Confidential Position Specification

Alibaba.com
Vice President, International BD and Marketing

Copyright 1992-2008. Korn/Ferry International and Lominger International. All Rights Reserved.

DRAFT CONFIDENTIAL POSITION SPECIFICATION Position Company Location Reporting Relationship Website Vice President, International BD and Marketing Alibaba.com Hangzhou The Vice President will report to Sabrina Peng, EVP of Alibaba.com www.alibaba.com

COMPANY BACKGROUND/CULTURE Alibaba.com (HKSE:1688), a member of the Alibaba Group of companies, is the world's leading B2B e-commerce company. They provide an efficient, trusted platform connecting small and medium-size buyers and suppliers from around the world. Their international marketplace (www.alibaba.com) focuses on global importers and exporters and their China marketplace (www.alibaba.com.cn) focuses on suppliers and buyers trading domestically in China. Together their marketplaces form a community of close to 30 million registered users from over 240 countries and regions. Their operational headquarters is based in Hangzhou in eastern China. They have field sales and marketing offices in more than 30 cities in China, Hong Kong, Switzerland and the United States. The company had more than 5,200 full-time employees as of December 31, 2007. Alibaba Group is a global e-commerce leader and the largest e-commerce company in China. Since it was founded in 1999, the Alibaba Group has grown to include six core member companies: Alibaba.com is the Alibaba Group's flagship company and the leading B2B e-commerce company in China, serving small and medium sized enterprises in China and around the world Taobao.com - A leading online shopping marketplace for consumers in China Alipay.com - China's leading online payment service

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China Yahoo! - A search engine and lifestyle portal, acquired from Yahoo! Inc. in October 2005 Alisoft.com - An Internet-based business management software company targeting SMEs in China Alimama.com - An online advertising exchange for web publishers and advertisers to trade online advertising inventory in China

Since Alibaba's inception, a strong company culture based on Alibaba's shared value system has served as the cornerstone of the Alibaba Group and its subsidiaries. Their business success and rapid growth has been built on the spirit of entrepreneurship, innovation, and an unwavering focus on meeting the needs of their customers. The Alibaba Group has six core values which govern everything they do and are an important part of the company's DNA. They six core values are codified in their company's management systems for hiring, training, and performance evaluation. When new employees join Alibaba they attend an extensive orientation and team-building program at the company's headquarters in Hangzhou, with a strong focus on the company's vision, mission, and values. These are reinforced in their regular training programs, team building exercises and company events. Alibaba Group has grown from 18 founders in Hangzhou, China to thousands of employees around the world. They strive to provide a community where employees can work closely together in a positive, flexible and results-oriented environment. Strong shared values have enabled them to maintain a common company culture and Ali-community, no matter how large they grow. Mission To make it easy to do business anywhere.

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KEY RESPONSIBILITIES Based in companys HQ in Hangzhou China, the Vice President, International BD and Marketing is responsible for identifying, structuring, negotiating, and closing partnership with international trade-related services providers and online companies. The incumbent is to work in an inter-disciplinary manner across various departments and geographic regions. Specific responsibilities include: Develop strategy for international growth and expansion in Europe and US and negotiate deals with international partners. Identify suitable partners to achieve new member acquisition and website traffic goals. These partners include trade associations, trade promotion organizations, online partners etc. Grow the brand awareness among customers in different markets Assess and negotiate with partners to come up with a mutually beneficial proposal. Manage ongoing partner relationships, evaluate and explore strategic opportunities. Promoting confidence and trust in the Alibaba team and represent Alibaba brand image in meetings with senior executives from other companies. Work out monthly BD/ marketing plan, developing campaign briefs and reports. Perform analysis of market opportunities and emerging trends, collect and synthesize new ideas for future product development. Establish and manage a strong and efficient International BD and Marketing team with locations in Hong Kong, Europe and US. Work cross-functionally with production, creative, and technology teams to execute business objectives. Manage a team of approximately 25 people equally dispersed at their offices in Hong Kong, Santa Clara and London Serve as a Cultural Bridge between China and the rest of the world both internally and externally Other duties may be assigned as business needs require.

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PROFESSIONAL EXPERIENCE / QUALIFICATIONS The successful candidate will be a nimble, influential and results-oriented leader who can develop and manage relationships across the company and with a wide variety of stakeholders. He/She will have at least 12 years of collective experience working in multi-national, publicly traded companies engaged in highly competitive and rapidly changing market dynamics. The Vice President must bring a strong sense of accountability, process and planning in a fast-paced, high pressure environment and meet deadlines accordingly. The ideal candidate will be a proactive visionary with the intuition, creativity and requisite sense of immediacy to capitalize on opportunities in the market. Specific areas of expertise required are: 10 years of marketing or business development experience, preferably multi-national in an international setting. Excellent business acumen & strong understanding of online business preferably in e-commerce sector. Strong organizational and project management skills with an eye for details. Strong communication and presentation skills, both verbal and written. Strong positive interpersonal skills influencing and working crossfunctionally across all aspects of the company. Capability in forming enduring teamwork across an organization and geographies supported by strong networking skills and ability to build alliances. Extensive China experience or China background with superb written and spoken skills of both English and Mandarin Chinese. Willingness to travel internationally. LEADERSHIP CHARACTERISTICS Understanding the Business Knows the business and the mission-critical technical and functional skills needed to do the job; understands various types of business propositions
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and understands how businesses operate in general; learns new methods and technologies easily. Making Complex Decisions Can solve even the toughest and most complex of problems; great at gleaning meaning from whatever data is available; is a quick study of the new and different; adds personal wisdom and experience to come to the best conclusion and solution, given the situation; uses multiple problemsolving tools and techniques. Creating the New and Different Is able to come up with the next great breakthrough thing to do; is creative, a visionary, and can manage innovation; is an effective strategist full of ideas and possibilities; sees multiple futures; has broad interests and knowledge; can both create and bring exciting ideas to market; comfortable speculating about alternative futures without all of the data. Focusing on Action and Outcomes Attacks everything with drive and energy with an eye on the bottom line; not afraid to initiate action before all the facts are known; drives to finish everything he/she starts.

Inspiring Others Is skilled at getting individuals, teams, and an entire organisation to perform at a higher level and to embrace change; negotiates skilfully to achieve a fair outcome or promote a common cause; communicates a compelling vision and is committed to what needs to be done; inspires others; builds motivated, high-performing teams; understands what motivates different people.

Getting Work Done Through Others Manages people well; gets the most and best out of the people he/she has; sets and communicates guiding goals; measures accomplishments, holds people accountable, and gives useful feedback; delegates and develops; keeps people informed; provides coaching for today and for the future.

Managing Up Is ambitious and is comfortable marketing himself/herself to higher management; knows how to relate effectively with top management.

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EDUCATION Degree in business development or marketing management or other related field. MBA is a plus. COMPENSATION An attractive compensation package, including a base salary, bonus opportunity, and long term incentives, including stock options or restricted stock units.

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KORN/FERRY CONTACTS Becky Stein Senior Client Partner One Sansome Street, 32nd Floor San Francisco, 94104 California Office Direct: +415.288.5357 Email: becky.stein@kornferry.com Steven Song Senior Associate One Sansome Street, 32nd Floor San Francisco, 94104 California Office Direct: +415.288.5363 Email: steven.song@kornferry.com

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