Justin Allen Hurdle

Employment

hurdleja@vcu.edu (757) 831-5533 @hurdleja

PR Coordinator, Commonwealth Public Relations, Richmond, Va. September 2010Present Reference: Brian Chandler, President, bchandler@commonwealth-pr.com Coordinated pitches to targeted media outlets Facilitated interviews, appearances and speaking engagements with the media Created and maintained online content, such as e-newsletters and blogs, for various clients Monitored media opportunities using HARO and built media lists with Cision Point Teaching Assistant, VCU School of Mass Communications, Richmond, Va. January 2012Present Reference: William Farrar, Instructor & PR Sequence Coordinator, wfarrar@vcu.edu Provided guidance and assistance as students work to create a PR campaign plan for a client Acted as a resource to students through stages of research, planning, implementation and evaluation Facilitated discussions of current PR topics Instructed on PR strategies and tactics PR Intern, VCU Office of Communications and Public Relations, Richmond, Va. SeptemberDecember 2011 Reference: Malorie Burkett, Public Relations Specialist, malorieburkett@gmail.com Covered university and VCU Medical Center media events and produced internal news stories Monitored media coverage using Cision Point Produced news releases and media advisories Disseminated news alerts and university updates from the VCU News Center

Notable Placements

Print Washington Post Richmond Times-Dispatch Virginia Business Magazine

Broadcast ABC News 8, Richmond, Va. ABC News 10, Sacramento, Calif. CNN News 3, Sacramento, Calif.

Online Richmond Bizsense Virginia Lawyers Weekly Legal Talk Network

Recent Client Work

nTelos Wireless (Commonwealth PR), January 2011 Present Pitched company developments to local media and trade publications Assisted in the development of strategies to promote new wireless devices Bon Secours Richmond (Commonwealth PR), May 2011 Present Produced press materials for various hospital system events Facilitated media interviews with experts within the organization Richmond Society for Human Resource Management (SHRM), September 2010 Present Participated in client planning meetings to discuss strategic objectives Pitched organization developments and events to local media Designed and implemented social media marketing tactics ChildFund International (Commonwealth PR), May 2011 Present Coordinated media relations for ChildFunds Experience of a Lifetime Facebook Contest Facilitated interviews for the five contest finalists across the nation

Activities

VCUs Chapter of Public Relations Student Society of America Chapter President, May 2011 - May 2012 Chapter Treasurer, May 2010 - May 2011 CreateAthon 2011 Rebranded Safe Harbor, a nonprofit shelter for domestic violence Collaborated with team to create messaging, graphic identity and social media strategies

Education

Virginia Commonwealth University (VCU) May 2012 cum laude graduate with a B.S. in mass communications, a concentration in public relations and a minor in English literature. Deans list: Fall 2010 and Spring 2011 Writing AP Style Effective pitches E-newsletters 140 characters or less Technical Adobe Creative Suite Microsoft Office Suite Constant Contact Cision Point Business Internal communications Strategic planning Project coordination Project evaluation

Skills