DDB Visit 10th January 2012

- a beautiful office on the 12th floor. - A very interesting presentation covered 4 major concepts, Big Freakin Numbers, Diverse market, waking dragon and social media. - Eric went over the chinese market giving statistics about the upcoming trends and areas of growth in China such as - more than 60% of the internet users is china were under the age of 30 as well. - the influence of the western world was getting bigger and bigger. -People have started to have 14 X more trust in social media rather then traditional marketing. DDB organises campaigns keeping such issues in mind, focusing on rebuilding that brand experience online. We loved one of the campaigns they developed for Tesco/Homeshop in South Korea. Since people have long working hours there and don't have much time etc etc etc results Homeshop was the no 1 online supermarket in SK. Radar by DDB focuses on the Listen, engage and build strategy They ensure the client and all team members are well aware of the difference between the organisations social media strategy and their brand strategy. They focus on delivering that experience - some really interesting campaigns were shown - Mc Donald's playground in the middle of Sydney CBD to bring back addles memories of their childhood make them feel like a child again reinforcing Mc Donald's motto - i am loving it Cadbury = snowball example. White christmas DDB focuses on delivering that experience through their creativity. Th - pool table , very hospitable, catered the presentation to us - even with some sydney examples. Before even beginning their presentation, all of us were highly impressed by DDB and the way in which they utilised their office space. The presentation room was lined with colourful bean bags and cushions, with a pool table in the middle of the room, inspiring creativity and innovation, two very important aspects of a marketing company. We were presented to by Eric Phu of DDB Tribal, the digital marketing strand of DDB Worldwide which is widely regarded as one of the top digital agencies

in China. The presentation focused mainly of the Chinese market and four major concepts associated with that market: BFN (Big Freakin' Numbers), diversity, waking dragon, and social media. As China's population continues to grow at such a rapid pace, the way in which marketing is used in this country slightly differs from the rest of the world and places a large emphasis on social media and the internet to listen, engage and build brands. DDB is responsible for creating campaigns for McDonald's and we were provided with an It was clear just by looking at the office space of DDB that their presentation was going to be impressive. Our presentation room was lined with colourful bean bags and bean bags, with a pool table in the middle of the room creating a very relaxing environment and inspiring creativity and innovation. We were presented to by Eric Phu of DDB Tribal, the digital marketing strand of DDB Worldwide which is widely regarded as one of the top digital agencies in China. The main focus of the presentation was the Chinese market and the four concepts applied to it by DDB: BFN (Big Freakin' Numbers), diversity, waking dragon, and social media. As China's population continues to grow at such a rapid pace, the way in which marketing is used slightly differs from the rest of the world due to the large emphasis placed on social media and the internet to listen, engage and build brands. HONGKONG HongKong- A city of tall buildings surrounded by beautiful islands and mountains. Houses were no where to be seen. With street shopping being very common, every suburb almost had a city of its own. All stores had neon lingthing billboards, with store names in English and Cantonese. Although English wasn't the main language in HongKong, the western influence was phenomenal. It was almost a notion of East meets west. One side, there were markets and street shopping where one had to bargain to get an item for a decent price, while most of them couldn't even speak English. Sometimes even asking where Nathan Rd was too hard for people to direct, while on the other hand when we went to visit the marketing agencies such as DDB and Jack Morton in HK, the presenters spoke fluent english. Some of us found Hong Kong slightly depressing, as we didn't see many people on the streets smiling, however they were very soft spoken. Even in 17 degrees, the horizon was no where to be seen, Although one could see the son in the day,it almost looked like a round ball of torch light; not as bright and yellow like other countries such as Australia.

Disneyland HongKong was a wonderful experience. It was interesting to see the influence of western culture and note the similarities in infrastructure and interior design and displays between the Disney land in USA and Hong Kong Disney Land. jumbos - disneyland - ifc mall - splitting up on days off for shopping, bars, restaurants