Social Media for the Arts

Adrian Slatcher, Senior ICT Development Officer, MDDA. 11th August 2011.

Housekeeping

Aim of the Course

The course aims to show people how to best use social media for communication and collaboration

Who is it for?

Anyone who is working on projects, needs to communicate with partners, businesses and residents and anyone who wants to better understand how social media tools can enhance their creative practice and their business.

Learning Objectives

Provide an understanding of Web 2.0 and social media Introduction to a number of useful social media applications How to use social media to reach new audiences and develop your creative practice/business Give you the confidence to navigate the social media environment

How will we do this?

Presentations around the key areas of learning Group workshops

Course Outline

10:30 Introductions & Overview of the Day 10:45 Understanding Social Media 12:30 Breakout Exercise 13:00 Lunch 13:30 Good practice exemplars 14:00 Collaboration Workshop 16:00 Q&A and Next Steps 16:30 Close

Introductions

Hashtag: #lggtrain

Understanding Social Media

What is social media?

Social media is content created by people using highly accessible and scalable publishing technologies(Wikipedia)

What is Web 2.0?

The second generation of the World Wide Web, especially the movement away from static web pages to dynamic and shareable content and social networking (Wikipedia)

Characteristics of Web 2.0

Web based (e.g. Facebook) or hybrid web/desktop (e.g. iTunes) Best of breed (e.g. Twitter is the predominant micro-blogging platform) Does one thing well (e.g. Flickr is primarily a great online photo album) Free (or very low cost) to use Integrates easily with other websites, and mobile devices (e.g. YouTube, Google Maps)

Who is using it?

Individuals Organisations Companies The arts The community sector YOUR audience ....and YOU?

Why are they using it?

its easy to use (no need for a training course, or a tutorial) its free to use (just register and go) its quick to use (you can set up a blog in less than a minute) millions of other people use the most popular platforms opportunities to interact or social network share your content with other people....and share theirs

Once Upon A Time...

...there were websites. You type in the URL and find basic information about an organisation You might also subscribe to a newsletter or an RSS feed It would be updated rarely, or not at all Even the best content managed websites still require your audience to find you

Then there was Web Presence

For instance, http://www.vso.org.uk VSO TV: 10,898 channel views Facebook: 5259 like their page Twitter: 2546 followers Rather than pull people to your website, you push your message to the various social media platforms where people are already gathered

Then there was Web Presence

Art in Liverpool Blog http://www.artinliverpool.com/?p=25588 Arts Funding Hashtag - http://twitter.com/#!/search/%23artsfunding http://www.youtube.com/user/LiteratureNorthwest - Literature North West YouTube channel Projects http://www.rainycitystories.com

Sharing the Social Media Space

Other peoples blogs etc. Spoof sites Crowdsourcing Hyperlocal media Mobile apps Locative services Google maps, Foursquare, Gowalla etc.

Any questions?

The Social Media Toolkit 2011

Hardware Software Training Knowledge Information Content

Some General Questions

Laptop/Desktop Mac and/or PC Mobile Phone/Smart Phones Other Devices Networks/Internet Training/Knowledge/Experience Security/Safety

Communication - Key Qs

Who are you communicating with? What are you communicating? When are you communicating? Why are you communicating? What hardware do you have or need?

The Key Tools...

Blogs - free software that allows you to have a quick and easy website. Improve your web presence through quick & easy updating Quickly develop a website for a new project Invite other people to provide content Empower staff, volunteers and others to publish to the web Receive comments from your audience

Microblogging (aka Twitter)

Twitter one-to-many text messaging, allowing you to quickly disseminate information to your followers and find out what you are interested in from who you follow Real time information Reach people on their mobile devices as well as their computer Market your website or other resources Encourage informal conversation

Social Networks

Social Networks are networks of people sharing information, content, conversation and contacts Communicate easily with friends and colleagues Share information & other content with your contacts Expand your contacts list to others on the social network Reinforce communication from other channels Reach people who use the networks more than surf the web

Specialist Communication Tools

Eventbrite - event management SurveyMonkey - online surveying TinyURL & Bit.ly - URL shorteners Meetup/Upcoming - event planning Doodle, Meetomatic - simple meeting planning Twitpic - mobile picture blogging

Collaboration - Key Qs

Who is collaborating? What are you collaborating? How are you collaborating? Why are you collaborating?

The Key Tools...

Office Applications such as Excel and Word are now being made available online. For projects where collaboration is key, shared applications offer an alternative to your intranet/network etc. Collaborative documents - e.g. Google Docs, Google Spreadsheets, Wikis Allow people in different places to contribute in their own time to a shared document Gives everyone the same information wherever they are Saves time and money

Communications Tools

Skype - a VoIP (internet based) phone system that allows free calls over the internet, conference calls, messaging, and video calls. This and other web-based conferencing tools reduce the need for meetings and can be effective for regular catch ups on projects Can save costs particularly for projects with partners in different cities and different countries Great for freelancers and home workers

Project Management Tools

Online Project Management - replicates an office intranet but can be as flexible as you need. Low (and sometimes no) cost Sharepoint (hosted), Basecamp, Huddle, Teambox are all examples of project management software File sharing, add users to projects, upload and download documents, secure messaging, To Do Lists, Milestones

Creative Collaboration

Creative Tools become collaborative by virtue of being online. Social networks - provide opportunities to crowdsource views of your network Virtual environments - Second Life, Machinima (e.g. Moviestorm) Share creative work - Flickr, YouTube Live streaming - e.g. Livestream, Ustream A combination of any of these to make your project truly collaborative

Breakout Exercise

You have been commissioned to create an artistic intervention for August Bank Holiday Weekend Decide on what it is you are going to do and what it will be called What is your audience? Who will be involved? How do you need to communicate with your audience to promote your event? What social media tools will you use? What will the event consist of? How can social media help you? How will you capture the event using digital media?

Lunch

Good Practice Exemplars

Collaborative Workshop

Q&A

Everyone should think about. A burning issue Their biggest challenge What one digital thing would make your life better One thing you will do after this course

Thanks.
Adrian Slatcher, a.slatcher@manchesterdda.com @adrianslatcher on Twitter
Date 22nd July 2011