Sie sind auf Seite 1von 4

Jasmine Griffith GE SWOT Strengths: Industry Recognition General Electric is one of the worlds most respected companies in at least

a dozen other market segments In 2009, GE was ranked among the top 10 in Fortune magazine's listing of the 50 Most Admired Companies in the World, ranked ninth overall, and first in the electronics industry. In addition, 2008 found GE ranked fourth among Business Week's "World's Most Innovative Companies". GE was also ranked 11th in Fast Company's annual list of the world's 50 most innovative companies in 2008. A strong recognition across varied categories has ensured its status as one of the strongest players in the industry. Such recognition and respect will further enhance its brand image and gives it a competitive advantage. Diversified Product Portfolio: Capital Finance, Commercial lending and leasing products, GE Money Financial Products, Real Estate Capital and Investment Solutions, Energy Financial Services, GE Commercial Aviation Services, Technology Infrastructure, Enterprise Solutions, Healthcare Business, Energy Infrastructure, Oil & Gas business, NBC Universal Broadcasting, and of course the Consumer & Industrial Segment Such diversity contributes to a well balanced array of revenue streams; such balance has helped General Electric ride out an economic slowdown which has occurred over the last three years. General Electrics Compound Annual Growth Rate increased by 10% from 2006 through 2008 with revenues rising from $151,568 million to $181,515 million. The revenues from its largest business segment, capital finance, increased by 1.1% when compared to FY2007. In addition, revenues from technology infrastructure increased by 8.2%, energy infrastructure 25.6%; while NBC universal grew by 10.1%. This growth is also reflected in key geographic markets, for example, revenue from Europe increased by 10.3% in 2008, revenues from Pacific Basin increased by 8.3%; Americas 17.5%; Middle East and Africa 26.3%; and other global by 17.5%. General Electric expects 2010 to generate solid earnings growth, even if the economic recovery is uneven. The company is optimistic about achieving this growth while generating substantial free cash that could further enhance investor returns. Weaknesses Low Debt Ratings due to uncertainty regarding GE Capitals asset quality and earnings performance in future periodsLower credit ratings represent higher borrowing costs and reduced access to capital markets for GE. Substantial Debt Burden GE has a high level of indebtedness, which could adversely affect its financial condition and future operations.2008, the company's total debt (short and long term) amounted to $523,762. produces an interest burden which could increase in the period of rising interest rates.In 2008, the interest coverage ratio of the company declined to reach 3.8, as compared to 4.2 in 2007, and 4.5 in 2006. The company's substantial debt limits its ability to obtain additional financing to fund future working capital, capital expenditures. Opportunities

Increased Demand for Commercial Airplanes traffic would grow at 4.8% annually till 2027; requiring approximately 28,600 new commercial airplanes to meet the increasing trafficThe commercial airplane market is expected to grow to $2.8 trillion by 2027By that year, the global commercial airplane fleet is expected to double as compared to the existing fleet size. The Asian-Pacific region is projected to be the largest segment at over 35% of a $2.8 trillion market.General Electric is positioned to take advantage of the projected increased demand.GEs product inventory includes jet engines, turboprop, turbo shaft engines, and related replacement parts. Continued Global Project Opportunities China leads a long list of international contracting opportunities being developed by GE in 2009, that GE had agreed to GE Energy signed an agreement to build a new power technology center in Russia. he company will also deliver 25 new locomotives to Nigeria in 2010More than half of GEs revenues come from outside the United States, other contracting opportunities will take place in Mexico, South Africa, India, Italy, and Japan. Key Acquisition Strategy implement a strategic plan to acquire high margin assets in financial services sectors. Its goal is to develop new customer relationships and deliver more profitable growth for its shareholdersserving a broader base of customers is the purchase of Kelman of Lisburn, an Ireland company engaged in providing advanced monitoring and diagnostics technologies. Other recent acquisitions include MicroCal, Agility Healthcare Solutions, Vital Signs, and Interbanca. Threats Environmental and other government regulations it is anticipated that the company may face ongoing remediation costs averaging $0.35 billion over the next two years. In addition to these costs, government compliance may force the GE to modify its business models and objectives or affect its returns on investment by making existing practices more restricted. Projected Labor Cost Increases As of July 2009 the U.S. federal minimum wage rate is $7.25 an hour. This increase along with increased overtime, and a higher proportion of full-time employees are resulting in an increase in labor costs, which could have an impact the General Electrics operational costs. Source:
(" General Electric SWOT Analysis)

General Electric SWOT Analysis. Marketing Teacher Ltd, 2000-2012. Web. 2 Apr 2012. <

-is a source of comprehensive company data and information. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360 view of the company. Features:

Detailed information on GE Healthcare required for business and competitor intelligence needs A study of the major internal and external factors affecting GE Healthcare in the form of a SWOT analysis An in-depth view of the business model of GE Healthcare including a breakdown and examination of key business segments Intelligence on GE Healthcare's mergers and acquisitions (M&A), strategic partnerships and alliances, capital raising, private equity transactions, and financial and legal advisors News about GE Healthcare, such as business expansion, restructuring, and contract wins Large number of easy-to-grasp charts and graphs that present important data and key trends Reasons to Purchase: Gain understanding of GE Healthcare and the factors that influence its strategies Track strategic initiatives of the company and latest corporate news and actions Assess GE Healthcare as a prospective partner, vendor or supplier Support sales activities by understanding your customers' businesses better

("Research and Markets ")

"GE Healthcare - Strategy and SWOT Report." Research and Markets . MarketLine , 11 2012. Web. 2 Apr 2012. <>.

CLS BLS- Integrated Cost Leadership/ Differentiation (Integration of both throughout different divisions of the company 5 Forces TQM

6 Sigma Used to understand its design, implementation, training, career path planning, and
measurement system. Result: Save on money and materials/labor. Benefits: have produced extraordinary productivity gains that have helped fuel double-digit sales and profit growth throughout GEs diverse operating companies. Decreased work-in-progress Improved capacity and output Improved customer satisfaction and process flow Improved inventory turns

Increased productivity Reduced cycle times

general electric: What is Six Sigma First, what it is not. It is not a secret society, a slogan, or a clich. Six Sigma is a highly disciplined process that helps us focus on developing and delivering near-perfect products and services Saved $750 million by the end of 1998 Cut invoice defects and disputes by 98 percent, speeding payment, and creating better productivity Streamlined contract review process, leading to faster completion of deals and annual savings of $1 million
Source: ("Building Six Sigma Excellence: Case Study of General Electric")

Building Six Sigma Excellence: Case Study of General Electric. Best Practices, LLC, 1998-2012. Web. 2 Apr 2012. <>. ("5 Forces Model for MGT 3301 - GE Presentation") . 5 Forces Model for MGT 3301 - GE Presentation. Scribd Inc, 07/13/2011. Web. 2 Apr 2012. <>.