Kartina Puji Nurjanni Concurrent Process & Product Development

306096 Master Course - Industrial Engineering

House of Quality of Motorcycle Box

The rapid growth of motorcycle users in Indonesia stimulates the automotive industry to produce the peripheral products
for motorcycle. One of the most wanted motorcycle accessories is the motorcycle box. Therefore, the house of quality (HOQ) for
motorcycle box is developed by combining with the past assignment on product design and development. The stages for
constructing the HOQ through quality function development (QFD) process are started by determining the customer voices
(what), translating the customer voices to the technical requirements (how), obtaining the relationship between customer voices
and technical requirements, and measuring the technical requirements (how much) respectively [Kaebernick, 1997].

1. Product
The product reviewed in this assignment is motorcycle box. Nowadays, there are several models of motorcycle box from
various brands. Therefore the development concept for HOQ of motorcycle box is referred to the existing product which is
available in the market. The box is installed to the motorcycle either use the special tray or utilize the fabric with special design.

Figure 1. Several models of motorcycle box

2. Identification of Customer Requirements (What)
Recognizing the customer voices is the first stage to generate the HOQ. The investigation process of customer
requirements was conducted through user questioning. The user questioning was held in two steps of questionnaire. The first
questionnaire is used to identify the customer requirements. The second questionnaire is utilized for generating the importance
level of each customer requirements. The determination of importance level is enforced by applying the Likert scale procedure
from 1 to 5 where
1 = the most unimportant customer requirement,
2 = unimportant customer requirement,
3 = neither important nor unimportant customer requirement,
4 = important requirement, and
5 = the most important requirement.
The result of user questioning of motorcycle box yielded the customer requirements as follows.
Table 1. The list of customer requirements of motorcycle box
Category No. Requirement Importance
Motorcycle Box
1. Easy to maintain 4
2. Easy to carry either installed to the motorcycle or not 5
3. Load a lot of items 3
4. Durable 5
5. Waterproof 5
6. Safety 5
7. Stable when installed to the motorcycle 5
8. Multifunction 4
9. Aesthetics 3
Mechanism
10. Easy to assembly 5
11. Easy to disassembly 5
Material
12. Resistant to the weather 5
13. Environmental friendly 4



3. Translate the Customer Voices to the Technical Requirements (How) and Determine the Relationship
The second phase in constructing HOQ is translating the customer voices to the technical requirements. The result of
translation process is usually stated in the form of metric. The technical requirement of the customer voices in table 1 is informed
in table 2.
Table 2. The technical requirements of motorcycle box
No.
Customer
Requirement
Technical Requirement Measurement Unit Importance
1. 1 Dust contain gram/cm
2
3
2. 4, 5, 6, 7, 10, 11, 12 Lifetime years 9, 1, 1, 1, 1, 1, 9
3. 4, 6 Load resistance Newton 9, 3
4. 1, 2, Mass (empty box) gram 3, 9
5. 1, 2, 7, 10, 11 Dimension cm x cm x cm 3, 9, 3, 3, 3
6. 3 Capacity liters 9
7. 5, 12 Density of material gram/cm
3
3, 1
8. 6 Locking mechanism meet test requirement 9
9. 7 Vibration (installed to the motorcycle) Hz 9
10. 8 Number of functions - 9
11. 10 Time for assembly seconds 9
12. 11 Time for disassembly seconds 9
13. 4, 12 Melting point
0
C 9
14. 4, 12 Freezing point
0
C 9
15. 13 Material life cycle impact to be determined 9
1 = weak 3 = moderate 9 = strong
From the description of technical requirements in table 2, the first matrix for constructing HOQ is depicted in the figure 2. Figure 2
shows the relationship between customer voices and technical requirements. Besides declaring the relationship in the value form,
the relationship between customer voices and technical requirements is also can be illustrated through the arrow direction. The
explanation related to the arrow direction is given in the following detail.
1.) When the dust contain is decreased, the rating of
Easy to maintain will increase
2.) When the lifetime is increased, the rating of
Durable, waterproof, safety, stable when installed to the motorcycle, easy to assembly, easy to disassembly and
resistant to the weather will increase
3.) When the load resistance is increased, the rating of
Durable and safety will increase
4.) When the mass (empty box) is decreased, the rating of
Easy to maintain and easy to carry either installed to the motorcycle or not will increase
5.) When dimension is decreased, the rating of
Easy to maintain, easy to carry either installed to the motorcycle or not, stable when installed to the motorcycle, easy
to assembly and easy to disassembly will increase
6.) When capacity is increased, the rating of
Load a lot of items will increase
7.) When density of material is increased, the rating of
Waterproof and resistant to the weather will increase
8.) When locking mechanism is increased, the rating of
Safety will increase
9.) When vibration (installed to the motorcycle) is decreased, the rating of
Stable when installed to the motorcycle will increase




10.) When number of functions is increased, the rating of
Multifunction will increase
11.) When time for assembly is decreased, the rating of
Easy to assembly will increase
12.) When time for disassembly is decreased, the rating of
Easy to disassembly will increase
13.) When melting point is increased, the rating of
Durable and resistant to the weather will increase
14.) When freezing point is decreased, the rating of
Durable and resistant to the weather will increase
15.) When material life cycle impact is decreased, the rating of
Material life cycle impact will increase
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Figure 2. The relationship matrix between customer voices and technical requirements
After generating the relationship matrix between the customer voices and technical requirements, the next stage enforced is
obtaining the relationship among the technical requirements. The rules implemented for constructing the relationship are
+

= strong positive

increase in one will increase the other by similar amount
+ = positive increase in one will increase the other a little
- = negative increase in one will decrease the other a little
-

= strong negative increase in one will decrease the other by similar amount.




The result of the relationship among technical requirements is described in the figure 3.

Figure 3. The relationship matrix among technical requirements of motorcycle box

4. Benchmarking
The benchmarking is required for observing the condition of existing product. In this topic of HOQ construction, the two
products of motorcycle box are used as comparison. The result of benchmarking process is shown in the table 3, table 4 and
figure 5.

(a)


(b)
Figure 4. The existing product of motorcycle box for benchmarking: (a) Haoling, (b) OEM



Table 3. The benchmarking of technical requirements for motorcycle box
No.
Customer
Requirement
Technical Requirement
Measurement
Unit
Importance
Haoling OEM
Hauling OEM
1. 1 Dust contain gram/cm
2
1 1 not available not available
2. 4, 5, 6, 7, 10, 11, 12 Lifetime years 5 4 not available not available
3. 4, 6 Load resistance Newton 3 3 not available not available
4. 1, 2, Mass (empty box) gram 2 2 3600 3100
5. 1, 2, 7, 10, 11 Dimension (L x W x H) cm x cm x cm 3 3 34 x 32 x 26 45 x 16 x 30
6. 3 Capacity liters 3 4 not available not available
7. 5, 12 Density of material gram/cm
3
4 4 0,855 0,855
8. 6 Locking mechanism meet test
requirement
4 4 yes yes
9. 7 Vibration (installed to the motorcycle) Hz 3 3 not available not available
10. 8 Number of functions - 1 1 1 1
11. 10 Time for assembly seconds 4 3 not available not available
12. 11 Time for disassembly seconds 4 3 not available not available
13. 4, 12 Melting point
0
C 4 4 130 - 171 130 - 171
14. 4, 12 Freezing point
0
C 4 4 - -
15. 13 Material life cycle impact to be
determined
4 4 not available not available
1 = weak 3 = moderate 9 = strong

Table 4. The benchmarking list of customer requirements of motorcycle box
Category No. Requirement Importance Haoling OEM
Motorcycle
Box
1. Easy to maintain 4 4 4
2. Easy to carry either installed to the motorcycle or not 5 3 3
3. Load a lot of items 3 3 3
4. Durable 5 5 5
5. Waterproof 5 5 5
6. Safety 5 5 4
7. Stable when installed to the motorcycle 5 4 4
8. Multifunction 4 2 2
9. Aesthetics 3 4 3
Mechanism
10. Easy to assembly 5 5 4
11. Easy to disassembly 5 5 4
Material
12. Resistant to the weather 5 5 5
13. Environmental friendly 4 4 4

5. Measuring Technical Requirements (How Much)
Measuring the technical requirement is the final steps for constructing HOQ. For the motorcycle box, the specific target of
technical requirements is informed in table 5.
Table 5. The list of technical requirements target for motorcycle box
No. Customer Requirement Technical Requirement Measurement Unit Importance Target
1. 1 Dust contain gram/cm
2
3 max. 0,5
2. 4, 5, 6, 7, 10, 11, 12 Lifetime years 9, 1, 1, 1, 1, 1, 9 min. 6
3. 4, 6 Load resistance Newton 9, 3 max. 450
4. 1, 2, Mass (empty box) gram 3, 9 max. 2700
5. 1, 2, 7, 10, 11 Dimension (L x W x H) cm x cm x cm 3, 9, 3, 3, 3 50 x 45 x 60
6. 3 Capacity liters 9 max 70
7. 5, 12 Density of material gram/cm
3
3, 1 min 0.855
8. 6 Locking mechanism meet test requirement 9 yes
9. 7 Vibration (installed to the motorcycle) Hz 9 max. 10
10. 8 Number of functions - 9 min. 3
11. 10 Time for assembly seconds 9 max. 60
12. 11 Time for disassembly seconds 9 max. 60



Table 5. The list of technical requirements target for motorcycle box (continuation)
No. Customer Requirement Technical Requirement Measurement Unit Importance Target
13. 4, 12 Melting point
0
C 9 min. 130
14. 4, 12 Freezing point
0
C 9 -
15. 13 Material life cycle impact to be determined 9 to be determined

Easy to maintain
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Easy to carry either installed to the motorcycle or not
Load a lot of items
Durable
Safety
Stable when installed to the motorcycle
Easy to assembly
Easy to disassembly
Resistant to the weather
Environmental friendly
Waterproof
1
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CUSTOMER REQUIREMENTS
Multifunction 4
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TECHNICAL
REQUIREMENTS
Aesthetics 3
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Relationship Key
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CUSTOMER COMPETITIVE
EVALUATION
1 2 3 4 5
Haoling
OEM
COMPETITIVE TECHNICAL ASSESSMENT
1
2
3
4
5

Figure 5. The relationship matrix for competitive evaluation and competitive assessment of motorcycle box

6. House of Quality
The final matrix or HOQ for motorcycle box development as the series of the previous phases is depicted in the figure 6.
The column weights are generated by applying the formula on equation 1.
(importoncc corclotion motrix) (1)





Figure 6. The house of quality for motorcycle box

The columns weights indicate the importance of technical requirements. Based on the figure 6, the technical requirements of
motorcycle box can organized in order form as organized in the table 6.





Table 6. The list of technical requirements of motorcycle box based on the importance rating
No. Technical Requirement Weight
1. Lifetime 165
2. Dimension (L x W x H) 102
3. Melting point 90
4. Freezing point 90
5. Load resistance 60
6. Mass (empty box) 57
7. Locking mechanism 45
8. Vibration (installed to the motorcycle) 45
9. Time for assembly 45
10. Time for disassembly 45
11. Number of functions 36
12. Material life cycle impact 36
13. Capacity 27
14. Density of material 20
15. Dust contain 12





Reference

Kaebernick, H., Farmer, L.E., and Mozar, S., 1997, Concurrent Product and Process Design, The University of New South
Wales, New South Wales.