Data quality and data governance,

Two strategic pillars of data management

October 6th
Copyright 2011 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Data Governance in the Data Management Journey

Governance
Global Data Management Vision
Arturo Salazar

Data Quality
Master Data Management

Xavier Scherpereel

Enterprise Data Model

Data Management is a business and technology matter. Your master data management (MDM) discipline won't succeed unless you implement effective governance (Gartner mars 2011)
Copyright 2011 Accenture All Rights Reserved. 2

Why Data Governance?

Some concrete examples to illustrate the issues

... to NASA, a defect related to the quality of the data (data entered by mistake in inches while the calculations are performed in the metric system) caused the loss of one entire mission, causing the crash of a spaceship a loss of $ 100 million ... Source: Forrester Research - The Costs of Data and Information Quality Defects

The quality of customer address data is degraded by 17% per year in the United States. Source: United States Postal Service

According to a study of the industry of U.S. mail delivery, the mail lost due to wrong address cost between $ 6 and $ 9 billion per year. Source: Forrester Research

Copyright 2011 Accenture All Rights Reserved.

Why Data Governance?

The most common reasons to act

Reduce costs

Optimization of the cost of marketing campaigns (mailings) Potential cost of decisions based on erroneous data in the reports

Increase revenues

Targeting and effectiveness of marketing campaigns, Better understanding of customers by eliminating duplicates

Control risks

Reputational risks (damage to the brand image to customers) Operational and Credit risk

Comply with regulations

Requirements traceability of products and supplier Anti laundering-money regulations KYC (Know Your Customer)

Copyright 2011 Accenture All Rights Reserved.

Why Data Governance?

Vision of your peers - Investments in the field of Analytics

Increase

62%

Remain stable

35%

Decrease

3%

Data Quality Data Governance

Source:

Information Investments on France, Survey Accenture 2011 More than 100 CIO surveys 60% enterprises in the TOP 500

In the next 2 years, investments in the field of Analytics are required to progress for 62% of companies (CIO Survey)
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Why Data Governance?

Are you ready for Data Governance?
Governance for CIO
1
Identify critical business processes and information

Governance for IT Leads

1
Establish standards and policies for information governance and MDM

Identify business lines to cosponsor MDM initiatives Build a single vision for managing information assets and to develop a business case Link information governance to IT governance Measure the business value of reusing information across the organization

Understand information governance and MDM

Use Market standards to assess which vendors will likely facilitate information governance initiatives

Definition and implementation of the Governance at the enterprise level

Evaluate which enterprise information will best support MDM programs

Copyright 2011 Accenture All Rights Reserved.

Real Cases
Data Governance program for a global manufacturer
1. Definition of the data, his governance and preparation of its use / deployment
BPO(s) & Business Experts Data Owner

2. Deployment of the governance

Data Managers

3. Making available and diffusion of validated data

Data Definition
SC M / LOG
SCM SO0 1(1 ) SO0 2(2 5) SO0 7 (21 ) DF07 (18 ) DF09 (9 ) DP08 (2 6)
S em anti c (GS ) R G A

E vo l P rod uc ts F RA (S CM) G+

F i i he d Pro du cts & Se r i ces N ew (S ns v CM)

NA R e r nti l bas ed on ef e as SD S U PN EU R C usto mer BC E I nforo ute R CE O racl e EU R P rodu ct Merc ure VD E SI F TX ZMA R e r nti l bas ed on ef e a B PC S and J D E A si a Re e r nti l bas ed on f e a JD E SA R eferen ti l b ase d on a JD E a nd S i eb el Sma l Structures

P rod uc s & S ervi ce s N w D ep l oym en t t e

P du cti on P roc es s mod el P 2M (S ro CM)

AdminplXF, G S, PUR P 2M D oy men ts e

C ata l g o L i vrab i i ty ( l A P I PO ) N R eren i al s ba sed on ef t SD S U N P C atal og (L i rab i i ty PI PO ) de pl oy men t v l
EU R C ust omer

SCM SO01 (1 ) SO02 (2 5) SO07 (2 1)ntic (GS ) 4 )PP0 2 (7) S ema PP0 1(1 SCM SO0 7 (2 1) DF09 (9) DF10 (28 )
CRM CM3 1 ( ) 1
P urch ase d P du cts & S ervi ce s(P U R ro )

S up pl i r(P U ) e R

B C E n O rgaI forou teSO r M) i zati on (S C M) ni zati on ( C an g R E C Or cl e a E R P duct rgan i zati on D ep l oy men s U ro O t Mercu re V E D S F I
ZMA e o R eren i stri ased tw ork D ep l yme nt ef D i al bb N on t B C a nd JD E P S

C art of acco un t (X ) O TC h F

CRM /O TC

O C05 (5 )

XF XF03 (2)

Se mant i c (G ) S

C os t B reak down S truc t re ( F) u X

N A SC M R eren t al s bas ed0 4 (23 ) ef i D F on SD S U N P EU R C st omer u

D i tr b uti on N e w o rk (SC M) s i TX t

2 00 7

20 08 SA

B C E n f orou t e I A i sa RC E og c E l rce s L O al ( C R eferen t al b asedLon i sti R e sou yee (GS ) G ) en da r (S C M) i mp o O a cl e r JD E EU R Prod uct C omp etenMercu(GS ci es re ) 20 0 9 2 01 0 2 0 11 20 12 E VD R feren t al bas ed o n e i ( J ob sSI FS ) G TX JD E an d S i bel e P os i i on s ( S ) t ZMA G

WC C SCM DP02 (1 2) SO0 2 (25 ) WC C N A & SO07 (2 1) E U ( AS A )

de pl

E cha ng e rate ( eF) t x CXn li C i ent V1 l V2

WC C WC C ot h er EU c ou nt ri s e d epl

C l e nt i V3 WC C WC C ot her zo ne s? de pl HR

PPM

OTC OC0 2(2 )O C04 (4) OC0 6(6 ) OC0 9(9 )O C10 (10 ) CRM CM0 7(4 ) CM21 (3 ) CM2 4(2 ) CM31 (1 )

PE01 PE 2 0

20 1 3

2 01 4
HR PE0 7 HR PE02 PE0 7

C at al og P o d & S erv r & bas ep ri e i st ( O C c l T ) C at al og & ba se pri ce d epl C at al og & bas ep ri e c de pl

S l S t uc t res mal r u P erso nnel

RA G

R eren t al ba sed on ef i B C a nd JD P S E A a si

OTC OC0 4(4 )O C06 (6) OC0 9(9 )O C10 (10 )

Ref eren t al ba sed on i

JD E

2 00 7

20 0 8

2SA 09 0

Re f rent i al b ase d on e
JD E an d Si eb el Smal l S t uct ures r

2 01 0

20 11

2 01 2

20 1 3

20 14

CRM CM2 1(3 ) Al l d oma i ns OC0 5(5 ) PA 2 ( ) 0 8 XF08 (10 ) + B I + E AI

RA G

Mi sc el a neo us ( G S) l

20 07

2 00 8

2 00 9

20 10

20 1 1

2 01 2

20 13

20 1 4

Administrator

Administrator

Administrator

Users Data Architecte

IU Data Management

SI Application
IU Consultation

Admin interface

Core Tables
Data Management Workflow Management Data Matching

Application Administrator

Publication

Copyright 2011 Accenture All Rights Reserved.

Real Cases
Governance Implementation in a Financial Institution
Enterprise Data Governance Implementation Roadmap 2011
Feb
Validation of roles and responsibilities

Mar

Apr

May

Jun

Accenture implemented an approach leveraging the work already performed and ensuring a global support to the Head of Enterprise Data Management

Lot 1 : Norms & Standards definition / Cross Domains

Owners, Managers, Designers representatives defined

EDM governance deployment: EDM / Domain / Transversal OpCos

Run

Communication plan EDM Opco Kick Off 22/01

EDM Communication to stakeholders finalized

On going communication

KPI Lot 1 Data Quality* / Business Performance

Dashboards

EDM OpCo

Deliverable

Deliverables
Detailed Mapping of roles by domain Norms & Standards definition Perform key communication Performance & Risk Indicators production Copyright 2011 Accenture All Rights Reserved.

Description
List of data & process owners, managers and designers by domain Data Golden Rules Best practices and Standards to respect across SG CIB End to end organization of key communications Key performance and risk indicators definition by domain Production of indicators for Opco EDM Propose tactical solution and target run indicators

Data Governance by Accenture

Data Management Framework
Data Retirement

Data Creation

Data Usage

Data Management Capabilities Data Storage Data Movement

Data Governance
Data Ownership Data Stewardship Data Policies Data Standards

Data Structure

Data Architecture
Data Migration Data Storage Data Access Data Archiving Data Retirement

Master Data & Data Metadata Quality

Master Data Management Reference Data Management Metadata Management Data Profiling Data Cleansing Data Monitoring Data Compliance Data Traceability

Data Security

Data Modeling Data Taxonomy

Data Privacy Data Retention

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P&IM Offerings & Assets

Focus on some examples

Foundational

Diagnostics

ADM-based Estimators

Thought Leadership

Strategic

Electronic Data and Document Management

Executive Portal

Enterprise Metrics Management

Supporting

For

access to all P&IM assets and offerings, click: http:// www.accenture.com

Delivery Centers
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Copyright 2011 Accenture All Rights Reserved.

Why Data Quality?

Quality inSAP Data Migration projects
Recurrent Situations
Inconsistencies = 90% of conversion failure Which data to Cleanse? Various IS Legacy Sources Heterogeneity in Source Data Numerous and Frequent Go-Lives Respects of deadlines

Key Expectations
Quality Control of the extracted data Tests and validation of the upload Industrialized approach: - Standardizations - Development re-use - Process automation Skilled and dedicated Teams Proven approach with several customers

SAP Data Migration Factory (SDMF)

IS Legacy Sources Download

Quality Control Transformations Upload

Target System: SAP

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Why Data Quality?

Details of the SAP Data Migration Factory
Legacy Sources
IS Source

Data Migration Solution

SAP Target

Quality Checks

Transformations

- Quality Control - Analysis Reports

- Mappings -Transformations

LSMW Flat Files

(IDQ)

(PowerCenter)

IDocs

Analysis Reports

Migration Data Base

Download and Cleansing

Transformation

Upload

1. Data Extraction from IS source to an intermediate format 2. Quality Control of intermediate data before transformation 3. Conversion of intermediate data into SAP format 4. Load of converted data into SAP
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Why Data Quality?

Key Differentiator: Enhance Quality of Extracted Data
Main Stakes Identified
90 % of conversion errors = Source Data: formats, duplication, integrity, etc. Referential and IS Constraints are different between Legacies and SAP Duration of identification and correction of issues Support and Control the overall process Successful Go-Live

Enhance Quality = Accelerator

Data Quality Tool Analysis Errors Identification in early stages Quality control Automation Iterative Correction process Correction: IS Legacy Sources or Migration Database Proven approach with several customers

Extract

Migration Data Base

Quality Control

IS Legacy Sources

Iterative
Data Cleansing Data Cleansing Conversion

SAP Target

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Why Data Quality?

Sample of Data Quality Reports
Advantages of new layout:
Web-based interface Invalid data can be parsed and corrected Scorecards can be developed by end-users Users can update source files and re-run controls until the data is good Faster analysis of data quality checking Version 9.0.1 and above are integrated with PowerCenter

Score for each KPI

Details of valid / invalid rows

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Why Data Quality?

Key Differentiator: Reusable Components
Data Quality (IDQ)
SAP Data Migration Factory:
Pre-built Developments: IDQ PowerCenter SAP LSMW DB Repository (MS SQL / Oracle) Ready-to-use environment: Virtual Machine Configured software (INFA, DB) Installed Code Documentation

Data Integration (PWC)

Benefits: 1. Reduce cost, time and effort 2. Reusable components can be customized for each client 3. Jump Start developers to focus only on enhancement and/or developing gaps, if any

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Why Data Quality?

SDMF is a complete End to End solution focusing on Quality People
Accentures Delivery Center Network (DCN) : - Multiple clients - Skilled - Low-Costs

Process
Methodology and Framework: - Data Quality management

People

Process

- Conversion Objects in SAP - Development Framework

Technology
Technology
Reuse components developed by Accenture in SDMF: - Prebuilt Developments - Ready-to-use environments
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Data Governance by Accenture

Accenture is a key player in Data Management solutions implementation
Process & Information Management - Holistic Framework
P&IM Diagnostic / P&IM Solution Map

Business Intelligence & Data Management Measure, Analyze, Optimize & structure approach
BI Diagnostic Custom Data Warehousing Large Data Warehousing ERP Data Warehousing Advanced BI Delivery BI Sourcing Data Governance Data Structure Data Architecture Master Data & Metadata Data Quality Data Security

Enterprise Performance Management

Enterprise Performance Management Strategy Diagnostics for EPM Planning Budgeting & Forecasting Planning forecasting and budgeting Financial Consolidation Management reporting Metrics Reporting and Analysis

Risk & Analytics

Customer Centricity Workforce Optimization Fraud/Waste/Error/Abuse Detection Governance, Risk, Compliance Analytics Comparative Supplier/Vendor Insight

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Thank you Questions / Comments?

Xavier Scherpereel
SDMF Lead for EAME

Arturo Salazar
Data Management specialist

Phone:+33 6 86 59 96 44 xavier.scherpereel@accenture.com Phone:+33 6 32 89 25 92 arturo.salazar@accenture.com

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