1 MARKETING RESEARCH Wipro Safewash

Market Research On Consumer Perception About Wipro Safewash

Seminar Group Group No.

1 2
PG Roll No: PG20111101 PG20111040 PG20112108 PG20112193 PG20111006 PG20111096 PG20111217

Group Members AMANPREET KAUR ANNU SINGH ASHISH JAIN BHAVESH GAUR CHARVI MATHUR CHETAN PAHWA KINNY DUNGA

Submitted to Subject Submitted on Marks Allotted Remarks(if any)

Ms. Anju Gulla Marketing Research 12 April 2012

2 MARKETING RESEARCH Wipro Safewash

ACKNOWLEDGEMENT

We express our sincere gratitude to Ms. Anju Gulla, for giving us the opportunity to undergo this project. We further thank her for lending a helping hand when it came to solving our problem related to the project. This project would not have been possible without her valuable time and support. We also thank, IILM Lodhi Road for giving us an opportunity to undertake a soft skill project at this crucial time in our life in MBA which helped us to understand the topics deeply which were untouched before. Any suggestions to improve are always welcomed.

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ABSTRACT

With the increase in per capita income and wide range of choices being available, consumers are main focus for many detergent producing organizations. With competition at its all-time peak and with changing trends in demand the companies are finding it hard to survive or to retain their market share. In order to lure the consumers, companies study the quantity being purchased by consumers and at what price. We here try to find out how these factors, confining ourselves to detergent market of India, and many other factors affect the demand of consumers for liquid detergents.

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EXECUTIVE SUMMARY

This is based on our research work on Product Awareness and Consumer perception about Wipro Safewash, being FMCG, it made us go to households and interact to find out the consumers buying behavior. Our objectives were to find out the consumer perception of Housewives about Wipro Safewash. To gather the data for our study, we used the questionnaires method. This data was fed in a data analysis tool SPSS. With the help of which we analyzed and interpreted the data gathered, pertaining the buying behavior of consumers. Along with questionnaires, we also used Internet to find out about the detergent industry and the various brands available. There are more than 10 brands available in the Indian market, but we constricted our study mainly to Wipro Safewash and Godrej Genteel. The research design used in our research, incorporating knowledge from secondary information analysis, quantitative research, methodology selection, question measurement & scale selection, questionnaire design and sample design to be used. And quantitative sampling was done. Target customers were mainly housewives using liquid detergents. The age group was 25 to 55. Area where research is done is Delhi because of the convenience factor. Marjory Quantitative Techniques like frequency distribution and cross tabulations to make interpretations

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CONTENTS
Topic Page No.

Chapter I 1. Introduction 1.1 Significance of Study 1.2 Review of Literature 1.3 Aims & Objective of the study 1.4 Scope of the study 07 10 10 11 11

Chapter II 2. Research Design 2.1 Sources Of Data 2.2 Scaling Technique 2.3 Sampling Techniques 2.4 Data Analysis Methods 2.5 Limitation Of the Study 12 12 13 13 14 14

Chapter III 3. Data Analysis 15

Chapter IV 4. Conclusion and Recommendations 31

Appendix-I

32

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To Study the Consumer Perception about Wipro Safewash of Housewives Residing In Delhi Region

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CHAPTER I
1. Introduction
Wipro Ltd. is today among the top business conglomerates in the world. With a $ 5 Billion turnover, it has diverse interests ranging from Information Technology to Infrastructure Engineering and Consumer Care. Wipro has a presence across 50 countries and employee strength of over 94000 employees worldwide from over 50 nationalities. Wipro Consumer Care and Lighting is today among the top 10 FMCG companies. It has a presence in over 40 countries with over 6500 employees worldwide. The business segments within WCCLG include Consumer Care, Trade Lighting, Commercial and Institutional Lighting, Furniture, North West Switch Gear and with the acquisition of Unza in 2007, company has now acquired a global footprint. Wipros organic growth has been led by growth in toilet soaps, domestic and institutional lighting and office furniture. Wipro has also gained from new launches Wipro Safewash, Santoor handwash, Santoor Face wash, Wipro Sanjeevini honey, Wipro Sweet N Healthy. Amongst the acquired brands, Glucovita and Chandrika have shown excellent growth with new variants, brand extensions and brand enhancements. Acquisition in the institutional business segment includes North West Switches. Consumer Care business is the mother unit for Wipro Corporation. Wipro Consumer Care has come a long way with products spanning across Soaps, Health and Wellness, Toiletries and Baby Products.

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Wipro Safewash: Sweater ka Doctor

Wipro Safewash was launched in the year 2004. It is a liquid detergent meant especially for woolen clothes. According to Wipro the Wipro Safewash has neem which is known to remove germs and keep clothes truly clean. Wipro claims that tests conducted at the world renowned Texan lab shows that Wipro Safewash has better detergency, better lather and better shine and gloss for clothes. Wipro Safewash is available in SKUs of 50g, 200g, 500g and 1 kg.

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1.1 Significance of the study

Wipro embarked on an ambitious journey into the consumer care products called WCCLG in the early eighties. This expansion and diversification led to a successful and award winning practice of quality and research leading to a profitable presence in branded retail market for toilet soaps, hair care products, baby care products and lighting products. Today they boast of their flagship brands like Santoor soap, Chandrika forever herbal soap and Smart light as the highest achievers with Santoor accounting for over Rs. 2000 crore in revenue. However, their fabric softener under the brand name Wipro safewash failed to achieve success. Their growth has been hampered due ineffective promotional strategies such as their blatant comparison to Godrej Ezee restrained WCCL from continuing with such advertising and was also banned by the court. This has brought their non-existent brand positioning to a negative standard and has left Wipro Safewash into obscurity.

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1.2 Review of the Literature

Indian fabric care market is huge. The numbers available in the media is confusing. Rediff puts Rs 8800 crore market size to the laundry care industry. Use of fabric softener depends on consumer perception that they deliver added comfort and are a gesture of care and affection. Their market viability depends upon availability of discretionary income and convenience in use. The fabric softener market is growing. It is following the rise in living standards around the world. (Levinson L. Matthew, 1919) A national trend toward mild, natural, and environmentally safe products affected fabric softener development through the mid-2000s. Historically, customers wanted softeners to add fragrance, but an emphasis on using fewer chemicals led to new formulas. The liquid fabric softener market experienced consistent growth in the 1990s, and most of the products were concentrated, which meant less product was required to do the job. However, in 2001, manufacturers shifted focus to non-concentrated softeners, which stalled growth in the concentrated market. Because non concentrated products were packaged in larger containers and cost less than concentrated products, consumers, partly because of the "bigger equals better" mindset, mistakenly thought non concentrates were the better deal. In fact, concentrated fabric softeners can save consumers 25 percent in laundry expenses compared to non-concentrated, even when factoring in the higher initial cost. (High beam Business Industry Report, Specialty Cleaning SIC 2842) With the entry of global companies into India and a firm positioning of domestic players, the laundry industry is just getting bigger and more quality-conscious. India being the second fastest growing major economy after China and growing at 6.1% yearon-year during the first quarter of April-June, organized players are cashing in on this unique opportunity to enter the unorganized laundry market in a big way. And even as global and domestic laundry bigwigs make their presence felt, there is still a large unorganized sector waiting to be tapped. (The Economic Times) According to market research agency, The Nielsen Company, the market size of fabric cleaning which includes detergents, powders, pre-post wash, soap cakes is Rs.12,118 crore & 2,877,587 tons respectively.

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1.3 Aims and Objectives

To analyze consumer perception in regards to housewives towards WIPRO Safewash. To check whether there is any relationship between the product awareness and buying pattern/ behavior of the consumers. To analyze consumer perception in regards to housewives towards WIPRO Safewash Vis--vis Godrej Genteel To understand consumers opinion to use of liquid detergent. To recommend the new opportunities in the market for improvement of sales of WIPRO Safewash.

1.4 Scope of the study

The market research in this context deals with the study of the market for analyzing the consumer perception and attitude towards WIPRO Safewash The result of the study gives an insight on where the company can act upon its Market Research given the brand imagery of the brand name WIPRO Safewash

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CHAPTER II
2. Research design
This is a descriptive and Conclusive research on the sample needs which needs to be validated by the population, thus, the used technique is Quantitative Research. Research design gives a structure or the boundaries within which the research conducted must be conducted. Thus a Research Design facilitates acquiring maximum information as efficiently as possible. In the study of consumer perception and brand awareness we have applied Descriptive and Conclusive Research under which the design must focus on: Formulation of the objectives Defining the mode of data collection Selecting the sample size Collection of data Analyzing the data Give the final result (giving suggestions, if any)

A Descriptive Research is rigid and well defined; and identifies the causes of the problem. Thus, this project is a descriptive research on the sample needs which needs to be validated by the population, thus, the used technique is Quantitative Research.

2.1 Sources of Data

Primary Data: the data collected for the first time for a specific purpose has been fulfilled through questionnaire method. The questionnaire has been duly filed by the respondents through personal contact. The methods to be used to collect the Primary Data are 1. Questionnaire 2. Personal interviews Secondary Data: the already published data used as reference are from: 1. Company consumer care & lighting website: http://www.wcclg.com/index.html 2. Newspaper articles. 3. Marketing reports of and about the company. 4. Internet.

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2.2 Scaling Technique

The scaling technique used in our study is Non-Comparative Scales i.e. each stimulus object has been scaled independently of the other objects while testing. Under this technique we have used itemized rating scale called the Likert Scale i.e. a tool to which scores/weights are assigned (usually from 1 to 5) and the purpose it serve s to sum the scores to represent different aspects of the same attitude.

2.3 Sampling Technique:

The target population: Housewives belonging. Sampling frame: This represents the element of the population i.e. housewives residing in Delhi Sampling technique followed: Non probability Sampling, as for our choice of study it is not feasible, practical or theoretically sensible to do random sampling. Hence, the study called for convenient sampling i.e. at the convenience of the researcher. Under Non probability Sampling we are following Quota Sampling Technique i.e. we have divided our region - Delhi into various stratas /sub-regions making sure of touching all sectors of Delhi Determining the sample size: The sample size was selected to 100 housewives

Non Probability Sampling: Quota Sampling Sample Size: 100 Region: Delhi Sub Regions: South Delhi: East Delhi: West Delhi: North Delhi:

25 25 25 25

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2.4 Data Analysis Methods:

The data analysis will be done via means of using techniques such as descriptive statistics to summarize the pattern of findings which will include measures of central tendency and measures of spread of scores within a sample. The findings will also be summarized by means of tabular representation and graphical analysis.

2.5 Limitation of the study

The data provided by the respondents may be prejudiced and it was confined to 100 respondents only. The respondents were not ready to cooperate and showed hesitation and disinterest in our research process. The study was also restricted to housewives thus it reduced the scope of the study to a limited clientele

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Chapter III
3. DATA ANALYSIS

25-35 36-45 46 and above

51 27 22

51% 27% 22%

The survey being conducted by us consisted of a sample size of 100; out of these , 51% of the house wives falls under the age group of 25to 35 years, 27% of house wives are between 36 to 45 years and rest of the 22% of the house wives are more than 46 years of age.

________________________________________________________________ Your Qualification

Less than Xth Xth Pass XIITH Pass Graduate Post Graduate

2 13 23 44 18

2% 13% 23% 44% 18%

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Our surveys response shows that the qualification of 2% of the house wives were less than 10th standard, 13% of the house wives were 10th pass, 23% of the house wives were 12th pass, 44% of the house wives were graduate and rest of the 18% of the house wives were post graduate. ___________________________________________________________________________

Do you clean woolen and other sensitive clothes at home itself?

YES NO Sometimes

82 6 12

82% 6% 12%

Responses shows that 82% of the house wives clean their woolen and other sensitive cloths at their home only, 6% of the house wives dont wash their woolen cloths at their home and rest of the 12% of the house wives sometimes wash their woolen clothes at their home.

___________________________________________________________________ How many members are there in your family?

Less than 5 5 10 More than 10

65 32 3

65% 32% 3%

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Data shows that 65% of the people have less than 5 members in their family, 32% of the people have members 5 to 10 members in their family and rest of the 3% of the people have more than 10 persons in their family. ___________________________________________________________________________

Which cleansing agent do you use for cleaning woolen or other sensitive clothes?

Liquid Detergent Solid Bar Powdered Detergent Dont Know

93 0 11 3

93% 0% 11% 3%

People may select more than one checkbox, so percentages may add up to more than 100%. Result shows that 93% of the house wives use liquid detergent to clean their woolen and other sensitive cloths, none of the house wives uses solid bars, and 11% of the house wives use powder detergent. ___________________________________________________________________________

What do you look for in a Liquid Detergent?

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Cleanliness Fragrance Care of Clothes All of these Doesn't matter

45 2 38 48 1

45% 2% 38% 48% 1%

People may select more than one checkbox, so percentages may add up to more than 100% Result shows 45% of the house wives buy liquid detergent for cleanliness, 2% of the house wives buy for good fragrance, 38% of the housewives buy for the care of their cloths and rest of the 48% of the house wives buy liquid detergent by considering all of the mentioned reasons.

___________________________________________________________________ How often do you buy a cleansing agent for your clothes?

Once a month Twice a month More than twice a month

72 22 6

72% 22% 6%

Result shows that 72% of the house wives buy cleansing agent once in a month, 22% of the house wives buy twice a month and rest of the 6% of the house wives buy more than twice in a month.

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Are you aware of WIPRO SAFEWASH?

YES NO

43 57

43% 57%

Result shows that 43% of the house wives are aware of WIPRO SAFEWASH and rest of the 57% of the house wives are unaware about the brand.

________________________________________________________________ If yes, then how do you know about it?

TV Commercials Newspaper Family & Friends Shopkeepers Other

33 4 12 19 1

76% 9% 27% 44% 2%

People may select more than one checkbox, so percentages may add up to more than 100%. Out of the 43 house wives who were aware about the product, 76% of the house wives get to know about it via TV commercials, 9% of the house wives were made aware via Newspaper

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and rest of the 27% and 44% of the house wives get to know about it via family and friends and shopkeepers.

________________________________________________________________ Are you currently using WIPRO SAFEWASH?

YES NO

27 16

63% 37%

Result shows that out of the 43 housewives who were aware about the product; 63% of them were currently using it and 37% of them were not using it. ___________________________________________________________________________

For how long you have been using it?

Less than 6 months 6 months - 12 months Above 12 months

17 10 0

74% 26% 0%

Result shows that Out of the 27 house wives who were currently using WIPRO SAFEWASH; 74% of them were using the product from less than 6 months and rest 26% of them were using it from more than 6 months but less than 12 months.

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What is your opinion about WIPRO SAFEWASH?

Excellent Good Average Poor

1 23 3 0

3% 86% 11% 0%

Out of the 27 house wives who were currently using the product; 86% of them have rated the brand as GOOD, 3% of them have rated it as EXCELLENT and 11% of them have rated the product as AVERAGE. ___________________________________________________________________________

How would you rate WIPROSAFE WASH on following parameters? Please choose the appropriate option. [Cleanliness]

Excellent Very Good Good Average Poor

0 4 22 1 0

0% 15% 81% 4% 0%

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Out of the 27 house wives who were currently using the product; 15% of them have rated the brand as VERY GOOD, 81% of them have rated it as GOOD and 4% of them have rated the product as AVERAGE in terms of CLEANLINESS.

________________________________________________________________ How would you rate WIPROSAFE WASH on following parameters? Please choose the appropriate option. [Shine & Gloss]

Excellent Very Good Good Average Poor

0 2 3 22 0

0% 7% 11% 82% 0%

Out of the 27 house wives who were currently using the product; 7% of them have rated the brand as VERY GOOD, 11% of them have rated it as GOOD and 82% of them have rated the product as AVERAGE in terms of SHINE AND GLOSS

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How would you rate WIPROSAFE WASH on following parameters? Please choose the appropriate option. [Anti Germ]

Excellent Very Good Good Average Poor

0 1 8 16 2

0% 4% 30% 59% 7%

Out of the 27 house wives who were currently using the product; 4% of them have rated the brand as VERY GOOD, 30% of them have rated it as GOOD and 59% of them have rated the product as AVERAGE and rest of the 7% of the house wives have rated the product as POOR in terms of ANTI-GERM.

________________________________________________________________ How would you rate WIPROSAFE WASH on following parameters? Please choose the appropriate option. [Fragrance]

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Excellent Very Good Good Average Poor

0 2 8 10 7

0% 7% 30% 37% 26%

Out of the 27 house wives who were currently using the product; 7% of them have rated the brand as VERY GOOD, 30% of them have rated it as GOOD and 37% of them have rated the product as AVERAGE and rest of the 26% of the house wives have rated the product as POOR in terms of FRAGRANCE. ___________________________________________________________________________

Do you think WIPRO SAFEWASH helps in enhancing the Life of your clothes?

YES NO May be

8 9 10

30% 34% 36%

Out of the 27 house wives who were currently using the product; 30% of them think that WIPRO SAFEWASH is enhancing the life their clothes, 34% of them dont think the same and rest of the 36% of house wives have shown an indifferent behavior.

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Do you think WIPRO SAFEWASH is "Value For Money"?

Absolutely A bit costly Expensive

20 7 0

74% 26% 0%

Out of the 27 house wives who were currently using the product; 74% of the house wives think that WIPRO SAFEWASH is value for money whereas 26% of the housewives feel that it is a bit costly product. ___________________________________________________________________________

Is it available in your local market?

YES NO MAY BE

27 0 0

27% 0% 0%

The entire 27 house wives survey said that the product is easily reachable in their nearby stores.

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Would you like to recommend it to anyone?

YES NO MAY BE

14 3 10

52% 11% 37%

Out of the 27 house wives who were currently using the product; 52% of the house wives were ready recommend it further to their known people where as 11% of the house wives were not thinking the same and rest of the 37% of house wives have shown an indifferent behavior.

___________________________________________________________________ If not WIPRO SAFEWASH, then which cleansing agent are you currently using?

Ezee Genteel Comfort Other

34 36 3 27

47% 49% 4% WIPRO SAFEWASH USERS

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Out of the 73 house wives who were not WIPRO SAFEWASH users; 47% of them uses Ezee, 49% of them uses Genteel and rest of the 4% of the house wives uses comfort for washing their woolen clothes. ___________________________________________________________________________

What are the criteria of your purchase for a cleansing agent?

Price Quality Offer Brand Other

56 89 57 34 0

56% 89% 57% 34% 0%

People may select more than one checkbox, so percentages may add up to more than 100%. Result shows that 56% of the house wives consider price, 89% of the housewives consider quality, 57% consider offer and rest 34% consider brand as the reasons for buying their cleansing agents. ___________________________________________________________________________

What influences you to buy Genteel? (Only for Godrej Genteel users)

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Less Price Attractive Offer Brand Family & Friends Availability

13 17 22 11 10

35% 46% 59% 30% 27%

People may select more than one checkbox, so percentages may add up to more than 100%. Result shows that 35% of the housewives buy Genteel because of the products availability in less price, 46% house wives buy Genteel because of the attractive offer, 59% buy because of the Brand name, 30% buy because of family and friends recommendations and rest of the 27% buys it because of its easy availability. ___________________________________________________________________________

In case Genteel is not available at your local market, would you buy WIPRO SAFEWASH? (Only for Godrej Genteel users)

YES NO MAY BE

11 7 18

31% 19% 50%

Out of the 36 Genteel users; 31% of the house wives will buy WIPRO SAFEWASH if Genteel will not be available, whereas 19% of the house wives were not thinking the same and rest of the 50% of the house wives have shown an indifferent behavior. ___________________________________________________________________________

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Would you like to shift from Genteel, if you get an attractive offer on WIPRO SAFEWASH? (Only for Godrej Genteel users)

YES NO MAY BE

10 10 16

28% 28% 44%

Out of the 36 Genteel users; 28% of the house wives were ready to shift from Genteel to WIPRO SAFEWASH if an attractive offer would be provided to them where as other 28% of the house wives dont think in a same manner and rest of the 44% of house wives have shown an indifferent behavior.

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SUMMARY OUTPUT

Regression Statistics Multiple R 0.700202492 R Square 0.49028353 Adjusted R Square 0.485082341 Standard Error 0.357044996 Observations 100 ANOVA df Regression Residual Total 1 98 99 Coefficients 0.219178082 0.780821918 SS MS 12.01684932 12.01684932 12.49315068 0.127481129 24.51 Standard Error t Stat 0.041788956 5.244880545 0.080422883 9.708952055 F 94.26375 Significance F 5.18435E-16

Intercept X Variable 1

P-value 9.0273E-07 5.18435E16

Lower 95% Upper 95% 0.136249259 0.302106905 0.621225323 0.940418512

Pearsons Correlation: The Correlation coefficient comes out to be 0.700202492, which shows a strong relationship between the product awareness and usage pattern of the customers. It shows that those who are aware of the product, exhibit a strong probability to use it. This certifies the alternate hypothesis i.e. Product awareness tends to have a strong relationship with how much the product is used or in other words product awareness maximizes the probability of buying the product as sometimes it may happen that product might not be able to speak for itself despite being one of the best, in this scenario organizations need a promotion that speaks loud to spread awareness, especially when, the products belongs to a low involvement category.

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Chapter IV
4. Conclusion and Recommendation
As per the all the analysis done in the above chapters we have found that the overall perception of customers for Wipro Safewash as a liquid detergent brand is termed as Good. To reach the Excellent level it has to formulate such strategies which will improvise its quality, and promotion in order to build a better brand image. Its major competitor Genteel has an upper hand in terms of quality, satisfaction, brand image, pricing, cleanliness, Anti germ and Care for cloth properties preferences so that can be a threat to Wipro Safewash. The only context where Wipro Safewash is above Genteel is the attractive offers it provides. So, in order to improvise its brand image it should focus on its promotional, advertising as well as Corporate Social Responsibility strategies. According to analysis done, Wipro Safewash was majorly identified by Young Housewives, which clearly proves that it has not done much in targeting its overall customer segment in terms of emotions and advertisement whereas Genteel targets its all customer segments, be it corporate, adults or youngsters. Now to talk about the consumers buying behavior, we can say that Genteel is preferred than Wipro Safewash over brand, price and quality. Also a direct relationship was seen between the awareness of the product and the buying pattern as only 43% of housewives were aware of Wipro Safewash and out of that 63% are using Wipro Safewash. Other observations were as follows: Firstly, the customer prefers to buy 200-250 ml and 500ml pack overall other bottles it offers, as it is a seasonal product with its demand in winters only. The customer were majorly dissatisfied by the shine and gloss the product produces viz-a-viz Genteel. Wipro Safewash as an overall product is rated as just an above average product in terms of its fragrance, Cleanliness and Anti Germ properties, which is not a good thing for a low involvement product in a such a competitive space. Though it was found that it is easily available, almost everywhere, but the company needs to promote and speak loud about its presence.

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APPENDIX I

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WIPRO SAFEWASH QUESTIONNAIRE

Product Name: Product Code: Questionnaire Serial No.

Wipro Safewash WS111 1 1 0

Centre for the study (As Applicable*) Centre North Delhi Circle Code 1 Centre South Delhi Circle Code 2 Centre East Delhi Circle Code 3 Centre West Delhi Circle Code 4

Respondents name: Ms./Mrs. Address Phone (office/Res) Mobile

____________________________________________________________________

CONTROL INFORMATION

Date of interview (dd/mm/yy) : (interviewer to fill in) Interviewer Name XYZ Interviewers ID No. Interviewer Start time : Interview end time : Total interview time (in minutes)

Quota Grid AGE 25 - 35 36 45 46 and above CODE 1 2 3

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Please read the questions carefully before answering. Do not answer any random question. Kindly follow the serial no. and tick mark the right option

1. Your full name_____________________________________ (Capital Letters) 2. Are you a Housewife YES NO

3. Please specify your current age______________________________ 4. How much are you qualified Less than 10th Till 10th pass Till 12th Graduate Post graduate

5. How many members are there in your family? Less than 5 5 -10 More than 10

6. Do you clean woolen and other sensitive clothes at home itself? YES NO SOMETIMES

7. What cleansing agent do you use for cleaning woolen and other sensitive clothes? Liquid detergent Solid bar Powdered detergent dont know

8. What do you look for in a Liquid Detergent? Cleanliness Doesnt matter 9. How often do you buy a cleansing agent for your clothes ( Woolen & Sensitive Clothes) Once a month twice a month More than twice a month Fragrance Care of clothes all of these

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10. Are you aware of Wipro Safewash? YES NO (If Yes, please continue answering else start answering from question no. 20) 11. If yes, then how do you know about it? TV Newspaper Family & Friends Shopkeepers

Others, please specify_________________

12. Are you currently using Wipro Safewash? YES NO

13. From how long have you been using it? 0-6 months 6 months- 12 months above 12 months

14. What is your opinion about Wipro Safewash? Excellent Very Good Good Dont Know

15. How would you rate Wipro Safe wash on following parameters? Please circle the option. Excellent Very Good Good Average Poor 5 4 3 2 1 5 4 3 2 1 5 4 3 2 1 5 4 3 2 1

1. 2. 3. 4.

Cleanliness Fragrance Shine & Gloss Anti-germ

16. Do you think Wipro Safewash helps in enhancing the life of your clothes? Yes No Maybe

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17. Do you think Wipro Safewash is value for money? Absolutely A bit costly Expensive

18. Is it easily available in your local market? Yes No Maybe

19. Would you like to recommend it to anyone? If yes, please specify who you would like to recommend. Yes No Maybe

If Yes, Please Specify_______________________ (After answering skip question no. 20 and continue answering from question no. 21) 20. If not Wipro Safewash, then which cleansing agent are you using currently? Ezee Genteel Comfort Other, Please Specify________________

21. What is the criteria of your purchase for a cleansing agent ( Woolen & Sensitive Clothes) Price Quality Offer Brand Other, Please specify____________

(If you are a Genteel User then Continue answering, else jump to Q. No 25)

(Only for Godrej Genteel Users) 22. What influences you to buy Genteel? Less Price Availability 23. In case Genteel is not available at your local market, would you buy Wipro Safewash? Yes No Maybe Attractive Offer Brand Family & Friends

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24. Would you like to shift from Genteel if you get an attractive offer on Wipro Safewash? Yes No Maybe

25. Is it fine if we contact you on your address or phone no. in future? YES NO

____________________ (Signature)

(Thank you for your response, we appreciate your feedback.)