1.

2.

Understanding The Business Environment and Organization Base Strategies Formulating The Strategies
Generic Environment Analysis Applied Strategies Analysis Etc

3.

Balanced Scorecard and Perspectives

Four Perspectives of Balanced Scorecard Strategy Mapping

4. 5. 6.

Implementing and Cascading Scorecard Initiative and Budget Planning Challenges and Solution

Understanding The Business Environment and Organization Base

Stone Age

Agriculture Age

Industrial Age

Informatio n Age

Conceptual Age

1980
Ran k
1 2 3 4 5 6 7 8 9 10

2011
Company

Revenu es
($ millions)

Profits
($ millions)

Ran k
1 2 3 4 5

Company

Revenu es
($ millions)

Profits
($ millions)

Exxon Mobil General Motors Mobil Ford Motor Texaco Chevron Texaco Gulf Oil Intl. Business Machines General Electric Amoco

79,106.5 66,311.2 44,720.9 43,513.7 38,350.4 29,947.6 23,910.0 22,862.8 22,460.6 18,610.3

4,295.2 2,892.7 2,007.2 1,169.3 1,759.1 1,784.7

Wal-Mart Stores Exxon Mobil Chevron Conoco Phillips Fannie Mae General Electric Berkshire Hathawat General Motors Bank of America Corp. Ford Motor

421,849.0 354,674.0 196,337.0 184,966.0 153,825.0 151,628.0 136,185.0 135,592.0 134,194.0 128,954.0

16,389.0 30,460.0 19,024.0 11,358.0 - 14,014.0 11,644.0 12,967.0 6,172.0 - 2,238.0 6,561.0

6 1,322.0 7 3,011.3 8 1,408.8 9 1,506.6 10

How can I create the corporate strategy effectively?

How can I transfer and communicate vision, mission and strategy of the company to all level of employees?
How can I develop the competitive advantages and innovation ideas in my company continuously?
How can I create the good competitive environment in my company?

Mission Vision Strategy

Mission is the why a basis/basic reason company/organization is established. Mission statement is the short/simple statement that should influence every activities in that company.

Balanced Scorecar d

Example:

Company
Nike Starbucks

Mission Statement
To bring inspiration and innovation to every athlete in the World. To inspire and nurture the human spirit one person, one cup and one neighborhood at a time. To make people happy.

Disney

Mission Vision Strategy

Vision is a where the future outlook company/organization want to be. Through vision, a company/organization can set the strategies to achieve results that can fulfill the vision.

Balanced Scorecar d

Example:

Company
Unilever

Vision Statement
Unilever products touch the lives of over 2 billion people every day whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack. PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic creating a better tomorrow than today.

PepsiCo

Formulating The Strategies

Generic Environment Analysis Applied Strategies Analysis Etc

Mission Vision Strategy

"Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization long-term: through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations. Johnson and Scholes.

Balanced Scorecar d

Where is the business trying to get to in the long-term? (direction) direction) direction Which markets should a business compete in and what kind of activities are involved in such markets? (markets scope markets; markets scope) How can the business perform better than the competition in those markets? (advantage advantage) advantage What resources (skills, assets, finance, relationships, technical competence, facilities) are required in order to be able to compete? (resources resources) resources What external, environmental factors affect the businesses' ability to compete? (environment environment) environment What are the values and expectations of those who have power in and around the business? (stakeholders) stakeholders) stakeholders

Mission Vision Strategy

There several strategic tools that common used to determine the company positioning as well as gain the competitive advantages in the market, such as:

Balanced Scorecar d

PESTEL Analysis; SWOT Analysis; Porter Five Forces Analysis; BCG Growth-Share Matrix; GE Industry Matrix; Ansoff Matrix; And many more.

Mission Vision Strategy

PESTEL Analysis is a framework of macro-environmental factors used for understanding market growth or decline, business position, potential and direction for operations.
Discrimination law Consumer law Antitrust law Employment law Health and safety law Tax policy Labor laws Environmental regulations Trade restrictions and tariffs Political stability

Balanced Scorecar d

PESTEL Analysis

Ecological and environmental aspects, such as weather, climate change, etc.

Business Analysis

Economic growth Interest rates Exchange rates Inflation rate

R&D activity Automation process Technology incentives Rate of technological change

Health consciousness Population growth rate Age distribution Career attitudes Emphasis on safety

Mission Vision Strategy

SWOT Analysis is a framework that used for identifying the current situation - position as well as internal - external factors in order to achieve company/organization objectives.

Balanced Scorecar d

SWOT Analysis

Mission Vision Strategy

Porter Five Forces Analysis Balanced

Porter Five Forces Analysis is a line-of-business industry framework to make a qualitative evaluation of Threat of organization/companys strategic position.
New Entrants

Scorecar d

Bargaining Power of Supplier

Industry Rivalry

Bargaining Power of Buyer

Exit barriers Industry concentration Fixed costs/value added Industry growth Intermittent overcapacity Product differences Switching costs Brand identity Diversity of rivals Corporate stakes

Threat of Substitute Products