Study on attributes of middle class people towards national and local brands

QUESTIONNAIR

Submitted by :

Vaishali Rao Zamil Ahmed Udayshankar Rohan Monteiro Sanket Gopal Nayak Sumith Suvarna

Submitted To :

Dr. Sudhir M Professor JKSHIM Nitte

1) In general, do you feel that food price is_________ a) costly b) somewhat costly c) moderate d)cheaper 2) In last year, how often did you purchase food items from local grocery store? a) 1-3 days a week b) Once in a week c) 3-6 times a month d) Once in a month

3) What would you say about the quality of the food product, as compared to its price is a) excellent b) good c) average d) poor 4) How many brands or individual model were examined in different retail store? a) less than 2 b) 2-4 c) more than 4 d) 5) Availability of food products in your area? a) always b) some times c) rarely d) very poor

6) What do you feel, is the most important reason for purchasing food of particular brand? a) food is fresh b) price c) convenience d) If other, please specify ..

7) Which product is more expensive a)Local brands b)National brands c) equally expensive d)both are cheap

8) How often typically use food product? a) daily b) weekly c) less than month d) never

9) where will you prefer to by food product a) local store b) super market c) discount retailer d) other

10) Do you prefer any brands, while purchasing food products? a)Yes b)No c)Sometimes

11) Mention the brand/name of food products are you using? a) Chilly Powder________ b) snacks__________ c) cool drinks______________ d)baked items_______________

12) Why would you choose to buy certain branded food products? a)Identity/Advertisement b)Better quality c) Cheap d)High quantity

13) Do you ask the suggestion from shopkeeper, before purchasing any branded products? a)always b)some times c) never d) only for new product 14) After having been enjoyed the food product, have you purchased it again? a)Yes b)No 15) How do you came to know about local branded food products? a)advertisement

b)through shopkeeper c)through friends d)accidentally e) by word mouth 16) Which advertising source do you trust more for food product? a)local media b)national media 17) Which brands product, do you feel of consuming again because of its quality? a)National brand: b) Local brand 18) Which of the following age groups do you fall into a) 18-24 b) 25-34 c) 35-44 d) 45-49 e) 50 and above

19) Gender a) male b)female

20) Which of the following income group do fall into a) below 2,40,000 b)2,40,000-5,00,000 c) above 5,00,001

Question no. National brand Local brand 1 2 3 4 5 6 8 9 10 12 13 14