IJMT Vol-1 Issue-3 Abstract

International Journal of Marketing and Technology
CONTENTS
Sr. No.
TITLE & NAME OF THE AUTHOR (S)

The Review for Web-Page testing And Quality Assurance
Page No.
Mr. Piyush Mohan Do because we must E marketing in developing countries
6-7
Zehra Zulfikar and Dr. Kavita Chauhan Creativity and Innovation for Enterprising Entrepreneurship
8-9
Dr. Santosh Sadar Botnets: Lifecycle, Attacks, Detection and Prevention
10-11
Ms. Mriga Gupta Wireless Telephone Services In India - An Appraisal of Service Quality
12-13
Dr. Ramesh Lal Dhanda and Ms. Ritu Jain Getting Values from Digital Marketing
14-15
Mr. Manish kumar and Dr. Bhuvnender Chaudhary E-Business and Its Effectiveness on Banking System with Special Reference to Gramya Bank
16-18
7
Mr. Sanjay Kumar Panda To study Consumer Decision making process for Second Hand Car as a replacement of Two Wheeler (Bike)
19-20
8
Mr. Nikhil Monga and Dr. Bhuvnender Chaudhary
21-22
August Volume 1, Issue 3 2011 __________________________________________________________
IJMT
ISSN: 2249-1058
Chief Patron
Dr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico Research professor at University Center of Economic and Managerial Sciences, University of Guadalajara Director of Mass Media at Ayuntamiento de Cd. Guzman Ex. director of Centro de Capacitacion y Adiestramiento
Editorial Board
Dr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens
Dr. S. N. TAKALIKAR
Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)
Dr. RAMPRATAP SINGH

Professor, Bangalore Institute of International Management, KARNATAKA
Dr. P. MALYADRI
Principal, Government Degree College, Osmania University, TANDUR
Dr. Y. LOKESWARA CHOUDARY

Asst. Professor Cum, SRM B-School, SRM University, CHENNAI
Prof. Dr. TEKI SURAYYA

Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA
Dr. T. DULABABU
Principal, The Oxford College of Business Management,BANGALORE
Dr. A. ARUL LAWRENCE SELVAKUMAR

Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN
Dr. S. D. SURYAWANSHI
Lecturer, College of Engineering Pune, SHIVAJINAGAR
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us 2

Dr. S. KALIYAMOORTHY
Professor & Director, Alagappa Institute of Management, KARAIKUDI
IJMT
ISSN: 2249-1058
Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE
Mr. GURSEL ILIPINAR

ESADE Business School, Department of Marketing, SPAIN
Mr. ZEESHAN AHMED

Software Research Eng, Department of Bioinformatics, GERMANY
Mr. SANJAY ASATI

Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)
Mr. G. Y. KUDALE
N.M.D. College of Management and Research, GONDIA(M.S.)
Editorial Advisory Board

Dr.MANJIT DAS
Assitant Professor, Deptt. of Economics, M.C.College, ASSAM
Dr. ROLI PRADHAN

Maulana Azad National Institute of Technology, BHOPAL
Dr. N. KAVITHA
Assistant Professor, Department of Management, Mekelle University, ETHIOPIA
Prof C. M. MARAN
Assistant Professor (Senior), VIT Business School, TAMIL NADU
DR. RAJIV KHOSLA

Associate Professor and Head, Chandigarh Business School, MOHALI
August Volume 1, Issue 3 2011 __________________________________________________________ Dr. S. K. SINGH

Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR
IJMT
ISSN: 2249-1058
Dr. (Mrs.) MANISHA N. PALIWAL

Associate Professor, Sinhgad Institute of Management, PUNE
DR. (Mrs.) ARCHANA ARJUN GHATULE

Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA
DR. NEELAM RANI DHANDA

Associate Professor, Department of Commerce, kuk, HARYANA
Dr. FARAH NAAZ GAURI

Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada University, AURANGABAD
Prof. Dr. BADAR ALAM IQBAL

Associate Professor, Department of Commerce,Aligarh Muslim University, UP
Associate Editors
Dr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management,RAJKOT (INDIA)
MOID UDDIN AHMAD

Assistant Professor, Jaipuria Institute of Management, NOIDA
Dr. SUNEEL ARORA

Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI
Mr. P. PRABHU
Assistant Professor, Alagappa University, KARAIKUDI
Mr. MANISH KUMAR

Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN
Mrs. BABITA VERMA

Assistant Professor ,Bhilai Institute Of Technology, INDORE
August Volume 1, Issue 3 2011 __________________________________________________________ Ms. MONIKA BHATNAGAR

Assistant Professor, Technocrat Institute of Technology, BHOPAL
IJMT
ISSN: 2249-1058
Ms. SUPRIYA RAHEJA

Assistant Professor, CSE Department of ITM University, GURGAON
Reviewers
Dr. B. CHANDRA MOHAN PATNAIK
Associate Professor, KSOM, KIIT University, BHUBANESWAR
Dr. P. S. NAGARAJAN
Assistant Professor, Alagappa Institute of Management, KARAIKUDI
Mr. K. V. L. N. ACHARYULU
Faculty, Dept. of Mathematics, Bapatla Engineering College, Bapatla, AP
Ms. MEENAKSHI AZAD

Assistant Professor, Master of Business Administration, GREATER NOIDA
Dr. MOHD NAZRI ISMAIL

Senior Lecturer, University of Kuala Lumpur (UniKL), MALAYSIA
Dr. O. P. RISHI
Associate Professor, CSE , Central University of RAJASTHAN
Ms. SWARANJEET ARORA

ASSISTANT PROFESSOR , PIMR, INDORE
Mr. RUPA.Ch
Associate Professor, CSE Department, VVIT, NAMBUR, ANDHRA PRADESH
Dr. S. RAJARAM
Assistant Professor, Kalasalingam University, Virudhunagar District, TAMIL NADU
Dr. A. JUSTIN DIRAVIAM

Assistant Professor, CSE, Sardar Raja College of Engineering, TAMIL NADU
Ms. SUPRIYA RAHEJA

Assistant Professor, CSE Department, ITM University, GURGAON
IJMT
ISSN: 2249-1058
Title
The Review for Web-Page testing And Quality Assurance
Author(s)
Mr. PIYUSH MOHAN
Assistant Professor Department Of Computer Application Swami Vivekanand Subharti University MEERUT U.P 250005
August Volume 1, Issue 3 2011 __________________________________________________________ Abstract:
IJMT
ISSN: 2249-1058
Testing is one of the critical processes in software development life cycle. It plays a vital role in the success of software product by enhancing its quality. Now days web-based applications are emerging and evolving speedly. Software testing is the execution of software with actual test data which produce expected results. To do the testing of software it is necessary to know which type of the test case plan should be used and how many types of test cases are necessary. With the test case it is necessary which type of testing is used. Software quality assurance is the set of activities that ensures software processes and products conform to requirements and standards. In this paper, we will discuss different types of testing, software quality assurance related issues which is necessary for the development of a website. Quality Assurance makes sure the project will be completed based on the previously agreed specifications, standards and functionality required without defects and possible problems. It monitors and tries to improve the development process from the beginning of the project to ensure that it is working properly.
Keywords: Software, Requirements, Testing, Quality ,Web, Phases, Bugs, Assurance.
IJMT
ISSN: 2249-1058
Title
Do because we must E marketing in developing countries
Author(s)
Zehra Zulfikar
Centre for Management Studies Jamia Millia Islamia New Delhi, India
Dr. Kavita Chauhan

Centre for Management Studies Jamia Millia Islamia New Delhi, India.
August Volume 1, Issue 3 2011 __________________________________________________________ ABSTRACT:
IJMT
ISSN: 2249-1058
The concept of e marketing is very widely accepted by the companies around the world because it has not only contributed in the efficacy of 4 Ps of marketing mix in big a way but has also backed the increasing customer value and satisfaction. The huge benefits of e marketing techniques are mostly delighted by developed countries because of the availability of advanced infrastructure and established unconventional marketing setups, which are absent in developing countries. The paper has attempted to find out strategies and ways by which e marketers can get hold of customers living in under developed areas without knocking the doors of government, telecom players, educational institutions, NGOs or any other external body.
Keywords- e marketing; internet usage; developing countries; semi urban and rural areas
IJMT
ISSN: 2249-1058
Title
Creativity and Innovation for Enterprising Entrepreneurship
Authors
Dr. Santosh Sadar

Associate Professor & Head, Dept. of Business Administration and Management, Sant Gadgebaba Amravati University, Amravati, Maharashtra PIN 444 602
August Volume 1, Issue 3 2011 __________________________________________________________ ABSTRACT:
IJMT
ISSN: 2249-1058
Innovation is outcome of creativity and a key to become successful entrepreneur. An innovator could become successful entrepreneur, as innovation is backbone of entreneurship. The products in the market are representing a particular segment with its innovativeness. The products in automobile, telephone services, food and beverages, automation, consumables or likewise in same range are in market with its separate entity because of their innovativeness. A motorbike with identical features and capacity manufactured by different manufacturers has their separate class of customers and existence in market because of innovativeness in all the product range. The innovativeness requires intellectuals because it supports creativity. An innovative entrepreneur is always a good leader and visionary. The Pen drives with 170 GB capacity at Rs 300/ is not only innovation in computer hardware technology but it is creativity in the field of application of technology for common man at affordable price. The innovativeness and creativity is directly co-related with an entrepreneurs vision. An entrepreneur is always aware, enthusiastic analyzer. The success of an entrepreneur and building of successful entrepreneurship is depending on innovation of the person concern.
Key words: Creativity, Innovation, Innovative Entrepreneur and Enterprising Entrepreneur
IJMT
ISSN: 2249-1058
Title
Botnets: Lifecycle, Attacks, Detection and Prevention
Author(s)
Mriga Gupta
M.Tech Student of Computer Science & Engineering Shaheed Bhagat Singh College of Engineering and Technology Ferozepur, Punjab, India.
IJMT
ISSN: 2249-1058
Botnets are arguably the biggest threat that the Internet community has faced. The prevalence of botnets, which is defined as a group of infected machines, have become the predominant factor among all the internet malicious attacks such as DDoS, Spam, and Click fraud. In this paper, a survey of botnets is provided. We first discuss fundamental concepts of botnets, including lifecycle, and two major kinds of topologies such as IRC based protocols and P2P based bots. Several related attacks, detection, tracing, and countermeasures, are then introduced, followed by possible future challenges. In order to better understand the challenges that the security community faces in order to dismantle botnets, we first need to understand how botnets function, and the many tools and techniques employed by them. The major objective of this paper is to exploit open issues in botnet detection and preventive measures through exhaustive analysis of botnets features and existing researches.
Keywords: Bot, Botmaster, Honeypot, IRC-based botnets, P2P botnets, Honeynets.
IJMT
ISSN: 2249-1058
Title
WIRELESS TELEPHONE SERVICES IN INDIAAN APPRAISAL OF SERVICE QUALITY
Author(s)
Dr. Ramesh Lal Dhanda

Principal, DAV College, Cheeka, District Kaithal, Haryana, India
Ms. Ritu Jain

Research Scholar, School of Management, Singhania University, Rajasthan, India

The Indian telecommunication industry is one of the world's fastest growing industries. It is also the second largest telecommunication network in the world in terms of number of wireless connections after China. The first National Telecom Policy was announced by the Government in 1994 (NTP-94) with the objectives of providing telephone on demand, provision of world class services at reasonable prices and universal availability of basic telecom services to all villages. NTP-1994 recognized that the required resources for achieving these targets could not be made available only out of Government sources and private investment and involvement of the private sector was required to bridge the large resource gap. Entry of private sector payers in telecommunication sector has introduced the concept of service quality to the service providers as well as the subscribers. The present article is an attempt to make an assessment of service quality for the wireless telephone services in respect of selected telecom service providers with the help of service quality parameters based on SERVOQUAL Model.
IJMT
ISSN: 2249-1058
KEY WORDS: TELECOMMUNICATION, WIRELESS TELEPHONE, QUALITY OF SERVICE, TANGIBILITY, RELIABILITY, EMPATHY.
IJMT
ISSN: 2249-1058
Title
Getting Values from Digital Marketing
Author(s)
Mr. Manish kumar MIMA, Research Scholar, AIMA-AMU

Asstt. Professor, Department of Management Studies Dev Bhoomi Group of Institutions, Manduwala, Dehradun, Uttarakhand.
Dr. Bhuvnender Chaudhary

Dean, Department of Management Studies Phonics Group of Institutions, Roorkee, Uttarakhand
IJMT
ISSN: 2249-1058
Objectives: - In 1994, only $135 million was spent on advertising on interactive media, most of it on online services and CD-ROMs. This poor showing occurred in spite of significant trial by top leading advertising agencies, which exhibited strong awareness of interactive media and believed them relevant to the goods and services they marketed. Now they have started thinking about the new vehicle of promotion in terms of Internet Marketing and Digital Marketing. Many companies are waking up to the potential of the interactive consumer market. Interactive media is likely to revolutionize marketing for many consumer companies because it allows marketers to deliver real-time, personalized services and content, one consumer at a time. It is what we call Digital Marketing. The term Digital Marketing has been coined around March 2010. Digital Marketing is now a well accepted term, used to refer the intersection of social media, communication, media, information technologies and, of course internet marketing. Internet Marketing versus Digital Marketing: -There is still a lot of confusion between Internet Marketing and Digital Marketing. Internet Marketing has been around for 5 to 10 years now. It consists of using the internet to find an audience, performing research to offer relevant offers to that audience. In many cases, internet marketers dont have a product for that audience themselves, but search affiliate networks such as City Bank to satisfy their prospects. But Digital Marketing is a term that has been around for quite awhile but hasnt been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. It is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. It is the promotion of brands using all forms of digital advertising channels to reach consumers. This now includes Television, Radio, Internet, mobile, social media marketing and any other form of digital media. Impact and consequences of Digital Marketing: - Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing

digital outdoor.
IJMT
ISSN: 2249-1058
includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and
Broadband Internet, Wi-Fi and phone Web access are also spurring growth worldwide. A recent report showed that Web usage increased 10% from last January to this January globally. Not surprisingly, billions of marketing dollars spent on traditional channels is already starting to shift to digital marketing campaigns and this will continue to increase as the Web matures. But what will be the organizing activity for Digital Marketing, what will be the metrics for Digital Marketing and what will be the ways for getting values from Digital Marketing? It is a main question mark for assessing the Digital Marketing. Key words: - Internet Marketing, Digital Marketing, Digital Marketing metrics
IJMT
ISSN: 2249-1058
Title
E-Business and Its Effectiveness on Banking System with Special Reference to Gramya Bank
Author(s)
Mr. Sanjay Kumar Panda
Mgmt.& IT Faculty Academy of Business Administration Harida, Kuruda Balasore, Orissa
IJMT
ISSN: 2249-1058
E-Business is a term used to describe businesses run on the Internet, or utilizing Internet technologies to improve the productivity or profitability of a business. In a more general sense, the term may be used to describe any form of electronic business that is to say, any business which utilizes a computer. e-Business, commonly referred to as "eBusiness" or "e-business", may be defined as the application of information and communication technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. Electronic commerce focuses on the use of ICT to enable the external activities and relationships of the business with individuals, groups and other businesses. e-Business refers exclusively to Internet businesses. Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers.
IJMT
ISSN: 2249-1058
Title
To study Consumer Decision making process for Second Hand Car as a replacement of Two Wheeler (Bike)
Author(s)
Mr. Nikhil Monga

Research Scholar & Asst. Prof., Phonics Group of Institutions, Roorkee
Dr. Bhuvnender Chaudhary

Dean, Phonics Group of Institutions, Roorkee
IJMT
ISSN: 2249-1058
In the earlier days still the new brand car are the status symbol and upper class of the society had the car but in the present scenario this trend has entirely changed new car is not only status symbol but also is a basis need of the higher and medium class people but all the medium and lower class people cannot buy new car so this study will be highlights all the reason and factor for which customer buy second hand car as a replacement of bike. This study help in highlighting the brand preference which brand is mostly preferred by the customer. Now number of companies are offering various brands like Tata, Maruti Suzuki, Hyundai, etc. At the time of purchase of second hand car customer not only include price factor but they take care of other factors also like fuel efficiency , look, condition, model also . This study will help to know the factor which affect customer decision making and customer behavior like people buy second hand car for various purpose like family purpose, saving money, safety purpose for status symbol, some buy second hand car to add new vehicle and due to climate condition. So research is essential for consumer decision making process.

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International Journal of Marketing and Technology

TITLE & NAME OF THE AUTHOR (S)

Mr. Piyush Mohan Do because we must E marketing in developing countries

Dr. Santosh Sadar Botnets: Lifecycle, Attacks, Detection and Prevention

August Volume 1, Issue 3 2011 __________________________________________________________

Dr. RAMPRATAP SINGH

Dr. Y. LOKESWARA CHOUDARY

Prof. Dr. TEKI SURAYYA

Dr. A. ARUL LAWRENCE SELVAKUMAR

International Journal of Marketing and Technology http://www.ijmra.us 2

August Volume 1, Issue 3 2011 __________________________________________________________

Mr. GURSEL ILIPINAR

Mr. ZEESHAN AHMED

Mr. SANJAY ASATI

Editorial Advisory Board

Dr. ROLI PRADHAN

DR. RAJIV KHOSLA

International Journal of Marketing and Technology http://www.ijmra.us 3

August Volume 1, Issue 3 2011 __________________________________________________________ Dr. S. K. SINGH

Dr. (Mrs.) MANISHA N. PALIWAL

DR. (Mrs.) ARCHANA ARJUN GHATULE

DR. NEELAM RANI DHANDA

Dr. FARAH NAAZ GAURI

Prof. Dr. BADAR ALAM IQBAL

MOID UDDIN AHMAD

Dr. SUNEEL ARORA

Mr. MANISH KUMAR

Mrs. BABITA VERMA

International Journal of Marketing and Technology http://www.ijmra.us 4

August Volume 1, Issue 3 2011 __________________________________________________________ Ms. MONIKA BHATNAGAR

Ms. SUPRIYA RAHEJA

Ms. MEENAKSHI AZAD

Dr. MOHD NAZRI ISMAIL

Ms. SWARANJEET ARORA

Dr. A. JUSTIN DIRAVIAM

Ms. SUPRIYA RAHEJA

International Journal of Marketing and Technology http://www.ijmra.us 5

August Volume 1, Issue 3 2011 __________________________________________________________

The Review for Web-Page testing And Quality Assurance

International Journal of Marketing and Technology http://www.ijmra.us 6

August Volume 1, Issue 3 2011 __________________________________________________________ Abstract:

Keywords: Software, Requirements, Testing, Quality ,Web, Phases, Bugs, Assurance.

International Journal of Marketing and Technology http://www.ijmra.us 7

August Volume 1, Issue 3 2011 __________________________________________________________

Do because we must E marketing in developing countries

Dr. Kavita Chauhan

International Journal of Marketing and Technology http://www.ijmra.us 8

August Volume 1, Issue 3 2011 __________________________________________________________ ABSTRACT:

International Journal of Marketing and Technology http://www.ijmra.us 9

August Volume 1, Issue 3 2011 __________________________________________________________

Creativity and Innovation for Enterprising Entrepreneurship

Dr. Santosh Sadar

International Journal of Marketing and Technology http://www.ijmra.us 10

August Volume 1, Issue 3 2011 __________________________________________________________ ABSTRACT:

Key words: Creativity, Innovation, Innovative Entrepreneur and Enterprising Entrepreneur

International Journal of Marketing and Technology http://www.ijmra.us 11

August Volume 1, Issue 3 2011 __________________________________________________________

Botnets: Lifecycle, Attacks, Detection and Prevention

International Journal of Marketing and Technology http://www.ijmra.us 12

August Volume 1, Issue 3 2011 __________________________________________________________ Abstract:

Keywords: Bot, Botmaster, Honeypot, IRC-based botnets, P2P botnets, Honeynets.

International Journal of Marketing and Technology http://www.ijmra.us 13

August Volume 1, Issue 3 2011 __________________________________________________________