http://www.scribd.

com/doc/25774363/Zong-Pakistan-Marketing-Plan

http://www.zong.com.pk/about_us.html

ZONG
A first international step for China Mobile, Zong aims at touching the lives of all Pakistanis! We serve to inspire and empower the people of Pakistan with innovative technology that keeps pace with today's fast evolving culture. Expanding our wings of coverage to all corners, making no distinctions along the way and most of all, maintaining excellence in connectivity everywhere we go. Affordability & Innovation are what define us, aided with a diverse set of entertaining and informative Value Added Services. With a state of the art system, along with other services Zong allows and enables its users to avail the best possible Mobile Internet bundles that are not offered anywhere else in the country making the experience, truly a unique one! The basic idea is to allow people to communicate at their free will! Making it a stress free environment where you are not worried about Tariffs, Capacity Issues or Congestion, be it Network Coverage or Quality, it is all sorted! ZONG is supported by ground breaking communications, trend setting Customer Services and an unmatched Product Offering that has redefined the rules of the game! Walking hand in hand with our nation, we make a happier Pakistan! A thriving ground with success on every step, with a smile on everyone's face be it rain or shine, with hopes higher than sky and the will to 'Say it All!'

China Mobile Pakistan (CMPak)

China Mobile Pakistan (CMPak) is a 100% subsidiary of China Mobile. The pioneering overseas set up of China Mobile came through acquisition of a license from Millicom to operate a GSM network in Pakistan. So far CMPak has invested more than US$ 700 million in the telecom sector in Pakistan and an additional US$ 800 million will be invested till the end of year 2008.

With ambitious plans to cater to the fastest growing Pakistani market and to win over the ever demanding Pakistani customer, it will be offering unprecedented coverage, voice and data services as well as a wide range of tariff options to choose from. CMPak's edge comes from the experience and expertise of running the world's largest telecom service and the commitment they make to setting quality and customer relations standards. CMPak is geared to offer neatly packaged VAS products that will benefit the individuals, corporates as well as small businesses. Led by a team of professionals from the field of cellular communication, CMPak is determined to make its mark in the Pakistani market and to change the way people communicate.

Vision
We shall be an indispensable digital-life partner by becoming words, eyes and ears of the people.

Core Values
Uncompromising attitude on 'responsibility makes perfection'

I We Stakeholders

Core Values - I
Character Capability Commitment Communication & Cooperation

Core Values - WE
Customer Centric is our business ideology People oriented is our management philosophy Innovation & Pragmatism is our distinct character Teamwork & Cooperation is our working spirit

Performance Driven is our inherent culture Honesty & Humility is our enterprise image Harmony but Diversity is our interpersonal intelligence

Core Values - STAKEHOLDERS

Customers Team Shareholders Partners Society MARKET

According to latest figures released by Pakistan Telecommunication Authority (PTA), Mobilink led the market with 34.70 million subscribers followed by Telenor with 28.47 million customers. Ufones subscriber base grew to 22.02 million subscribers while Warid ended the month with 14.99 million customers. Zong grew its customer base to 14.42 million customers. Ufone added most customers in January 2012, followed by Zong and Mobilink.

HR department: Mission To facilitate organizational growth through innovative & effective HR and people practices

How do they recruit ?

Zong recruitment policy focuses on hiring and developing right fit for every position. Right fit characterizes every position's basic requirements, company's values and HR defined necessary competencies.

The recruitment team entertains every job application and maintains/updates wide range of candidate pool. Whenever a job opportunity pops up; they review all the applications and shortlist the matching profiles. Short listed candidates undergo a thorough assessment process and are updated time to time during the selection period. Finalized candidates are made employment offers and issued appointment letters to intimate their hiring confirmation. Candidates interested in working with the best talent and creative minds are encouraged to submit their resumes on the career portal.

HOD : Mr. Asghar Alam ( South Region) HOD of HQ ?