NNDUSTRIE M E D IA

PODCASTS

TUTORIALS
NATHAN WHITE (801)-89-MEDIA NNDUSTRIEMEDIA@GMAIL.COM NNDUSTRIEMEDIA.BLOGSPOT.COM

NNdustrie Media

CREATIVE BRIEF
NNdustrie Media as a company has been around for the last ten years. In the last 4 years it has been operating as a small print and design shop. Focusing primarily on contract clients to act as an inhouse printer and designer. NNdustrie Media is owned and operated by Nathan White, a graphic designer of nearly 10 years. He started with Photoshop 7 and self taught himself using the similar tutorials that is intended for this series. Some of our clients have included Nickelodeon and the Salvador Dali museum. NNdustrieMedia Tutorials will be a regularly updating tutorial series that is tailored for the new user. Each tutorial will highlight where they can find and learn how to create some of the days coolest and hippest tricks. Each tutorial will take a users step by step, explaining each step and process. The processes and reason will be explained so the user gains a more through understanding of Photoshop while gaining foundational skills, all while creating something cool. Each tutorial will being with instructions and recourse on were and how to find source material to use in the tutorial, showing the user how to acquire resources to try and test for each tutorial. By running each tutorial through on different images, the user will gain a more through understanding of Photoshop and the principals that go into making great effects and designs.

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Target Audience
We define a new user as someone who is either never opened Photoshop or someone who may have some rudimentary experience but lacks any real understanding of how use the tool that is Photoshop. By focusing on creating Tutorials that even a novice user can follow, a tutorial that will allow them create something that is cool. Allow them to create complicated looking effects but are in reality very simple tricks. What we wont be doing is showing users how to create Bevels, Embosses, or Drop shadows, the hallmark of bad design and inexperience Photoshop users. We anticipate that by creating these tutorials we are taping into a small but growing marketplace of students, moms, and amateurs that are passionate about creating cool things but often find other tutorials to be either confusing, complicated or anticipative of the user to having certain understanding of how to use Photoshop. By providing these new users with the capability to create something cool will expect users will return and partake of other offerings.

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PERSONA
Age: 32 Location: SLC, Utah Focus: Creative Education: Mom With the rise of Facebook and Pinterest, the desire to, if we are honest with ourselves to impress our friends and family increase with each new connection medium. With the sheer volume of content being shared daily, one needs to be creative and unique if you want to stand out and have people take notice. Our user, Hanni wants to learn how to create creative and unique content to share with her friends and family. But is often, hampered by overly complicated tutorials . It is hard to find the time to unravel a difficult and complicated tutorial. Hanni is looking for simple easy and unique tutorial that will allow her to stand out amongst her friends and family. When one creates a tutorial they often forget to see things thru the aspect of a beginner and make big leaps amongst the content. If we want people to be able to become knowledgeably by following what is created we need to run our tutorials by those who arent in the media and computer world and see how they do. When a stating the different ratings of such tutorials there isnt a common rating,only the thoughts and precept ions of the creator. So if you see the words level intermediate you dont really know what youll see and how much explanation you will receive. Often the assumption of most tutorials is that one has some knowledge of the software and therefore jump to shortcuts.

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BRANDING ELEMENTS
SLOGAN:
Revealing the dirty little secrets of Photoshop

TAGLINE:

If for any reason you are not completely satisfied I hate you!

PODCOVER & lOGO

The podcover logo is a derivative of NNdustrie Medias primary logo. Since ultimately the purpose of the Podcast is to expand exposure, the podcover should symbolize the overall branding and not act as a stand alone product. The following are the logo scaled to the 3 primary sizes used by most devices.

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600 px 600 px 300 px 300 px 173 px 173 px

FRAMEWORK
TUTORIAL DEVELOPMENT
Medium length video tutorials covering Photoshop techniques or effects. Each episode will focus on demonstrating and explaining in-depth how to achieve or duplicate Photoshop effects. Each month, I will select one to two topics to cover and Develop step by step instructions on how to achieve the effect. The episodes will be broken into 2 to 3 segments, each resources and optional steps or process. Each episode will also come with a companion PDF document that contains the tutorial in a text format with Screenshots and when available some more in-depth discussion on the steps that where taken to develop the content.

INTRO

Each episode will begin with a screencast of the logo displayed on the desktop being recorded. I will introduce the Company, Identify this as a

FIRST SEGMENT

The first segment is dedicated to showing the user where and how to find resources to use with each particular episode.

SECOND SEGMENT THIRD SEGMENT

SECOND SEGMENT

This segment is dedicated to the actual step by step instructions on how to achieve the desired effect.

[optional] If needed, the tutorial will cover extra resources or programs that can be used to achieve or enhance the particular effect.

FIRST SEGMENT

THIRD SEGMENT

CONCLUSION

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INTRO

METADATA XML
<title>NNdustrieMedia Tutorials</title> <author>NNdustrieMedia</author> <description>Learn how to create some of today best and coolest effects even if youve never touched Photoshop before. </description> <website>NNdustrieMedia.blogspot.com</website> <categories>Photoshop, Tutorials, Education</categories> <copyright>NNdustrieMedia</copyright> <keywords>Photoshop, Tutorials, Photography</keywords> <language>en-us</language> <owner>NNdustrieMedia</owner> <email>NNdustrieMedia@gmail.com</email> <link>http://nathanwhite.me/Tutorials</link> <itunes:subtitle>Revealing the secrets of Photoshop</itunes:subtitle> <itunes:owner> <itunes:name>NNdustrie Meida</itunes:name> <itunes:email>NNdustrieMedia@gmail.com</itunes:email> </itunes:owner> <itunes:summary>Learn the ins and outs of some of todays best tricks of the trade </itunes:summary> <itunes:explicit>No</itunes:explicit> <itunes:image href=http://nathanwhite.me/Tuts/Logo_vertical.jpg/> <itunes:category text=Technology> <itunes:category text=Software How-To/> </itunes:category> <item> <title>Shrink your images</title> <link>http://nathanwhite.me/Tuts/Ep1_plug.mov</link> <guid>http://nathanwhite.me/ Tuts/Ep1_plug.mov</guid> <enclosure url=http://nathanwhite.me/DirtyTuts/Ep1_plug.mov length=989898 type=video/quicktime/> <itunes:image href=http://nathanwhite.me/Tuts/Logo_vertical.jpg/> <description>Episode 1 plug description goes here.</description> <summary> </summary> <category>Podcasts</category> <author>NNdustrieMedia@Gmail.com</author> <keywords>Photoshop Tutorials, Photography</keywords> <pubDate>Mon, 24 Jul 2006 16:21:00 GMT</pubDate> <itunes:author>NNdustrieMedia@gmail.com</itunes:author> <itunes:subtitle>Learn how to...</itunes:subtitle> <itunes:summary>This tutorial will cover how to ... </itunes:summary> <itunes:keywords>PhotoShop, Tutorials, Effects</itunes:keywords> </item>

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METADATA USE
As discussed, the application of MetaData is far from consistent. I did not have access to an Apple device for my testing so my test are limited to I-tunes for windows and Dogcatcher a Podcatcher for Android devices. The major difference in the application of Metadata was in the <description> tag. It was impractical to limit my character count to 90 as this was the field that populate the description field in the app. This particular issue had little effect on my XML formatting as the use of Apple Specific tags overrode the longer <description> tag, so in both apps, the I was able to achieve the look and feel I wanted.

The only issue I ran into with I-tunes was setting the podcovers cover art. I tried a couple of methods that was either unsuccessful or impractical. As we discussed in class this is an issue that Apple need to address and until then we are left to deal with it.

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CONCLUSION
This assignment has taught me a fair bit about to think about preparation before production. I went into this assignment with some pretty specific assumptions about how I wanted to approach production and the time I would take to achieve my goals but in the end I found that my assumptions where inaccurate. One I thought I was going to easier to produce the tutorials, that it would one maybe two takes and done. However each tutorial took anywhere between 4 - 10 takes. The first tutorial taking 10 takes as I realized how poorly prepared I was. By the end though It only took about 4 takes to get the result I wanted. Even though we discussed this issue in class, it was surprising how little conformity there is among device manufacturer and developers on the use of Metadata. Given how important metadata is to communication between developers and devices, it is surprising that they are doing such a poor job of implementing it. This has been and interesting exercise, which I thoroughly enjoyed, my only regret is that I wish I could have dedicated more time to experimentation, instead of rushing through this last part at 10:34 pm the night before it is due. Oops

NATHAN

WHITE

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