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PROJECT REPORT ON RURAL, EVENT AND DIRECT MARKETING

TOPIC- IMITATION AND COUNTERFEIT PRODUCTS

SUBMITTED TO:
Prof. DINESH WADHWA

SUBMITTED BY:
KARNIKA BHARGAVA SHOMA ROY MBA(FT) IV SEM MAJOR- MARKETING

COUNTERFEIT PRODUCTS:
Counterfeit products are often produced with the intent to take advantage of the superior value of the imitated product. The word counterfeit frequently describes both the forgeries of currency and documents, as well as the imitations of works of art, toys, clothing, software, pharmaceuticals, watches, electronics and company logos and brands. In the case of goods, it results in patent infringement or trademark infringement. This takes advantage of the extremely high prices of illicit drugs and the relatively low prices of common materials such as baking soda and oregano, as well as taking advantage of the similarity in appearances that certain house-hold items share with certain illicit drugs. Counterfeit consumer products have a reputation for being low quality. The spread of counterfeit goods (commonly called "knockoffs") has become global in recent years and the range of goods subject to infringement has increased significantly. Apparel and accessories accounted for over 50 percent of the counterfeit goods seized by U.S Customs and Border Control. In a detailed breakdown of the counterfeit goods industry, the total loss faced by countries around the world is $600 Billion, with the United States facing the most economic impact. Some see the rise in counterfeiting of goods as being related to globalization. As more and more companies, in an effort to increase profits, move manufacturing to the cheaper labour markets of the third world, areas with weaker labour laws or environmental regulations, they give the means of production to foreign workers. These new managers of production have little or no loyalty to the original corporation. They see that profits are being made by the global brand for doing little (other than advertising) and see the possibilities of removing the middle men (i.e. the parent corporation) and marketing directly to the consumer.

Certain consumer goods, especially very expensive or desirable brands or those that are easy to reproduce cheaply, have become frequent and common targets of counterfeiting. The counterfeiters either attempt to deceive the consumer into thinking they are purchasing a legitimate item, or convince the consumer that they could deceive others with the imitation. An item which makes no attempt to deceive, such as a copy of a DVD with missing or different cover art, is often called a "bootleg" or a "pirated copy" instead. To try to avoid this, companies may have the various parts of an item manufactured in independent factories and then limit the supply of certain distinguishing parts to the factory that performs the final assembly to the exact number required for the number of items to be assembled (or as near to that number as is practicable) and/or may require the factory to account for every part used and to return any unused, faulty or damaged parts. To help distinguish the

originals from the counterfeits, the copyright holder may also employ the use of serial numbers and/or holograms etc., which may be attached to the product in another factory still.

Reasons That Customers Buy Counterfeit Products


Before a product manger can do anything about solving the problem that counterfeit products create, you first need to understand WHY your customers might choose to purchase a counterfeit product instead of your product:

Quality and Performance: your customers will buy a fake product if they believe that it is just as good as your real product they dont see any difference between the two except for price. Cost: your customers will buy a fake product because they believe that they cant afford the real product and yet they feel as though they need the product in order to be successful. Sentiment: your customers will buy a fake product because they dont like your big company that makes the real product. This is a major image issue that is generally much bigger than just your product. Ethics: your customers will buy fake products because they dont think that it is illegal or immoral to do so. In this case, you might be dealing with the wrong type of customer because this is a tough one to change. Ease: your consumers will buy fake products because they are easy to obtain. This reason hurts the most youve make getting your product so hard that it has encouraged a counterfeit market to spring up and simplify the process of obtaining a solution to your customers problem.

How can one fight against the counterfeit products


Company can retain their existing and potential customers in order to encourage them to select your real product and to stay away from counterfeit products:

Counterfeits Are Poor Substitutes: taking the time to show your customers how fake products really dont deliver the solution to their problems is a key step in diminishing the attractiveness of counterfeits.

Show That Pirates Are Not Robin Hoods: in todays media, all too often some product counterfeiters are portrayed as being sort of a modern day Robin Hood. This glamorous image can attract customers who think that they are supporting the good guys by buying counterfeit goods. Revealing who is really creating the counterfeit goods and showing what they are doing with the money that they are making can quickly dispel this notion. Give Your Product A Human Face: Often if your product is dominate in a market segment, customers may start to view you as being a faceless power. Taking the time to reveal who creates the product and how the products success has make their life better can help to put a human face on your product. Talk About Ethical Issues: in the end everyone knows what the right thing to do is and buying counterfeit goods is NOT the right thing. Simply by having a discussion about ethics with your customers and taking the time to remind them what the right thing to do is can sometimes shrink the market for counterfeit goods overnight.

COPYRIGHT LAW
Copyright is a right given by the law to creators of literary, dramatic, musical and artistic works and producers of cinematograph films and sound recordings. In fact, it is a bundle of rights including, inter alia, rights of reproduction, communication to the public, adaptation and translation of the work. There could be slight variations in the composition of the rights depending on the work. Copyright is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time. Generally, it is "the right to copy", but also gives the copyright holder the right to be credited for the work, to determine who may adapt the work to other forms, who may perform the work, who may financially benefit from it, and other related rights. It is an intellectual property form (like the patent, the trademark, and the trade secret) applicable to any expressible form of an idea or information that is substantive and discrete.

COPYRIGHT INFRINGEMENT
Piracy is considered to be the illegitimate use of materials held by copyright. For a work to be considered pirated, its illegitimate use must have occurred in a nation that has domestic copyright laws and/or adheres to a bilateral treaty or established international convention such as the Berne Convention or WIPO Copyright Treaty. Improper use of materials outside of this legislation is deemed "unauthorized edition", not piracy.

Piracy primarily targets software, film and music. However, the illegal copying of books and other text works remains common, especially for educational reasons. Statistics regarding the effects of piracy are difficult to determine. Studies have attempted to estimate a monetary loss for industries affected by piracy by predicting what portion of pirated works would have been formally purchased if they had not been freely available.

LIST OF IMITATION PRODUCTS

1. Imitation product of GD Pharmaceuticals Private Limited: Boroline

Price Quantity

Imitation Product Rs 15 20 gm

Original Product Rs 38 20 gm

Purchased from a haat at Agrasen square

2. Imitation product of GD Pharmaceuticals Private Limited: Boroplus

Price Quantity

Imitation Product Rs 17 20 gm

Original Product Rs 25 20 gm

Purchased from a haat at itwariya bazaar malhar ganj

3. Imitation product of : Fair Glow

Price Quantity

Imitation Product Rs 23 30 gm

Original Product Rs 30 30 gm

Purchased from a hatt at piplihaana square.

4. Imitation product of: Snicker

Price Quantity

Imitation Product Rs 5 22 gm

Original Product Rs 10 25 gm

Purchased from a haat at piplihaana square.

5. Imitation product of: Krack Jack

Price Quantity

Imitation Product Rs 6 66 gm

Original Product Rs 5 50 gm

Purchased from a haat at malwa mill market.

6. Imitation product of: Boro Viv

Price Quantity

Imitation Product Rs 6 10 gm

Original Product Rs 10 10 gm

Purchased from a haat at malwa mill market.

7. Imitation product of: Coffee Bite

Price Quantity

Imitation Product Rs 0.50 1 piece

Original Product Rs 1 1 piece

Purchased from a haat in musakhedi.

8. Imitation product of: Ponds

Price Quantity

Imitation Product Rs 20 50 gm

Original Product Rs 25 50 gm

Purchased from a haat in musakhedi.

9. Imitation product of: Pepsodent Tooth Paste

Price Quantity

Imitation Product Rs 10 40 gm

Original Product Rs 10 25 gm

Purchased from a haat at agrasen square.

10. Imitation product of: Fair and Lovely

Price Quantity

Imitation Product Rs 7 10 gm

Original Product Rs 10 10 gm

Purchased from a haat at agrasen square.

11. Imitation product of: Secret Temptation

Price Quantity

Imitation Product Rs 5 15 gm

Original Product Rs 8 15 gm

Purchased from a haat in musakhedi.

12. Imitation product of: Spinz Talc

Price Quantity

Imitation Product Rs6 20gm

Original Product Rs15 20gm

Purchased from a hatt at itwariya bazar malhar ganj.

13. Imitation product of: Mango Bite

Price Quantity

Imitation Product Rs 0.50 1 piece

Original Product Rs 1 1 piece

Purchased from a haat at gwaltoli square.

14. Imitation product of: Candyman

Price Quantity

Imitation Product Rs 0.50 1 piece

Original Product Rs 1 1 piece

Purchased from a haat at gwaltoli.