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Multisensory ads result in higher taste perceptions than ads focusing on taste alone. Restricting cognitive resources (imposing cognitive load) attenuates ad effect. At peak fertility women nonconsciously choose products that enhance appearance. Minimizing the salience of attractive women who are potential rivals suppresses ovulatory effect.
Multisensory ads result in higher taste perceptions than ads focusing on taste alone. Restricting cognitive resources (imposing cognitive load) attenuates ad effect. At peak fertility women …