Community answering on social media: http://www2008.org/papers/pdf/p467bianA.pdf Predicting tie strength with social media: http://social.cs.uiuc.edu/papers/pdfs/chi09tie-gilbert.

pdf "Facebook" AND "Traditional Media"

Student Favorite: Facebook and Motives for its Use

by Pavica Sheldon Communication (2007) Volume: 23, Issue: October, Pages: 39-54

ISSN: 08919186 DOI: 10.1080/03634520216511

Available from ezproxy.memphis.edu

http://www.mendeley.com/research/student-favorite-facebook-motives-for-its-use/

Abstract
A survey with 172 students was conducted at Louisiana State University to see what students' motives are for using the Facebook, how individual differences relate to motives for Facebook use, and to what extent motives and individual differences can predict attitudinal and behavioral outcomes of Facebook use. In light of the uses and gratification theory, the study found that people go to Facebook to fulfill needs traditionally fulfilled by other media but for their interpersonal communication needs first (relationship maintenance). Women were more likely to go to Facebook to maintain existing relationships, pass time and be entertained. On the other hand, men were more likely to go to Facebook to develop new relationships or meet new people. ABSTRACT FROM AUTHOR

The relationship between frequency of Facebook use, participation in Facebook activities, and student engagement
by Reynol Junco Computers & Education (2011) Volume: 58, Issue: 1, Publisher: Elsevier Ltd, Pages: 162-171

ISSN: 03601315 DOI: 10.1016/j.compedu.2011.08.004

Available from linkinghub.elsevier.com

Abstract
Educators and others are interested in the effects of social media on college students, with a specific focus on the most popular social media websiteFacebook. Two previous studies have examined the relationship between Facebook use and student engagement, a construct related to positive college outcomes. However, these studies were limited by their evaluation of Facebook usage and how they measured engagement. This paper fills a gap in the literature by using a large sample (N = 2,368) of college students to examine the relationship between frequency of Facebook use, participation in Facebook activities, and student engagement. Student engagement was measured in three ways: a 19-item scale based on the National Survey of Student Engagement, time spent preparing for class, and time spent in co-curricular activities. Results indicate that Facebook use was significantly negatively predictive of engagement scale score and positively predictive of time spent in co-curricular activities. Additionally, some Facebook activities were positively predictive of the dependent variables, while others were negatively predictive.

Looking at, looking up or keeping up with people?: motives and use of facebook
by Adam N Joinson PDF From: http://onemvweb.com/sources/sources/looking_at_motives_facebook.pdf

Proceeding of the twentysixth annual SIGCHI conference on Human factors in computing systems (2008) Volume: pp, Publisher: ACM, Pages: 1027-1036

ISBN: 9781605580111 DOI: 10.1145/1357054.1357213

Available from portal.acm.org or

Abstract
This paper investigates the uses of social networking site Facebook, and the gratifications users derive from those uses. In the first study, 137 users generated words or phrases to describe how they used Facebook, and what they enjoyed about their use. These phrases were coded into 46 items which were completed by 241 Facebook users in Study 2. Factor analysis identified seven unique uses and gratifications: social connection, shared identities, content, social investigation, social network surfing and status updating. User demographics, site visit patterns and the use of privacy settings were associated with different uses and gratifications.

From Users of the World Unite! (See Image) From Business Horizons Journal. Vol 53 (1). Jan-Feb 2010. Pp. 59-68

http://www.mendeley.com/research/credibility-context-uncivil-online-commentaryaffects-news-credibility/

Credibility in Context: How Uncivil Online Commentary Affects News Credibility

by Kjerstin Thorson, Emily Vraga, Brian Ekdale Mass Communication and Society (2010) Volume: 13, Issue: 3, Publisher: Routledge, Pages: 289-313

ISSN: 15205436 DOI: 10.1080/15205430903225571

Available from www.informaworld.com or

Abstract
In the new media environment, hard news stories are no longer found solely in the A section of the paper or on the front page of a news Web site. They are now distributed widely, appearing in contexts as disparate as a partisan blog or your own e-mail inbox, forwarded by a friend. In this study, we investigate how the credibility of a news story is affected by the context in which it appears. Results of an experiment show a news story embedded in an uncivil partisan blog post appears more credible in contrast. Specifically, a bloggers incivility highlights the relative credibility of the newspaper article. We also find that incivility and partisan disagreement in an adjacent blog post produce stronger correlations between ratings of news and blog credibility. These findings suggest that news story credibility is affected by context and that these context effects can have surprising benefits for news organizations. Findings are consistent with predictions of social judgment theory.

For College Students SNS Experience on FB (See Image) From Journal of Applied Developmental Psychology Vol 30 (3) May-June 2009; Pp. 227238

The new rules of marketing and pr: how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
Book The new rules of marketing and pr: how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
John Wiley & Sons, Inc. New York, NY, USA 2007

ISBN: 9780470113455

By David Scott
The ACM Digital Library is published by the Association for Computing Machinery. Copyright 2012 ACM, Inc.

The New Rules of Marketing and PR shows you how to leverage the potential that Webbased communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time.When people visit your company's Web site, they aren't there to hear your slogan or see your logo again. They want information, interaction, and choice-and you'd be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Using is Believing: The Influence of Reliance on the Credibility of Online Political Information Among Politically Interested Internet Users http://www.mendeley.com/research/choosing-believing-web-gratifications-relianceaffect-internet-credibility-politically-interested-users-5/
by Thomas J Robinson, Barbara K Kaye Communication (2000) Volume: 77, Issue: 4

Journalism Mass Communication Quarterly (2000)

Abstract
Examines how reliance on traditional and online media influences credibility of online sources after controlling for demographic and political factors. Influence of credibility on how often individuals use a particular medium; Relationship between demographics and online credibility; Association between political interest among Internet users and the credibility of online issue sources.

In blog we trust? Deciphering credibility of components of the internet among politically interested internet users.
by Thomas J Johnson, Barbara K Kaye

http://140.117.77.118/2009/m964012010/references/Johnson_2008_Computers-inHuman-Behavior.pdf http://www.mendeley.com/research/blog-we-trust-deciphering-credibilitycomponents-internet-among-politically-interested-internet-users-1/
Computers in Human Behavior Vol 251 (2009) Volume: 25, Issue: 2009, Pages: Aaker, J. L., & Maheswaran, D. (1997). The effect

ISSN: 07475632

Available from ezproxy.library.nyu.edu

Abstract
This study employed an online survey of politically interested Internet users during the two weeks before and the two weeks after the 2004 presidential election to compare how they judge five components of the Internet in terms of credibility for political information. Blogs were judged as the most credible with issue-oriented Web sites also judged as highly credible. Candidate Web sites and bulletin boards were only judged moderately credible while chat rooms were rated not very credible. This study also explored whether reliance on the Internet resource or motivations for visiting the source significantly predict Internet component credibility after controlling for demographic and political variables. (PsycINFO Database Record (c) 2010 APA, all rights reserved) (journal abstract)

Every Blog Has Its Day: Politically-interested Internet Users Perceptions of Blog Credibility
by Thomas J Johnson, Barbara K Kaye, Shannon L Bichard, W Joann Wong Journal of Computer-Mediated Communication (2008)

Volume: 13, Issue: 1, Publisher: Blackwell Publishing Inc, Pages: 100-122

ISSN: 10836101 DOI: 10.1111/j.1083-6101.2007.00388.x

Available from Journal of Computer-Mediated Communication

Abstract
This study employs an online survey to examine U.S. politically-interested Internet users perceptions of the credibility of blogs. The article focuses on the influence of blog reliance compared to motivations for visiting blogs in determining blog credibility. The study found that blogs were judged as moderately credible, but as more credible than any mainstream media or online source. Both reliance and motivations predicted blog credibility after controlling for demographics and political variables. Reliance proved a consistently stronger predictor than blog motivations. Also, information-seeking motives predicted credibility better than entertainment ones.

Choosing Is Believing? How Web Gratifications and Reliance Affect Internet Credibility Among Politically Interested Users
http://www.mendeley.com/research/choosing-believing-web-gratifications-relianceaffect-internet-credibility-politically-interested-users-5/
by Thomas Johnson, Barbara Kaye

Atlantic Journal of Communication (2010) Volume: 18, Issue: 1, Pages: 1-21

ISSN: 15456870 DOI: 10.1080/15456870903340431

Available from www.informaworld.com

Abstract
This study relied on an online survey of politically interested Web users during the 2004 presidential election to examine the degree to which people judged online information as credible. All online media were seen as only moderately credible, with blogs and online newspapers being rated higher than online broadcast and cable news. Reliance on the online source proved to be the strongest predictor of whether it was judged as credible.

Wag the blog: How reliance on traditional media and the Internet influence credibility perceptions of Weblogs among blog users
by Thomas J Johnson, Barbara K Kaye

http://www.mendeley.com/research/wag-blog-reliance-traditional-media-internetinfluence-credibility-perceptions-weblogs-among-blog-users/

Journalism Mass Communication Quarterly (2004) Volume: 81, Issue: 3, Pages: 622-642

ISSN: 10776990

Available from apps.isiknowledge.com.offcampus.lib.washington.edu

Abstract
This study surveyed Weblog users online to investigate how credible they view blogs as compared to traditional media as well as other online sources. This study also explores the degree to which reliance on Weblogs as well as traditional and online media sources predicts credibility of Weblogs after controlling for demographic and political factors. Weblog users judged blogs as highly credible-more credible than traditional sources. They did, however, rate traditional sources as moderately credible. Weblog users rated blogs higher on depth of information than they did on fairness.

Effects of displacement-reinforcement between traditional media, PC internet and mobile internet: a quasi-experiment in Japan
by Shintaro Okazaki, Morikazu Hirose

http://www.mendeley.com/research/effects-of-displacementreinforcement-betweentraditional-media-pc-internet-and-mobile-internet-a-quasiexperiment-in-japan/
International Journal of Advertising (2009) Volume: 28, Issue: 1, Pages: 77

ISSN: 02650487 DOI: 10.2501/S026504870909043X

Available from www.warc.com

Abstract
The purpose of this investigation is to examine media displacementreinforcement effects between traditional media, PC internet and mobile internet. The theoretical foundations draw on niche theory and enduring involvement, and adopt the satisfaction attitudeloyalty chain as a core model. The surveys were conducted in Japan and resulted in 992 responses from a general consumer sample. Two scenarios (dining out and travel planning) were created to manipulate the level of enduring involvement. Our data fit the proposed model reasonably well, supporting 12 out of 14 hypotheses. The findings indi- cate that the more satisfied consumers are with traditional media and mobile internet, the more likely they are to perceive PC internet unfavourably as an alternative information source in both involvement situations. However, a favourable attitude towards mobile internet could act as a reinforcement motivator to use PC internet in high-involvement situations. Therefore, our findings support cross-media campaigns in highinvolvement situations. In closing, significant limitations are recognised, and future research directions suggested.

Student Favorite: Facebook and Motives for its Use

by Pavica Sheldon

http://www.mendeley.com/research/student-favorite-facebook-motives-for-its-use/
Communication (2007) Volume: 23, Issue: October, Pages: 39-54

ISSN: 08919186 DOI: 10.1080/03634520216511

Available from ezproxy.memphis.edu

Abstract
A survey with 172 students was conducted at Louisiana State University to see what students' motives are for using the Facebook, how individual differences relate to motives for Facebook use, and to what extent motives and individual differences can predict attitudinal and behavioral outcomes of Facebook use. In light of the uses and gratification theory, the study found that people go to Facebook to fulfill needs traditionally fulfilled by other media but for their interpersonal communication needs first (relationship maintenance). Women were more likely to go to Facebook to maintain existing relationships, pass time and be entertained. On the other hand, men were more likely to go to Facebook to develop new relationships or meet new people. ABSTRACT FROM AUTHOR

Michael Trusov, Randolph E Bucklin, and Koen Pauwels (2009). Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site. Journal of Marketing: Vol. 73, No. 5, pp. 90-102. doi: 10.1509/jmkg.73.5.90

Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site
Michael Trusov,
1 1

Michael Trusov is Assistant Professor of Marketing, Robert H. Smith School of Business, University of Maryland. mtrusov@rhsmith.umd.edu Randolph E. Bucklin, 2
2

Randolph E. Bucklin is Peter W. Mullin Professor, Anderson School of Management, University of California, Los Angeles. rbucklin@anderson.ucla.edu Koen Pauwels3
3

Koen Pauwels is an associate professor, Ozyegin University, Istanbul, and Associate Professor of Business Administration, Tuck School of Business, Dartmouth College. koen.pauwels@ozyegin.edu.tr koen.h.pauwels@dartmouth.edu

Abstract The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because social network sites record the electronic invitations from existing members, outbound WOM can be precisely tracked. Along with traditional marketing, WOM can then be linked to the number of new members subsequently joining the site (sign-ups). Because of the endogeneity among WOM, new sign-ups, and traditional marketing activity, the authors employ a vector autoregressive (VAR) modeling approach. Estimates from the VAR model show that WOM referrals have substantially longer carryover effects than traditional marketing actions and produce substantially higher response elasticities. Based on revenue from advertising impressions served to a new member, the monetary value of a WOM referral can be calculated; this yields an upper-bound estimate for the financial incentives the firm might offer to stimulate WOM.

http://www.journals.marketingpower.com/doi/abs/10.1509/jmkg.73.5.90