Beruflich Dokumente
Kultur Dokumente
51
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
52
LECTURE OUTLINE
Nature of managerial decision
DECISION MAKING
The process by which managers IDENTIFY problems and try to RESOLVE them
making Managers as decision makers Effective decision making Barriers to effective decision making Group decision making
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
53
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
54
Non-crisis problems
Require resolution but not both immediate and important
Non-programmed decision-making
Pre-determined decision rules are IMPRACTICAL due to novel &/or ill-structured situations.
Opportunity problems
Opportunity for organisational gain IF appropriate action taken
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
55
56
MANAGERS AS DECISION MAKERS Managerial decision making model: Rational model Non-rational models
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
57
58
NON-RATIONAL MODELS
Satisficing model
Managers seek alternatives only until they find one which looks satisfactory, rather than seeking an optimal decision.
Non-rational models Models suggesting information gathering and processing limitations make it difficult for managers to make optimal decisions.
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
Incremental model
Managers make the smallest response possible to reduce the problem to at least a tolerable level.
59
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
510
An optimal decision is possible All relevant information is available All relevant information is understandable All alternatives are known All possible outcomes known
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
Inadequate base of information Limited memory of decision-makers Poor perception of factors to be considered in decision process
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
512
513
514
Defensive avoidance
Individuals either deny the importance of a danger/ opportunity or deny any responsibility for taking action.
Panic
Individuals become so upset they frantically seek a way to solve the problem.
Deciding to decide
Decision makers accept the challenge and follow an effective decision-making process.
Defensive avoidance
Deciding to decide
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
515
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
516
DECISION-MAKING BIAS
Representativeness Availability Anchoring & adjustment Overconfidence
.
DECISION-MAKING BIAS
Representativeness
Tendency to be overly influenced by stereotypes in making judgments about the likelihood of occurrences. Example: deciding to hire someone simply because he/she graduated from the same school attended by your most successful new hire. Potential bias: fail to identify important and unique factors relevant to the decision.
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
517
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
518
DECISION-MAKING BIAS
Availability
occurs when people use information readily available from memory as a basis for assessing a current event or situation. Example: deciding whether or not to invest in a new product Potential bias: readily available information may be fallible and may reflect irrelevant factors.
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
DECISION-MAKING BIAS
Anchoring & adjustment
Tendency to be influenced by an initial figure, even when the information is largely irrelevant. Example: deciding on a new salary level for an employee by simply adjusting upward their prior years salary by a reasonable %. Potential bias: the decision may be inappropriately biased
519
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
520
DECISION-MAKING BIAS
Overconfidence
Tendency to be more certain of judgments regarding the likelihood of a future event than ones actual predictive accuracy warrants.
DECISION ESCALATION
If at first you dont succeed, try, try again. BUT If at first you dont succeed, try, try again. Then quit. No use being a damn fool about it.
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
521
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
522
DECISION ESCALATION
Situation signalling possibility of escalating commitment and accelerating losses i.e. continuing a course of action that is not working.
DECISION ESCALATION
Escalating commitment and accelerating losses Non-rational escalation: increased commitment of resources beyond rational limits Sunk costs: not recoverable, and should not influence decision-making
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
523
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
524
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
525
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
526
DISADVANTAGES
Time-consuming
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
527
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
LECTURE SUMMARY
Nature of managerial decision making
Problem types, problem situations
LECTURE SUMMARY
Barriers to effective decision making
Complacency, defensive avoidance, panic, decision-making bias, decision escalation
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
529
Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Management: A Pacific Rim Focus 4e by Bartol, Tein, Matthews, Martin
530