IJMT Vol-2 Issue-2 Abstract

International Journal of Marketing and Technology (ISSN: 2249-1058)
CONTENTS
Sr. No.
TITLE & NAME OF THE AUTHOR (S)

Current status and strategies of Electronic waste management in Bangladesh. Md. Ziaul Haque, Mohammad Rezaul Karim and Mohammad Sarwar Hossain Islam Obstacles To Information System Adoption In Higher Learning Institutions (HLIS) In Dar Es SalaamTanzania. Dr. George Kanire and Dr. Richard Nyangosi An Empirical Investigation Of The Determinants Of Deposit Money Banks Investment In Treasury Bills In Nigeria (1970-2009). Chris O Udoka and Roland Anyingang A. Self Consciousness Among The Atm Users Of E-Banking Service. Armin Mahmoudi Role Of Banks In Financial Inclusion Process In India. T. Ravikumar A Study Of Organisational Development: Exploring The Impact Of High Performing Employees Through Job Satisfaction. Dr. Syed Khalid Perwez and S. Mohamed Saleem Community Participation In Minimizing Leakage: A Case Study In Manas National Park. Birinchi Choudhury and Chandan Goswami Effect of After Sales Services of Cars in Building Customer Loyalty. Mr. Nikhil Monga and Dr. Bhuvnender Chaudhary Foreign Direct Investment On Indias Automobile Sector. K. Rajalakshmi and Dr. T. Ramachandran Store Image Dimensions: Customers Perception. Ms. Sangeeta Mohanty Globalisation: Impact Of Fiis Investment On Stock Indices, Equity And Debt Markets, Market Capitalisation Of Bse And Nse And Exchange Rates Of India (1999-2009). Dr. Hala Raman Measuring The Womens Involvement In Purchase Making Decisions. Atul Kumar Challenges, Methodologies and Management Issues in the Usability Testing of Mobile Applications. Shashiraj Teotia, Shashi and Raviraj Teotia E Commerce In India The Way To Shop. Raj Kumar Sharma and Dr. Sambit Kumar Mishra M-Commerce Challenge Model for Quality control. AMIT YADAV, SUMIT BHATNAGAR and SANJEEV PANWAR FDI and Indian Retail Sector The Path Ahead. Dr Surender Kumar Gupta
Page No.
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8-9
10-11
12-13 14-15
16-17
18-19 20-21
22-23
24-25
26-27
28-29 30-31 32-33 34-35 36-37
February Volume 2, Issue 2 2012 __________________________________________________________
IJMT
ISSN: 2249-1058
Chief Patron
Dr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico Research professor at University Center of Economic and Managerial Sciences, University of Guadalajara Director of Mass Media at Ayuntamiento de Cd. Guzman Ex. director of Centro de Capacitacion y Adiestramiento
Patron
Dr. Mohammad Reza Noruzi
PhD: Public Administration, Public Sector Policy Making Management, Tarbiat Modarres University, Tehran, Iran Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran Young Researchers' Club Member, Islamic Azad University, Bonab, Iran
Chief Advisors
Dr. NAGENDRA. S.
Senior Asst. Professor, Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri
Dr. SUNIL KUMAR MISHRA

Associate Professor, Dronacharya College of Engineering, Gurgaon, INDIA
Mr. GARRY TAN WEI HAN

Lecturer and Chairperson (Centre for Business and Management), Department of Marketing, University Tunku Abdul Rahman, MALAYSIA
MS. R. KAVITHA
Assistant Professor, Aloysius Institute of Management and Information, Mangalore, INDIA
Dr. A. JUSTIN DIRAVIAM

Assistant Professor, Dept. of Computer Science and Engineering, Sardar Raja College of Engineering, Alangulam Tirunelveli, TAMIL NADU, INDIA
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us 2
IJMT
ISSN: 2249-1058
Editorial Board
Dr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens
Dr. S. N. TAKALIKAR
Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)
Dr. RAMPRATAP SINGH

Professor, Bangalore Institute of International Management, KARNATAKA
Dr. P. MALYADRI
Principal, Government Degree College, Osmania University, TANDUR
Dr. Y. LOKESWARA CHOUDARY

Asst. Professor Cum, SRM B-School, SRM University, CHENNAI
Prof. Dr. TEKI SURAYYA

Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA
Dr. T. DULABABU
Principal, The Oxford College of Business Management, BANGALORE
Dr. A. ARUL LAWRENCE SELVAKUMAR

Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN
Dr. S. D. SURYAWANSHI
Lecturer, College of Engineering Pune, SHIVAJINAGAR
Dr. S. KALIYAMOORTHY
Professor & Director, Alagappa Institute of Management, KARAIKUDI
Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE
Mr. GURSEL ILIPINAR

ESADE Business School, Department of Marketing, SPAIN
Mr. ZEESHAN AHMED

Software Research Eng, Department of Bioinformatics, GERMANY

Mr. SANJAY ASATI
Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)
IJMT
ISSN: 2249-1058
Mr. G. Y. KUDALE
N.M.D. College of Management and Research, GONDIA(M.S.)
Editorial Advisory Board

Dr. MANJIT DAS
Assistant Professor, Deptt. of Economics, M.C.College, ASSAM
Dr. ROLI PRADHAN

Maulana Azad National Institute of Technology, BHOPAL
Dr. N. KAVITHA
Assistant Professor, Department of Management, Mekelle University, ETHIOPIA
Prof C. M. MARAN
Assistant Professor (Senior), VIT Business School, TAMIL NADU
Dr. RAJIV KHOSLA

Associate Professor and Head, Chandigarh Business School, MOHALI
Dr. S. K. SINGH
Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR
Dr. (Mrs.) MANISHA N. PALIWAL

Associate Professor, Sinhgad Institute of Management, PUNE
Dr. (Mrs.) ARCHANA ARJUN GHATULE

Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA
Dr. NEELAM RANI DHANDA

Associate Professor, Department of Commerce, kuk, HARYANA
Dr. FARAH NAAZ GAURI

Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada University, AURANGABAD

Prof. Dr. BADAR ALAM IQBAL
Associate Professor, Department of Commerce, Aligarh Muslim University, UP
IJMT
ISSN: 2249-1058
Dr. CH. JAYASANKARAPRASAD

Assistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA
Technical Advisors
Mr. Vishal Verma
Lecturer, Department of Computer Science, Ambala, INDIA
Mr. Ankit Jain

Department of Chemical Engineering, NIT Karnataka, Mangalore, INDIA
Associate Editors
Dr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management, RAJKOT, INDIA
MOID UDDIN AHMAD

Assistant Professor, Jaipuria Institute of Management, NOIDA
Dr. SUNEEL ARORA

Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI
Mr. P. PRABHU
Assistant Professor, Alagappa University, KARAIKUDI
Mr. MANISH KUMAR

Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN
Mrs. BABITA VERMA

Assistant Professor, Bhilai Institute Of Technology, DURG
Ms. MONIKA BHATNAGAR

Assistant Professor, Technocrat Institute of Technology, BHOPAL
Ms. SUPRIYA RAHEJA

Assistant Professor, CSE Department of ITM University, GURGAON
IJMT
ISSN: 2249-1058
Title
Current status and strategies of Electronic waste management in Bangladesh
Author(s)
Md. Ziaul Haque
Lecturer, Department of Business Administration East West University Dhaka, Bangladesh.
Mohammad Rezaul Karim

Senior Lecturer, Atish Dipankar University of Science & Technology.
Mohammad Sarwar Hossain Islam

Assistant Professor, Atish Dipankar University of Science & Technology
February Volume 2, Issue 2 2012 __________________________________________________________ Abstract:
IJMT
ISSN: 2249-1058
The production of electric and electronic equipment (EEE) is one of the fastest growing areas. This development has resulted in an increase of waste electric and electronic equipment (WEEE). Recycling of WEEE is an important subject not only from the point of waste treatment but also from the recovery of valuable materials The current practices of e-waste management in Bangladesh suffer from a number of drawbacks like the difficulty in inventorisation, unhealthy conditions of informal recycling, inadequate legislation, poor awareness and reluctance on part of the corporate to address the critical issues. The consequences are that (i) toxic materials enter the waste stream with no special precautions to avoid the known adverse effects on the environment and human health and (ii) resources are wasted when economically valuable materials are dumped or unhealthy conditions are developed during the informal recycling. This paper gives readers an overview on the e-waste topichow e-waste is defined, what it is composed of. The paper highlights current status and strategies to address this emerging
problem, in the light of initiatives in Bangladesh. The paper presents a waste management system with shared responsibility for the collection and recycling of electronic wastes amongst the manufacturers / assemblers, importers, recyclers, regulatory bodies and the consumers.
Keywords: e-waste, EEE, WEEE, Extended producer responsibility,
IJMT
ISSN: 2249-1058
Title
OBSTACLES TO INFORMATION SYSTEM ADOPTION IN HIGHER LEARNING INSTITUTIONS (HLIS) IN DAR ES SALAAM- TANZANIA
Author(s)
Dr. George Kanire

Lecturer, Department of Computer studies &Management, Kampala International University, Dar es Salaam- Tanzania
Dr. Richard Nyangosi

Senior Lecturer, School of PG Studies and Research, Kampala International University, Dar es Salaam-Tanzania
February Volume 2, Issue 2 2012 __________________________________________________________ ABSTRACT:
IJMT
ISSN: 2249-1058
Information system has become part of every activity in the modern times and in all organisations. The old perception about information system is fading day by day. This study is an attempt to examine the obstacles to proper management of information system. Considering higher learning institutions in Dar es Salaam, 200 questionnaires were collected from teaching and non-teaching staff that have access to information system facilities in three universities. The findings suggested that still hardware and network security pose greater threats to proper migration to digital environment in many learning organisations. It was concluded that there is a need to improve computing skills and design friendly systems in order to discourage improper working of information systems.
Key Words: Information System, MIS, Learning Institutions, Technology
IJMT
ISSN: 2249-1058
Title
AN EMPIRICAL INVESTIGATION OF THE DETERMINANTS OF DEPOSIT MONEY BANKS INVESTMENT IN TREASURY BILLS IN NIGERIA (1970-2009)
Author(s)
CHRIS O UDOKA, Ph.D

Department of Banking and Finance, Faculty of Management Sciences, University of Calabar, Calabar-Nigeria
ROLAND ANYINGANG A.
Department of Banking and Finance, Faculty of Management Sciences, University of Calabar, Calabar-Nigeria
IJMT
ISSN: 2249-1058
This study is an empirical investigation of the determinants of deposit money banks investment in treasury bills in Nigeria (1970-2009). One hypothesis was formulated to guide and direct the study. The hypothesis formulated was stated thus, there is no significant linear relationship between changes in each of the explanatory variables namely; treasury bill rate, total loan and advances, total liabilities, average lending rate, average liquidity ratio and deposit money banks investments in treasury bills. Data for the study was collected from the CBN statistical bulletin and annual report of various years up to 2009. Data were analyzed, tested using the ordinary least square estimation procedures. Findings resulting from the test showed that the five variables used were able to explain 97 per cent of the total systemic variations in banks investments in treasury bills. It was recommended that; the regulatory authorities should make treasury bill rate
attractive to deposit money banks in other to ensure that they subscribe a significant percentage of the treasury bill issued by the central bank. Top management of banks should develop adequate and effective strategies aimed at mobilizing adequate deposit for their operations.
Key words: Determinants of deposit money banks investments, Treasury bills.
IJMT
ISSN: 2249-1058
Title
SELF CONSCIOUSNESS AMONG THE ATM USERS OF EBANKING SERVICE
Author(s)
Armin Mahmoudi
Department of Studies in Education, Yasouj branch, Islamic Azad University, Yasouj, Iran
IJMT
ISSN: 2249-1058
The main purpose of present study was to know the awareness among the ATM users of ebanking services. The sample consists of 80 ATM users of e-banking services belonging to different locality, gender and occupation. Data were collected with the help of self prepared interview schedule. The objectives of the present study were (i) To study the awareness among ATM users of e-banking services; (ii) To compare the awareness among rural ATM users and urban ATM users of e-banking services;(iii) To compare the awareness among male ATM users and female ATM users of e-banking services; and (iv) To compare the awareness among ATM users of e-banking services belonging to service class and business class. Findings of study reveal that almost all respondents preferred e-banking services due to the convenience and the time saving factors. There is no significant difference in the awareness among the rural and urban ATM users of e-banking services. There is no significant difference in the awareness among the male and female ATM users of e-banking services. There is no significant difference between the awareness among the servicemen and businessmen ATM users of e-banking services.
IJMT
ISSN: 2249-1058
Title
ROLE OF BANKS IN FINANCIAL INCLUSION PROCESS IN INDIA
Author(s)
T. RAVIKUMAR
Assistant Professor, ISSM, Chennai 97
IJMT
ISSN: 2249-1058
Access to affordable financial services especially credit and insurance enlarges livelihood opportunities and empowers the people to take charge of their lives. Such
empowerment aids social inclusion of such poor people and provides political stability. Financial inclusion imparts formal identity, provides access to payment system and brings poor people into savings and safety net. Hence, financial inclusion is considered to be critical for achieving inclusive growth of Indian economy. India has the second largest financially exclusive population in the world, only next to China. As per National Sample Survey Organizations (NSSO) Survey (59 th round), in general category 51.4% of farmer households are financially excluded from both formal and informal sources. Of the total farmer households, only 27% have access to formal sources of credit, one third of this group also borrow from non-formal sources. Region wise, exclusion is most acute in Central, Eastern and North Eastern regions having a concentration of 64% of all financially excluded farmer households in the country. Moreover, only 59% of adult population in the country has bank account and 41% of the population is unbanked. In rural areas, the coverage is 39% against 69% in urban areas. The extent of exclusion from credit is much more. Number of loan accounts constituted only 14% of adult population. In rural areas, the coverage is 9.5% against 14% in urban areas. These kinds of financial exclusion of low income people are the constraints for the development of any economy especially developing economy like India. This article makes an attempt to assess the role of banks in financial inclusion process in India with the help of available data.
IJMT
ISSN: 2249-1058
Title
A STUDY OF ORGANISATIONAL DEVELOPMENT: EXPLORING THE IMPACT OF HIGH PERFORMING EMPLOYEES THROUGH JOB SATISFACTION
Author(s)
Dr. Syed Khalid Perwez
Assistant Professor (SG), VIT Business School, VIT University, Vellore-632014, Tamil Nadu, India
S. Mohamed Saleem
P.G Student, VIT Business School, VIT University, Vellore-632014, Tamil Nadu, India
IJMT
ISSN: 2249-1058
The purpose of this study was to understand the degree to which employees satisfaction with merger-induced organizational changes impact on their productivity and the merged-firm performance. This is because, the introduction of market-driven business reforms in many developing economies has seen the emergence of growth-drivers that includes the search for new markets, increasing competition in local markets, new investors interest in emerging markets, and hence the desire for firms to merge. The results showed that human resource issues are important aspects of mergers which, if it is not well handled, may impact negatively on employee satisfaction with consequent repercussions on productivity and the success of the merger. It is concluded that employee satisfaction to a merger-induced organizational changes could be enhanced by instituting effective two way communication system and using participatory approaches in job redesign processes. By implication, merger-induced change has human factor challenges that merging firms need to understand.
Keywords: Organisational Development, Employees Satisfaction, Merger Communication, Performance Improvement
IJMT
ISSN: 2249-1058
Title
COMMUNITY PARTICIPATION IN MINIMIZING LEAKAGE: A CASE STUDY IN MANAS NATIONAL PARK
Author(s)
BIRINCHI CHOUDHURY
Research Scholar, Department of Business Administration, Tezpur University
CHANDAN GOSWAMI, PH. D.

Associate Professor, Department of Business Administration, Tezpur University
IJMT
ISSN: 2249-1058
Though tourism is advocated for removal of poverty in the developing countries, the complete benefit of tourism does not accrue to the host community due to high amount of leakage of tourism revenue. This leakage is due to the dependence on the import of commodity, service and human resources. The local communitys involvement reduces the leakage rate and increases the retained revenue. By this study undertaken in Manas National Park of North East India, the authors found that there is more than 55 percent of the tourism revenue leaked from the destination. The tourism business owned by non-local actors has more leakage than that of tourism business owned by local community. The study has identified some potential areas of the tourism business where the local community can be involved and can be benefited. The paper concludes providing some suggestions.
Key words: Leaked revenue, retain revenue, local community, manas national park
IJMT
ISSN: 2249-1058
Title
Effect of After Sales Services of Cars in Building Customer Loyalty
Author(s)
Mr. Nikhil Monga
Research Scholar, Assistant Professor & HOD, Department of Management Studies, Phonics Group of Institutions, Roorkee.
Dr. Bhuvnender Chaudhary

Dean, Department of Management Studies, Phonics Group of Institutions, Roorkee
IJMT
ISSN: 2249-1058
In a scenario like today where cars do not differ very greatly in terms of technology at the entry level, the various car companies have attempted to differentiate their products and build brand loyalty on the basis of after sales service offered by them and their dealers in terms of Strong Dealer Network accessible all over India, Technically qualified staff and Number of Free after sales services offered to customers so the primary objective of the report is to study the Effect of After Sales Services of Cars in Building Customer Loyalty at the entry level provided by car manufacturers (Maruti, Tata motors and Hyundai) in Chandigarh city. Rating is given to the three companies on the basis of the after sales services provided by the companies. In order to achieve this objective an extensive research was undertaken in the areas of Chandigarh. The research is carried out by administering Questionnaires and interviewing the dealers as well as the consumers. The sample size taken for the purpose of research is 90. The research has been compiled with the help of SPSS software. Pie charts, Bar graphs and Data analysis tools are a part of the report to extensively cover the research objectives.
Keywords: After Sales Service, Automobile, Brand Loyalty, Customer Satisfaction
IJMT
ISSN: 2249-1058
Title
FOREIGN DIRECT INVESTMENT ON INDIAS AUTOMOBILE SECTOR
Author(s)
K. Rajalakshmi. MBA, M Phil,

PGDHRM.,
Dr. T. Ramachandran
Professor & Head, Finance, SRM University, Kattankulathur, India.
Research Scholar, Department of Management Studies, SRM University, Kattankulathur, 603 203, India.
IJMT
ISSN: 2249-1058
FDI Inflows to Automobile Industry have been at an increasing rate as India has witnessed a major economic liberalization over the years in terms of various industries. The automobile sector in India is growing by 18 percent per year. The major investing countries are Mauritius (mainly routed from developed countries), USA, Japan, UK, Germany, the Netherlands and South Korea. 24. India needs to worry on the foreign direct investment (FDI) front. Direct Investment Inflows in India-Opportunities and Benefits, Important Aspects of FDI in Automobile Industry, Recent FDI Trends in India, The major foreign players who have a significant role in the development of Indian automobile industry, were discussed and the passenger car segment growth, Production, sales and Investment were analyzed.. Here the researcher using three statistical tool for analyzing the study, ARIMA, Linear & Compound Model for analysis purpose to measure future prediction using time series analysis. Hence this study necessitated the causes and impact of FDI flows in automobiles sector and also policy regulation, FDI flows in passenger car segment and recent FDI trend in this sector were discussed.
Key words: FDI inflows, automobile sector, passenger car, growth rate and policy regulation.
IJMT
ISSN: 2249-1058
Title
STORE IMAGE DIMENSIONS: CUSTOMERS PERCEPTION
Author(s)
Ms. Sangeeta Mohanty
Assistant Professor, Academy of Business Administration, Industrial Estate (S1/25) Angaragadia, Balasore, Orissa (756001).
IJMT
ISSN: 2249-1058
Indias retail sector is fuelled by strong economy, favourable demographics, rising youth mass, and the rapidly changing lifestyles. In this changing economy, the business hubs are developing rapidly, only a planned retail store can survive in long run. Therefore it is important to study the image of a store and the related dimensions from customers point of view. The main aim is to study the complex nature of consumers attitudes and motives of choosing a retail store. Even under normal condition, the consumer decision making varies widely on the basis of age, educational qualification, income level etc. All these factors have an impact on the consumers which the present study aims to probe into. This particular research paper intends to study the important attributes and their levels of choosing a retail store in the cities Cuttack and Bhubaneswar, Odisha by using CONJOINT analysis. Participants were chosen randomly in specific areas of the store. Of 250 customers approached, 230 agreed to participate in the survey.
Key Words: Retail store, Atmosphere, Convenience, Service, Merchandise, Promotion
IJMT
ISSN: 2249-1058
Title
GLOBALISATION: IMPACT OF FIIS INVESTMENT ON STOCK INDICES, EQUITY AND DEBT MARKETS ,MARKET CAPITALISATION OF BSE AND NSE AND EXCHANGE RATES OF INDIA (1999-2009).
Author(s)
Dr. Hala Raman
Professsor, PSG Institute of Management, PSG College of Technology, Anna University, Coimbatore-641014, Tamil Nadu, India.
IJMT
ISSN: 2249-1058
After the introduction of New Economic Policy in India in 1991,foreign investment could face renewed vigour in terms of FII and FDI and hence ,the study analyses the impact of FII on Indian stock market indices of BSE and NSE particularly during the period between 1999 and 2009. It also critically examines the relationship among FII total purchase in Indian equity and debt market, market capitalization of BSE and NSE and exchange rates of Indian rupee in terms of dollar. International capital flows have changed dramatically over the recent decades and, as a result, the cross-border port-folio investment has been increasing to a remarkable extent among different countries. As such, Ms.Anne O.Krueger(IMF), underlines that Capital flows play an important role in capturing the benefits of globalisation1.International capital flows are highly appreciated in emerging market economies if they are absorbed without causing reversal of capital flows. In this situation, Marc Faber (2004) opines Asia will be the economic hotspot for the next fifty years" and the emerging big stock markets in Asian regions are Hong Kong, China, South Korea, Taiwan and India.
IJMT
ISSN: 2249-1058
Title
MEASURING THE WOMENS INVOLVEMENT IN PURCHASE MAKING DECISIONS
Author(s)
Atul Kumar, M.B.A, M.Phil
Assistant Professor Department of Management, Siddhant College of Engineering, Sudumbare, Tal. - Maval, Dist. - Pune, Maharashtra (India) - 412 109.
IJMT
ISSN: 2249-1058
The purpose of this paper is to measure the relationship between demographic & geographic variables of women and their involvement in purchase making decisions of family and it also measures the level of involvement of women in these decisions. Data were collected through self-administered questionnaire. The sample consists of 200 women accessed through personal survey from shopping malls, multiplexes, and academic institutions when they visited these on week days. Chi Square test of independence and Kolmogorov-Smrinov one sample test analysis has been carried out. Result reveals a significant relationship between various demographic (age, education, working nature, occupation, marital status, type and size of family) and geographic (residing area) variables of women and their involvement in purchase making decisions of family except only one variable: income. Result also that reveals a high degree of involvement of women in purchase making decisions of the family has been found.
Keywords: Purchase Making Decisions, Demographic and Geographic Variables, Women, Pune.
IJMT
ISSN: 2249-1058
Title
Challenges, Methodologies and Management Issues in the Usability Testing of Mobile Applications
Author(s)
SHASHIRAJ TEOTIA
Assistant ProfessorMCA S.V. Subharti University, Meerut
SHASHI
Lecturer-MCA C.C.S University, Meerut
RAVIRAJ TEOTIA
BIC-ICICI Prudential Life Insurance
IJMT
ISSN: 2249-1058
Usability testing of software applications developed for mobile devices is an emerging research area that faces a variety of challenges due to unique features of mobile devices, limited bandwidth, unreliability of wireless networks, as well as the changing context (environmental factors). Traditional guidelines and methods used in usability testing of desktop applications may not be directly applicable to a mobile environment. Therefore, it is essential to develop and adopt appropriate research methodologies that can evaluate the usability of mobile applications. The contribution of this paper is to propose a generic framework for conducting usability tests for mobile applications through discussing research questions, methodologies, and usability attributes. The paper provides an overview of existing usability studies and discusses major research questions that have been investigated. Then, it proposes a generic framework and provides detailed guidelines on how to conduct such usability studies.
Keywords: Usability testing, mobile applications, mobile devices, evaluation, tools.
IJMT
ISSN: 2249-1058
Title
e commerce IN InDIA THE WAY TO SHOP
Author(s)
Raj Kumar Sharma

Research Scholar, Singhania University, Pacheri, Distt. Jhunjhunu, Rajasthan -333515
Dr. Sambit Kumar Mishra

Asst. Director, Institute of Chartered Accountants of India, IP Marg, New Delhi
IJMT
ISSN: 2249-1058
A rapidly expanding middle class with high aspirations and a growing appetite for quality goods make India an attractive investment destination for consumer goods companies. With the growing economy, not only the per capita income is increasing but number of households in this segment is exploding in double digit growth rate. The rich are becoming richer and richer leading to the economic divide. The young population prefers to have working partner which increases dependency on having all the comforts at home. With both husband and wife working leads to increased buying power and the desire for high quality goods, comforts and luxury especially in the metros. This trend is now going to rural areas as well, as opportunities are increasing and companies are targeting rural India which is where majority of India lives.
IJMT
ISSN: 2249-1058
Title
M-Commerce Challenge Model for Quality control
Author(s)
AMIT YADAV*
(MCA, M.Phil, Ph.D*)
SUMIT BHATNAGAR
(MCA, M.TECH*)
SANJEEV PANWAR
(MCA)
Research Scholar, Singhania University, (RAJ.)
Assistant Professor, Subharti University, Meerut
Assistant Professor, Subharti University, Meerut
IJMT
ISSN: 2249-1058
The initial hype created by the emergence of mobile computing technologies has slowly given way to a large amount of skepticism. Even though some m-commerce applications have already made their way to the marketplace, experts now predict that it will still be some time before the potential of M-commerce can finally be realized. This pessimism is largely due to the fact that the technologies involved are still not mature enough, and it will cost a great deal in terms of resources and effort to install the required infrastructure. M-commerce faces many challenges today. Various solutions have been suggested, some realizable with todays technology, some not. In the end, however, only the users of the applications will determine the level of success of m-commerce. Unless it becomes easier and cheaper to transact business using m-commerce applications than by using conventional methods, applications will not become popular, either with users or providers. Companies involved in providing m-commerce services must also be convinced that they will receive a return on the large investments they are making in setting up the necessary infrastructure. In this paper, we present a challenge model for mobile commerce. We analyze the impediments and their inter-relationships, and also discuss the benefits and disadvantages of mobile commerce.
Keywords M-commerce, goods, services, information, quality control.
IJMT
ISSN: 2249-1058
Title
FDI and Indian Retail Sector The Path Ahead
Author(s)
Dr Surender Kumar Gupta
Associate Professor, Maharaja Agrasen Institute of Management and Technology Jagadhri-135003, Haryana, India
IJMT
ISSN: 2249-1058
Indian economy is growing by 8% a year, its stock market rose by nearly 40% in 2005 and foreign investors are flooding in. There are about nine million small grocery shops in India whichever way you measure it, business in India is booming and as the economy grows so does India's middle class. It is estimated that 70 million Indians in a population of about 1 billion now earn a salary of $18,000 a year, a figure that is set to rise to 140 million by 2011. Many of these people are looking for more choice in where to spend their new-found wealth. The Indian retail sector is now worth about $250bn (140bn) a year, but it is heavily underdeveloped. Over 94% of the market is made up of small, un-computerized family-run stores.
Keywords: Retailing in India, Indian Economy, Retail Market, Retail Sector, FDI in Retail

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International Journal of Marketing and Technology (ISSN: 2249-1058)

TITLE & NAME OF THE AUTHOR (S)

28-29 30-31 32-33 34-35 36-37

February Volume 2, Issue 2 2012 __________________________________________________________

Dr. SUNIL KUMAR MISHRA

Mr. GARRY TAN WEI HAN

Dr. A. JUSTIN DIRAVIAM

International Journal of Marketing and Technology http://www.ijmra.us 2

February Volume 2, Issue 2 2012 __________________________________________________________

Dr. RAMPRATAP SINGH

Dr. Y. LOKESWARA CHOUDARY

Prof. Dr. TEKI SURAYYA

Dr. A. ARUL LAWRENCE SELVAKUMAR

Mr. GURSEL ILIPINAR

Mr. ZEESHAN AHMED

International Journal of Marketing and Technology http://www.ijmra.us 3

February Volume 2, Issue 2 2012 __________________________________________________________

Editorial Advisory Board

Dr. ROLI PRADHAN

Dr. RAJIV KHOSLA

Dr. (Mrs.) MANISHA N. PALIWAL

Dr. (Mrs.) ARCHANA ARJUN GHATULE

Dr. NEELAM RANI DHANDA

Dr. FARAH NAAZ GAURI

International Journal of Marketing and Technology http://www.ijmra.us 4

February Volume 2, Issue 2 2012 __________________________________________________________

Dr. CH. JAYASANKARAPRASAD

Mr. Ankit Jain

MOID UDDIN AHMAD

Dr. SUNEEL ARORA

Mr. MANISH KUMAR

Mrs. BABITA VERMA

Ms. MONIKA BHATNAGAR

Ms. SUPRIYA RAHEJA

International Journal of Marketing and Technology http://www.ijmra.us 5

February Volume 2, Issue 2 2012 __________________________________________________________

Mohammad Rezaul Karim

Mohammad Sarwar Hossain Islam

International Journal of Marketing and Technology http://www.ijmra.us 6

February Volume 2, Issue 2 2012 __________________________________________________________ Abstract:

Keywords: e-waste, EEE, WEEE, Extended producer responsibility,

International Journal of Marketing and Technology http://www.ijmra.us 7

February Volume 2, Issue 2 2012 __________________________________________________________

Dr. George Kanire

Dr. Richard Nyangosi

International Journal of Marketing and Technology http://www.ijmra.us 8

February Volume 2, Issue 2 2012 __________________________________________________________ ABSTRACT:

Key Words: Information System, MIS, Learning Institutions, Technology

International Journal of Marketing and Technology http://www.ijmra.us 9

February Volume 2, Issue 2 2012 __________________________________________________________

CHRIS O UDOKA, Ph.D

International Journal of Marketing and Technology http://www.ijmra.us 10

February Volume 2, Issue 2 2012 __________________________________________________________ Abstract:

Key words: Determinants of deposit money banks investments, Treasury bills.

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February Volume 2, Issue 2 2012 __________________________________________________________

International Journal of Marketing and Technology http://www.ijmra.us 12

February Volume 2, Issue 2 2012 __________________________________________________________ ABSTRACT:

International Journal of Marketing and Technology http://www.ijmra.us 13

February Volume 2, Issue 2 2012 __________________________________________________________

International Journal of Marketing and Technology http://www.ijmra.us 14

February Volume 2, Issue 2 2012 __________________________________________________________ ABSTRACT:

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