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Negotiation Expert Dr.

Matthew Cronin of George Mason University School of Management, to Join Host Chris Efessiou on "Straightup with Chris" Show
Dr. Matthew Cronin, Associate Professor of Management at George Mason University, and a negotiations expert currently authoring a textbook on the subject, to appear on the StraightUp with Chris: Real Talk on Business and Parenthood radio show with Chris Efessiou on VoiceAmericas Radio Network. Washington, DC, April 19, 2012 --( The Chris Efessiou & Team Companies, a pioneer of programming in the seamless conversion of business skills to personal relationships based on the Chris Efessiou's book CDO Chief Daddy Officer: The Business of Fatherhood (, today announced that acclaimed negotiation and integrative bargaining expert, author and Associate Professor of Management at George Mason University Dr. Matthew A. Cronin will join Chris Efessiou, host of StraightUp with Chris: Real Talk on Business and Parenthood radio program on the VoiceAmerica Variety Channel ( Thursday, April 19, at 3:00 p.m. Pacific Time. Dr. Cronin will discuss Negotiating with your Clients or your Children Using the Same Principles from his multiple perspectives as an academic, developmental psychologist, parent and business person, and deliberate how a negotiator's style, interests, ethics, reputation, and authority can influence the outcome. Securing a contract, hiring a contractor, leasing a car, and raising a child; all are tasks requiring careful negotiation. In business and in parenting, the key to a successful negotiation is not only what you negotiate, but also how you negotiate, commented Chris Efessiou. When performed well, negotiations can produce positive behaviors and agreement; when performed poorly, they can result in recalcitrance and resentment, said Dr. Matthew Cronin. Dr. Cronin received his doctorate in Organizational Behavior from Carnegie Mellon University, and his Masters degree in Developmental Psychology from Columbia University. His research has appeared in top tier management publications The Academy of Management Review, The Annals of Management, and Management Science, and has been mentioned in The Boston Globe as well as Fortune Magazine. He serves on the editorial boards of top tier journals such as Organization Science and Organizational Behavior and Human Decision Processes. He is currently authoring a textbook on negotiations under contract with Pearson/Prentice Hall. Before re-entering academia, Dr. Cronin was president of Avalon Internetworking Corporation, LLC which provided B2B networking solutions to a wide variety of New York Metro area companies. StraightUp with Chris: Real Talk on Business and Parenthood airs live on Thursdays at 3 PM Pacific / 5 PM Central / 6 PM Eastern on The VoiceAmerica Variety Channel. To access the show, log on at All shows will be available in Chris Efessiou's Content Library on The VoiceAmerica Variety Channel for on-demand and pod cast download, Contact: Juliana Zoto, VP Operations; 703.288.0000,

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About Chris Efessiou: Entrepreneur, business leader, leadership expert, international speaker, author, educator, radio show host, and father Christos Efessiou ( knows a thing or two about success. In the past 20 years, Chris has founded, co-founded, developed, and managed multiple successful enterprises—all the while being a committed and present single parent. Widely known for his business acumen, empowering management style, and out of the box thinking, Chris is committed to inspiring and guiding working parents to attain success at work and at home. Through speaking, coaching and his book CDO Chief Daddy Officer: The Business of Fatherhood (, he clearly defines the fundamentals of solid leadership critical in both arenas, and provides tools, tips and advice on how to transfer business skills to the business of parenting and personal relationships. His story is a testament to any entrepreneur's bravery and strives towards jubilation. Chris left his homeland of Greece at the age of 19 to enroll as an exchange student at a U.S. high school in the Boston area. He had less than a year to learn a language he did not speak and earn admittance to an American college or else he would be forced to return to Greece to work for his father's company—a future that would be undoubtedly secure, yet dishearteningly dependent. Now the founder, President, and CEO of SRxA-Strategic Pharmaceutical Advisors, an international consulting, marketing, and education firm, Chris's story is a testament to every young person's brave first steps out along that quivering, indefinite, yet ultimately rewarding wire of risk. A sought after mentor and teacher, Chris is a visiting professor and guest lecturer at numerous academic institutions, including George Mason University's School of Management, and Northeastern University. A business leader and advocate, Chris serves as member of the Management Committee of the Small Business Council of the United States Chamber of Commerce, and is a keynote speaker on various topics, nationally and internationally. Affecting future generations of business leaders by bringing CDO's message to college classrooms around the nation is Chris's ultimate goal. He also works with entrepreneurs and business professionals to help them develop and successfully transfer their skills from the office to the home. About VoiceAmerica/World Talk Radio, LLC: World Talk Radio, LLC is the world leader in online media broadcasting and the largest producer and distributor of live internet based talk radio and TV, delivering over 1,000 hours of programming weekly on its VoiceAmerica Network ( and WorldTalk Radio Network ( as well as live and on-demand video content on VoiceAmerica.TV ( Featuring more than 200 hosts broadcasting to eight niche community based channels: its flagship VoiceAmerica Variety Channel, VoiceAmerica Health & Wellness Channel, VoiceAmerica Business Channel, VoiceAmerica Sports, 7th Wave Channel, The Green Living Channel, VoiceAmerica Kids Channel and World Talk Radio Variety Channel. VoiceAmerica TV offers targeted and exclusive video programming channels. World Talk Radio, LLC is one of the pioneers in internet broadcasting, producing and syndicating online audio and video, offering an
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innovative, effective and comprehensive digital broadcast platform. Digital Publishing through its 10 years of broadcast and media experience along with our seasoned staff of Executive Producers, Production and Host Services Group, World Talk Radio, LLC provides an internet radio and video platform for new, emerging and veteran media personalities to expand and monetize their business and brand in an online digital medium.

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Contact Information: Chris Efessiou & Team Companies Juliana Zoto 703.288.0000 Contact via Email

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