in the Year
1999 and 2000.
• Individually achieved the highest retail and corporate sales for Hertig Pens for
the year 2001 and 2002.
• Invented new schemes & offers for retailers across India, by which achieved a
growth of 25% in sales.
• Invented a new Model especially for Valentine Season and achieved better
market presence.
• Achieved the highest value corporate order from an individual client in the year
• Took over the Business in the Year 2003.
• Formed a team for the production department and achieved on-time deliveries
for all the orders. Especially corporate deliveries which are majority confirmed
on short notices.
• Invented & developed various gift products and ideas for corporate clients as
per their specifications and requirements, by which grabbed the highest value
corporate order from one of the elite Private Banking Institute, the same was
gifted to their premium customers. Also, provided extra benefit for the person
receiving the gift by offering discounts on purchases of Hertig Pens. This
provided HERTIG a better brand awareness & new corporate clientele across
• Launched Hertig Pens in Canada (Edmonton) in the year 2006 in partnership
with a Canadian dealer.
• Tied-up with local quality supplying product dealers for trading gift articles
which helped catering new clientele & expand existing client’s requirement.

Educational Qualification: Std. Tenth (English Medium – Convent School (Mumbai))

Computer Skills:
• Spreadsheets and financial analysis using Microsoft Excel
• Microsoft Word, PowerPoint, Outlook Express, Internet

Language Skills:
• Languages spoken: English, Hindi, Gujrati, Marwadi, Telugu & Marathi
• Languages written: English & Hindi

Reason of taking up a new Job: Financial reasons, liquidity, etc.

Date: December 12, 2008

Reference: Vinay R Chhaya (Head – American Express Travel)